"Youtuber's Playbook  Advanced Techniques for Engaging Editing"

"Youtuber's Playbook Advanced Techniques for Engaging Editing"

Brian Lv12

Youtuber’s Playbook: Advanced Techniques for Engaging Editing

How To Edit YouTube Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

Download Filmora9 Win Version Download Filmora9 Mac Version

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Talladega Nights

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Slow Motion

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

 How to edit YouTube video

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

Download Filmora9 Win Version Download Filmora9 Mac Version

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Talladega Nights

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Slow Motion

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

 How to edit YouTube video

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

Download Filmora9 Win Version Download Filmora9 Mac Version

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Talladega Nights

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Slow Motion

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

 How to edit YouTube video

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

Download Filmora9 Win Version Download Filmora9 Mac Version

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Talladega Nights

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Slow Motion

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

 How to edit YouTube video

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Amplify Impact: Strategies for Growing YouTube Fans

How to Get More Subscribers on YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Working hard to produce exciting, informative and beautiful YouTube videos only to miss out on the exposure you’re hoping for can be very demoralizing, and many people give up the practice of video production after failing to generate interest in their work.

However, don’t accept defeat just yet if you’re not quite getting the numbers you’ve been aiming for. Take these steps to if you need to get subscribers for YouTube videos. Read on to find out more about the best ways to attract new YouTube subscribers for your online video channel.

Part 1: How to Get More Subscribers on YouTube for Beginners

1. Be Real and Approachable

You should always be yourself when you vlog. People will subscribe when they feel invested in you as a person, and that happens when they feel like you are being sincere. You do not need to share all of your innermost secrets on your vlog, but you should let your viewers feel like they know you.

2. Don’t forget to add a call to action

Some people need to be prompted to subscribe to your channel, no matter how much they enjoy your content. At the end of all your videos, ask your viewers to subscribe to your channel and like your social media page.

Don’t forget to explain the benefits of subscribing to them, such as to benefit from your informative tips and gain a deeper insight into your projects. If you have any interesting videos in the pipeline, let them know about them.

call to action

3. Listen To Your Subscribers

It feels nice to get positive comments on your videos. If people feel comfortable enough to leave you suggestions and requests then that is even better. It means that you have succeeded in making them feel like they are part of your community.

If you get a video request, try to do it. People like to feel that you are open to trying the things they want to see. However, there are also times when you should just ignore requests and suggestions. If the majority of your subscribers enjoy your jokes and you get one comment telling you to stop trying to be funny then it is fairly obvious that that ‘suggestion’ does not really reflect the wishes of your community.

get subscriber

4. Optimize your title

Try not to underestimate the importance of a great eye-catching title. Include relevant words and phrases that you think people will search for and don’t just hastily add the first title that comes into your head. The better your title is, the more viewers and subscribers you are likely to amass.

title

5. Be Patient

Almost all vlogs grow slowly at first; the first 1000 subscribers take the longest to get. It takes a lot of patience to keep producing content on a regular schedule when it seems like not many people are watching, but you need to stick with it in order to grow.

Part 2: How to Get more Subscribers on YouTube for Pros

1. Set goals

You can gain extra drive and momentum by setting yourself attainable goals and encouraging your followers to help you achieve them. These goals can include milestones such as reaching 500 followers, 1,000 followers and so on. Don’t hesitate to tell your viewers about these goals – if they think your content is of real value, chances are they will be only too happy to assist you.

goals

2. Contests can be funny – why not enter one?

One way to increase subscribers is to take part in a contest. A site called Gleam can oversee a contest for you. It’s up to you to choose how you want the contest to work, and you can gain an edge over your competitors by getting people to leave comments, follow you on Instagram, subscribe to your channel and more.

You will be provided with a landing page for promoting your channel, and you can share this in a variety of places, including on your Facebook, Twitter and blog. The best way to heighten your chances of success is to have a clear goal in mind.

video0 contest

3. Make a trailer

YouTube’s channel interface allows you to add a trailer to entice viewers into watching your videos and following you on the platform. Your trailer gives you a valuable opportunity to quickly explain what your channel is all about and what the benefits of following you are.

