Diverse Designs at Your Fingertips From These 6 Websites

6 Completely Different Places to Get Icons and Logos for YouTube Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.

We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.

• Flaticon.com
• Freepik.com
• Seeklogo.net
• IconArchive.com
• Logaster.com
• Icons8.com

You might also want to check out these YouTube channels offering free profile picture templates .

1. Flaticon.com

Key Points:

• Great selection of icons/logos
• It’s easy to change the colors before you download

I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.

You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.

These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.

I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.

You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.

I never apologize for puns.

Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.

After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.

Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.

Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.

2. Freepik.com

Key Points:

• Good selection of icons.
• No way to customise them on the site.
• Attribution requried.

On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.

A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.

You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.

You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.

3. Seeklogo.net

Key Points:

• Logos from major brands
• Great for channels that do product reviews

Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.

In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.

I searched for YouTube – you never know when you might need the YouTube logo.

Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).

4. IconArchive.com

Key Points:

• Site has an office/business slant.
• Detailed search tool lets you sort by color, theme, etc.

IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.

Could be cool for a lifestyle video about school or work?

My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.

Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.

The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.

Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.

Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.

5. Logaster.com

Key Points:

• You’ll have to pay for larger images.
• Focused more on businesses.
• Incorporates your channel name.

Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.

You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.

When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.

In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.

My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:

There are 10 pages of suggestions!

You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.

After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.

I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.

6. Icons8.com

Key Points:

• You need to link back to them to use their icons.
• You can edit the colors on the site and even add details.
• There’s a size limit on the free service (100x100px)

At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.

You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).

To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:

Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.

After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:

You can give your icon a pretty different look from its default. Check this out:

You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:

You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.

I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:

However, the preview is larger than the actual profile picture. Once I set it, it looked alright.

Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .

After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.

We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.

• Flaticon.com
• Freepik.com
• Seeklogo.net
• IconArchive.com
• Logaster.com
• Icons8.com

You might also want to check out these YouTube channels offering free profile picture templates .

1. Flaticon.com

Key Points:

• Great selection of icons/logos
• It’s easy to change the colors before you download

I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.

You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.

These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.

I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.

You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.

I never apologize for puns.

Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.

After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.

Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.

Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.

2. Freepik.com

Key Points:

• Good selection of icons.
• No way to customise them on the site.
• Attribution requried.

On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.

A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.

You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.

You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.

3. Seeklogo.net

Key Points:

• Logos from major brands
• Great for channels that do product reviews

Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.

In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.

I searched for YouTube – you never know when you might need the YouTube logo.

Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).

4. IconArchive.com

Key Points:

• Site has an office/business slant.
• Detailed search tool lets you sort by color, theme, etc.

IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.

Could be cool for a lifestyle video about school or work?

My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.

Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.

The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.

Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.

Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.

5. Logaster.com

Key Points:

• You’ll have to pay for larger images.
• Focused more on businesses.
• Incorporates your channel name.

Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.

You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.

When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.

In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.

My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:

There are 10 pages of suggestions!

You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.

After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.

I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.

6. Icons8.com

Key Points:

• You need to link back to them to use their icons.
• You can edit the colors on the site and even add details.
• There’s a size limit on the free service (100x100px)

At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.

You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).

To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:

Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.

After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:

You can give your icon a pretty different look from its default. Check this out:

You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:

You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.

I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:

However, the preview is larger than the actual profile picture. Once I set it, it looked alright.

Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .

After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.

We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.

• Flaticon.com
• Freepik.com
• Seeklogo.net
• IconArchive.com
• Logaster.com
• Icons8.com

You might also want to check out these YouTube channels offering free profile picture templates .

1. Flaticon.com

Key Points:

• Great selection of icons/logos
• It’s easy to change the colors before you download

I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.

You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.

These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.

I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.

You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.

I never apologize for puns.

Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.

After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.

Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.

Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.

2. Freepik.com

Key Points:

• Good selection of icons.
• No way to customise them on the site.
• Attribution requried.

On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.

A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.

You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.

You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.

3. Seeklogo.net

Key Points:

• Logos from major brands
• Great for channels that do product reviews

Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.

In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.

I searched for YouTube – you never know when you might need the YouTube logo.

Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).

4. IconArchive.com

Key Points:

• Site has an office/business slant.
• Detailed search tool lets you sort by color, theme, etc.

IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.

Could be cool for a lifestyle video about school or work?

My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.

Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.

The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.

Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.

Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.

5. Logaster.com

Key Points:

• You’ll have to pay for larger images.
• Focused more on businesses.
• Incorporates your channel name.

Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.

You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.

When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.

In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.

My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:

There are 10 pages of suggestions!

You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.

After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.

I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.

6. Icons8.com

Key Points:

• You need to link back to them to use their icons.
• You can edit the colors on the site and even add details.
• There’s a size limit on the free service (100x100px)

At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.

You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).

To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:

Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.

After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:

You can give your icon a pretty different look from its default. Check this out:

You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:

You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.

I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:

However, the preview is larger than the actual profile picture. Once I set it, it looked alright.

Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .

After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.

We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.

• Flaticon.com
• Freepik.com
• Seeklogo.net
• IconArchive.com
• Logaster.com
• Icons8.com

You might also want to check out these YouTube channels offering free profile picture templates .

1. Flaticon.com

Key Points:

• Great selection of icons/logos
• It’s easy to change the colors before you download

I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.

You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.

These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.

I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.

You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.

I never apologize for puns.

Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.

After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.

Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.

Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.

2. Freepik.com

Key Points:

• Good selection of icons.
• No way to customise them on the site.
• Attribution requried.

On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.

A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.

You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.

You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.

3. Seeklogo.net

Key Points:

• Logos from major brands
• Great for channels that do product reviews

Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.

In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.

I searched for YouTube – you never know when you might need the YouTube logo.

Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).

4. IconArchive.com

Key Points:

• Site has an office/business slant.
• Detailed search tool lets you sort by color, theme, etc.

IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.

Could be cool for a lifestyle video about school or work?

My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.

Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.

The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.

Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.

Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.

5. Logaster.com

Key Points:

• You’ll have to pay for larger images.
• Focused more on businesses.
• Incorporates your channel name.

Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.

You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.

When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.

In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.

My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:

There are 10 pages of suggestions!

You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.

After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.

I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.

6. Icons8.com

Key Points:

• You need to link back to them to use their icons.
• You can edit the colors on the site and even add details.
• There’s a size limit on the free service (100x100px)

At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.

You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).

To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:

Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.

After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:

You can give your icon a pretty different look from its default. Check this out:

You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:

You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.

I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:

However, the preview is larger than the actual profile picture. Once I set it, it looked alright.

Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .

After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unlocking Success: The Quintessential YouTube Video Strategies

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

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