Essential YouTube SEO Techniques for Enhanced Video Rankings

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Partner Vids for Rapid Channelnode Growth

How to Make Collab Videos and Grow Your Channel?

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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