Don’t waffle on – try to get your clip down to 90 seconds maximum. Include clips from your videos and don’t forget to add a strong call to action at the end. The more effort you put into your videos, the bigger the rewards are likely to become. And here are some of the best trailer makers that you can use on both Windows and Mac .

trailer

4. Make a Schedule and Stick To It

You want to vlog at least once a week, and making a schedule will help you keep on top of that. It will also give your subscribers a chance to anticipate your videos and get excited. They are more likely to watch an update they have been expecting than one that was not already on their minds.

Sticking to your schedule is a good wait to build up credibility with your audience, but late or skipped updates will cause you to lose that credibility. If you do not post for a month then people who already subscribed to you might still ignore your update because it has been too long and they forgot about you.

5. Collaborate With Other Vloggers

Collaboration videos are always big hits. When you collaborate with another vlogger you are essentially introducing each other to your subscribers. This is a great way to grow your community quickly: by connecting it to another community.

Collaborations work best when the other vlogger is located close enough to you that you can actually meet up, but you can do distance collaborations too. When you collaborate you and the other vlogger should have close to the same number of subscribers, so the video will benefit you both equally.

cooperation

Bonus: How to Get Free YouTube Subscribers [6 Proven Methods]

There are lots of ways to get free YouTube subscribers. This proven method involves networking with other creators! Making your presence felt on YouTube is an important part of creating your network of subscribers that watch, share and talk about your videos. Interaction with your subscribers, reaching new audiences every day, and a plethora of other factors influence how well your YouTube channel is doing.

In this part, we will show you how you can build your own network of loyal YouTube supporters and prove that you don’t need the services of paid providers who promise better reach for your channel.

1. Find YouTubers in your niche

The first step to building an enviable army of YouTube subscribers starts with the realization that you are not alone. Regardless of the niche, your videos are covering, there are probably thousands of people who are just starting out or that have as many subscribers as your YouTube channel. Focus on finding them. You may even want to make a list.

2. Subscribe to YouTube channels you really like

Of the channels you found in Step 1, choose the ones you genuinely like and subscribe to them.

It goes without saying that everyone enjoys support, especially if you are not asking for anything in return. By subscribing to YouTube channels in your genre you appreciate, you will make yourself known to the channel’s owner, and there is a chance they will check out and subscribe to your channel.

3. Spend time watching videos each day

Knowledge is power and, if you want to attract real people to your channel, you should learn how to use your knowledge to your advantage. By paying attention to other new videos in your genre you’ll gain insight into what is going over well with audiences like yours, and what isn’t.

Also, be especially sure to watch videos from those channels you found in Step 1 and subscribed to in Step 2. Try to watch at least two minutes of content from those channels whenever they upload.

4. Comment thoughtfully. Don’t ask for anything in return

Most YouTubers are delighted to hear someone else’s positive opinion or constructive criticism regarding their work. The reason you are watching 2 minutes of content per video in Step 3 is so that you will really have something to say in this step.

If you do make a thoughtful comment, and especially if you use the time stamp of the part of the video you’re referring to, the video creator will know you have watched the video and that you are not just another spammer. Avoid the sub-4-sub strategy, and don’t be the person who’s always saying ‘Subscribe to my channel’. You will be ignored by both the creator and other viewers, and the creator will find you annoying. However, if you comment regularly without asking for anything, the creator and some of their viewers will naturally decide to check out your channel.

5. Reach out on social media

YouTube is just one out of many channels through which you can reach like-minded people. Facebook, Instagram, Pinterest or any other social network can help you network with other creators and potential subscribers. Create accounts on social networks you find the most suitable for your video category and share links to your videos on these accounts as often as you can. Furthermore, if you try to foster real discussions about topics that are relevant, people who get to know you through these other platforms will probably decide to check out your YouTube channel.

