Audience Expansion Strategies That Honor YouTube Standards

How to Buy YouTube Views - Everything You Need To Know

Richard Bennett

Oct 26, 2023• Proven solutions

0

This article has everything you need to know before you buy YouTube views, including:

1. Where to Buy Views
2. How Does it Work?
3. What to Look for in a Service
4. Is Buying Views Illegal?
5. Will Buying Views Get Me Banned From YouTube?

Disclaimer: We in no way endorse the practice of buying views. It could be dangerous for your channel and will damage your credibility with your real viewers if they find out.

YouTube is one of the fastest-growing social media platforms today. The amount of time we spend watching YouTube videos daily is simply mindboggling. The amazing thing about YouTube is how easy it is to share content and, in the process, build your audience. Many people have launched careers on the success of their videos and the popularity of their channels. It doesn’t matter if you are an expert, a hobbyist, an aspiring musician, a citizen journalist, a DIY maven, a cook, or a makeup fiend – YouTube can help you reach more people, develop your brand and launch your new career. All you have to do is create your channel, upload good videos, promote your content, and watch the magic happen. Well, if only it were that simple…

In reality, getting people to watch your content can be difficult. Even for people who have large personal networks, hitting 5000 or 10000 views can be tough. The reason is simply that YouTube videos, like other web content, thrive on Social Proof, and Social Proof equals credibility. The more views a video has, the more people are willing to watch it, and the better its chances of featuring as recommended content. It’s a vicious cycle. Time and time again, we see that given the choice, people would rather watch a video with 2000 views instead of a video with 200 views.

This is why buying YouTube views can be a great way to jumpstart the organic views of your content. It’s no silver bullet of course, but it can get you off to a good start. Buying YouTube views can help your video gain traction and get recommended. The trick is to buy from sources that provide real US and UK views in ways that do not violate YouTube’s Terms of Service (TOS). There are many scam services out there that can get your video the wrong kind of attention. Be sure to do your research before you buy, and understand that this is a tactic which promises short-term results. Buying YouTube views can be useful. However, it is no guarantee of long-term success. You still need to put hard work into your content for it to work.

WHERE TO BUY VIEWS

These top 5 sites for buying YouTube views are ranked according to the quality of the targeted views they deliver, viewer engagement, responsiveness, turnaround time, and their moneyback guarantee (if they have one). The site which tested these services is called BuyViewsReview. To learn more about the top providers of YouTube views, and how you can avoid scams, click here .

Tip: you want ‘high retention views’ – views where your video has been watched for a significant period, not just clicked on. These will help your search engine rankings.

1. DEVUMI

Devumi is our #1 pick for buying YouTube views because it provides the best value for money. To start with, all Devumi’s packages come with likes included so there’s no need to shop around for engagement and retention after buying views from Devumi. They have a 100% money-back guarantee and some of the fastest turnaround time available on the market (for genuine high-retention views. Some bot services are faster, but it’s against YouTube’s TOS to use bots).

2. BuyViews

BuyViews come in at a close second to Devumi. They offer various social promotion options along with their packages. They also have an impressive 60% – 90% retention rate as well as a 100% moneyback guarantee. However, their turnaround time isn’t as good as Devumi’s. Also, they provide no time guarantee on their retention rate.

3. MarketingHeaven

MarketingHeaven makes buying YouTube views very easy. On their homepage, you can add the link to the video you’d like to promote, select the number of views you want from a dropdown list and top it off with an optional selection of likes. While this ease of use is a plus, MarketingHeaven is a bit more expensive than the top 2 sites on this list, and it provides no retention guarantee. Also, it takes longer to see results and it provides no options for social promotion.

4. 500VIEWS

On 500VIEWS you can buy everything, including YouTube views, likes, comments, and subscribers. They have an add-ons system that’s very easy to use. However, they don’t deliver on quality, retention, engagement, and customer support like the top 3 sites. It can also take up to 1 week to get results from 500VIEWS.

5. Social Shop

Social Shop has a very nice mix of packages. At the lowest end, they have the micro package which gets you 1000 views for $2, and at the high end, they have the Pro package which gets you 1,000,000 views for $999. Considering this range of options, their turnaround time of 2 days isn’t bad at all. However, Social Shop has limited engagement options. Unlike other sites on this list, they do not provide likes, comments, or subscribers. Their customer support also doesn’t compare too well against others on this list.

HOW DOES IT WORK?

Buying YouTube views is easy and safe if you buy from reliable sources like the sites at the top of the list above. It also helps to know how YouTube judges view to understand why it’s important to choose the right source.

YouTube ranks views based on the location of the viewers and the quality of viewer engagement. When a user who is based in the US or UK uploads a video and it gets most of its views from Russia or Asia, that raises a red flag. YouTube checks to see that a good number of video viewers are part of the user’s target demographic, and that makes sense. You want targeted YouTube views because that can boost organic retention rates significantly. Untargeted views can lead to a high bounce rate which can lead YouTube to conclude that your video has been mistitled, among other things.

The best sellers of YouTube views go the extra mile to provide a mixed demographic of views with targeted hits from the US and UK to avoid the wrong kind of attention.

Some sellers simply rent IPs from different places and send them to the video link. While this method might not be detected by YouTube, it offers very low retention because there are no real people behind those IP addresses. It is always best to buy from sellers who can send real people to watch, like, and comment on your videos. Anything else is risky and can bring your content under increased scrutiny from YouTube.

WHAT TO LOOK FOR IN A GOOD VIEW-BUYING WEBSITE

The most important thing to look for in a good view buying website is a guarantee that you’ll be getting real humans, not bots, to watch your video. This is the only way to get organic retention and engagement from your purchase. While robots will inflate your views, there’ll be little else to show for those high numbers. Bot views won’t help you rank in search results, and they may hurt your chances of ranking (they also violate YouTube’s TOS and can get your videos taken down). With human views, things can be different.

Bear in mind that buying views will not guarantee long-term success or impactful engagement. This is why buying YouTube views is seen as a short-term tactic for jumpstarting organic growth and not something to keep on doing forever. Content creators still have to promote their content and build real relationships with their viewers to see meaningful results in the long term.

Next, you want to be sure that your view buying website can deliver targeted views. If you’re based in the UK, you want views from the UK, US, Australia, and Canada. Views originating predominantly from Russia or certain parts of Eastern Europe and Asia could give you away, and you’d run the risk of disciplinary action from YouTube. Buying views isn’t technically against the rules, as long as they are human views, but if YouTube suspects there is a bot at work then they won’t be interested in any appeals about how ‘the service said they didn’t use bots’.

It’s also important to buy from providers whose viewers are active on YouTube. Their history of activity on YouTube will only boost the credibility of their views and by extension, the credibility of your video and its growing popularity.

Finally, you want to avoid sellers who provide views in a way that can put you at risk. Sites that provide views from similar IPs and same browsers with the same or similar cookies are just too obvious. YouTube can pick-up on that kind of activity and you could potentially have a problem on your hands.

IS BUYING VIEWS ILLEGAL?

No. This goes double for users who are not monetizing their content. Videos that promote violence and copyright violations are illegal. Buying views is not against the law, or even YouTube’s Terms of Service depending on where your views come from.

YouTube’s TOS does state clearly that partners are not to engage third parties to “… generate artificial subscribers or views.” Partners are generally understood to be users who are monetizing their channels through affiliate programs or AdSense, and ‘artificial’ means the views need to come from a bot to be against the rules. However, some interpret this to mean that buying YouTube views is against the TOS for all users. It seems like YouTube would rather you not buy views at all since the language is ambiguous, but since there’s a way in which buying ads through Google for your channel could be seen as buying views they haven’t formally outlawed it. Whatever your perspective, there’s no denying that buying views is a risky business. This is all the more reason you should choose the sites you buy from carefully.

Also, keep in mind that tech companies like Google constantly review their policies. Bloggers have had to change tactics with changes to Google’s search engine algorithm. There’s no telling how things may change or evolve with YouTube in the future. That is why we strongly recommend that you buy views from websites that can deliver real human views with strong guarantees of service delivery and reliable turnaround times. Anything short of this could expose you and your content to the kind of attention you certainly don’t want.

WILL BUYING VIEWS GET ME BANNED FROM YOUTUBE?

As mentioned above, buying views alone is unlikely to get you banned from YouTube. The worst-case scenario is that your video may be taken down for ‘view count gaming’ and even then, there’s an appeals process. The important thing is to understand Google and YouTube’s Terms of Service (TOS). Only explicit and egregious violations of their TOS could get your banned. You should also be mindful that community policing is a big part of how YouTube discovers users who may violate their TOS. If many viewers flag your video for takedown due to copyright violation or abusive content, that can lead to serious disciplinary action from YouTube and in some cases, you may be banned for life.

That’s why it’s important to buy likes and comments as well if you’re going to buy a large number of views – lots of views and no engagement will make organic viewers think you used a bot and they may report you.

Buying YouTube views is not illegal and certainly will not incur the same kind of disciplinary action as clear violations of YouTube’s TOS. What matters is that you buy your views in a way that won’t attract the wrong kind of attention. YouTube will sometimes flag videos for view auditing. If views are found to be fake, the view count is dropped to exclude fake views. If this has happened to you after you bought YouTube views, be wary of buying from the same source again. If your video is repeatedly found to be attracting purchased fake views, it may be taken down.

Conclusion

We see videos with thousands and millions of views so often that it’s easy to forget just how difficult it can be to get people to watch your videos. YouTube is very competitive, and it takes time to build a reputation, and the following needed to become a YouTube star.

To compete for viewer attention and engagement, it helps to have good numbers. Buying views can give you an edge by telling people that your content is worth their time. Just be sure to buy your views from the right sources. And after you’ve bought your views, do your part to promote your video on YouTube and other social media platforms like Facebook and Twitter. Also, engage with your audience and create content consistently. With all these in place, your audience will grow organically, and eventually, you may get your moment in the spotlight.

