Vivid Visuals: Brush up Your YouTube Beauty Videos

Video Color Correction for YouTube Beauty

Richard Bennett

Mar 27, 2024• Proven solutions

As a YouTube video creator, especially a YouTube beauty, you must know how important video color correction is. In case you want to make your YouTube video look more vibrant or pop out the colors of your video, knowing the basics of video color correction will certainly help you. In this article, we are going to show you how to correct your YouTube videos with 3 different video editing software.

You may also like: Color Correction vs Color Grading >>

Video Color Correction for YouTube Beauty

1. By using Wondershare Filmora

There are multiple professional color correction/grading software options for you to choose like Red Giant Colorista, but, to be honest, they are very difficult to get along with. Wondershare Filmora is an easy to use video editing software available both on Win and Mac which can help you make your video cinematic within a few clicks.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Color correction with Wondershare Filmora

Wondershare Filmora can be used to adjust the color of your video. To do this, select your target video and drag it to the timeline. You will see a video editing window and four parameters i.e. Saturation, brightness, contrast, and hue.

Brightness settings can be used to adjust the overall look of your video. In case your video seems to be too dark or bright, you can take the cursor to the slider and adjust the color manually.

Saturation helps you control how much you want the color of your video pop out. The color can be faded or enhanced through this setting.

Contrast settings help to adjust the difference in color and brightness in different parts of the video.

Color grading with Wondershare Filmora

Hit the button Advanced at the lower corner, then a powerful color grading window will pop up, and you can explore your options.

In this tool, you can adjust the white balance, temperature, tint, and more.

2. By Using Adobe Premiere Pro CC

Adobe Speed Grade is a software intelligently designed to fix all the color issues of your video and helps you make your videos look more stylish. Using it, you can make your video cooler or warmer by adjusting the RGB. It has a temperature slider as well which helps you adjust the overall color of video. The adjustments of highlights, shadows and midtones can also be done for accurate representation of colors in your video. Various trackball and slider controls are available in this software which gives you a large variety of options to experiment with colors of your digital video. Using this software, you can even add different film stock effects which give a traditional film appearance to your video. What else do you need? This software has a lot in store to fit your demands. Go for it!

3. By Using Final Cut Pro

Final Cut Pro lets you adjust your video color with the help of a tool called the Color Board. There are a lot of tools available in The Color section for adjusting the color of your video clip. The first option is of “Balance” which lets you alter the brightness of video. You can also try the option of “Match Color” which lets you match one video clip’s color settings with another. You can be as creative as you want to be by adjusting the brightness, saturation and RGB values of your video with this software. It will not disappoint with the outstanding output.

You may also like: Color grading and correction in Final Cut Pro >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As a YouTube video creator, especially a YouTube beauty, you must know how important video color correction is. In case you want to make your YouTube video look more vibrant or pop out the colors of your video, knowing the basics of video color correction will certainly help you. In this article, we are going to show you how to correct your YouTube videos with 3 different video editing software.

You may also like: Color Correction vs Color Grading >>

Video Color Correction for YouTube Beauty

1. By using Wondershare Filmora

There are multiple professional color correction/grading software options for you to choose like Red Giant Colorista, but, to be honest, they are very difficult to get along with. Wondershare Filmora is an easy to use video editing software available both on Win and Mac which can help you make your video cinematic within a few clicks.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Color correction with Wondershare Filmora

Wondershare Filmora can be used to adjust the color of your video. To do this, select your target video and drag it to the timeline. You will see a video editing window and four parameters i.e. Saturation, brightness, contrast, and hue.

Brightness settings can be used to adjust the overall look of your video. In case your video seems to be too dark or bright, you can take the cursor to the slider and adjust the color manually.

Saturation helps you control how much you want the color of your video pop out. The color can be faded or enhanced through this setting.

Contrast settings help to adjust the difference in color and brightness in different parts of the video.

Color grading with Wondershare Filmora

Hit the button Advanced at the lower corner, then a powerful color grading window will pop up, and you can explore your options.

In this tool, you can adjust the white balance, temperature, tint, and more.

2. By Using Adobe Premiere Pro CC

Adobe Speed Grade is a software intelligently designed to fix all the color issues of your video and helps you make your videos look more stylish. Using it, you can make your video cooler or warmer by adjusting the RGB. It has a temperature slider as well which helps you adjust the overall color of video. The adjustments of highlights, shadows and midtones can also be done for accurate representation of colors in your video. Various trackball and slider controls are available in this software which gives you a large variety of options to experiment with colors of your digital video. Using this software, you can even add different film stock effects which give a traditional film appearance to your video. What else do you need? This software has a lot in store to fit your demands. Go for it!

3. By Using Final Cut Pro

Final Cut Pro lets you adjust your video color with the help of a tool called the Color Board. There are a lot of tools available in The Color section for adjusting the color of your video clip. The first option is of “Balance” which lets you alter the brightness of video. You can also try the option of “Match Color” which lets you match one video clip’s color settings with another. You can be as creative as you want to be by adjusting the brightness, saturation and RGB values of your video with this software. It will not disappoint with the outstanding output.

You may also like: Color grading and correction in Final Cut Pro >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As a YouTube video creator, especially a YouTube beauty, you must know how important video color correction is. In case you want to make your YouTube video look more vibrant or pop out the colors of your video, knowing the basics of video color correction will certainly help you. In this article, we are going to show you how to correct your YouTube videos with 3 different video editing software.

You may also like: Color Correction vs Color Grading >>

Video Color Correction for YouTube Beauty

1. By using Wondershare Filmora

There are multiple professional color correction/grading software options for you to choose like Red Giant Colorista, but, to be honest, they are very difficult to get along with. Wondershare Filmora is an easy to use video editing software available both on Win and Mac which can help you make your video cinematic within a few clicks.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Color correction with Wondershare Filmora

Wondershare Filmora can be used to adjust the color of your video. To do this, select your target video and drag it to the timeline. You will see a video editing window and four parameters i.e. Saturation, brightness, contrast, and hue.

Brightness settings can be used to adjust the overall look of your video. In case your video seems to be too dark or bright, you can take the cursor to the slider and adjust the color manually.

Saturation helps you control how much you want the color of your video pop out. The color can be faded or enhanced through this setting.

Contrast settings help to adjust the difference in color and brightness in different parts of the video.

Color grading with Wondershare Filmora

Hit the button Advanced at the lower corner, then a powerful color grading window will pop up, and you can explore your options.

In this tool, you can adjust the white balance, temperature, tint, and more.

2. By Using Adobe Premiere Pro CC

Adobe Speed Grade is a software intelligently designed to fix all the color issues of your video and helps you make your videos look more stylish. Using it, you can make your video cooler or warmer by adjusting the RGB. It has a temperature slider as well which helps you adjust the overall color of video. The adjustments of highlights, shadows and midtones can also be done for accurate representation of colors in your video. Various trackball and slider controls are available in this software which gives you a large variety of options to experiment with colors of your digital video. Using this software, you can even add different film stock effects which give a traditional film appearance to your video. What else do you need? This software has a lot in store to fit your demands. Go for it!

3. By Using Final Cut Pro

Final Cut Pro lets you adjust your video color with the help of a tool called the Color Board. There are a lot of tools available in The Color section for adjusting the color of your video clip. The first option is of “Balance” which lets you alter the brightness of video. You can also try the option of “Match Color” which lets you match one video clip’s color settings with another. You can be as creative as you want to be by adjusting the brightness, saturation and RGB values of your video with this software. It will not disappoint with the outstanding output.

You may also like: Color grading and correction in Final Cut Pro >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As a YouTube video creator, especially a YouTube beauty, you must know how important video color correction is. In case you want to make your YouTube video look more vibrant or pop out the colors of your video, knowing the basics of video color correction will certainly help you. In this article, we are going to show you how to correct your YouTube videos with 3 different video editing software.

You may also like: Color Correction vs Color Grading >>

Video Color Correction for YouTube Beauty

1. By using Wondershare Filmora

There are multiple professional color correction/grading software options for you to choose like Red Giant Colorista, but, to be honest, they are very difficult to get along with. Wondershare Filmora is an easy to use video editing software available both on Win and Mac which can help you make your video cinematic within a few clicks.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Color correction with Wondershare Filmora

Wondershare Filmora can be used to adjust the color of your video. To do this, select your target video and drag it to the timeline. You will see a video editing window and four parameters i.e. Saturation, brightness, contrast, and hue.

Brightness settings can be used to adjust the overall look of your video. In case your video seems to be too dark or bright, you can take the cursor to the slider and adjust the color manually.

Saturation helps you control how much you want the color of your video pop out. The color can be faded or enhanced through this setting.

Contrast settings help to adjust the difference in color and brightness in different parts of the video.

Color grading with Wondershare Filmora

Hit the button Advanced at the lower corner, then a powerful color grading window will pop up, and you can explore your options.

In this tool, you can adjust the white balance, temperature, tint, and more.

2. By Using Adobe Premiere Pro CC

Adobe Speed Grade is a software intelligently designed to fix all the color issues of your video and helps you make your videos look more stylish. Using it, you can make your video cooler or warmer by adjusting the RGB. It has a temperature slider as well which helps you adjust the overall color of video. The adjustments of highlights, shadows and midtones can also be done for accurate representation of colors in your video. Various trackball and slider controls are available in this software which gives you a large variety of options to experiment with colors of your digital video. Using this software, you can even add different film stock effects which give a traditional film appearance to your video. What else do you need? This software has a lot in store to fit your demands. Go for it!

3. By Using Final Cut Pro

Final Cut Pro lets you adjust your video color with the help of a tool called the Color Board. There are a lot of tools available in The Color section for adjusting the color of your video clip. The first option is of “Balance” which lets you alter the brightness of video. You can also try the option of “Match Color” which lets you match one video clip’s color settings with another. You can be as creative as you want to be by adjusting the brightness, saturation and RGB values of your video with this software. It will not disappoint with the outstanding output.

You may also like: Color grading and correction in Final Cut Pro >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Crafting Your YouTube Content for Specific Crowds

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

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What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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