Social media is also a great place to reach out to other creators, whether it’s for collabs or just to chat about doing YouTube.

6. Do it all again. And again. And again

You aren’t going to see great results overnight. You have to spend time almost every day repeating the steps we just described. This might seem intimidating, but as time passes it will become routine.

When you build your presence on YouTube in this way, other creators and their subscribers will naturally start becoming your subscribers. What’s your best tip for free YouTube subscribers?

Conclusion

Some people might need to watch multiple videos by you before they decide they want to subscribe. If you stop making videos because you did not get any subscribers or comments on your first few then chances are there were people who were paying attention who may have subscribed if you had kept at it.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Working hard to produce exciting, informative and beautiful YouTube videos only to miss out on the exposure you’re hoping for can be very demoralizing, and many people give up the practice of video production after failing to generate interest in their work.

However, don’t accept defeat just yet if you’re not quite getting the numbers you’ve been aiming for. Take these steps to if you need to get subscribers for YouTube videos. Read on to find out more about the best ways to attract new YouTube subscribers for your online video channel.

Part 1: How to Get More Subscribers on YouTube for Beginners

1. Be Real and Approachable

You should always be yourself when you vlog. People will subscribe when they feel invested in you as a person, and that happens when they feel like you are being sincere. You do not need to share all of your innermost secrets on your vlog, but you should let your viewers feel like they know you.

2. Don’t forget to add a call to action

Some people need to be prompted to subscribe to your channel, no matter how much they enjoy your content. At the end of all your videos, ask your viewers to subscribe to your channel and like your social media page.

Don’t forget to explain the benefits of subscribing to them, such as to benefit from your informative tips and gain a deeper insight into your projects. If you have any interesting videos in the pipeline, let them know about them.

call to action

3. Listen To Your Subscribers

It feels nice to get positive comments on your videos. If people feel comfortable enough to leave you suggestions and requests then that is even better. It means that you have succeeded in making them feel like they are part of your community.

If you get a video request, try to do it. People like to feel that you are open to trying the things they want to see. However, there are also times when you should just ignore requests and suggestions. If the majority of your subscribers enjoy your jokes and you get one comment telling you to stop trying to be funny then it is fairly obvious that that ‘suggestion’ does not really reflect the wishes of your community.

get subscriber

4. Optimize your title

Try not to underestimate the importance of a great eye-catching title. Include relevant words and phrases that you think people will search for and don’t just hastily add the first title that comes into your head. The better your title is, the more viewers and subscribers you are likely to amass.

title

5. Be Patient

Almost all vlogs grow slowly at first; the first 1000 subscribers take the longest to get. It takes a lot of patience to keep producing content on a regular schedule when it seems like not many people are watching, but you need to stick with it in order to grow.

Part 2: How to Get more Subscribers on YouTube for Pros

1. Set goals

You can gain extra drive and momentum by setting yourself attainable goals and encouraging your followers to help you achieve them. These goals can include milestones such as reaching 500 followers, 1,000 followers and so on. Don’t hesitate to tell your viewers about these goals – if they think your content is of real value, chances are they will be only too happy to assist you.

goals

2. Contests can be funny – why not enter one?

One way to increase subscribers is to take part in a contest. A site called Gleam can oversee a contest for you. It’s up to you to choose how you want the contest to work, and you can gain an edge over your competitors by getting people to leave comments, follow you on Instagram, subscribe to your channel and more.

You will be provided with a landing page for promoting your channel, and you can share this in a variety of places, including on your Facebook, Twitter and blog. The best way to heighten your chances of success is to have a clear goal in mind.

video0 contest

3. Make a trailer

YouTube’s channel interface allows you to add a trailer to entice viewers into watching your videos and following you on the platform. Your trailer gives you a valuable opportunity to quickly explain what your channel is all about and what the benefits of following you are.

Don’t waffle on – try to get your clip down to 90 seconds maximum. Include clips from your videos and don’t forget to add a strong call to action at the end. The more effort you put into your videos, the bigger the rewards are likely to become. And here are some of the best trailer makers that you can use on both Windows and Mac .

trailer

4. Make a Schedule and Stick To It

You want to vlog at least once a week, and making a schedule will help you keep on top of that. It will also give your subscribers a chance to anticipate your videos and get excited. They are more likely to watch an update they have been expecting than one that was not already on their minds.

Sticking to your schedule is a good wait to build up credibility with your audience, but late or skipped updates will cause you to lose that credibility. If you do not post for a month then people who already subscribed to you might still ignore your update because it has been too long and they forgot about you.

5. Collaborate With Other Vloggers

Collaboration videos are always big hits. When you collaborate with another vlogger you are essentially introducing each other to your subscribers. This is a great way to grow your community quickly: by connecting it to another community.

Collaborations work best when the other vlogger is located close enough to you that you can actually meet up, but you can do distance collaborations too. When you collaborate you and the other vlogger should have close to the same number of subscribers, so the video will benefit you both equally.

cooperation

Bonus: How to Get Free YouTube Subscribers [6 Proven Methods]

There are lots of ways to get free YouTube subscribers. This proven method involves networking with other creators! Making your presence felt on YouTube is an important part of creating your network of subscribers that watch, share and talk about your videos. Interaction with your subscribers, reaching new audiences every day, and a plethora of other factors influence how well your YouTube channel is doing.

In this part, we will show you how you can build your own network of loyal YouTube supporters and prove that you don’t need the services of paid providers who promise better reach for your channel.

1. Find YouTubers in your niche

The first step to building an enviable army of YouTube subscribers starts with the realization that you are not alone. Regardless of the niche, your videos are covering, there are probably thousands of people who are just starting out or that have as many subscribers as your YouTube channel. Focus on finding them. You may even want to make a list.

2. Subscribe to YouTube channels you really like

Of the channels you found in Step 1, choose the ones you genuinely like and subscribe to them.

It goes without saying that everyone enjoys support, especially if you are not asking for anything in return. By subscribing to YouTube channels in your genre you appreciate, you will make yourself known to the channel’s owner, and there is a chance they will check out and subscribe to your channel.

3. Spend time watching videos each day

Knowledge is power and, if you want to attract real people to your channel, you should learn how to use your knowledge to your advantage. By paying attention to other new videos in your genre you’ll gain insight into what is going over well with audiences like yours, and what isn’t.

Also, be especially sure to watch videos from those channels you found in Step 1 and subscribed to in Step 2. Try to watch at least two minutes of content from those channels whenever they upload.

4. Comment thoughtfully. Don’t ask for anything in return

Most YouTubers are delighted to hear someone else’s positive opinion or constructive criticism regarding their work. The reason you are watching 2 minutes of content per video in Step 3 is so that you will really have something to say in this step.

If you do make a thoughtful comment, and especially if you use the time stamp of the part of the video you’re referring to, the video creator will know you have watched the video and that you are not just another spammer. Avoid the sub-4-sub strategy, and don’t be the person who’s always saying ‘Subscribe to my channel’. You will be ignored by both the creator and other viewers, and the creator will find you annoying. However, if you comment regularly without asking for anything, the creator and some of their viewers will naturally decide to check out your channel.

5. Reach out on social media

YouTube is just one out of many channels through which you can reach like-minded people. Facebook, Instagram, Pinterest or any other social network can help you network with other creators and potential subscribers. Create accounts on social networks you find the most suitable for your video category and share links to your videos on these accounts as often as you can. Furthermore, if you try to foster real discussions about topics that are relevant, people who get to know you through these other platforms will probably decide to check out your YouTube channel.

Social media is also a great place to reach out to other creators, whether it’s for collabs or just to chat about doing YouTube.

6. Do it all again. And again. And again

You aren’t going to see great results overnight. You have to spend time almost every day repeating the steps we just described. This might seem intimidating, but as time passes it will become routine.

When you build your presence on YouTube in this way, other creators and their subscribers will naturally start becoming your subscribers. What’s your best tip for free YouTube subscribers?

Conclusion

Some people might need to watch multiple videos by you before they decide they want to subscribe. If you stop making videos because you did not get any subscribers or comments on your first few then chances are there were people who were paying attention who may have subscribed if you had kept at it.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Working hard to produce exciting, informative and beautiful YouTube videos only to miss out on the exposure you’re hoping for can be very demoralizing, and many people give up the practice of video production after failing to generate interest in their work.

However, don’t accept defeat just yet if you’re not quite getting the numbers you’ve been aiming for. Take these steps to if you need to get subscribers for YouTube videos. Read on to find out more about the best ways to attract new YouTube subscribers for your online video channel.

Part 1: How to Get More Subscribers on YouTube for Beginners

1. Be Real and Approachable

You should always be yourself when you vlog. People will subscribe when they feel invested in you as a person, and that happens when they feel like you are being sincere. You do not need to share all of your innermost secrets on your vlog, but you should let your viewers feel like they know you.

2. Don’t forget to add a call to action

Some people need to be prompted to subscribe to your channel, no matter how much they enjoy your content. At the end of all your videos, ask your viewers to subscribe to your channel and like your social media page.

Don’t forget to explain the benefits of subscribing to them, such as to benefit from your informative tips and gain a deeper insight into your projects. If you have any interesting videos in the pipeline, let them know about them.

call to action

3. Listen To Your Subscribers

It feels nice to get positive comments on your videos. If people feel comfortable enough to leave you suggestions and requests then that is even better. It means that you have succeeded in making them feel like they are part of your community.

If you get a video request, try to do it. People like to feel that you are open to trying the things they want to see. However, there are also times when you should just ignore requests and suggestions. If the majority of your subscribers enjoy your jokes and you get one comment telling you to stop trying to be funny then it is fairly obvious that that ‘suggestion’ does not really reflect the wishes of your community.

get subscriber

4. Optimize your title

Try not to underestimate the importance of a great eye-catching title. Include relevant words and phrases that you think people will search for and don’t just hastily add the first title that comes into your head. The better your title is, the more viewers and subscribers you are likely to amass.

title

5. Be Patient

Almost all vlogs grow slowly at first; the first 1000 subscribers take the longest to get. It takes a lot of patience to keep producing content on a regular schedule when it seems like not many people are watching, but you need to stick with it in order to grow.

Part 2: How to Get more Subscribers on YouTube for Pros

1. Set goals

You can gain extra drive and momentum by setting yourself attainable goals and encouraging your followers to help you achieve them. These goals can include milestones such as reaching 500 followers, 1,000 followers and so on. Don’t hesitate to tell your viewers about these goals – if they think your content is of real value, chances are they will be only too happy to assist you.

goals

2. Contests can be funny – why not enter one?

One way to increase subscribers is to take part in a contest. A site called Gleam can oversee a contest for you. It’s up to you to choose how you want the contest to work, and you can gain an edge over your competitors by getting people to leave comments, follow you on Instagram, subscribe to your channel and more.

You will be provided with a landing page for promoting your channel, and you can share this in a variety of places, including on your Facebook, Twitter and blog. The best way to heighten your chances of success is to have a clear goal in mind.

video0 contest

3. Make a trailer

YouTube’s channel interface allows you to add a trailer to entice viewers into watching your videos and following you on the platform. Your trailer gives you a valuable opportunity to quickly explain what your channel is all about and what the benefits of following you are.

Don’t waffle on – try to get your clip down to 90 seconds maximum. Include clips from your videos and don’t forget to add a strong call to action at the end. The more effort you put into your videos, the bigger the rewards are likely to become. And here are some of the best trailer makers that you can use on both Windows and Mac .

trailer

4. Make a Schedule and Stick To It

You want to vlog at least once a week, and making a schedule will help you keep on top of that. It will also give your subscribers a chance to anticipate your videos and get excited. They are more likely to watch an update they have been expecting than one that was not already on their minds.

