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[Updated] Adaptive Content Strategies for Optimal YouTube Performance
Adaptive Content Strategies for Optimal YouTube Performance
Create High Quality YouTube Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.
Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.
In this article
Factors that Affect YouTube Video Ranking
Factors that Affect YouTube Video Ranking
If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.
Video Title
YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.
On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.
A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.
Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.
Video Description
When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.
Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.
Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.
When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.
Video Quality
Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.
Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.
What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Watch Time
Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.
YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly
Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.
Thumbnails
Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.
YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.
Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.
Number of Views
Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.
If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.
You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.
Closed Captions and Subtitles
Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.
While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.
How to Optimize Your YouTube Ranking
Focusing on User Engagement
One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.
Using Video Hashtags
Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.
Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.
Categorizing Your Video
After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.
Conclusion
With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.
The Art of Creating YouTube Video Thumbnails
How To Add Custom Thumbnails to Your YouTube Videos
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube custom thumbnails are a great way to get people’s attention to your YouTube video. It’s a pretty simple process but if you are wondering how to create a thumbnail and add the thumbnail to YouTube video and customize it with the correct size. You have come to the right place. While in this article, I will show you how to create and add a thumbnail to a YouTube video and how to customize the YouTube video thumbnail. Follow these easy steps below and add eyecatching customed thumbnails to your YouTube videos in no time.
- Part 1: Create and Add Custom Thumbnails to YouTube
- Part 2: Tools to Create Custom YouTube Video Thumbnails
- Part 3: How to Change A Thumbnail On YouTube
- Part 4: Things You Need to Know Before Making a YouTube Custom Thumbnail
- Part 5: Tips on How to Make Good YouTube Thumbnails to Get More Clicks
- Part 6: YouTube Thumbnail FAQs
How To Add Custom Thumbnails to Your YouTube Videos [Steps, Tools and Tips]
We have just made a video tutorial about how to make a YouTube video thumbnail, check it below to find out the tips and tricks of making customized YouTube thumbnail.
Part 1: How to Make a Thumbnail for YouTube and Add Custom Thumbnails to YouTube
After you’ve verified your account and made your thumbnail, it’s finally time to upload it to your video and make a custom thumbnail. To do this, go to Creator Studio and then Video Manager. You’ll see a button labeled “Edit” next to each video, and an arrow pointing down. Click Thumbnail Editor.
In Thumbnail Editor, you can use the still images in the video as a thumbnail, choose a solid background color for the thumbnail, or add other images from your computer. I will show you the steps of how to customize the video still as a video thumbnail.
1. Preview the video and choose the target video still. You can click the Playback button and check the video and pause it at the desired frame. Or, you can step through each frame by clicking the Preview Frame button and Next Frame icon. Click Next to continue.
2. And now, you can add text, image and shape overlays to the thumbnail. You can change the text font, size, opacity and more.
3. Click Next to save the thumbnail and you will see how the thumbnail displays on different platforms such as YouTube, Facebook and Twitter. Click Save to save the video thumbnail.
In this way, you can add a custom thumbnail to the new videos and change the video thumbnail of the previously uploaded videos.
Part 2: Thumbnail Makers to Create Custom YouTube Thumbnails
Of course, you can use some of the best tools to make a YouTube video thumbnail. In this part, we will show you some of the best tools to create custom YouTube thumbnails.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
1. Create YouTube Thumbnail with Online solution - Canva
Canva is a free, powerful online image editing program with tons of great templates to get you started. One of their templates just happens to be YouTube thumbnails. Open Canva and select the “YouTube Thumbnail” design type. Use your own photo or choose from a huge library, then add text and effects to really make it stand out. Save and share — easy as that.
Check this video tutorial to see how to Make a Youtube Thumbnail using Canva.
You may also like: Best online Photo Editor
2. Design YouTube thumbnail with a Desktop solution - Gimp
Gimp is one of the most popular image editing programs around for one very simple reason: it’s powerful and free! Where Canva uses a lot of templates, Gimp gives you absolute, full control over how you want your image to look. Make a 1280x720 image and start putting together your eye-catching thumbnail exactly how you want to.
Check this video tutorial to see how to make professional Thumbnails for YouTube Videos with Gimp:
Part 3: How to Change A Thumbnail On YouTube
Note: YouTube allows verified YouTube accounts (accounts that provided YouTube with a working phone number) to upload custom thumbnail images and change them accordingly.
In this part, we’ll be going over how to change a thumbnail image on YouTube. There are pictures to make it easy to follow along.
- After signing into YouTube with your Google account, click on your profile on the top right corner. Click on YouTube Studio from the drop-down menu.
- On the left side of the page, click on Videos and then find your video and click on the details button.
- Find the Thumbnail section in the basic video details tab, and then click the Upload thumbnail to select the image that you want to upload.
- Finally, click on the Save button on the right upper corner. And just like that, in seven easy steps, we’re done changing the thumbnail of a YouTube video.
If you don’t have an image to upload but you want to check out some online resources to make your own, check out our Top YouTube Thumbnail Makers .
Part 4: Things You Need to Know Before Making a Custom Thumbnail
- About the proper YouTube video thumbnail size: Your thumbnail should be 1280x720 pixels in size and be less than 2MB. The minimum width of the image is 640 pixels.
- About the YouTube Image thumbnail format: Use .JPG, .PNG, .GIF or .BMP files for your thumbnail image.
- You’ll want your thumbnails to stand out. Bright colored text is a simple, easy way to draw people’s attention. Red, white, yellow, or orange are all popular choices.
- You can even do a little homework to see what colors others are using for similar videos to yours, and then choose different colors to stand out.
One word of warning: your thumbnail should be related to the content of your video. Misleading thumbnail images, if reported, will reflect poorly on your channel. You’ll get a negative rating in the community status part of your channel. This can actually remove your ability to use custom thumbnails, so keep it honest!
You may also like: How to Make YouTube Channel Art
To make a creative YouTube video, you may also need a powerful video editing software. Check how to edit a YouTube video in Filmora video editor and download it to try.
You may also like: Best video editing software for YouTube
Part 5: Tips on How to Make Good YouTube Thumbnails - Get More Clicks
The thumbnails of your videos play a huge role in convincing people to watch them; a good YouTube thumbnail will get you more views and more potential subscribers. This part will give you 6 tips on creating thumbnails that help grow your channel. Now let’s learn how to make thumbnails using Wondershare PixStudio.
1. Stay On Topic
Your thumbnail should tell a story; it should be clear from looking at it what viewers will get out of watching the video, be it knowledge or entertainment. If your thumbnail sets expectations that your video doesn’t deliver on, people will click away quickly. You may get views quickly, but you won’t get much watch time. That will tell YouTube’s search algorithm ‘people aren’t getting what they want from this, rank it lower’. That leads to fewer views over time, and gives the people who do manage to find your video a negative opinion of your channel.
Very few people intentionally use thumbnails that have nothing to do with the content of their videos – i.e, most people understand not to use a picture of a kitten in the thumbnail for their tech review, unless maybe their kitten is the one doing the review (which would be adorable, someone should do that). People who want serious advice won’t click, and people who click to see a kitten will click away fast.
This thumbnail had better be for a kitten’s iPhone review video or people will click away. Fast.
A mistake a lot of creators do make is creating a thumbnail that is meant to evoke an emotion which the video itself does not justify. For example, if you see a picture of a YouTuber looking nervous alongside text that reads ‘My Secret’, you will think they are going to share something deeply personal. You will be curious, and you may even be worried about them. You’ll probably click. Then, if their secret is that they don’t like pineapple on pizza, you’ll probably be angry. This technique gets clicks, but not a lot of watch time and it will lose you subs in the long run.
2. Don’t Be Mysterious
A good thumbnail doesn’t make people guess. Your thumbnail should tell people what’s in your video, not make them wonder about it. People want to know what they’re being asked to spend time watching.
Often, they will be looking for the answer to a specific question and will completely ignore anything that doesn’t show – in the thumbnail – that it has their answer.
Sometimes big channels can get away with stuff like this, because large portions of their audiences are interested in them as people and will already be curious about anything they post. This technique will not bring in new viewers, though.
If this came up in a search for ‘smoky eye tutorial’, would you click it?
When people want answers, they want to feel confident that they video they click on will have those answers. If you have great content, then let people know it!
3. People Like People
Viewers are more likely to click on a thumbnail if they feel a connection when they look at it. One of the best ways to create a feeling of connection is through eye contact, and you can apply that principle to your YouTube thumbnails easily.
Just make sure you’re in them.
You can either compose a photo to use as your thumbnail, or use a screenshot from your video. Ideally, the image of you will convey the emotional tone of the video and tell potential viewers what it is about, besides you.
So, if you want to post a funny video that is also about making brownies, maybe a picture of you smiling while holding up a tray of brownies would be a better direction than just showing the brownies?
