Efficiency Boost: Discover the Top 5 YouTube Shorteners

Top 5 YouTube Link Shortener You Must Try in 2024

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

---

Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

---

1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

---

Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

---

Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

---

1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

---

Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

---

Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

---

1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

---

Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

---

Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

---

1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

---

Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Maximizing Impact: 5 Secrets for Increasing Your Video’ Writes

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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