Sticking to your schedule is a good wait to build up credibility with your audience, but late or skipped updates will cause you to lose that credibility. If you do not post for a month then people who already subscribed to you might still ignore your update because it has been too long and they forgot about you.

5. Collaborate With Other Vloggers

Collaboration videos are always big hits. When you collaborate with another vlogger you are essentially introducing each other to your subscribers. This is a great way to grow your community quickly: by connecting it to another community.

Collaborations work best when the other vlogger is located close enough to you that you can actually meet up, but you can do distance collaborations too. When you collaborate you and the other vlogger should have close to the same number of subscribers, so the video will benefit you both equally.

cooperation

Bonus: How to Get Free YouTube Subscribers [6 Proven Methods]

There are lots of ways to get free YouTube subscribers. This proven method involves networking with other creators! Making your presence felt on YouTube is an important part of creating your network of subscribers that watch, share and talk about your videos. Interaction with your subscribers, reaching new audiences every day, and a plethora of other factors influence how well your YouTube channel is doing.

In this part, we will show you how you can build your own network of loyal YouTube supporters and prove that you don’t need the services of paid providers who promise better reach for your channel.

1. Find YouTubers in your niche

The first step to building an enviable army of YouTube subscribers starts with the realization that you are not alone. Regardless of the niche, your videos are covering, there are probably thousands of people who are just starting out or that have as many subscribers as your YouTube channel. Focus on finding them. You may even want to make a list.

2. Subscribe to YouTube channels you really like

Of the channels you found in Step 1, choose the ones you genuinely like and subscribe to them.

It goes without saying that everyone enjoys support, especially if you are not asking for anything in return. By subscribing to YouTube channels in your genre you appreciate, you will make yourself known to the channel’s owner, and there is a chance they will check out and subscribe to your channel.

3. Spend time watching videos each day

Knowledge is power and, if you want to attract real people to your channel, you should learn how to use your knowledge to your advantage. By paying attention to other new videos in your genre you’ll gain insight into what is going over well with audiences like yours, and what isn’t.

Also, be especially sure to watch videos from those channels you found in Step 1 and subscribed to in Step 2. Try to watch at least two minutes of content from those channels whenever they upload.

4. Comment thoughtfully. Don’t ask for anything in return

Most YouTubers are delighted to hear someone else’s positive opinion or constructive criticism regarding their work. The reason you are watching 2 minutes of content per video in Step 3 is so that you will really have something to say in this step.

If you do make a thoughtful comment, and especially if you use the time stamp of the part of the video you’re referring to, the video creator will know you have watched the video and that you are not just another spammer. Avoid the sub-4-sub strategy, and don’t be the person who’s always saying ‘Subscribe to my channel’. You will be ignored by both the creator and other viewers, and the creator will find you annoying. However, if you comment regularly without asking for anything, the creator and some of their viewers will naturally decide to check out your channel.

5. Reach out on social media

YouTube is just one out of many channels through which you can reach like-minded people. Facebook, Instagram, Pinterest or any other social network can help you network with other creators and potential subscribers. Create accounts on social networks you find the most suitable for your video category and share links to your videos on these accounts as often as you can. Furthermore, if you try to foster real discussions about topics that are relevant, people who get to know you through these other platforms will probably decide to check out your YouTube channel.

Social media is also a great place to reach out to other creators, whether it’s for collabs or just to chat about doing YouTube.

6. Do it all again. And again. And again

You aren’t going to see great results overnight. You have to spend time almost every day repeating the steps we just described. This might seem intimidating, but as time passes it will become routine.

When you build your presence on YouTube in this way, other creators and their subscribers will naturally start becoming your subscribers. What’s your best tip for free YouTube subscribers?

Conclusion

Some people might need to watch multiple videos by you before they decide they want to subscribe. If you stop making videos because you did not get any subscribers or comments on your first few then chances are there were people who were paying attention who may have subscribed if you had kept at it.

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author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Working hard to produce exciting, informative and beautiful YouTube videos only to miss out on the exposure you’re hoping for can be very demoralizing, and many people give up the practice of video production after failing to generate interest in their work.

However, don’t accept defeat just yet if you’re not quite getting the numbers you’ve been aiming for. Take these steps to if you need to get subscribers for YouTube videos. Read on to find out more about the best ways to attract new YouTube subscribers for your online video channel.

Part 1: How to Get More Subscribers on YouTube for Beginners

1. Be Real and Approachable

You should always be yourself when you vlog. People will subscribe when they feel invested in you as a person, and that happens when they feel like you are being sincere. You do not need to share all of your innermost secrets on your vlog, but you should let your viewers feel like they know you.

2. Don’t forget to add a call to action

Some people need to be prompted to subscribe to your channel, no matter how much they enjoy your content. At the end of all your videos, ask your viewers to subscribe to your channel and like your social media page.

Don’t forget to explain the benefits of subscribing to them, such as to benefit from your informative tips and gain a deeper insight into your projects. If you have any interesting videos in the pipeline, let them know about them.

call to action

3. Listen To Your Subscribers

It feels nice to get positive comments on your videos. If people feel comfortable enough to leave you suggestions and requests then that is even better. It means that you have succeeded in making them feel like they are part of your community.

If you get a video request, try to do it. People like to feel that you are open to trying the things they want to see. However, there are also times when you should just ignore requests and suggestions. If the majority of your subscribers enjoy your jokes and you get one comment telling you to stop trying to be funny then it is fairly obvious that that ‘suggestion’ does not really reflect the wishes of your community.

get subscriber

4. Optimize your title

Try not to underestimate the importance of a great eye-catching title. Include relevant words and phrases that you think people will search for and don’t just hastily add the first title that comes into your head. The better your title is, the more viewers and subscribers you are likely to amass.

title

5. Be Patient

Almost all vlogs grow slowly at first; the first 1000 subscribers take the longest to get. It takes a lot of patience to keep producing content on a regular schedule when it seems like not many people are watching, but you need to stick with it in order to grow.

Part 2: How to Get more Subscribers on YouTube for Pros

1. Set goals

You can gain extra drive and momentum by setting yourself attainable goals and encouraging your followers to help you achieve them. These goals can include milestones such as reaching 500 followers, 1,000 followers and so on. Don’t hesitate to tell your viewers about these goals – if they think your content is of real value, chances are they will be only too happy to assist you.

goals

2. Contests can be funny – why not enter one?

One way to increase subscribers is to take part in a contest. A site called Gleam can oversee a contest for you. It’s up to you to choose how you want the contest to work, and you can gain an edge over your competitors by getting people to leave comments, follow you on Instagram, subscribe to your channel and more.

You will be provided with a landing page for promoting your channel, and you can share this in a variety of places, including on your Facebook, Twitter and blog. The best way to heighten your chances of success is to have a clear goal in mind.

video0 contest

3. Make a trailer

YouTube’s channel interface allows you to add a trailer to entice viewers into watching your videos and following you on the platform. Your trailer gives you a valuable opportunity to quickly explain what your channel is all about and what the benefits of following you are.

Don’t waffle on – try to get your clip down to 90 seconds maximum. Include clips from your videos and don’t forget to add a strong call to action at the end. The more effort you put into your videos, the bigger the rewards are likely to become. And here are some of the best trailer makers that you can use on both Windows and Mac .

trailer

4. Make a Schedule and Stick To It

You want to vlog at least once a week, and making a schedule will help you keep on top of that. It will also give your subscribers a chance to anticipate your videos and get excited. They are more likely to watch an update they have been expecting than one that was not already on their minds.

Sticking to your schedule is a good wait to build up credibility with your audience, but late or skipped updates will cause you to lose that credibility. If you do not post for a month then people who already subscribed to you might still ignore your update because it has been too long and they forgot about you.

5. Collaborate With Other Vloggers

Collaboration videos are always big hits. When you collaborate with another vlogger you are essentially introducing each other to your subscribers. This is a great way to grow your community quickly: by connecting it to another community.