4. Check Out The Competition
Before you post your video, type your topic into YouTube’s search engine and see what comes up. This will give you insight into what kinds of thumbnails are performing well for other people, as well as what you can do to stand out in comparison.
Phil starts talking about thumbnails at 6:09, and he has great tips on checking out your competition!
For example, if all five of the top-ranked videos for the search ‘how to build a cabinet’ show images of the YouTuber smiling while holding a power tool, then your thumbnail for a video on the same topic should also be a picture of you smiling and holding a power tool. You know that works, so why not do it?
5. Use Color in Interesting Ways
You want to use colors that will help you stand out from the other search results. While checking out your competition if you notice that all the people in the other thumbnails are wearing black or navy blue, it will be a good idea for you to wear a brighter color for your shoot to grab a bit more attention.
Beyond simply using colors that are different from other people’s colors, you should consider the emotions different colors trigger.
Maybe don’t use a lot of green and yellow in the thumbnail for your angry video rant?
6. Make Your Text Huge
Usually, you’ll want to use a bit of text in your thumbnail. It might be the full title of your video, or just a keyword or phrase. You don’t want to use a full sentence because you won’t have room for it if you’re using huge text.
The reason you should use huge text is so that people can read it. Remember that when people see your thumbnail in their search results, it will be much smaller than it will look while you are creating it. Text that looks big enough while you are creating your thumbnail will be much smaller when people are actually trying to read it, and that goes double for viewers watching on their small smartphone screens.
Frequently Asked Questions about YouTube Thumbnail
1. What is YouTube Thumbnail?
When you upload a video on YouTube, YouTube gives you three images to choose from in the selection of your video’s thumbnail image. These three images are just freeze-frame snapshots from different parts of your video, which may not tell your viewers what your video is really all about.
2. Can You Change YouTube Thumbnail After Publishing?
Yes, you can replace the auto-generated thumbnail with the customized thumbnail you like. But YouTube only allows verified YouTube accounts to upload custom thumbnail images.
3. How Long Does It Take for a Thumbnail to Change on YouTube?
Normally, if you have a good internet connection, you can see the thumbnail is changed within 10 seconds.
4. Why YouTube Thumbnail is Important?
When you get more people watching your video for longer, it increases your watch time and tells YouTube’s search algorithm ‘people like this, rank it higher’. Being ranked higher gets you more views, and even more watch time. It’s a wonderful cycle that all begins with a great thumbnail (paired with a good title and the right tags).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube custom thumbnails are a great way to get people’s attention to your YouTube video. It’s a pretty simple process but if you are wondering how to create a thumbnail and add the thumbnail to YouTube video and customize it with the correct size. You have come to the right place. While in this article, I will show you how to create and add a thumbnail to a YouTube video and how to customize the YouTube video thumbnail. Follow these easy steps below and add eyecatching customed thumbnails to your YouTube videos in no time.
- Part 1: Create and Add Custom Thumbnails to YouTube
- Part 2: Tools to Create Custom YouTube Video Thumbnails
- Part 3: How to Change A Thumbnail On YouTube
- Part 4: Things You Need to Know Before Making a YouTube Custom Thumbnail
- Part 5: Tips on How to Make Good YouTube Thumbnails to Get More Clicks
- Part 6: YouTube Thumbnail FAQs
How To Add Custom Thumbnails to Your YouTube Videos [Steps, Tools and Tips]
We have just made a video tutorial about how to make a YouTube video thumbnail, check it below to find out the tips and tricks of making customized YouTube thumbnail.
Part 1: How to Make a Thumbnail for YouTube and Add Custom Thumbnails to YouTube
After you’ve verified your account and made your thumbnail, it’s finally time to upload it to your video and make a custom thumbnail. To do this, go to Creator Studio and then Video Manager. You’ll see a button labeled “Edit” next to each video, and an arrow pointing down. Click Thumbnail Editor.
In Thumbnail Editor, you can use the still images in the video as a thumbnail, choose a solid background color for the thumbnail, or add other images from your computer. I will show you the steps of how to customize the video still as a video thumbnail.
1. Preview the video and choose the target video still. You can click the Playback button and check the video and pause it at the desired frame. Or, you can step through each frame by clicking the Preview Frame button and Next Frame icon. Click Next to continue.
2. And now, you can add text, image and shape overlays to the thumbnail. You can change the text font, size, opacity and more.
3. Click Next to save the thumbnail and you will see how the thumbnail displays on different platforms such as YouTube, Facebook and Twitter. Click Save to save the video thumbnail.
In this way, you can add a custom thumbnail to the new videos and change the video thumbnail of the previously uploaded videos.
Part 2: Thumbnail Makers to Create Custom YouTube Thumbnails
Of course, you can use some of the best tools to make a YouTube video thumbnail. In this part, we will show you some of the best tools to create custom YouTube thumbnails.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
1. Create YouTube Thumbnail with Online solution - Canva
Canva is a free, powerful online image editing program with tons of great templates to get you started. One of their templates just happens to be YouTube thumbnails. Open Canva and select the “YouTube Thumbnail” design type. Use your own photo or choose from a huge library, then add text and effects to really make it stand out. Save and share — easy as that.
Check this video tutorial to see how to Make a Youtube Thumbnail using Canva.
You may also like: Best online Photo Editor
2. Design YouTube thumbnail with a Desktop solution - Gimp
Gimp is one of the most popular image editing programs around for one very simple reason: it’s powerful and free! Where Canva uses a lot of templates, Gimp gives you absolute, full control over how you want your image to look. Make a 1280x720 image and start putting together your eye-catching thumbnail exactly how you want to.
Check this video tutorial to see how to make professional Thumbnails for YouTube Videos with Gimp:
Part 3: How to Change A Thumbnail On YouTube
Note: YouTube allows verified YouTube accounts (accounts that provided YouTube with a working phone number) to upload custom thumbnail images and change them accordingly.
In this part, we’ll be going over how to change a thumbnail image on YouTube. There are pictures to make it easy to follow along.
- After signing into YouTube with your Google account, click on your profile on the top right corner. Click on YouTube Studio from the drop-down menu.
- On the left side of the page, click on Videos and then find your video and click on the details button.
- Find the Thumbnail section in the basic video details tab, and then click the Upload thumbnail to select the image that you want to upload.
- Finally, click on the Save button on the right upper corner. And just like that, in seven easy steps, we’re done changing the thumbnail of a YouTube video.
If you don’t have an image to upload but you want to check out some online resources to make your own, check out our Top YouTube Thumbnail Makers .
Part 4: Things You Need to Know Before Making a Custom Thumbnail
- About the proper YouTube video thumbnail size: Your thumbnail should be 1280x720 pixels in size and be less than 2MB. The minimum width of the image is 640 pixels.
- About the YouTube Image thumbnail format: Use .JPG, .PNG, .GIF or .BMP files for your thumbnail image.
- You’ll want your thumbnails to stand out. Bright colored text is a simple, easy way to draw people’s attention. Red, white, yellow, or orange are all popular choices.
- You can even do a little homework to see what colors others are using for similar videos to yours, and then choose different colors to stand out.
One word of warning: your thumbnail should be related to the content of your video. Misleading thumbnail images, if reported, will reflect poorly on your channel. You’ll get a negative rating in the community status part of your channel. This can actually remove your ability to use custom thumbnails, so keep it honest!
You may also like: How to Make YouTube Channel Art
To make a creative YouTube video, you may also need a powerful video editing software. Check how to edit a YouTube video in Filmora video editor and download it to try.
You may also like: Best video editing software for YouTube
Part 5: Tips on How to Make Good YouTube Thumbnails - Get More Clicks
The thumbnails of your videos play a huge role in convincing people to watch them; a good YouTube thumbnail will get you more views and more potential subscribers. This part will give you 6 tips on creating thumbnails that help grow your channel. Now let’s learn how to make thumbnails using Wondershare PixStudio.
1. Stay On Topic
Your thumbnail should tell a story; it should be clear from looking at it what viewers will get out of watching the video, be it knowledge or entertainment. If your thumbnail sets expectations that your video doesn’t deliver on, people will click away quickly. You may get views quickly, but you won’t get much watch time. That will tell YouTube’s search algorithm ‘people aren’t getting what they want from this, rank it lower’. That leads to fewer views over time, and gives the people who do manage to find your video a negative opinion of your channel.
Very few people intentionally use thumbnails that have nothing to do with the content of their videos – i.e, most people understand not to use a picture of a kitten in the thumbnail for their tech review, unless maybe their kitten is the one doing the review (which would be adorable, someone should do that). People who want serious advice won’t click, and people who click to see a kitten will click away fast.
This thumbnail had better be for a kitten’s iPhone review video or people will click away. Fast.
A mistake a lot of creators do make is creating a thumbnail that is meant to evoke an emotion which the video itself does not justify. For example, if you see a picture of a YouTuber looking nervous alongside text that reads ‘My Secret’, you will think they are going to share something deeply personal. You will be curious, and you may even be worried about them. You’ll probably click. Then, if their secret is that they don’t like pineapple on pizza, you’ll probably be angry. This technique gets clicks, but not a lot of watch time and it will lose you subs in the long run.
2. Don’t Be Mysterious
A good thumbnail doesn’t make people guess. Your thumbnail should tell people what’s in your video, not make them wonder about it. People want to know what they’re being asked to spend time watching.
Often, they will be looking for the answer to a specific question and will completely ignore anything that doesn’t show – in the thumbnail – that it has their answer.
Sometimes big channels can get away with stuff like this, because large portions of their audiences are interested in them as people and will already be curious about anything they post. This technique will not bring in new viewers, though.
If this came up in a search for ‘smoky eye tutorial’, would you click it?
When people want answers, they want to feel confident that they video they click on will have those answers. If you have great content, then let people know it!
3. People Like People
Viewers are more likely to click on a thumbnail if they feel a connection when they look at it. One of the best ways to create a feeling of connection is through eye contact, and you can apply that principle to your YouTube thumbnails easily.
Just make sure you’re in them.
You can either compose a photo to use as your thumbnail, or use a screenshot from your video. Ideally, the image of you will convey the emotional tone of the video and tell potential viewers what it is about, besides you.
So, if you want to post a funny video that is also about making brownies, maybe a picture of you smiling while holding up a tray of brownies would be a better direction than just showing the brownies?
4. Check Out The Competition
Before you post your video, type your topic into YouTube’s search engine and see what comes up. This will give you insight into what kinds of thumbnails are performing well for other people, as well as what you can do to stand out in comparison.
Phil starts talking about thumbnails at 6:09, and he has great tips on checking out your competition!
For example, if all five of the top-ranked videos for the search ‘how to build a cabinet’ show images of the YouTuber smiling while holding a power tool, then your thumbnail for a video on the same topic should also be a picture of you smiling and holding a power tool. You know that works, so why not do it?
5. Use Color in Interesting Ways
You want to use colors that will help you stand out from the other search results. While checking out your competition if you notice that all the people in the other thumbnails are wearing black or navy blue, it will be a good idea for you to wear a brighter color for your shoot to grab a bit more attention.
Beyond simply using colors that are different from other people’s colors, you should consider the emotions different colors trigger.
Maybe don’t use a lot of green and yellow in the thumbnail for your angry video rant?
6. Make Your Text Huge
Usually, you’ll want to use a bit of text in your thumbnail. It might be the full title of your video, or just a keyword or phrase. You don’t want to use a full sentence because you won’t have room for it if you’re using huge text.
The reason you should use huge text is so that people can read it. Remember that when people see your thumbnail in their search results, it will be much smaller than it will look while you are creating it. Text that looks big enough while you are creating your thumbnail will be much smaller when people are actually trying to read it, and that goes double for viewers watching on their small smartphone screens.
Frequently Asked Questions about YouTube Thumbnail
1. What is YouTube Thumbnail?
When you upload a video on YouTube, YouTube gives you three images to choose from in the selection of your video’s thumbnail image. These three images are just freeze-frame snapshots from different parts of your video, which may not tell your viewers what your video is really all about.
2. Can You Change YouTube Thumbnail After Publishing?
Yes, you can replace the auto-generated thumbnail with the customized thumbnail you like. But YouTube only allows verified YouTube accounts to upload custom thumbnail images.
3. How Long Does It Take for a Thumbnail to Change on YouTube?
Normally, if you have a good internet connection, you can see the thumbnail is changed within 10 seconds.
4. Why YouTube Thumbnail is Important?
When you get more people watching your video for longer, it increases your watch time and tells YouTube’s search algorithm ‘people like this, rank it higher’. Being ranked higher gets you more views, and even more watch time. It’s a wonderful cycle that all begins with a great thumbnail (paired with a good title and the right tags).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube custom thumbnails are a great way to get people’s attention to your YouTube video. It’s a pretty simple process but if you are wondering how to create a thumbnail and add the thumbnail to YouTube video and customize it with the correct size. You have come to the right place. While in this article, I will show you how to create and add a thumbnail to a YouTube video and how to customize the YouTube video thumbnail. Follow these easy steps below and add eyecatching customed thumbnails to your YouTube videos in no time.
- Part 1: Create and Add Custom Thumbnails to YouTube
- Part 2: Tools to Create Custom YouTube Video Thumbnails
- Part 3: How to Change A Thumbnail On YouTube
- Part 4: Things You Need to Know Before Making a YouTube Custom Thumbnail
- Part 5: Tips on How to Make Good YouTube Thumbnails to Get More Clicks
- Part 6: YouTube Thumbnail FAQs
How To Add Custom Thumbnails to Your YouTube Videos [Steps, Tools and Tips]
We have just made a video tutorial about how to make a YouTube video thumbnail, check it below to find out the tips and tricks of making customized YouTube thumbnail.
Part 1: How to Make a Thumbnail for YouTube and Add Custom Thumbnails to YouTube
After you’ve verified your account and made your thumbnail, it’s finally time to upload it to your video and make a custom thumbnail. To do this, go to Creator Studio and then Video Manager. You’ll see a button labeled “Edit” next to each video, and an arrow pointing down. Click Thumbnail Editor.
In Thumbnail Editor, you can use the still images in the video as a thumbnail, choose a solid background color for the thumbnail, or add other images from your computer. I will show you the steps of how to customize the video still as a video thumbnail.
1. Preview the video and choose the target video still. You can click the Playback button and check the video and pause it at the desired frame. Or, you can step through each frame by clicking the Preview Frame button and Next Frame icon. Click Next to continue.
2. And now, you can add text, image and shape overlays to the thumbnail. You can change the text font, size, opacity and more.
3. Click Next to save the thumbnail and you will see how the thumbnail displays on different platforms such as YouTube, Facebook and Twitter. Click Save to save the video thumbnail.
In this way, you can add a custom thumbnail to the new videos and change the video thumbnail of the previously uploaded videos.
Part 2: Thumbnail Makers to Create Custom YouTube Thumbnails
Of course, you can use some of the best tools to make a YouTube video thumbnail. In this part, we will show you some of the best tools to create custom YouTube thumbnails.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
1. Create YouTube Thumbnail with Online solution - Canva
Canva is a free, powerful online image editing program with tons of great templates to get you started. One of their templates just happens to be YouTube thumbnails. Open Canva and select the “YouTube Thumbnail” design type. Use your own photo or choose from a huge library, then add text and effects to really make it stand out. Save and share — easy as that.
Check this video tutorial to see how to Make a Youtube Thumbnail using Canva.
You may also like: Best online Photo Editor
2. Design YouTube thumbnail with a Desktop solution - Gimp
Gimp is one of the most popular image editing programs around for one very simple reason: it’s powerful and free! Where Canva uses a lot of templates, Gimp gives you absolute, full control over how you want your image to look. Make a 1280x720 image and start putting together your eye-catching thumbnail exactly how you want to.
Check this video tutorial to see how to make professional Thumbnails for YouTube Videos with Gimp:
Part 3: How to Change A Thumbnail On YouTube
Note: YouTube allows verified YouTube accounts (accounts that provided YouTube with a working phone number) to upload custom thumbnail images and change them accordingly.
In this part, we’ll be going over how to change a thumbnail image on YouTube. There are pictures to make it easy to follow along.
- After signing into YouTube with your Google account, click on your profile on the top right corner. Click on YouTube Studio from the drop-down menu.
- On the left side of the page, click on Videos and then find your video and click on the details button.
- Find the Thumbnail section in the basic video details tab, and then click the Upload thumbnail to select the image that you want to upload.
- Finally, click on the Save button on the right upper corner. And just like that, in seven easy steps, we’re done changing the thumbnail of a YouTube video.
If you don’t have an image to upload but you want to check out some online resources to make your own, check out our Top YouTube Thumbnail Makers .
Part 4: Things You Need to Know Before Making a Custom Thumbnail
- About the proper YouTube video thumbnail size: Your thumbnail should be 1280x720 pixels in size and be less than 2MB. The minimum width of the image is 640 pixels.
- About the YouTube Image thumbnail format: Use .JPG, .PNG, .GIF or .BMP files for your thumbnail image.
- You’ll want your thumbnails to stand out. Bright colored text is a simple, easy way to draw people’s attention. Red, white, yellow, or orange are all popular choices.
- You can even do a little homework to see what colors others are using for similar videos to yours, and then choose different colors to stand out.
One word of warning: your thumbnail should be related to the content of your video. Misleading thumbnail images, if reported, will reflect poorly on your channel. You’ll get a negative rating in the community status part of your channel. This can actually remove your ability to use custom thumbnails, so keep it honest!
