Utilizing FameBit Techniques for YouTube Sponsorship Success

How to Find YouTube Sponsorships by Using FameBit

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Ultimate Guide to Choosing Between IGTV & YouTube for Content Creators

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: