Elevate Your Online Presence: A Guide to Thriving YouTube Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Secure Your Sound: 3 Safe Methods of Audio From YouTube

How to Rip Audio from YouTube in 3 Ways [Free and Safe]

Shanoon Cox

Mar 27, 2024• Proven solutions

Top lectures, top debates, and top music are present on YouTube. But watching them is time-consuming. This is where people want to rip audio from YouTube videos. The ability to extract audio from YouTube will allow them to listen to these audios anywhere, anytime.

Many online websites are famous for extracting audio from YouTubevideos. They let you choose the available audio formats like MP3, WAV, etc. Then, you can download the converted file on your device. And the best part is that it is completely free.

Here, we will show you 3 ways of how to rip audio from YouTubeusing ‘free and secure’ websites:

• Method 1: Rip Audio from YouTube Online with Ytmp3
• Method 2: Extract Audio from YouTube Using Desktop Software
• Method 3: Record YouTube Screen and Extract Audio from YouTube - [Video Tutorial]
• A Legal Warning for Ripping Audio from YouTube
• Bonus: How to Edit the Audio to Your Own Video

Rip Audio from YouTube

For Win 7 or later (64-bit)

Secure Download

Rip Audio from YouTube

For macOS 10.14 or later

Secure Download

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Method 1: Rip Audio from YouTube Online with Ytmp3

Another easy program to rip audio from YouTube is Ytmp3. This tool is ‘free and safe’ and easy to use. You can convert YouTube videos into mp3 and mp4 formats. A simple step-by-step guide is provided for your convenience:

Step 1: Copy YouTube video URL and Paste into Ytmp3

Firstly, copy the URL of the YouTube video you wish to convert. Then, go to the Ytmp3 website and paste the URL into the box shown on the home page.

Step 2: Choose the format and convert

Secondly, you can choose the available formats. The website offers two formats; mp3 (audio) and mp4 (video). As you want to rip audio from YouTube, choose the mp3 format. Afterward, click the convert button to start the process.

Step 3: Download the converted file

Lastly, you can click on the Download or Dropbox button. Clicking on the button will get your file downloaded. Additionally, you can choose to convert more. Otherwise, you can access the downloaded file.

Method 2: Extract Audio from YouTube Using Desktop Software

Sometimes you watch a YouTube video and happen to like the audio but not the video. To just listen to the audio in the video, you need torip audio from the YouTube video. For this purpose, the 4K Video Downloader is the best desktop software for ripping audios. The software can extract audio from YouTube videos and convert it into an mp3 file. This software is available both free and paid. A step-by-step guide is provided for your convenience:

Step 1: Launch 4K Video Downloader and paste the URL

Firstly, launch the software. Then, copy the YouTube URL. Now, click the Paste Link option on the top left corner. Then, a pop-up will appear where you have to select Extract Audiooption.

Step 2: Choose the quality

After that, you have to choose the quality for the to-be-extracted file.

Step 3: Choose the format and extract

Lastly, choose the format (MP3, M4A, OGG) of your file. Afterward, hit the Extract button to extract audio from the YouTube video. After the process is complete, you can access the file.

Method 3: Record YouTube Screen and Extract Audio from YouTube

Here is another way to extract audio files from any videos included YouTube.

Step 1: First Download Filmora Video Editor from the button below and use the ‘Screen Recorder‘ feature to record the YouTube video that you want to rip to audio.

Extract Audio from Video

Extract Audio from Video

Step 2: Import the recorded video to Filmora and right click on the video track, select ‘Detach Audio‘ to extract audio track. Then choose the audio track and click the ‘Export‘ button to save ripped audio files.

Here are more features of Filmora Video Editor:

• Edit screen recorded video and audio with various tools.
• Record screen with high quality.
• Export video and audio with multiple formats.
• Offers cool effects, filters and stickers to make your video professional.

A Legal Warning for Ripping Audio from YouTube

Is the downloading of YouTube videos, including ripping audio from YouTube videos, legal? Here, we’ll have a brief discussion regarding the legality of downloading and converting YouTube videos.

According to YouTube’s Terms of Service , it is completely illegal to download, convert, or share the video without getting the appropriate permission from the owner.

However, there are some types of videos that are legal to download, and you can extract audio from YouTube videos falling into these categories:

• Public Domain: These videos’ copyright is either expired or abandoned. So, there is no owner, and the public can use the video for any purpose.
• Creative Commons: These videos are owned by the artists, but they have allowed the public to reproduce and share the content.
• Copyleft: These videos are granted free rights to change, share, and reproduce as long as the same rights apply to derivative content.

Bonus: How to Edit the Audio to Your Own Video

Usually, the audio of your video is not clear. Sometimes the background music is irritating, and you want to replace it. In short, the point is to edit and enhance the audio track of your video. All these changes can be achieved by using Filmora.

Wondershare Filmora is a video editing tool equipped with many features. Along with video editing options, this tool is perfect for audio editing. This software allows you to trim, add effects, or replace the audio track of your video. A simple step-by-step guide is provided for your convenience:

Edit Audio & Video for Free

Edit Audio & Video for Free

Step 1: Import the media

Firstly, after downloading and installing the software. Click on Files, then select import media files.

Step 2: Add Audio from the Audio Tab

Then, click the Audio tab to add audio or background music to your video.

Step 3: Set the Speed and Duration

To set the speed and the duration, right-click on the audio timeline or press CTRL+R. Now you can modify the settings.

Step 4: Adjusting the audio

The next step is to adjust the audio setting by double-clicking on the audio timeline. You can modify Pitch, Fade in/Fade out, etc.

Step 5: Add your own voice via Voiceover

You can add your own voice too. Just click on the voiceover icon on the right side to record your audio.

Step 6: Export the media

Lastly, click on the Export button to save your project where you want.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Top lectures, top debates, and top music are present on YouTube. But watching them is time-consuming. This is where people want to rip audio from YouTube videos. The ability to extract audio from YouTube will allow them to listen to these audios anywhere, anytime.

Many online websites are famous for extracting audio from YouTubevideos. They let you choose the available audio formats like MP3, WAV, etc. Then, you can download the converted file on your device. And the best part is that it is completely free.

Here, we will show you 3 ways of how to rip audio from YouTubeusing ‘free and secure’ websites:

• Method 1: Rip Audio from YouTube Online with Ytmp3
• Method 2: Extract Audio from YouTube Using Desktop Software
• Method 3: Record YouTube Screen and Extract Audio from YouTube - [Video Tutorial]
• A Legal Warning for Ripping Audio from YouTube
• Bonus: How to Edit the Audio to Your Own Video

Rip Audio from YouTube

For Win 7 or later (64-bit)

Secure Download

Rip Audio from YouTube

For macOS 10.14 or later

Secure Download

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Method 1: Rip Audio from YouTube Online with Ytmp3

Another easy program to rip audio from YouTube is Ytmp3. This tool is ‘free and safe’ and easy to use. You can convert YouTube videos into mp3 and mp4 formats. A simple step-by-step guide is provided for your convenience:

Step 1: Copy YouTube video URL and Paste into Ytmp3

Firstly, copy the URL of the YouTube video you wish to convert. Then, go to the Ytmp3 website and paste the URL into the box shown on the home page.

Step 2: Choose the format and convert

Secondly, you can choose the available formats. The website offers two formats; mp3 (audio) and mp4 (video). As you want to rip audio from YouTube, choose the mp3 format. Afterward, click the convert button to start the process.

Step 3: Download the converted file

Lastly, you can click on the Download or Dropbox button. Clicking on the button will get your file downloaded. Additionally, you can choose to convert more. Otherwise, you can access the downloaded file.

Method 2: Extract Audio from YouTube Using Desktop Software

Sometimes you watch a YouTube video and happen to like the audio but not the video. To just listen to the audio in the video, you need torip audio from the YouTube video. For this purpose, the 4K Video Downloader is the best desktop software for ripping audios. The software can extract audio from YouTube videos and convert it into an mp3 file. This software is available both free and paid. A step-by-step guide is provided for your convenience:

Step 1: Launch 4K Video Downloader and paste the URL

Firstly, launch the software. Then, copy the YouTube URL. Now, click the Paste Link option on the top left corner. Then, a pop-up will appear where you have to select Extract Audiooption.

Step 2: Choose the quality

After that, you have to choose the quality for the to-be-extracted file.

Step 3: Choose the format and extract

Lastly, choose the format (MP3, M4A, OGG) of your file. Afterward, hit the Extract button to extract audio from the YouTube video. After the process is complete, you can access the file.

Method 3: Record YouTube Screen and Extract Audio from YouTube

Here is another way to extract audio files from any videos included YouTube.

Step 1: First Download Filmora Video Editor from the button below and use the ‘Screen Recorder‘ feature to record the YouTube video that you want to rip to audio.

Extract Audio from Video

Extract Audio from Video

Step 2: Import the recorded video to Filmora and right click on the video track, select ‘Detach Audio‘ to extract audio track. Then choose the audio track and click the ‘Export‘ button to save ripped audio files.

Here are more features of Filmora Video Editor:

• Edit screen recorded video and audio with various tools.
• Record screen with high quality.
• Export video and audio with multiple formats.
• Offers cool effects, filters and stickers to make your video professional.

A Legal Warning for Ripping Audio from YouTube

Is the downloading of YouTube videos, including ripping audio from YouTube videos, legal? Here, we’ll have a brief discussion regarding the legality of downloading and converting YouTube videos.

According to YouTube’s Terms of Service , it is completely illegal to download, convert, or share the video without getting the appropriate permission from the owner.

However, there are some types of videos that are legal to download, and you can extract audio from YouTube videos falling into these categories:

• Public Domain: These videos’ copyright is either expired or abandoned. So, there is no owner, and the public can use the video for any purpose.
• Creative Commons: These videos are owned by the artists, but they have allowed the public to reproduce and share the content.
• Copyleft: These videos are granted free rights to change, share, and reproduce as long as the same rights apply to derivative content.

Bonus: How to Edit the Audio to Your Own Video

Usually, the audio of your video is not clear. Sometimes the background music is irritating, and you want to replace it. In short, the point is to edit and enhance the audio track of your video. All these changes can be achieved by using Filmora.

Wondershare Filmora is a video editing tool equipped with many features. Along with video editing options, this tool is perfect for audio editing. This software allows you to trim, add effects, or replace the audio track of your video. A simple step-by-step guide is provided for your convenience:

Edit Audio & Video for Free

Edit Audio & Video for Free

Step 1: Import the media

Firstly, after downloading and installing the software. Click on Files, then select import media files.

Step 2: Add Audio from the Audio Tab

Then, click the Audio tab to add audio or background music to your video.

Step 3: Set the Speed and Duration

To set the speed and the duration, right-click on the audio timeline or press CTRL+R. Now you can modify the settings.

Step 4: Adjusting the audio

The next step is to adjust the audio setting by double-clicking on the audio timeline. You can modify Pitch, Fade in/Fade out, etc.

Step 5: Add your own voice via Voiceover

You can add your own voice too. Just click on the voiceover icon on the right side to record your audio.

Step 6: Export the media

Lastly, click on the Export button to save your project where you want.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Top lectures, top debates, and top music are present on YouTube. But watching them is time-consuming. This is where people want to rip audio from YouTube videos. The ability to extract audio from YouTube will allow them to listen to these audios anywhere, anytime.

Many online websites are famous for extracting audio from YouTubevideos. They let you choose the available audio formats like MP3, WAV, etc. Then, you can download the converted file on your device. And the best part is that it is completely free.

Here, we will show you 3 ways of how to rip audio from YouTubeusing ‘free and secure’ websites:

• Method 1: Rip Audio from YouTube Online with Ytmp3
• Method 2: Extract Audio from YouTube Using Desktop Software
• Method 3: Record YouTube Screen and Extract Audio from YouTube - [Video Tutorial]
• A Legal Warning for Ripping Audio from YouTube
• Bonus: How to Edit the Audio to Your Own Video

Rip Audio from YouTube

For Win 7 or later (64-bit)

Secure Download

Rip Audio from YouTube

For macOS 10.14 or later

Secure Download

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Method 1: Rip Audio from YouTube Online with Ytmp3

Another easy program to rip audio from YouTube is Ytmp3. This tool is ‘free and safe’ and easy to use. You can convert YouTube videos into mp3 and mp4 formats. A simple step-by-step guide is provided for your convenience:

Step 1: Copy YouTube video URL and Paste into Ytmp3

Firstly, copy the URL of the YouTube video you wish to convert. Then, go to the Ytmp3 website and paste the URL into the box shown on the home page.

Step 2: Choose the format and convert

Secondly, you can choose the available formats. The website offers two formats; mp3 (audio) and mp4 (video). As you want to rip audio from YouTube, choose the mp3 format. Afterward, click the convert button to start the process.

Step 3: Download the converted file

Lastly, you can click on the Download or Dropbox button. Clicking on the button will get your file downloaded. Additionally, you can choose to convert more. Otherwise, you can access the downloaded file.

Method 2: Extract Audio from YouTube Using Desktop Software

Sometimes you watch a YouTube video and happen to like the audio but not the video. To just listen to the audio in the video, you need torip audio from the YouTube video. For this purpose, the 4K Video Downloader is the best desktop software for ripping audios. The software can extract audio from YouTube videos and convert it into an mp3 file. This software is available both free and paid. A step-by-step guide is provided for your convenience:

Step 1: Launch 4K Video Downloader and paste the URL

Firstly, launch the software. Then, copy the YouTube URL. Now, click the Paste Link option on the top left corner. Then, a pop-up will appear where you have to select Extract Audiooption.

Step 2: Choose the quality

After that, you have to choose the quality for the to-be-extracted file.

Step 3: Choose the format and extract

Lastly, choose the format (MP3, M4A, OGG) of your file. Afterward, hit the Extract button to extract audio from the YouTube video. After the process is complete, you can access the file.

Method 3: Record YouTube Screen and Extract Audio from YouTube

Here is another way to extract audio files from any videos included YouTube.

Step 1: First Download Filmora Video Editor from the button below and use the ‘Screen Recorder‘ feature to record the YouTube video that you want to rip to audio.

Extract Audio from Video

Extract Audio from Video

Step 2: Import the recorded video to Filmora and right click on the video track, select ‘Detach Audio‘ to extract audio track. Then choose the audio track and click the ‘Export‘ button to save ripped audio files.

Here are more features of Filmora Video Editor:

• Edit screen recorded video and audio with various tools.
• Record screen with high quality.
• Export video and audio with multiple formats.
• Offers cool effects, filters and stickers to make your video professional.

A Legal Warning for Ripping Audio from YouTube

Is the downloading of YouTube videos, including ripping audio from YouTube videos, legal? Here, we’ll have a brief discussion regarding the legality of downloading and converting YouTube videos.

According to YouTube’s Terms of Service , it is completely illegal to download, convert, or share the video without getting the appropriate permission from the owner.

However, there are some types of videos that are legal to download, and you can extract audio from YouTube videos falling into these categories:

• Public Domain: These videos’ copyright is either expired or abandoned. So, there is no owner, and the public can use the video for any purpose.
• Creative Commons: These videos are owned by the artists, but they have allowed the public to reproduce and share the content.
• Copyleft: These videos are granted free rights to change, share, and reproduce as long as the same rights apply to derivative content.

Bonus: How to Edit the Audio to Your Own Video

Usually, the audio of your video is not clear. Sometimes the background music is irritating, and you want to replace it. In short, the point is to edit and enhance the audio track of your video. All these changes can be achieved by using Filmora.

Wondershare Filmora is a video editing tool equipped with many features. Along with video editing options, this tool is perfect for audio editing. This software allows you to trim, add effects, or replace the audio track of your video. A simple step-by-step guide is provided for your convenience:

Edit Audio & Video for Free

Edit Audio & Video for Free

Step 1: Import the media

Firstly, after downloading and installing the software. Click on Files, then select import media files.

Step 2: Add Audio from the Audio Tab

Then, click the Audio tab to add audio or background music to your video.

Step 3: Set the Speed and Duration

To set the speed and the duration, right-click on the audio timeline or press CTRL+R. Now you can modify the settings.

Step 4: Adjusting the audio

The next step is to adjust the audio setting by double-clicking on the audio timeline. You can modify Pitch, Fade in/Fade out, etc.

Step 5: Add your own voice via Voiceover

You can add your own voice too. Just click on the voiceover icon on the right side to record your audio.

Step 6: Export the media

Lastly, click on the Export button to save your project where you want.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Top lectures, top debates, and top music are present on YouTube. But watching them is time-consuming. This is where people want to rip audio from YouTube videos. The ability to extract audio from YouTube will allow them to listen to these audios anywhere, anytime.

Many online websites are famous for extracting audio from YouTubevideos. They let you choose the available audio formats like MP3, WAV, etc. Then, you can download the converted file on your device. And the best part is that it is completely free.

Here, we will show you 3 ways of how to rip audio from YouTubeusing ‘free and secure’ websites:

• Method 1: Rip Audio from YouTube Online with Ytmp3
• Method 2: Extract Audio from YouTube Using Desktop Software
• Method 3: Record YouTube Screen and Extract Audio from YouTube - [Video Tutorial]
• A Legal Warning for Ripping Audio from YouTube
• Bonus: How to Edit the Audio to Your Own Video

Rip Audio from YouTube

For Win 7 or later (64-bit)

Secure Download

Rip Audio from YouTube

For macOS 10.14 or later

Secure Download

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Method 1: Rip Audio from YouTube Online with Ytmp3

Another easy program to rip audio from YouTube is Ytmp3. This tool is ‘free and safe’ and easy to use. You can convert YouTube videos into mp3 and mp4 formats. A simple step-by-step guide is provided for your convenience:

Step 1: Copy YouTube video URL and Paste into Ytmp3

Firstly, copy the URL of the YouTube video you wish to convert. Then, go to the Ytmp3 website and paste the URL into the box shown on the home page.