You may also like: How to Make YouTube Channel Art
To make a creative YouTube video, you may also need a powerful video editing software. Check how to edit a YouTube video in Filmora video editor and download it to try.
You may also like: Best video editing software for YouTube
Part 5: Tips on How to Make Good YouTube Thumbnails - Get More Clicks
The thumbnails of your videos play a huge role in convincing people to watch them; a good YouTube thumbnail will get you more views and more potential subscribers. This part will give you 6 tips on creating thumbnails that help grow your channel. Now let’s learn how to make thumbnails using Wondershare PixStudio.
1. Stay On Topic
Your thumbnail should tell a story; it should be clear from looking at it what viewers will get out of watching the video, be it knowledge or entertainment. If your thumbnail sets expectations that your video doesn’t deliver on, people will click away quickly. You may get views quickly, but you won’t get much watch time. That will tell YouTube’s search algorithm ‘people aren’t getting what they want from this, rank it lower’. That leads to fewer views over time, and gives the people who do manage to find your video a negative opinion of your channel.
Very few people intentionally use thumbnails that have nothing to do with the content of their videos – i.e, most people understand not to use a picture of a kitten in the thumbnail for their tech review, unless maybe their kitten is the one doing the review (which would be adorable, someone should do that). People who want serious advice won’t click, and people who click to see a kitten will click away fast.
This thumbnail had better be for a kitten’s iPhone review video or people will click away. Fast.
A mistake a lot of creators do make is creating a thumbnail that is meant to evoke an emotion which the video itself does not justify. For example, if you see a picture of a YouTuber looking nervous alongside text that reads ‘My Secret’, you will think they are going to share something deeply personal. You will be curious, and you may even be worried about them. You’ll probably click. Then, if their secret is that they don’t like pineapple on pizza, you’ll probably be angry. This technique gets clicks, but not a lot of watch time and it will lose you subs in the long run.
2. Don’t Be Mysterious
A good thumbnail doesn’t make people guess. Your thumbnail should tell people what’s in your video, not make them wonder about it. People want to know what they’re being asked to spend time watching.
Often, they will be looking for the answer to a specific question and will completely ignore anything that doesn’t show – in the thumbnail – that it has their answer.
Sometimes big channels can get away with stuff like this, because large portions of their audiences are interested in them as people and will already be curious about anything they post. This technique will not bring in new viewers, though.
If this came up in a search for ‘smoky eye tutorial’, would you click it?
When people want answers, they want to feel confident that they video they click on will have those answers. If you have great content, then let people know it!
3. People Like People
Viewers are more likely to click on a thumbnail if they feel a connection when they look at it. One of the best ways to create a feeling of connection is through eye contact, and you can apply that principle to your YouTube thumbnails easily.
Just make sure you’re in them.
You can either compose a photo to use as your thumbnail, or use a screenshot from your video. Ideally, the image of you will convey the emotional tone of the video and tell potential viewers what it is about, besides you.
So, if you want to post a funny video that is also about making brownies, maybe a picture of you smiling while holding up a tray of brownies would be a better direction than just showing the brownies?
4. Check Out The Competition
Before you post your video, type your topic into YouTube’s search engine and see what comes up. This will give you insight into what kinds of thumbnails are performing well for other people, as well as what you can do to stand out in comparison.
Phil starts talking about thumbnails at 6:09, and he has great tips on checking out your competition!
For example, if all five of the top-ranked videos for the search ‘how to build a cabinet’ show images of the YouTuber smiling while holding a power tool, then your thumbnail for a video on the same topic should also be a picture of you smiling and holding a power tool. You know that works, so why not do it?
5. Use Color in Interesting Ways
You want to use colors that will help you stand out from the other search results. While checking out your competition if you notice that all the people in the other thumbnails are wearing black or navy blue, it will be a good idea for you to wear a brighter color for your shoot to grab a bit more attention.
Beyond simply using colors that are different from other people’s colors, you should consider the emotions different colors trigger.
Maybe don’t use a lot of green and yellow in the thumbnail for your angry video rant?
6. Make Your Text Huge
Usually, you’ll want to use a bit of text in your thumbnail. It might be the full title of your video, or just a keyword or phrase. You don’t want to use a full sentence because you won’t have room for it if you’re using huge text.