Collaborations work best when the other vlogger is located close enough to you that you can actually meet up, but you can do distance collaborations too. When you collaborate you and the other vlogger should have close to the same number of subscribers, so the video will benefit you both equally.

cooperation

Bonus: How to Get Free YouTube Subscribers [6 Proven Methods]

There are lots of ways to get free YouTube subscribers. This proven method involves networking with other creators! Making your presence felt on YouTube is an important part of creating your network of subscribers that watch, share and talk about your videos. Interaction with your subscribers, reaching new audiences every day, and a plethora of other factors influence how well your YouTube channel is doing.

In this part, we will show you how you can build your own network of loyal YouTube supporters and prove that you don’t need the services of paid providers who promise better reach for your channel.

1. Find YouTubers in your niche

The first step to building an enviable army of YouTube subscribers starts with the realization that you are not alone. Regardless of the niche, your videos are covering, there are probably thousands of people who are just starting out or that have as many subscribers as your YouTube channel. Focus on finding them. You may even want to make a list.

2. Subscribe to YouTube channels you really like

Of the channels you found in Step 1, choose the ones you genuinely like and subscribe to them.

It goes without saying that everyone enjoys support, especially if you are not asking for anything in return. By subscribing to YouTube channels in your genre you appreciate, you will make yourself known to the channel’s owner, and there is a chance they will check out and subscribe to your channel.

3. Spend time watching videos each day

Knowledge is power and, if you want to attract real people to your channel, you should learn how to use your knowledge to your advantage. By paying attention to other new videos in your genre you’ll gain insight into what is going over well with audiences like yours, and what isn’t.

Also, be especially sure to watch videos from those channels you found in Step 1 and subscribed to in Step 2. Try to watch at least two minutes of content from those channels whenever they upload.

4. Comment thoughtfully. Don’t ask for anything in return

Most YouTubers are delighted to hear someone else’s positive opinion or constructive criticism regarding their work. The reason you are watching 2 minutes of content per video in Step 3 is so that you will really have something to say in this step.

If you do make a thoughtful comment, and especially if you use the time stamp of the part of the video you’re referring to, the video creator will know you have watched the video and that you are not just another spammer. Avoid the sub-4-sub strategy, and don’t be the person who’s always saying ‘Subscribe to my channel’. You will be ignored by both the creator and other viewers, and the creator will find you annoying. However, if you comment regularly without asking for anything, the creator and some of their viewers will naturally decide to check out your channel.

5. Reach out on social media

YouTube is just one out of many channels through which you can reach like-minded people. Facebook, Instagram, Pinterest or any other social network can help you network with other creators and potential subscribers. Create accounts on social networks you find the most suitable for your video category and share links to your videos on these accounts as often as you can. Furthermore, if you try to foster real discussions about topics that are relevant, people who get to know you through these other platforms will probably decide to check out your YouTube channel.

Social media is also a great place to reach out to other creators, whether it’s for collabs or just to chat about doing YouTube.

6. Do it all again. And again. And again

You aren’t going to see great results overnight. You have to spend time almost every day repeating the steps we just described. This might seem intimidating, but as time passes it will become routine.

When you build your presence on YouTube in this way, other creators and their subscribers will naturally start becoming your subscribers. What’s your best tip for free YouTube subscribers?

Conclusion

Some people might need to watch multiple videos by you before they decide they want to subscribe. If you stop making videos because you did not get any subscribers or comments on your first few then chances are there were people who were paying attention who may have subscribed if you had kept at it.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "Youtuber's Playbook Advanced Techniques for Engaging Editing"
  • Author: Brian
  • Created at : 2024-05-25 13:29:27
  • Updated at : 2024-05-26 13:29:27
  • Link: https://youtube-video-recordings.techidaily.com/youtubers-playbook-advanced-techniques-for-engaging-editing/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"Youtuber's Playbook Advanced Techniques for Engaging Editing"