What do you think? Would you buy YouTube views, or can you get by growing your channel organically?

Use Excellent Video Editor to Gain More Views

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

This article has everything you need to know before you buy YouTube views, including:

1. Where to Buy Views
2. How Does it Work?
3. What to Look for in a Service
4. Is Buying Views Illegal?
5. Will Buying Views Get Me Banned From YouTube?

Disclaimer: We in no way endorse the practice of buying views. It could be dangerous for your channel and will damage your credibility with your real viewers if they find out.

YouTube is one of the fastest-growing social media platforms today. The amount of time we spend watching YouTube videos daily is simply mindboggling. The amazing thing about YouTube is how easy it is to share content and, in the process, build your audience. Many people have launched careers on the success of their videos and the popularity of their channels. It doesn’t matter if you are an expert, a hobbyist, an aspiring musician, a citizen journalist, a DIY maven, a cook, or a makeup fiend – YouTube can help you reach more people, develop your brand and launch your new career. All you have to do is create your channel, upload good videos, promote your content, and watch the magic happen. Well, if only it were that simple…

In reality, getting people to watch your content can be difficult. Even for people who have large personal networks, hitting 5000 or 10000 views can be tough. The reason is simply that YouTube videos, like other web content, thrive on Social Proof, and Social Proof equals credibility. The more views a video has, the more people are willing to watch it, and the better its chances of featuring as recommended content. It’s a vicious cycle. Time and time again, we see that given the choice, people would rather watch a video with 2000 views instead of a video with 200 views.

This is why buying YouTube views can be a great way to jumpstart the organic views of your content. It’s no silver bullet of course, but it can get you off to a good start. Buying YouTube views can help your video gain traction and get recommended. The trick is to buy from sources that provide real US and UK views in ways that do not violate YouTube’s Terms of Service (TOS). There are many scam services out there that can get your video the wrong kind of attention. Be sure to do your research before you buy, and understand that this is a tactic which promises short-term results. Buying YouTube views can be useful. However, it is no guarantee of long-term success. You still need to put hard work into your content for it to work.

WHERE TO BUY VIEWS

These top 5 sites for buying YouTube views are ranked according to the quality of the targeted views they deliver, viewer engagement, responsiveness, turnaround time, and their moneyback guarantee (if they have one). The site which tested these services is called BuyViewsReview. To learn more about the top providers of YouTube views, and how you can avoid scams, click here .

Tip: you want ‘high retention views’ – views where your video has been watched for a significant period, not just clicked on. These will help your search engine rankings.

1. DEVUMI

Devumi is our #1 pick for buying YouTube views because it provides the best value for money. To start with, all Devumi’s packages come with likes included so there’s no need to shop around for engagement and retention after buying views from Devumi. They have a 100% money-back guarantee and some of the fastest turnaround time available on the market (for genuine high-retention views. Some bot services are faster, but it’s against YouTube’s TOS to use bots).

2. BuyViews

BuyViews come in at a close second to Devumi. They offer various social promotion options along with their packages. They also have an impressive 60% – 90% retention rate as well as a 100% moneyback guarantee. However, their turnaround time isn’t as good as Devumi’s. Also, they provide no time guarantee on their retention rate.

3. MarketingHeaven

MarketingHeaven makes buying YouTube views very easy. On their homepage, you can add the link to the video you’d like to promote, select the number of views you want from a dropdown list and top it off with an optional selection of likes. While this ease of use is a plus, MarketingHeaven is a bit more expensive than the top 2 sites on this list, and it provides no retention guarantee. Also, it takes longer to see results and it provides no options for social promotion.

4. 500VIEWS

On 500VIEWS you can buy everything, including YouTube views, likes, comments, and subscribers. They have an add-ons system that’s very easy to use. However, they don’t deliver on quality, retention, engagement, and customer support like the top 3 sites. It can also take up to 1 week to get results from 500VIEWS.

5. Social Shop

Social Shop has a very nice mix of packages. At the lowest end, they have the micro package which gets you 1000 views for $2, and at the high end, they have the Pro package which gets you 1,000,000 views for $999. Considering this range of options, their turnaround time of 2 days isn’t bad at all. However, Social Shop has limited engagement options. Unlike other sites on this list, they do not provide likes, comments, or subscribers. Their customer support also doesn’t compare too well against others on this list.

HOW DOES IT WORK?

Buying YouTube views is easy and safe if you buy from reliable sources like the sites at the top of the list above. It also helps to know how YouTube judges view to understand why it’s important to choose the right source.

YouTube ranks views based on the location of the viewers and the quality of viewer engagement. When a user who is based in the US or UK uploads a video and it gets most of its views from Russia or Asia, that raises a red flag. YouTube checks to see that a good number of video viewers are part of the user’s target demographic, and that makes sense. You want targeted YouTube views because that can boost organic retention rates significantly. Untargeted views can lead to a high bounce rate which can lead YouTube to conclude that your video has been mistitled, among other things.

The best sellers of YouTube views go the extra mile to provide a mixed demographic of views with targeted hits from the US and UK to avoid the wrong kind of attention.

Some sellers simply rent IPs from different places and send them to the video link. While this method might not be detected by YouTube, it offers very low retention because there are no real people behind those IP addresses. It is always best to buy from sellers who can send real people to watch, like, and comment on your videos. Anything else is risky and can bring your content under increased scrutiny from YouTube.

WHAT TO LOOK FOR IN A GOOD VIEW-BUYING WEBSITE

The most important thing to look for in a good view buying website is a guarantee that you’ll be getting real humans, not bots, to watch your video. This is the only way to get organic retention and engagement from your purchase. While robots will inflate your views, there’ll be little else to show for those high numbers. Bot views won’t help you rank in search results, and they may hurt your chances of ranking (they also violate YouTube’s TOS and can get your videos taken down). With human views, things can be different.

Bear in mind that buying views will not guarantee long-term success or impactful engagement. This is why buying YouTube views is seen as a short-term tactic for jumpstarting organic growth and not something to keep on doing forever. Content creators still have to promote their content and build real relationships with their viewers to see meaningful results in the long term.

Next, you want to be sure that your view buying website can deliver targeted views. If you’re based in the UK, you want views from the UK, US, Australia, and Canada. Views originating predominantly from Russia or certain parts of Eastern Europe and Asia could give you away, and you’d run the risk of disciplinary action from YouTube. Buying views isn’t technically against the rules, as long as they are human views, but if YouTube suspects there is a bot at work then they won’t be interested in any appeals about how ‘the service said they didn’t use bots’.

It’s also important to buy from providers whose viewers are active on YouTube. Their history of activity on YouTube will only boost the credibility of their views and by extension, the credibility of your video and its growing popularity.

Finally, you want to avoid sellers who provide views in a way that can put you at risk. Sites that provide views from similar IPs and same browsers with the same or similar cookies are just too obvious. YouTube can pick-up on that kind of activity and you could potentially have a problem on your hands.

IS BUYING VIEWS ILLEGAL?

No. This goes double for users who are not monetizing their content. Videos that promote violence and copyright violations are illegal. Buying views is not against the law, or even YouTube’s Terms of Service depending on where your views come from.

YouTube’s TOS does state clearly that partners are not to engage third parties to “… generate artificial subscribers or views.” Partners are generally understood to be users who are monetizing their channels through affiliate programs or AdSense, and ‘artificial’ means the views need to come from a bot to be against the rules. However, some interpret this to mean that buying YouTube views is against the TOS for all users. It seems like YouTube would rather you not buy views at all since the language is ambiguous, but since there’s a way in which buying ads through Google for your channel could be seen as buying views they haven’t formally outlawed it. Whatever your perspective, there’s no denying that buying views is a risky business. This is all the more reason you should choose the sites you buy from carefully.

Also, keep in mind that tech companies like Google constantly review their policies. Bloggers have had to change tactics with changes to Google’s search engine algorithm. There’s no telling how things may change or evolve with YouTube in the future. That is why we strongly recommend that you buy views from websites that can deliver real human views with strong guarantees of service delivery and reliable turnaround times. Anything short of this could expose you and your content to the kind of attention you certainly don’t want.

WILL BUYING VIEWS GET ME BANNED FROM YOUTUBE?

As mentioned above, buying views alone is unlikely to get you banned from YouTube. The worst-case scenario is that your video may be taken down for ‘view count gaming’ and even then, there’s an appeals process. The important thing is to understand Google and YouTube’s Terms of Service (TOS). Only explicit and egregious violations of their TOS could get your banned. You should also be mindful that community policing is a big part of how YouTube discovers users who may violate their TOS. If many viewers flag your video for takedown due to copyright violation or abusive content, that can lead to serious disciplinary action from YouTube and in some cases, you may be banned for life.

That’s why it’s important to buy likes and comments as well if you’re going to buy a large number of views – lots of views and no engagement will make organic viewers think you used a bot and they may report you.

Buying YouTube views is not illegal and certainly will not incur the same kind of disciplinary action as clear violations of YouTube’s TOS. What matters is that you buy your views in a way that won’t attract the wrong kind of attention. YouTube will sometimes flag videos for view auditing. If views are found to be fake, the view count is dropped to exclude fake views. If this has happened to you after you bought YouTube views, be wary of buying from the same source again. If your video is repeatedly found to be attracting purchased fake views, it may be taken down.

Conclusion

We see videos with thousands and millions of views so often that it’s easy to forget just how difficult it can be to get people to watch your videos. YouTube is very competitive, and it takes time to build a reputation, and the following needed to become a YouTube star.

To compete for viewer attention and engagement, it helps to have good numbers. Buying views can give you an edge by telling people that your content is worth their time. Just be sure to buy your views from the right sources. And after you’ve bought your views, do your part to promote your video on YouTube and other social media platforms like Facebook and Twitter. Also, engage with your audience and create content consistently. With all these in place, your audience will grow organically, and eventually, you may get your moment in the spotlight.

What do you think? Would you buy YouTube views, or can you get by growing your channel organically?

