Elite Videography: The Top Tools For YouTube Content

The Best Video Editors for YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.

Table of Contents PART 1: FILMORA PART 2: VIDEO EDITING SOFTWARE COMPARISONS Section 1: PC Video Editors Windows Movie MakerVegas Movie Studio Section 2: Mac Video Editors iMovieFinal Cut Pro X Section 3: Online Video Editor WeVideo CONCLUSION

Part 1: Filmora

Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.

In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.

Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).

Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.

The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.

Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.

Part 2: Video Editing Software Comparisons

Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.

Section 1: PC Video Editors

Here are two of the most popular editing programs for Windows computers:

Windows Movie Maker

Image source: intowindows

PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.

Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.

Vegas Movie Studio

Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.

Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.

The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.

Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.

Section 2: Mac Video Editors

Here are two of the most popular video editors for the Mac OS:

iMovie

iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.

The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.

The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.

Final Cut Pro X

Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.

Final Cut Pro also boasts a huge selection of editing tools.

Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.

Final Cut Pro X costs $300, making it a significant investment.

Section 3: Online Video Editors

WeVideo

WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.

WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.

There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.

If you are going to pay $69 for video editing software, you are much better off using Filmora.

Section 4: The Pro-Choice

Adobe Premiere

Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.

Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).

It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.

Conclusion

Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.

Table of Contents PART 1: FILMORA PART 2: VIDEO EDITING SOFTWARE COMPARISONS Section 1: PC Video Editors Windows Movie MakerVegas Movie Studio Section 2: Mac Video Editors iMovieFinal Cut Pro X Section 3: Online Video Editor WeVideo CONCLUSION

Part 1: Filmora

Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.

In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.

Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).

Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.

The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.

Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.

Part 2: Video Editing Software Comparisons

Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.

Section 1: PC Video Editors

Here are two of the most popular editing programs for Windows computers:

Windows Movie Maker

Image source: intowindows

PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.

Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.

Vegas Movie Studio

Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.

Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.

The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.

Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.

Section 2: Mac Video Editors

Here are two of the most popular video editors for the Mac OS:

iMovie

iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.

The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.

The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.

Final Cut Pro X

Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.

Final Cut Pro also boasts a huge selection of editing tools.

Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.

Final Cut Pro X costs $300, making it a significant investment.

Section 3: Online Video Editors

WeVideo

WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.

WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.

There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.

If you are going to pay $69 for video editing software, you are much better off using Filmora.

Section 4: The Pro-Choice

Adobe Premiere

Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.

Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).

It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.

Conclusion

Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.

Table of Contents PART 1: FILMORA PART 2: VIDEO EDITING SOFTWARE COMPARISONS Section 1: PC Video Editors Windows Movie MakerVegas Movie Studio Section 2: Mac Video Editors iMovieFinal Cut Pro X Section 3: Online Video Editor WeVideo CONCLUSION

Part 1: Filmora

Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.

In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.

Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).

Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.

The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.

Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.

Part 2: Video Editing Software Comparisons

Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.

Section 1: PC Video Editors

Here are two of the most popular editing programs for Windows computers:

Windows Movie Maker

Image source: intowindows

PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.

Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.

Vegas Movie Studio

Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.

Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.

The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.

Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.

Section 2: Mac Video Editors

Here are two of the most popular video editors for the Mac OS:

iMovie

iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.

The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.

The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.

Final Cut Pro X

Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.

Final Cut Pro also boasts a huge selection of editing tools.

Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.

Final Cut Pro X costs $300, making it a significant investment.

Section 3: Online Video Editors

WeVideo

WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.

WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.

There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.

If you are going to pay $69 for video editing software, you are much better off using Filmora.

Section 4: The Pro-Choice

Adobe Premiere

Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.

Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).

It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.

Conclusion

Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Check out our most updated post on this topic: Top 10 Video Editors for YouTube in 2018.

Table of Contents PART 1: FILMORA PART 2: VIDEO EDITING SOFTWARE COMPARISONS Section 1: PC Video Editors Windows Movie MakerVegas Movie Studio Section 2: Mac Video Editors iMovieFinal Cut Pro X Section 3: Online Video Editor WeVideo CONCLUSION

Part 1: Filmora

Filmora ’s intuitive interface was designed to make video editing a fast and simple process. The less effort you have to put into the technical side of editing, the more energy you can devote to being creative.

In the main screen of Filmora, you are never more than a couple clicks away from any basic, advanced, or creative feature you want to use. The built-in music library, a wide selection of text and title options, filters, overlays, animated elements, and split-screen options can all be accessed from a clearly labeled toolbar above the timeline.

Besides fun things like filters, Filmora also has powerful tools like advanced color grading and an audio equalizer. Either of these features can be accessed in two clicks from the main editing screen. With your audio or video clip selected, simply click the editing icon and then either Advanced (for expanded color editing options) or Customize (for the audio equalizer).

Even features like picture-in-picture (PIP) and green screen are easy to use in Filmora. The PIP tracks are right under the main video track in your timeline. Although there is only one when you start a project, you can have up to ten. These PIP tracks can be used to layer photos and videos over top of each other. One of the most popular uses for the PIP track is facecam videos. After you drag your facecam footage into the PIP track, you can easily shrink it and move it to the corner of your main video.

The green screen has its own designated icon on the main toolbar. Simply select a clip or image in one of your PIP tracks and click it to access the feature.

Filmora is always adding new features to make editing even easier for online video creators. A few of the other tools included in Filmora are speed control, text customization, tilt-shift, ripple delete, and an audio mixer.

Part 2: Video Editing Software Comparisons

Here is a ‘top 4’ list of other popular video editors. The list will discuss their best features and how they measure up to Filmora.

Section 1: PC Video Editors

Here are two of the most popular editing programs for Windows computers:

Windows Movie Maker

Image source: intowindows

PC users can download Windows Movie Maker for free, which has made it a popular choice among video creators that are just starting out. Movie Maker has different timeline tracks for things like videos and music, and it is very easy to trim or cut up all of your media clips. The ability to sharpen some of your blurrier images, speed control, and a simple title generator, and some basic transitions are some of the program’s more noteworthy features.

Movie Maker does not come close to matching Filmora’s range of features, but it is easy to use. It could be a good option for video creators who have no room in their budget for paid software. Videos made in Movie Maker will be simple, but that is all some people need.

Vegas Movie Studio

Vegas Movie Studio, which used to be Sony Vegas, is a big step up from Movie Maker. While editing your clips, you can adjust their brightness, contrast, and color balance. On the audio side of things, Vegas has a great audio restoration tool you can use to get rid of unwanted background noises.

Although it does not have filters, overlays, and animated elements like Filmora, Vegas does have some very modern-looking titles and transition effects.

The biggest advantage that Filmora has over Vegas is that it is a lot easier to use. Vegas has some great features, but accessing and using them is not something you can just jump into doing. Filmora is so intuitive that most users can just open it up and start applying effects.

Vegas is very reasonably priced at $49.95 USD, but it is only $10 more for the ease and effect variety of Filmora.

Section 2: Mac Video Editors

Here are two of the most popular video editors for the Mac OS:

iMovie

iMovie comes free with Mac computers, and it is a huge step up from Windows Movie Maker. It has some really nice audio editing tools, like an equalizer and the ability to set fade in and fade out times (which Filmora also has). When you are editing video clips, iMovie provides you with a stabilization tool, speed controls, and even some filters and overlays. There are text and title options available as well, although they are very basic.

The main difference between Filmora and iMovie is variety. Filmora has a huge range of titles in different styles; iMovie has everyday fonts with all the traditional credit/title animations. iMovie has close to the same amount of features as Filmora, but there is always less variety in those features, and they tend to feel dated.

The main difference between iMovie and every other editor on this list is the layout. The timeline is located in the top left portion of the screen, not stretched across the bottom, and the clips/sounds do not sit in different tracks. The iMovie interface is not actually very complicated, but it will be an adjustment for anybody used to a more traditional editing experience.

Final Cut Pro X

Final Cut Pro is Apple’s attempt at a professional-grade editing program. It is much more advanced than iMovie and offers 64-bit architecture and background rendering. Background rendering means that your imported clips are prepared for playback before you actually move them into your timeline, making the editing process a lot faster.

Final Cut Pro also boasts a huge selection of editing tools.

Like iMovie, Final Cut Pro does not use a traditional timeline. This will make it easier to learn for users upgrading from iMovie, but potentially more difficult for users coming from any other program. Final Cut Pro would be competition for Adobe Premiere if it were available on anything except the latest Mac OS.

Final Cut Pro X costs $300, making it a significant investment.

Section 3: Online Video Editors

WeVideo

WeVideo is a fairly simple cloud-based video editor. Its most useful feature is that it gives your team the ability to edit collaboratively. Multiple editors can upload footage and create their own edits of the project.

WeVideo has all of the most basic editing features – the abilities to trim clips, add transitions, and give your project a soundtrack. Other than the potential for collaboration, though, it has nothing that free programs like iMovie, and even Windows Movie Maker, do not have.

There are a few different pricing options for WeVideo. You can use it for free, but your storage space and the number of features you have access to will be very limited. Your videos will also be watermarked. Also, both the free and $19 packages limit your video resolution to 720p. You will need to pay at least $39 for 1080p, and it will cost you $69 to get rid of all the storage limits.

If you are going to pay $69 for video editing software, you are much better off using Filmora.

Section 4: The Pro-Choice

Adobe Premiere

Adobe Premiere is a professional editing software. In terms of functionality, it has every program on this list, including Filmora, beat. It has very powerful video and audio editing tools, and the program can be customized to suit the needs of particular projects.

Because it is designed for professionals and veteran editors, Premiere is far from a simple program. If you have not edited a video before, or are used to a simpler program, it will take you a long time to become good at using Premiere (it might be a good idea to find an online course).

It does have a few features designed to save time, such as an automatic audio syncing tool and the ability to apply changes you have made to one clip across multiple other clips. The Premiere is probably the best program for professional video editors, but Filmora’s ease of use gives it an edge with amateur video creators.

Conclusion

Filmora is the best video editing software for YouTubers and other online video creators. Windows Movie Maker and iMovie are decent basic programs for creators on a budget, and Premiere is an excellent program for professionals, but if your goal is to create awesome videos for YouTube, then Filmora is the best tool for the job.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

How to Use Google Trends to Come up with Video Ideas?

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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