Step 2: Choose the format and convert

Secondly, you can choose the available formats. The website offers two formats; mp3 (audio) and mp4 (video). As you want to rip audio from YouTube, choose the mp3 format. Afterward, click the convert button to start the process.

Step 3: Download the converted file

Lastly, you can click on the Download or Dropbox button. Clicking on the button will get your file downloaded. Additionally, you can choose to convert more. Otherwise, you can access the downloaded file.

Method 2: Extract Audio from YouTube Using Desktop Software

Sometimes you watch a YouTube video and happen to like the audio but not the video. To just listen to the audio in the video, you need torip audio from the YouTube video. For this purpose, the 4K Video Downloader is the best desktop software for ripping audios. The software can extract audio from YouTube videos and convert it into an mp3 file. This software is available both free and paid. A step-by-step guide is provided for your convenience:

Step 1: Launch 4K Video Downloader and paste the URL

Firstly, launch the software. Then, copy the YouTube URL. Now, click the Paste Link option on the top left corner. Then, a pop-up will appear where you have to select Extract Audiooption.

Step 2: Choose the quality

After that, you have to choose the quality for the to-be-extracted file.

Step 3: Choose the format and extract

Lastly, choose the format (MP3, M4A, OGG) of your file. Afterward, hit the Extract button to extract audio from the YouTube video. After the process is complete, you can access the file.

Method 3: Record YouTube Screen and Extract Audio from YouTube

Here is another way to extract audio files from any videos included YouTube.

Step 1: First Download Filmora Video Editor from the button below and use the ‘Screen Recorder‘ feature to record the YouTube video that you want to rip to audio.

Extract Audio from Video

Extract Audio from Video

Step 2: Import the recorded video to Filmora and right click on the video track, select ‘Detach Audio‘ to extract audio track. Then choose the audio track and click the ‘Export‘ button to save ripped audio files.

Here are more features of Filmora Video Editor:

• Edit screen recorded video and audio with various tools.
• Record screen with high quality.
• Export video and audio with multiple formats.
• Offers cool effects, filters and stickers to make your video professional.

A Legal Warning for Ripping Audio from YouTube

Is the downloading of YouTube videos, including ripping audio from YouTube videos, legal? Here, we’ll have a brief discussion regarding the legality of downloading and converting YouTube videos.

According to YouTube’s Terms of Service , it is completely illegal to download, convert, or share the video without getting the appropriate permission from the owner.

However, there are some types of videos that are legal to download, and you can extract audio from YouTube videos falling into these categories:

• Public Domain: These videos’ copyright is either expired or abandoned. So, there is no owner, and the public can use the video for any purpose.
• Creative Commons: These videos are owned by the artists, but they have allowed the public to reproduce and share the content.
• Copyleft: These videos are granted free rights to change, share, and reproduce as long as the same rights apply to derivative content.

Bonus: How to Edit the Audio to Your Own Video

Usually, the audio of your video is not clear. Sometimes the background music is irritating, and you want to replace it. In short, the point is to edit and enhance the audio track of your video. All these changes can be achieved by using Filmora.

Wondershare Filmora is a video editing tool equipped with many features. Along with video editing options, this tool is perfect for audio editing. This software allows you to trim, add effects, or replace the audio track of your video. A simple step-by-step guide is provided for your convenience:

Edit Audio & Video for Free

Edit Audio & Video for Free

Step 1: Import the media

Firstly, after downloading and installing the software. Click on Files, then select import media files.

Step 2: Add Audio from the Audio Tab

Then, click the Audio tab to add audio or background music to your video.

Step 3: Set the Speed and Duration

To set the speed and the duration, right-click on the audio timeline or press CTRL+R. Now you can modify the settings.

Step 4: Adjusting the audio

The next step is to adjust the audio setting by double-clicking on the audio timeline. You can modify Pitch, Fade in/Fade out, etc.

Step 5: Add your own voice via Voiceover

You can add your own voice too. Just click on the voiceover icon on the right side to record your audio.

Step 6: Export the media

Lastly, click on the Export button to save your project where you want.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: