Biggest FIFA Visuals: YouTube Insights Graphed

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Ready Yourself for YouTube Video Production - FinalCut Pro Techniques

How to Edit YouTube Videos in Final Cut Pro

Richard Bennett

Mar 27, 2024• Proven solutions

With its user friendly interface and versatile features, Fincal Cut Pro is definitely one of the best choices for making videos for Mac users. Using it isn’t that hard, but it’s definitely not a walk in the park, so we’ve taken the liberty to provide you with a comprehensive yet concise guide on how to edit YouTube videos with Final Cut Pro.

---

Even though FCP is good software, there’s no denying that it’s pretty pricy and a little bit complicated for most beginners. Wondershare Filmora for Mac is definitely better alternatives for Final Cut Pro. It’s a lot more user-friendly and requires no previous experience in video editing. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.

---

How to Edit YouTube Videos in Final Cut Pro

In this section, we are going to take a quick look at the steps that you need to take in order to properly edit YouTube videos in Final Cut Pro. Without any further ado, let’s take a look.

Step 1: Importing the video clip into FCP

This is, of course, the first thing that you need to do. Regardless of whether the original footage was taken by your smart phone, taken from the Internet or you’ve left it over from some past event that’s long overdue, you can easily import it into the FCP in order to edit it. FCP supports a variety of different formats, so it’s a good idea to try and import the video even if you are not quite sure about its extension. In order to do so, open the program, go to the File button, click on Import and select the file or the folder. This is going to get you to a regular finder window which would enable you to pick the clip that you want to do. If it’s not highlighted or you aren’t able to select it, the software doesn’t support it, and it’s not compatible.

Keep in mind that if you want to import videos which have been published already, you can download them directly from the channel as MP4 files. If you want to store videos from different channels, you can use the Wondershare Video Converter Ultimate in order to get them converted and stored on your computer in a format that is supported by FCP.

Step 2: Edit YouTube Videos in Final Cut Pro

That’s the fun part. There are a few things that you can do with Final Cut Pro, and they are all quite professional.

• First, you can sync an audio track with your video as the DSLR cameras usually have terrible quality of the sound. This is why you want to get the audio recorded separately. The only thing you need to do is select the audio clip and click on the Synchronize Clips, and you are good to go.

• Furthermore, you can do proper color balancing with the program quickly and incredibly easy. Go on Modify and then click on Balance Color and the software is going to take care of the rest on its own.

• You can also create previews when the video ends. In order to do so, you need to import your main clip, select a solid background color and place the preview video above it. You will then be able to trim and edit it conveniently. Adjust the scale and the position and you are good to go. Afterwards, you can also apply annotation on top of the preview.

Step 3: Upload to YouTube from the software directly

This one is rather easy. Here is the sequence that you need to do. Go to File -> Share -> Master File -> Setting -> File -> Share -> YouTube. That’s basically it. Then you need to sign in to your YouTube account and simply click on Next -> Publish and the entire thing is done. That’s all you need to do in order to quickly and conveniently upload your video to YouTube directly from the FCP.

Check this video tutorial to see how YouTube creators edit their YouTubes videos with Final Cut Pro

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With its user friendly interface and versatile features, Fincal Cut Pro is definitely one of the best choices for making videos for Mac users. Using it isn’t that hard, but it’s definitely not a walk in the park, so we’ve taken the liberty to provide you with a comprehensive yet concise guide on how to edit YouTube videos with Final Cut Pro.

---

Even though FCP is good software, there’s no denying that it’s pretty pricy and a little bit complicated for most beginners. Wondershare Filmora for Mac is definitely better alternatives for Final Cut Pro. It’s a lot more user-friendly and requires no previous experience in video editing. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.

---

How to Edit YouTube Videos in Final Cut Pro

In this section, we are going to take a quick look at the steps that you need to take in order to properly edit YouTube videos in Final Cut Pro. Without any further ado, let’s take a look.

Step 1: Importing the video clip into FCP

This is, of course, the first thing that you need to do. Regardless of whether the original footage was taken by your smart phone, taken from the Internet or you’ve left it over from some past event that’s long overdue, you can easily import it into the FCP in order to edit it. FCP supports a variety of different formats, so it’s a good idea to try and import the video even if you are not quite sure about its extension. In order to do so, open the program, go to the File button, click on Import and select the file or the folder. This is going to get you to a regular finder window which would enable you to pick the clip that you want to do. If it’s not highlighted or you aren’t able to select it, the software doesn’t support it, and it’s not compatible.

Keep in mind that if you want to import videos which have been published already, you can download them directly from the channel as MP4 files. If you want to store videos from different channels, you can use the Wondershare Video Converter Ultimate in order to get them converted and stored on your computer in a format that is supported by FCP.

Step 2: Edit YouTube Videos in Final Cut Pro

That’s the fun part. There are a few things that you can do with Final Cut Pro, and they are all quite professional.

• First, you can sync an audio track with your video as the DSLR cameras usually have terrible quality of the sound. This is why you want to get the audio recorded separately. The only thing you need to do is select the audio clip and click on the Synchronize Clips, and you are good to go.

• Furthermore, you can do proper color balancing with the program quickly and incredibly easy. Go on Modify and then click on Balance Color and the software is going to take care of the rest on its own.

• You can also create previews when the video ends. In order to do so, you need to import your main clip, select a solid background color and place the preview video above it. You will then be able to trim and edit it conveniently. Adjust the scale and the position and you are good to go. Afterwards, you can also apply annotation on top of the preview.

Step 3: Upload to YouTube from the software directly

This one is rather easy. Here is the sequence that you need to do. Go to File -> Share -> Master File -> Setting -> File -> Share -> YouTube. That’s basically it. Then you need to sign in to your YouTube account and simply click on Next -> Publish and the entire thing is done. That’s all you need to do in order to quickly and conveniently upload your video to YouTube directly from the FCP.

Check this video tutorial to see how YouTube creators edit their YouTubes videos with Final Cut Pro

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With its user friendly interface and versatile features, Fincal Cut Pro is definitely one of the best choices for making videos for Mac users. Using it isn’t that hard, but it’s definitely not a walk in the park, so we’ve taken the liberty to provide you with a comprehensive yet concise guide on how to edit YouTube videos with Final Cut Pro.

---

Even though FCP is good software, there’s no denying that it’s pretty pricy and a little bit complicated for most beginners. Wondershare Filmora for Mac is definitely better alternatives for Final Cut Pro. It’s a lot more user-friendly and requires no previous experience in video editing. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.

---

How to Edit YouTube Videos in Final Cut Pro

In this section, we are going to take a quick look at the steps that you need to take in order to properly edit YouTube videos in Final Cut Pro. Without any further ado, let’s take a look.

Step 1: Importing the video clip into FCP

This is, of course, the first thing that you need to do. Regardless of whether the original footage was taken by your smart phone, taken from the Internet or you’ve left it over from some past event that’s long overdue, you can easily import it into the FCP in order to edit it. FCP supports a variety of different formats, so it’s a good idea to try and import the video even if you are not quite sure about its extension. In order to do so, open the program, go to the File button, click on Import and select the file or the folder. This is going to get you to a regular finder window which would enable you to pick the clip that you want to do. If it’s not highlighted or you aren’t able to select it, the software doesn’t support it, and it’s not compatible.

Keep in mind that if you want to import videos which have been published already, you can download them directly from the channel as MP4 files. If you want to store videos from different channels, you can use the Wondershare Video Converter Ultimate in order to get them converted and stored on your computer in a format that is supported by FCP.

Step 2: Edit YouTube Videos in Final Cut Pro

That’s the fun part. There are a few things that you can do with Final Cut Pro, and they are all quite professional.

• First, you can sync an audio track with your video as the DSLR cameras usually have terrible quality of the sound. This is why you want to get the audio recorded separately. The only thing you need to do is select the audio clip and click on the Synchronize Clips, and you are good to go.

• Furthermore, you can do proper color balancing with the program quickly and incredibly easy. Go on Modify and then click on Balance Color and the software is going to take care of the rest on its own.

• You can also create previews when the video ends. In order to do so, you need to import your main clip, select a solid background color and place the preview video above it. You will then be able to trim and edit it conveniently. Adjust the scale and the position and you are good to go. Afterwards, you can also apply annotation on top of the preview.

Step 3: Upload to YouTube from the software directly

This one is rather easy. Here is the sequence that you need to do. Go to File -> Share -> Master File -> Setting -> File -> Share -> YouTube. That’s basically it. Then you need to sign in to your YouTube account and simply click on Next -> Publish and the entire thing is done. That’s all you need to do in order to quickly and conveniently upload your video to YouTube directly from the FCP.

Check this video tutorial to see how YouTube creators edit their YouTubes videos with Final Cut Pro

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With its user friendly interface and versatile features, Fincal Cut Pro is definitely one of the best choices for making videos for Mac users. Using it isn’t that hard, but it’s definitely not a walk in the park, so we’ve taken the liberty to provide you with a comprehensive yet concise guide on how to edit YouTube videos with Final Cut Pro.

---

Even though FCP is good software, there’s no denying that it’s pretty pricy and a little bit complicated for most beginners. Wondershare Filmora for Mac is definitely better alternatives for Final Cut Pro. It’s a lot more user-friendly and requires no previous experience in video editing. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.

---

How to Edit YouTube Videos in Final Cut Pro

In this section, we are going to take a quick look at the steps that you need to take in order to properly edit YouTube videos in Final Cut Pro. Without any further ado, let’s take a look.

Step 1: Importing the video clip into FCP

This is, of course, the first thing that you need to do. Regardless of whether the original footage was taken by your smart phone, taken from the Internet or you’ve left it over from some past event that’s long overdue, you can easily import it into the FCP in order to edit it. FCP supports a variety of different formats, so it’s a good idea to try and import the video even if you are not quite sure about its extension. In order to do so, open the program, go to the File button, click on Import and select the file or the folder. This is going to get you to a regular finder window which would enable you to pick the clip that you want to do. If it’s not highlighted or you aren’t able to select it, the software doesn’t support it, and it’s not compatible.

Keep in mind that if you want to import videos which have been published already, you can download them directly from the channel as MP4 files. If you want to store videos from different channels, you can use the Wondershare Video Converter Ultimate in order to get them converted and stored on your computer in a format that is supported by FCP.

Step 2: Edit YouTube Videos in Final Cut Pro

That’s the fun part. There are a few things that you can do with Final Cut Pro, and they are all quite professional.

• First, you can sync an audio track with your video as the DSLR cameras usually have terrible quality of the sound. This is why you want to get the audio recorded separately. The only thing you need to do is select the audio clip and click on the Synchronize Clips, and you are good to go.

• Furthermore, you can do proper color balancing with the program quickly and incredibly easy. Go on Modify and then click on Balance Color and the software is going to take care of the rest on its own.

• You can also create previews when the video ends. In order to do so, you need to import your main clip, select a solid background color and place the preview video above it. You will then be able to trim and edit it conveniently. Adjust the scale and the position and you are good to go. Afterwards, you can also apply annotation on top of the preview.

Step 3: Upload to YouTube from the software directly

This one is rather easy. Here is the sequence that you need to do. Go to File -> Share -> Master File -> Setting -> File -> Share -> YouTube. That’s basically it. Then you need to sign in to your YouTube account and simply click on Next -> Publish and the entire thing is done. That’s all you need to do in order to quickly and conveniently upload your video to YouTube directly from the FCP.

Check this video tutorial to see how YouTube creators edit their YouTubes videos with Final Cut Pro

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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