YouTube Mogul with Maximum Gross Income

The amount of money that the highest-paid YouTubers make in a year is mind-blowing. They are the prime example of what Millionaires are.

If you tally up the estimated net worth of the top 10 richest YouTubers, then you get a whooping 300+ Million dollars.

I repeat!!!

That’s more than 300 million dollars. So Who are these richest YouTubers? What is the thing that people like so much about them?

That’s what this guide is all about. Let’s look at these richest YouTubers.

1. MrBeast $58 Million
2. Jake Paul $60 Million
3. Markiplier $35 Million
4. Rhett and Link
5. Unspeakable
6. Nastya
7. Ryan Kaji - $25 Million
8. Dude Perfect
9. Logan Paul
10. Preston Arsement - $14 million

• What Decides the Highest-Earning YouTubers?

Part 1: Who are the Richest YouTubers in the World Today?

Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.

Sr. Number	YouTuber	2022 Estimated Worth	Subscribers
1	MrBeast	$58 Million	104M+
2	Jake Paul	$60 Million	20M+
3	Markiplier	$35 Million	33M+
4	Rhett and link	17.8M+
5	Unspeakable	14M+
6	Nastya	100M+
7	Ryan Kaji	$25 Million	33M+
8	Dude Perfect	58M+
9	Logan Paul	23.6M+
10	Preston Arsement	$20 Million	21M+

Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.

Part2. Highest-Paid YouTubers in the World 2022

1. MrBeast $58 Million

The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.

The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.

But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.

Here’s one of his recent popular videos where MrBeast hunted for 100 people.

I Hunted 100 People For $1,000,000 .

Earning in 2021

$54 Million.

2. Jake Paul $60 Million

The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.

The personality of Jake paul is so bright that it continuously keeps him in the headlines.

Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.

But that’s all in the past because Jake is here again and on the second spot, of course.

Let’s look at a video from Jake Paul.

I turned down $40 million for this.

Earning in 2021

$45 Million.

3. Markiplier $35 Million

Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.

But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.

But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.

Let’s have a look at one of his trending videos.

In Space with Markiplier: Part 1

Earning in 2021

$38 Million.

4. Rhett and Link

Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.

Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.

The different guests they invite sometimes come off as a surprise for their loyal subscribers.

Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.

Here is a trending video from Rhett and Link.

International Carnival Food Taste Test.

Earning in 2021

$30 Million.

5. Unspeakable

A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.

Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.

But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.

So what did he get in return? A huge lump sum, of course.

Here’s a video of Unspeakable.

Surviving Overnight in $60 Million Doomsday Bunker.

Earning in 2021

$28.5 Million.

6. Nastya

If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?

This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.

But wait a minute!!!

The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.

Now let’s check one of Nastya’s recent popular videos.

Nastya reads books and uses the Internet to get new information.

Earning in 2021

$28 Million.

7. Ryan Kaji - $25 Million

Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.

Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.

Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.

Here’s an example video of Ryan Kaji for you.

Ryan’s Superhero Family Titan Universe!

Earning in 2021

$27 Million.

8. Dude Perfect

These five stunt masters have shocked the world with their classical and dangerous stunts.

This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.

They make the classical “Don’t try at home” stunts which are dangerous and amusing.

But wait a minute!!

Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.

So now, by following these instructions, you can try it at home if you want.

Here’s a video from Dude Perfect that we recommend watching.

Loser Gets Full Body Casted | OT 35.

Earning in 2021

$20 million.

9. Logan Paul

After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.

These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.

Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.

Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.

Let’s have a look at one of his trending videos.

I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)

Earning in 2021

$18 Million.

10. Preston Arsement - $14 million

The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.

This young lad has increased his popularity with first-class gaming and pranking skills.

Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.

So how much does this young fellow earn? A lot!!!

Here’s a famous video of Preston Arsement.

50 Ways To DESTROY The Warden In Minecraft.

Earning in 2021

$16 Million.

After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.

Here are some reasons that decide the highest-earning Youtubers.

Part3. What Decides the Highest-Earning YouTubers?

Multiple factors influence YouTubers’ earnings.

First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.

That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.

Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.

Lastly, we can’t ignore the quality of videos, can we?

A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.

So how can we make our videos top-notch?

Read on and find the answer in the bonus tip below.

Bonus Tip to Increase YouTube Money

Wondershare Filmora

One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.

This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.

Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.

Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.

Are YouTubers Earning More Money than TikTokers?

With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.

In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.

For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.

Are Highest-Paid YouTube Stars Always Trending?

Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.

Sorry to pop your bubble, but they are not.

The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.

The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.

Final Words

The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.

And those who get on the top strike a fortune without a doubt.

The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.

And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.

Thanks for reading, folks.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Who are the Richest YouTubers in the World Today?

Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.

Sr. Number	YouTuber	2022 Estimated Worth	Subscribers
1	MrBeast	$58 Million	104M+
2	Jake Paul	$60 Million	20M+
3	Markiplier	$35 Million	33M+
4	Rhett and link	17.8M+
5	Unspeakable	14M+
6	Nastya	100M+
7	Ryan Kaji	$25 Million	33M+
8	Dude Perfect	58M+
9	Logan Paul	23.6M+
10	Preston Arsement	$20 Million	21M+

Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.

Part2. Highest-Paid YouTubers in the World 2022

1. MrBeast $58 Million

The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.

The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.

But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.

Here’s one of his recent popular videos where MrBeast hunted for 100 people.

I Hunted 100 People For $1,000,000 .

Earning in 2021

$54 Million.

2. Jake Paul $60 Million

The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.

The personality of Jake paul is so bright that it continuously keeps him in the headlines.

Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.

But that’s all in the past because Jake is here again and on the second spot, of course.

Let’s look at a video from Jake Paul.

I turned down $40 million for this.

Earning in 2021

$45 Million.

3. Markiplier $35 Million

Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.

But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.

But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.

Let’s have a look at one of his trending videos.

In Space with Markiplier: Part 1

Earning in 2021

$38 Million.

4. Rhett and Link

Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.

Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.

The different guests they invite sometimes come off as a surprise for their loyal subscribers.

Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.

Here is a trending video from Rhett and Link.

International Carnival Food Taste Test.

Earning in 2021

$30 Million.

5. Unspeakable

A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.

Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.

But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.

So what did he get in return? A huge lump sum, of course.

Here’s a video of Unspeakable.

Surviving Overnight in $60 Million Doomsday Bunker.

Earning in 2021

$28.5 Million.

6. Nastya

If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?

This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.

But wait a minute!!!

The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.

Now let’s check one of Nastya’s recent popular videos.

Nastya reads books and uses the Internet to get new information.

Earning in 2021

$28 Million.

7. Ryan Kaji - $25 Million

Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.

Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.

Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.

Here’s an example video of Ryan Kaji for you.

Ryan’s Superhero Family Titan Universe!

Earning in 2021

$27 Million.

8. Dude Perfect

These five stunt masters have shocked the world with their classical and dangerous stunts.

This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.

They make the classical “Don’t try at home” stunts which are dangerous and amusing.

But wait a minute!!

Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.

So now, by following these instructions, you can try it at home if you want.

Here’s a video from Dude Perfect that we recommend watching.

Loser Gets Full Body Casted | OT 35.

Earning in 2021

$20 million.

9. Logan Paul

After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.

These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.

Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.

Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.

Let’s have a look at one of his trending videos.

I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)

Earning in 2021

$18 Million.

10. Preston Arsement - $14 million

The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.

This young lad has increased his popularity with first-class gaming and pranking skills.

Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.

So how much does this young fellow earn? A lot!!!

Here’s a famous video of Preston Arsement.

50 Ways To DESTROY The Warden In Minecraft.

Earning in 2021

$16 Million.

After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.

Here are some reasons that decide the highest-earning Youtubers.

Part3. What Decides the Highest-Earning YouTubers?

Multiple factors influence YouTubers’ earnings.

First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.

That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.

Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.

Lastly, we can’t ignore the quality of videos, can we?

A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.

So how can we make our videos top-notch?

Read on and find the answer in the bonus tip below.

Bonus Tip to Increase YouTube Money

Wondershare Filmora

One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.

This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.

Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.

Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.

Are YouTubers Earning More Money than TikTokers?

With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.

In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.

For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.

Are Highest-Paid YouTube Stars Always Trending?

Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.

Sorry to pop your bubble, but they are not.

The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.

The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.

Final Words

The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.

And those who get on the top strike a fortune without a doubt.

The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.

And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.

Thanks for reading, folks.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Mastering YouTube Video Edits: The Ultimate Step-by-Step Guide

How To Edit YouTube Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: