[Updated] Best Cameras for Quality YouTube Content
Best Cameras for Quality YouTube Content
The Best Cameras for YouTube from Beginners to Professionals
Max Wales
Mar 27, 2024• Proven solutions
Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?
In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.
Part 1: 7 Best Best Camera for Youtube to Make Videos
1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera
Specifications:
- 40x clear image zoom; 20x optical zoom
- Lock-on Auto Focus
- Wi-Fi with NFC3 connectivity for mobile devices
- 4 megapixels
- CMOS sensor that provides top quality images, even in low lighting
- Motion shot video with up to 4k quality output
Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.
Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.
Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.
2. GoPro HERO8 Action Camera - Best Wearable Sports Camera
Specifications:
- Up to 60 FPS
- 4k and HD capabilities
- HyperSmooth 2.0 stabilization options.
- Optional Battery Mod available.
- Integrated Mount
- Crisp, easy to use and navigate LCD.
Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.
Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!
Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.
3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera
Specifications:
- 5x zoom
- Premium glass lens
- 4k image sensor for videoing and HDR with autofocus
- Light exposure automatically adjusts for whatever lighting that you’re filming in.
- Streaming and recording available.
- Enterprise ready for any use.
- Plug and play software automatically installs upon first use.
- Cover clip so you can cover the camera quickly, when needed.
Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.
Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.
Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.
4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals
Specifications:
- 16 megapixels
- No pass filter with four thirds sensor
- Wi-Fi capability
- 4k and HD video capture available at 30 frames per second.
- Aperture and shutter settings are adjusted via knobs, not menus.
- 3 inch tilt and swivel display
- High resolution viewfinder
Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.
Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.
Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.
5. Sony CX405 Full HD - Best Camcorder (Only) for Video
Specifications:
- 60x clear image zoom with Zeiss Lens
- 50 Mbps XAVC
- MP4 and AVCHD codecs
- SteadyShot image stabilization
- Built-in USB cable
- Face detection and noise reduction
- 7 picture effects for video
Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.
Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.
Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.
6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners
Specifications:
- 3 axis Gimbal that reduces shaky footage
- Ultra-responsive design reacts in real time.
- Easily folds up for maximum portability
- Battery operated ensures that you don’t always need a connection
- Comfortable grip allows you to use the gimbal without discomfort or pain.
Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.
Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.
Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.
7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice
Specifications:
- Wi-Fi and NFC built in for ease of video and photo transfer
- 18 Megapixel
- Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
- Full HD videos with manual controls for focus and exposure
- 3 inch LCD monitor turns and adjusts as needed.
- Interchangeable lens, Bayonet mount for tripods and selfie sticks.
Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.
Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.
Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.
Want to know more about camera? Watch this!
What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon
Part 2: Frequently Asked Questions
1. What is a good camera for YouTube beginners?
Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.
2. What equipment do you need to start a YouTube channel?
- A camera that meets all of your needs and purposes.
- A microphone that is easy to use and produces high quality audio options.
- A sturdy, reliable tripod that is compatible with your camera
- Lighting equipment for the space that you’re filming in.
- An idea as to what you’re going to do and how you’d like to proceed.
3. What software do YouTubers use to edit videos?
There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube
Beginners
- Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
- iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
- Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.
Professional
- Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
- Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.
Max Wales
Max Wales is a writer and a lover of all things video.
Follow @Max Wales
Max Wales
Mar 27, 2024• Proven solutions
Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?
In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.
Part 1: 7 Best Best Camera for Youtube to Make Videos
1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera
Specifications:
- 40x clear image zoom; 20x optical zoom
- Lock-on Auto Focus
- Wi-Fi with NFC3 connectivity for mobile devices
- 4 megapixels
- CMOS sensor that provides top quality images, even in low lighting
- Motion shot video with up to 4k quality output
Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.
Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.
Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.
2. GoPro HERO8 Action Camera - Best Wearable Sports Camera
Specifications:
- Up to 60 FPS
- 4k and HD capabilities
- HyperSmooth 2.0 stabilization options.
- Optional Battery Mod available.
- Integrated Mount
- Crisp, easy to use and navigate LCD.
Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.
Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!
Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.
3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera
Specifications:
- 5x zoom
- Premium glass lens
- 4k image sensor for videoing and HDR with autofocus
- Light exposure automatically adjusts for whatever lighting that you’re filming in.
- Streaming and recording available.
- Enterprise ready for any use.
- Plug and play software automatically installs upon first use.
- Cover clip so you can cover the camera quickly, when needed.
Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.
Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.
Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.
4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals
Specifications:
- 16 megapixels
- No pass filter with four thirds sensor
- Wi-Fi capability
- 4k and HD video capture available at 30 frames per second.
- Aperture and shutter settings are adjusted via knobs, not menus.
- 3 inch tilt and swivel display
- High resolution viewfinder
Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.
Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.
Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.
5. Sony CX405 Full HD - Best Camcorder (Only) for Video
Specifications:
- 60x clear image zoom with Zeiss Lens
- 50 Mbps XAVC
- MP4 and AVCHD codecs
- SteadyShot image stabilization
- Built-in USB cable
- Face detection and noise reduction
- 7 picture effects for video
Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.
Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.
Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.
6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners
Specifications:
- 3 axis Gimbal that reduces shaky footage
- Ultra-responsive design reacts in real time.
- Easily folds up for maximum portability
- Battery operated ensures that you don’t always need a connection
- Comfortable grip allows you to use the gimbal without discomfort or pain.
Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.
Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.
Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.
7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice
Specifications:
- Wi-Fi and NFC built in for ease of video and photo transfer
- 18 Megapixel
- Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
- Full HD videos with manual controls for focus and exposure
- 3 inch LCD monitor turns and adjusts as needed.
- Interchangeable lens, Bayonet mount for tripods and selfie sticks.
Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.
Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.
Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.
Want to know more about camera? Watch this!
What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon
Part 2: Frequently Asked Questions
1. What is a good camera for YouTube beginners?
Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.
2. What equipment do you need to start a YouTube channel?
- A camera that meets all of your needs and purposes.
- A microphone that is easy to use and produces high quality audio options.
- A sturdy, reliable tripod that is compatible with your camera
- Lighting equipment for the space that you’re filming in.
- An idea as to what you’re going to do and how you’d like to proceed.
3. What software do YouTubers use to edit videos?
There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube
Beginners
- Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
- iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
- Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.
Professional
- Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
- Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.
Max Wales
Max Wales is a writer and a lover of all things video.
Follow @Max Wales
Max Wales
Mar 27, 2024• Proven solutions
Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?
In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.
Part 1: 7 Best Best Camera for Youtube to Make Videos
1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera
Specifications:
- 40x clear image zoom; 20x optical zoom
- Lock-on Auto Focus
- Wi-Fi with NFC3 connectivity for mobile devices
- 4 megapixels
- CMOS sensor that provides top quality images, even in low lighting
- Motion shot video with up to 4k quality output
Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.
Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.
Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.
2. GoPro HERO8 Action Camera - Best Wearable Sports Camera
Specifications:
- Up to 60 FPS
- 4k and HD capabilities
- HyperSmooth 2.0 stabilization options.
- Optional Battery Mod available.
- Integrated Mount
- Crisp, easy to use and navigate LCD.
Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.
Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!
Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.
3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera
Specifications:
- 5x zoom
- Premium glass lens
- 4k image sensor for videoing and HDR with autofocus
- Light exposure automatically adjusts for whatever lighting that you’re filming in.
- Streaming and recording available.
- Enterprise ready for any use.
- Plug and play software automatically installs upon first use.
- Cover clip so you can cover the camera quickly, when needed.
Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.
Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.
Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.
4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals
Specifications:
- 16 megapixels
- No pass filter with four thirds sensor
- Wi-Fi capability
- 4k and HD video capture available at 30 frames per second.
- Aperture and shutter settings are adjusted via knobs, not menus.
- 3 inch tilt and swivel display
- High resolution viewfinder
Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.
Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.
Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.
5. Sony CX405 Full HD - Best Camcorder (Only) for Video
Specifications:
- 60x clear image zoom with Zeiss Lens
- 50 Mbps XAVC
- MP4 and AVCHD codecs
- SteadyShot image stabilization
- Built-in USB cable
- Face detection and noise reduction
- 7 picture effects for video
Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.
Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.
Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.
6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners
Specifications:
- 3 axis Gimbal that reduces shaky footage
- Ultra-responsive design reacts in real time.
- Easily folds up for maximum portability
- Battery operated ensures that you don’t always need a connection
- Comfortable grip allows you to use the gimbal without discomfort or pain.
Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.
Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.
Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.
7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice
Specifications:
- Wi-Fi and NFC built in for ease of video and photo transfer
- 18 Megapixel
- Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
- Full HD videos with manual controls for focus and exposure
- 3 inch LCD monitor turns and adjusts as needed.
