Captivating Imagery in Thumbnail Designs

YouTube is a platform where you can make money from videos. But in order to earn, your videos should get lots of views. The thing is that YouTube is a competitive space. So many others are trying to do the same. Thus, you’ll be competing for viewers’ time and attention. How can you win that battle? One way is to add eye-catching YouTube thumbnail backgrounds.

The video thumbnail will leave an impression on viewers looking for something to watch. So ensuring it is high-quality is crucial. In this article, you’ll learn where to find amazing thumbnail backgrounds and how to add them to your thumbnails.

Why Change YouTube Thumbnail Background?

When people are searching for something to watch on YouTube, they’ll look at two (2) things:

1. They’ll check the title to see how relevant it is to what they’re looking for.
2. Two, they’ll check the video thumbnail.

Thumbnail helps them determine off the bat if the video is high quality or not. A poor thumbnail will push them away, while a good one will encourage them to click.

That said, YouTubers should ensure their thumbnails are on point. Your thumbnails should be visually striking. One way to achieve that is by changing the thumbnail background. It allows you to remove unnecessary objects from the image. Additionally, it lets you improve the aesthetic of the thumbnail.

Now the question is: how do you change a YouTube thumbnail background?

Where To Find a New YouTube Thumbnail Background?

Thanks to the resource sites on the Internet, you can always find kickass backgrounds to create an attractive YouTube Thumbnail. Here, we recommend five (5) powerful apps/websites to help you easily find ideal thumbnail backgrounds.

1. Search for Numerous YouTube Thumbnail Backgrounds in Filmora

Pros

• Get access to YouTube Thumbnail Backgrounds within the video editing tool.
• Provides you with millions of stock images to choose from.
• The collection of stock media is constantly updated, giving you more and more options for your thumbnail background.

Cons

• The software itself is not totally free.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Expert Insights Into YouTube Thumbnail Design

The Ultimate Guide to YouTube Thumbnails that Get Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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