Use Excellent Video Editor to Gain More Views

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

This article has everything you need to know before you buy YouTube views, including:

1. Where to Buy Views
2. How Does it Work?
3. What to Look for in a Service
4. Is Buying Views Illegal?
5. Will Buying Views Get Me Banned From YouTube?

Disclaimer: We in no way endorse the practice of buying views. It could be dangerous for your channel and will damage your credibility with your real viewers if they find out.

YouTube is one of the fastest-growing social media platforms today. The amount of time we spend watching YouTube videos daily is simply mindboggling. The amazing thing about YouTube is how easy it is to share content and, in the process, build your audience. Many people have launched careers on the success of their videos and the popularity of their channels. It doesn’t matter if you are an expert, a hobbyist, an aspiring musician, a citizen journalist, a DIY maven, a cook, or a makeup fiend – YouTube can help you reach more people, develop your brand and launch your new career. All you have to do is create your channel, upload good videos, promote your content, and watch the magic happen. Well, if only it were that simple…

In reality, getting people to watch your content can be difficult. Even for people who have large personal networks, hitting 5000 or 10000 views can be tough. The reason is simply that YouTube videos, like other web content, thrive on Social Proof, and Social Proof equals credibility. The more views a video has, the more people are willing to watch it, and the better its chances of featuring as recommended content. It’s a vicious cycle. Time and time again, we see that given the choice, people would rather watch a video with 2000 views instead of a video with 200 views.

This is why buying YouTube views can be a great way to jumpstart the organic views of your content. It’s no silver bullet of course, but it can get you off to a good start. Buying YouTube views can help your video gain traction and get recommended. The trick is to buy from sources that provide real US and UK views in ways that do not violate YouTube’s Terms of Service (TOS). There are many scam services out there that can get your video the wrong kind of attention. Be sure to do your research before you buy, and understand that this is a tactic which promises short-term results. Buying YouTube views can be useful. However, it is no guarantee of long-term success. You still need to put hard work into your content for it to work.

WHERE TO BUY VIEWS

These top 5 sites for buying YouTube views are ranked according to the quality of the targeted views they deliver, viewer engagement, responsiveness, turnaround time, and their moneyback guarantee (if they have one). The site which tested these services is called BuyViewsReview. To learn more about the top providers of YouTube views, and how you can avoid scams, click here .

Tip: you want ‘high retention views’ – views where your video has been watched for a significant period, not just clicked on. These will help your search engine rankings.

1. DEVUMI

Devumi is our #1 pick for buying YouTube views because it provides the best value for money. To start with, all Devumi’s packages come with likes included so there’s no need to shop around for engagement and retention after buying views from Devumi. They have a 100% money-back guarantee and some of the fastest turnaround time available on the market (for genuine high-retention views. Some bot services are faster, but it’s against YouTube’s TOS to use bots).

2. BuyViews

BuyViews come in at a close second to Devumi. They offer various social promotion options along with their packages. They also have an impressive 60% – 90% retention rate as well as a 100% moneyback guarantee. However, their turnaround time isn’t as good as Devumi’s. Also, they provide no time guarantee on their retention rate.

3. MarketingHeaven

MarketingHeaven makes buying YouTube views very easy. On their homepage, you can add the link to the video you’d like to promote, select the number of views you want from a dropdown list and top it off with an optional selection of likes. While this ease of use is a plus, MarketingHeaven is a bit more expensive than the top 2 sites on this list, and it provides no retention guarantee. Also, it takes longer to see results and it provides no options for social promotion.

4. 500VIEWS

On 500VIEWS you can buy everything, including YouTube views, likes, comments, and subscribers. They have an add-ons system that’s very easy to use. However, they don’t deliver on quality, retention, engagement, and customer support like the top 3 sites. It can also take up to 1 week to get results from 500VIEWS.

5. Social Shop

Social Shop has a very nice mix of packages. At the lowest end, they have the micro package which gets you 1000 views for $2, and at the high end, they have the Pro package which gets you 1,000,000 views for $999. Considering this range of options, their turnaround time of 2 days isn’t bad at all. However, Social Shop has limited engagement options. Unlike other sites on this list, they do not provide likes, comments, or subscribers. Their customer support also doesn’t compare too well against others on this list.

HOW DOES IT WORK?

Buying YouTube views is easy and safe if you buy from reliable sources like the sites at the top of the list above. It also helps to know how YouTube judges view to understand why it’s important to choose the right source.

YouTube ranks views based on the location of the viewers and the quality of viewer engagement. When a user who is based in the US or UK uploads a video and it gets most of its views from Russia or Asia, that raises a red flag. YouTube checks to see that a good number of video viewers are part of the user’s target demographic, and that makes sense. You want targeted YouTube views because that can boost organic retention rates significantly. Untargeted views can lead to a high bounce rate which can lead YouTube to conclude that your video has been mistitled, among other things.

The best sellers of YouTube views go the extra mile to provide a mixed demographic of views with targeted hits from the US and UK to avoid the wrong kind of attention.