- Interchangeable lens, Bayonet mount for tripods and selfie sticks.
Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.
Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.
Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.
Want to know more about camera? Watch this!
What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon
Part 2: Frequently Asked Questions
1. What is a good camera for YouTube beginners?
Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.
2. What equipment do you need to start a YouTube channel?
- A camera that meets all of your needs and purposes.
- A microphone that is easy to use and produces high quality audio options.
- A sturdy, reliable tripod that is compatible with your camera
- Lighting equipment for the space that you’re filming in.
- An idea as to what you’re going to do and how you’d like to proceed.
3. What software do YouTubers use to edit videos?
There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube
Beginners
- Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
- iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
- Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.
Professional
- Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
- Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.
Max Wales
Max Wales is a writer and a lover of all things video.
Follow @Max Wales
Max Wales
Mar 27, 2024• Proven solutions
Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?
In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.
Part 1: 7 Best Best Camera for Youtube to Make Videos
1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera
Specifications:
- 40x clear image zoom; 20x optical zoom
- Lock-on Auto Focus
- Wi-Fi with NFC3 connectivity for mobile devices
- 4 megapixels
- CMOS sensor that provides top quality images, even in low lighting
- Motion shot video with up to 4k quality output
Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.
Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.
Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.
2. GoPro HERO8 Action Camera - Best Wearable Sports Camera
Specifications:
- Up to 60 FPS
- 4k and HD capabilities
- HyperSmooth 2.0 stabilization options.
- Optional Battery Mod available.
- Integrated Mount
- Crisp, easy to use and navigate LCD.
Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.
Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!
Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.
3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera
Specifications:
- 5x zoom
- Premium glass lens
- 4k image sensor for videoing and HDR with autofocus
- Light exposure automatically adjusts for whatever lighting that you’re filming in.
- Streaming and recording available.
- Enterprise ready for any use.
- Plug and play software automatically installs upon first use.
- Cover clip so you can cover the camera quickly, when needed.
Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.
Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.
Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.
4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals
Specifications:
- 16 megapixels
- No pass filter with four thirds sensor
- Wi-Fi capability
- 4k and HD video capture available at 30 frames per second.
- Aperture and shutter settings are adjusted via knobs, not menus.
- 3 inch tilt and swivel display
- High resolution viewfinder
Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.
Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.
Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.
5. Sony CX405 Full HD - Best Camcorder (Only) for Video
Specifications:
- 60x clear image zoom with Zeiss Lens
- 50 Mbps XAVC
- MP4 and AVCHD codecs
- SteadyShot image stabilization
- Built-in USB cable
- Face detection and noise reduction
- 7 picture effects for video
Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.
Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.
Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.
6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners
Specifications:
- 3 axis Gimbal that reduces shaky footage
- Ultra-responsive design reacts in real time.
- Easily folds up for maximum portability
- Battery operated ensures that you don’t always need a connection
- Comfortable grip allows you to use the gimbal without discomfort or pain.
Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.
Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.
Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.
7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice
Specifications:
- Wi-Fi and NFC built in for ease of video and photo transfer
- 18 Megapixel
- Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
- Full HD videos with manual controls for focus and exposure
- 3 inch LCD monitor turns and adjusts as needed.
- Interchangeable lens, Bayonet mount for tripods and selfie sticks.
Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.
Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.
Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.
Want to know more about camera? Watch this!
What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon
Part 2: Frequently Asked Questions
1. What is a good camera for YouTube beginners?
Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.
2. What equipment do you need to start a YouTube channel?
- A camera that meets all of your needs and purposes.
- A microphone that is easy to use and produces high quality audio options.
- A sturdy, reliable tripod that is compatible with your camera
- Lighting equipment for the space that you’re filming in.
- An idea as to what you’re going to do and how you’d like to proceed.
3. What software do YouTubers use to edit videos?
There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube
Beginners
- Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
- iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
- Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.
Professional
- Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
- Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.
Max Wales
Max Wales is a writer and a lover of all things video.
Follow @Max Wales
Elevate Your Online Presence: A Guide to Thriving YouTube Branding
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- Earning the Big Bucks as a YouTube Star
- Top Earners on YouTube
- In 2024, Elevate Your Online Presence with Captivating Haul Videos
- Extend YouTube Videography Per Requirement
- [Updated] Elevating Your Content's Impact An In-Depth Look at YouTube Thumbnail Size
- In 2024, Enable/Disable Comments A YouTube Instructional
- In 2024, Adding Videos to Written Work A Budget-Friendly Way
- [Updated] 7 Comedy YouTube Video Ideas That Funny People Can Try
- Latest YouTube Monetization Policy and Requirements
- Effortless Online Audio Accessibility Ideal Tools for iPhone & YouTube
- [Updated] Audio Liberation From YouTube Three Safe Methods
- Boost or Dial Down YouTube Audio with Devices
- In 2024, Essential YouTube Short Content Techniques Unveiled
- Swiftly Uninstalling YouTube Videos From Devices
- 2024 Approved 15 Best YouTube Movies Channels for You to Kill Time
- Proven Techniques for Counteracting Virtual Insults
- Craft Memorable Content Explore YouTube's Top 10 Creative Responses for 2024
- Simple Screen-Capture Techniques to Grab YouTube Soundtracks
- Boost Your Content Access Free Vocal SFX for 2024
- 3 Techniques to Retrieve & Save YouTube's Iconic Images
- A Step Into Anti-Time Original Techniques to Rewind YT Videos for 2024
- Perfect Your YouTube Presence Learn to Create Engaging Ads & Thumbnails
- Navigating Video Aspects on YouTube Perfect Size & Quality Balance
- [Updated] Disseminating Data-Driven Insights You Vs. Others on Video Markets
- Enrich Thumbnails Introducing Radiant Neon Elements for 2024
- 10 Stellar Tools That Amplify Your Video's YouTube Presence
- [Updated] Boost Engagement on YouTube by Adding Emojis
- Streaming Success Seekers Deciphering The Platform Winner - Vimeo vs YouTube+Dailymotion?
- 2024 Approved Earning Mastery Youtube Short Video Tips
- [Updated] Bridge Gaps in Generations of Viewers 6 Interactive Tests to Find Your YouTube Match
- [Updated] Avoid Blandness - Optimize Your Thumbnail with 20 Fonts
- Enhance TV Screens With Automatic Loops of YouTube
- See It All - Your Free Selection of 50 YouTube Banners
- Direct Download & Conversion Best YouTube to MP3 Software
- 2024 Approved Elevate Your Channel Ranking with These 11 SEO Secrets
- High-End Audio for YouTube's Best Gamers
- Does Investing in Video Growth Pay Off on YT, In 2024
- A Dive Into History The Definitive List of Student-Friendly Channels #1-10 for 2024
- Elevate Your YouTube Presence with Optimal Post Times for 2024
- In 2024, Crafting Compelling Combinations A Guide to Creating Your Own YouTube Playlists
- Critical ASMR Series to Experience
- In 2024, Elevate Your Channels Selecting Prime Microphones for Every Content Category
- Ultimate Guide to Catch the Regional-Located Pokemon For Samsung Galaxy A05s | Dr.fone
- [Updated] Quick Reference How to Record Videos on Vimeo
- All Things You Need to Know about Wipe Data/Factory Reset For Motorola Moto G84 5G | Dr.fone
- How To Change Your Apple ID Password On your iPhone 11 Pro
- [New] Streamlined Strategies Mastering Screen Record on an HP Notebook for 2024
- Prevent Cross-Site Tracking on Samsung Galaxy A34 5G and Browser | Dr.fone
- Best Android Data Recovery - undelete lost call logs from Realme 11 Pro+
- 2024 Approved Navigating Minecraft Recording Top 5 Techniques for Mac Users
- How To Transfer WhatsApp From iPhone 7 to Android/iOS? | Dr.fone
- How to Remove Find My iPhone without Apple ID On your iPhone SE?
- [Updated] In 2024, Unmasking Silence How to Speak Up and Document Toxicity in Virtual Communities Like Discord
- In 2024, Calls of Tomorrow - iPhone's Audio Archive
- In 2024, Collage Crafting Hacks for Real-Time Facebook Updates
- Discovering Your Own Original Tagline in the Realm of TikTok
- Forgot Apple iPhone 12 mini Backup Password? Heres What to Do
- Title: [Updated] Best Cameras for Quality YouTube Content
- Author: Brian
- Created at : 2024-05-25 13:11:28
- Updated at : 2024-05-26 13:11:28
- Link: https://youtube-video-recordings.techidaily.com/updated-best-cameras-for-quality-youtube-content/
- License: This work is licensed under CC BY-NC-SA 4.0.