Some sellers simply rent IPs from different places and send them to the video link. While this method might not be detected by YouTube, it offers very low retention because there are no real people behind those IP addresses. It is always best to buy from sellers who can send real people to watch, like, and comment on your videos. Anything else is risky and can bring your content under increased scrutiny from YouTube.

WHAT TO LOOK FOR IN A GOOD VIEW-BUYING WEBSITE

The most important thing to look for in a good view buying website is a guarantee that you’ll be getting real humans, not bots, to watch your video. This is the only way to get organic retention and engagement from your purchase. While robots will inflate your views, there’ll be little else to show for those high numbers. Bot views won’t help you rank in search results, and they may hurt your chances of ranking (they also violate YouTube’s TOS and can get your videos taken down). With human views, things can be different.

Bear in mind that buying views will not guarantee long-term success or impactful engagement. This is why buying YouTube views is seen as a short-term tactic for jumpstarting organic growth and not something to keep on doing forever. Content creators still have to promote their content and build real relationships with their viewers to see meaningful results in the long term.

Next, you want to be sure that your view buying website can deliver targeted views. If you’re based in the UK, you want views from the UK, US, Australia, and Canada. Views originating predominantly from Russia or certain parts of Eastern Europe and Asia could give you away, and you’d run the risk of disciplinary action from YouTube. Buying views isn’t technically against the rules, as long as they are human views, but if YouTube suspects there is a bot at work then they won’t be interested in any appeals about how ‘the service said they didn’t use bots’.

It’s also important to buy from providers whose viewers are active on YouTube. Their history of activity on YouTube will only boost the credibility of their views and by extension, the credibility of your video and its growing popularity.

Finally, you want to avoid sellers who provide views in a way that can put you at risk. Sites that provide views from similar IPs and same browsers with the same or similar cookies are just too obvious. YouTube can pick-up on that kind of activity and you could potentially have a problem on your hands.

IS BUYING VIEWS ILLEGAL?

No. This goes double for users who are not monetizing their content. Videos that promote violence and copyright violations are illegal. Buying views is not against the law, or even YouTube’s Terms of Service depending on where your views come from.

YouTube’s TOS does state clearly that partners are not to engage third parties to “… generate artificial subscribers or views.” Partners are generally understood to be users who are monetizing their channels through affiliate programs or AdSense, and ‘artificial’ means the views need to come from a bot to be against the rules. However, some interpret this to mean that buying YouTube views is against the TOS for all users. It seems like YouTube would rather you not buy views at all since the language is ambiguous, but since there’s a way in which buying ads through Google for your channel could be seen as buying views they haven’t formally outlawed it. Whatever your perspective, there’s no denying that buying views is a risky business. This is all the more reason you should choose the sites you buy from carefully.

Also, keep in mind that tech companies like Google constantly review their policies. Bloggers have had to change tactics with changes to Google’s search engine algorithm. There’s no telling how things may change or evolve with YouTube in the future. That is why we strongly recommend that you buy views from websites that can deliver real human views with strong guarantees of service delivery and reliable turnaround times. Anything short of this could expose you and your content to the kind of attention you certainly don’t want.

WILL BUYING VIEWS GET ME BANNED FROM YOUTUBE?

As mentioned above, buying views alone is unlikely to get you banned from YouTube. The worst-case scenario is that your video may be taken down for ‘view count gaming’ and even then, there’s an appeals process. The important thing is to understand Google and YouTube’s Terms of Service (TOS). Only explicit and egregious violations of their TOS could get your banned. You should also be mindful that community policing is a big part of how YouTube discovers users who may violate their TOS. If many viewers flag your video for takedown due to copyright violation or abusive content, that can lead to serious disciplinary action from YouTube and in some cases, you may be banned for life.

That’s why it’s important to buy likes and comments as well if you’re going to buy a large number of views – lots of views and no engagement will make organic viewers think you used a bot and they may report you.

Buying YouTube views is not illegal and certainly will not incur the same kind of disciplinary action as clear violations of YouTube’s TOS. What matters is that you buy your views in a way that won’t attract the wrong kind of attention. YouTube will sometimes flag videos for view auditing. If views are found to be fake, the view count is dropped to exclude fake views. If this has happened to you after you bought YouTube views, be wary of buying from the same source again. If your video is repeatedly found to be attracting purchased fake views, it may be taken down.

Conclusion

We see videos with thousands and millions of views so often that it’s easy to forget just how difficult it can be to get people to watch your videos. YouTube is very competitive, and it takes time to build a reputation, and the following needed to become a YouTube star.

To compete for viewer attention and engagement, it helps to have good numbers. Buying views can give you an edge by telling people that your content is worth their time. Just be sure to buy your views from the right sources. And after you’ve bought your views, do your part to promote your video on YouTube and other social media platforms like Facebook and Twitter. Also, engage with your audience and create content consistently. With all these in place, your audience will grow organically, and eventually, you may get your moment in the spotlight.

What do you think? Would you buy YouTube views, or can you get by growing your channel organically?

Use Excellent Video Editor to Gain More Views

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

This article has everything you need to know before you buy YouTube views, including:

1. Where to Buy Views
2. How Does it Work?
3. What to Look for in a Service
4. Is Buying Views Illegal?
5. Will Buying Views Get Me Banned From YouTube?

Disclaimer: We in no way endorse the practice of buying views. It could be dangerous for your channel and will damage your credibility with your real viewers if they find out.

YouTube is one of the fastest-growing social media platforms today. The amount of time we spend watching YouTube videos daily is simply mindboggling. The amazing thing about YouTube is how easy it is to share content and, in the process, build your audience. Many people have launched careers on the success of their videos and the popularity of their channels. It doesn’t matter if you are an expert, a hobbyist, an aspiring musician, a citizen journalist, a DIY maven, a cook, or a makeup fiend – YouTube can help you reach more people, develop your brand and launch your new career. All you have to do is create your channel, upload good videos, promote your content, and watch the magic happen. Well, if only it were that simple…

In reality, getting people to watch your content can be difficult. Even for people who have large personal networks, hitting 5000 or 10000 views can be tough. The reason is simply that YouTube videos, like other web content, thrive on Social Proof, and Social Proof equals credibility. The more views a video has, the more people are willing to watch it, and the better its chances of featuring as recommended content. It’s a vicious cycle. Time and time again, we see that given the choice, people would rather watch a video with 2000 views instead of a video with 200 views.

This is why buying YouTube views can be a great way to jumpstart the organic views of your content. It’s no silver bullet of course, but it can get you off to a good start. Buying YouTube views can help your video gain traction and get recommended. The trick is to buy from sources that provide real US and UK views in ways that do not violate YouTube’s Terms of Service (TOS). There are many scam services out there that can get your video the wrong kind of attention. Be sure to do your research before you buy, and understand that this is a tactic which promises short-term results. Buying YouTube views can be useful. However, it is no guarantee of long-term success. You still need to put hard work into your content for it to work.

WHERE TO BUY VIEWS

These top 5 sites for buying YouTube views are ranked according to the quality of the targeted views they deliver, viewer engagement, responsiveness, turnaround time, and their moneyback guarantee (if they have one). The site which tested these services is called BuyViewsReview. To learn more about the top providers of YouTube views, and how you can avoid scams, click here .

Tip: you want ‘high retention views’ – views where your video has been watched for a significant period, not just clicked on. These will help your search engine rankings.

1. DEVUMI

Devumi is our #1 pick for buying YouTube views because it provides the best value for money. To start with, all Devumi’s packages come with likes included so there’s no need to shop around for engagement and retention after buying views from Devumi. They have a 100% money-back guarantee and some of the fastest turnaround time available on the market (for genuine high-retention views. Some bot services are faster, but it’s against YouTube’s TOS to use bots).

2. BuyViews

BuyViews come in at a close second to Devumi. They offer various social promotion options along with their packages. They also have an impressive 60% – 90% retention rate as well as a 100% moneyback guarantee. However, their turnaround time isn’t as good as Devumi’s. Also, they provide no time guarantee on their retention rate.

3. MarketingHeaven

MarketingHeaven makes buying YouTube views very easy. On their homepage, you can add the link to the video you’d like to promote, select the number of views you want from a dropdown list and top it off with an optional selection of likes. While this ease of use is a plus, MarketingHeaven is a bit more expensive than the top 2 sites on this list, and it provides no retention guarantee. Also, it takes longer to see results and it provides no options for social promotion.

4. 500VIEWS

On 500VIEWS you can buy everything, including YouTube views, likes, comments, and subscribers. They have an add-ons system that’s very easy to use. However, they don’t deliver on quality, retention, engagement, and customer support like the top 3 sites. It can also take up to 1 week to get results from 500VIEWS.

5. Social Shop

Social Shop has a very nice mix of packages. At the lowest end, they have the micro package which gets you 1000 views for $2, and at the high end, they have the Pro package which gets you 1,000,000 views for $999. Considering this range of options, their turnaround time of 2 days isn’t bad at all. However, Social Shop has limited engagement options. Unlike other sites on this list, they do not provide likes, comments, or subscribers. Their customer support also doesn’t compare too well against others on this list.

HOW DOES IT WORK?

Buying YouTube views is easy and safe if you buy from reliable sources like the sites at the top of the list above. It also helps to know how YouTube judges view to understand why it’s important to choose the right source.

YouTube ranks views based on the location of the viewers and the quality of viewer engagement. When a user who is based in the US or UK uploads a video and it gets most of its views from Russia or Asia, that raises a red flag. YouTube checks to see that a good number of video viewers are part of the user’s target demographic, and that makes sense. You want targeted YouTube views because that can boost organic retention rates significantly. Untargeted views can lead to a high bounce rate which can lead YouTube to conclude that your video has been mistitled, among other things.

The best sellers of YouTube views go the extra mile to provide a mixed demographic of views with targeted hits from the US and UK to avoid the wrong kind of attention.

Some sellers simply rent IPs from different places and send them to the video link. While this method might not be detected by YouTube, it offers very low retention because there are no real people behind those IP addresses. It is always best to buy from sellers who can send real people to watch, like, and comment on your videos. Anything else is risky and can bring your content under increased scrutiny from YouTube.

WHAT TO LOOK FOR IN A GOOD VIEW-BUYING WEBSITE

The most important thing to look for in a good view buying website is a guarantee that you’ll be getting real humans, not bots, to watch your video. This is the only way to get organic retention and engagement from your purchase. While robots will inflate your views, there’ll be little else to show for those high numbers. Bot views won’t help you rank in search results, and they may hurt your chances of ranking (they also violate YouTube’s TOS and can get your videos taken down). With human views, things can be different.

Bear in mind that buying views will not guarantee long-term success or impactful engagement. This is why buying YouTube views is seen as a short-term tactic for jumpstarting organic growth and not something to keep on doing forever. Content creators still have to promote their content and build real relationships with their viewers to see meaningful results in the long term.

Next, you want to be sure that your view buying website can deliver targeted views. If you’re based in the UK, you want views from the UK, US, Australia, and Canada. Views originating predominantly from Russia or certain parts of Eastern Europe and Asia could give you away, and you’d run the risk of disciplinary action from YouTube. Buying views isn’t technically against the rules, as long as they are human views, but if YouTube suspects there is a bot at work then they won’t be interested in any appeals about how ‘the service said they didn’t use bots’.

It’s also important to buy from providers whose viewers are active on YouTube. Their history of activity on YouTube will only boost the credibility of their views and by extension, the credibility of your video and its growing popularity.

Finally, you want to avoid sellers who provide views in a way that can put you at risk. Sites that provide views from similar IPs and same browsers with the same or similar cookies are just too obvious. YouTube can pick-up on that kind of activity and you could potentially have a problem on your hands.

IS BUYING VIEWS ILLEGAL?

No. This goes double for users who are not monetizing their content. Videos that promote violence and copyright violations are illegal. Buying views is not against the law, or even YouTube’s Terms of Service depending on where your views come from.

YouTube’s TOS does state clearly that partners are not to engage third parties to “… generate artificial subscribers or views.” Partners are generally understood to be users who are monetizing their channels through affiliate programs or AdSense, and ‘artificial’ means the views need to come from a bot to be against the rules. However, some interpret this to mean that buying YouTube views is against the TOS for all users. It seems like YouTube would rather you not buy views at all since the language is ambiguous, but since there’s a way in which buying ads through Google for your channel could be seen as buying views they haven’t formally outlawed it. Whatever your perspective, there’s no denying that buying views is a risky business. This is all the more reason you should choose the sites you buy from carefully.

Also, keep in mind that tech companies like Google constantly review their policies. Bloggers have had to change tactics with changes to Google’s search engine algorithm. There’s no telling how things may change or evolve with YouTube in the future. That is why we strongly recommend that you buy views from websites that can deliver real human views with strong guarantees of service delivery and reliable turnaround times. Anything short of this could expose you and your content to the kind of attention you certainly don’t want.

WILL BUYING VIEWS GET ME BANNED FROM YOUTUBE?

As mentioned above, buying views alone is unlikely to get you banned from YouTube. The worst-case scenario is that your video may be taken down for ‘view count gaming’ and even then, there’s an appeals process. The important thing is to understand Google and YouTube’s Terms of Service (TOS). Only explicit and egregious violations of their TOS could get your banned. You should also be mindful that community policing is a big part of how YouTube discovers users who may violate their TOS. If many viewers flag your video for takedown due to copyright violation or abusive content, that can lead to serious disciplinary action from YouTube and in some cases, you may be banned for life.

That’s why it’s important to buy likes and comments as well if you’re going to buy a large number of views – lots of views and no engagement will make organic viewers think you used a bot and they may report you.

Buying YouTube views is not illegal and certainly will not incur the same kind of disciplinary action as clear violations of YouTube’s TOS. What matters is that you buy your views in a way that won’t attract the wrong kind of attention. YouTube will sometimes flag videos for view auditing. If views are found to be fake, the view count is dropped to exclude fake views. If this has happened to you after you bought YouTube views, be wary of buying from the same source again. If your video is repeatedly found to be attracting purchased fake views, it may be taken down.

Conclusion

We see videos with thousands and millions of views so often that it’s easy to forget just how difficult it can be to get people to watch your videos. YouTube is very competitive, and it takes time to build a reputation, and the following needed to become a YouTube star.

To compete for viewer attention and engagement, it helps to have good numbers. Buying views can give you an edge by telling people that your content is worth their time. Just be sure to buy your views from the right sources. And after you’ve bought your views, do your part to promote your video on YouTube and other social media platforms like Facebook and Twitter. Also, engage with your audience and create content consistently. With all these in place, your audience will grow organically, and eventually, you may get your moment in the spotlight.

What do you think? Would you buy YouTube views, or can you get by growing your channel organically?

Use Excellent Video Editor to Gain More Views

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Spotlight Solutions: The Top 17 Vlog Gear Lists

17 Best Lights and Lighting Equipment for YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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