The reason you should use huge text is so that people can read it. Remember that when people see your thumbnail in their search results, it will be much smaller than it will look while you are creating it. Text that looks big enough while you are creating your thumbnail will be much smaller when people are actually trying to read it, and that goes double for viewers watching on their small smartphone screens.
Frequently Asked Questions about YouTube Thumbnail
1. What is YouTube Thumbnail?
When you upload a video on YouTube, YouTube gives you three images to choose from in the selection of your video’s thumbnail image. These three images are just freeze-frame snapshots from different parts of your video, which may not tell your viewers what your video is really all about.
2. Can You Change YouTube Thumbnail After Publishing?
Yes, you can replace the auto-generated thumbnail with the customized thumbnail you like. But YouTube only allows verified YouTube accounts to upload custom thumbnail images.
3. How Long Does It Take for a Thumbnail to Change on YouTube?
Normally, if you have a good internet connection, you can see the thumbnail is changed within 10 seconds.
4. Why YouTube Thumbnail is Important?
When you get more people watching your video for longer, it increases your watch time and tells YouTube’s search algorithm ‘people like this, rank it higher’. Being ranked higher gets you more views, and even more watch time. It’s a wonderful cycle that all begins with a great thumbnail (paired with a good title and the right tags).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube custom thumbnails are a great way to get people’s attention to your YouTube video. It’s a pretty simple process but if you are wondering how to create a thumbnail and add the thumbnail to YouTube video and customize it with the correct size. You have come to the right place. While in this article, I will show you how to create and add a thumbnail to a YouTube video and how to customize the YouTube video thumbnail. Follow these easy steps below and add eyecatching customed thumbnails to your YouTube videos in no time.
- Part 1: Create and Add Custom Thumbnails to YouTube
- Part 2: Tools to Create Custom YouTube Video Thumbnails
- Part 3: How to Change A Thumbnail On YouTube
- Part 4: Things You Need to Know Before Making a YouTube Custom Thumbnail
- Part 5: Tips on How to Make Good YouTube Thumbnails to Get More Clicks
- Part 6: YouTube Thumbnail FAQs
How To Add Custom Thumbnails to Your YouTube Videos [Steps, Tools and Tips]
We have just made a video tutorial about how to make a YouTube video thumbnail, check it below to find out the tips and tricks of making customized YouTube thumbnail.
Part 1: How to Make a Thumbnail for YouTube and Add Custom Thumbnails to YouTube
After you’ve verified your account and made your thumbnail, it’s finally time to upload it to your video and make a custom thumbnail. To do this, go to Creator Studio and then Video Manager. You’ll see a button labeled “Edit” next to each video, and an arrow pointing down. Click Thumbnail Editor.
In Thumbnail Editor, you can use the still images in the video as a thumbnail, choose a solid background color for the thumbnail, or add other images from your computer. I will show you the steps of how to customize the video still as a video thumbnail.
1. Preview the video and choose the target video still. You can click the Playback button and check the video and pause it at the desired frame. Or, you can step through each frame by clicking the Preview Frame button and Next Frame icon. Click Next to continue.
2. And now, you can add text, image and shape overlays to the thumbnail. You can change the text font, size, opacity and more.
3. Click Next to save the thumbnail and you will see how the thumbnail displays on different platforms such as YouTube, Facebook and Twitter. Click Save to save the video thumbnail.
In this way, you can add a custom thumbnail to the new videos and change the video thumbnail of the previously uploaded videos.
Part 2: Thumbnail Makers to Create Custom YouTube Thumbnails
Of course, you can use some of the best tools to make a YouTube video thumbnail. In this part, we will show you some of the best tools to create custom YouTube thumbnails.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
1. Create YouTube Thumbnail with Online solution - Canva
Canva is a free, powerful online image editing program with tons of great templates to get you started. One of their templates just happens to be YouTube thumbnails. Open Canva and select the “YouTube Thumbnail” design type. Use your own photo or choose from a huge library, then add text and effects to really make it stand out. Save and share — easy as that.
Check this video tutorial to see how to Make a Youtube Thumbnail using Canva.
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2. Design YouTube thumbnail with a Desktop solution - Gimp
Gimp is one of the most popular image editing programs around for one very simple reason: it’s powerful and free! Where Canva uses a lot of templates, Gimp gives you absolute, full control over how you want your image to look. Make a 1280x720 image and start putting together your eye-catching thumbnail exactly how you want to.
Check this video tutorial to see how to make professional Thumbnails for YouTube Videos with Gimp:
Part 3: How to Change A Thumbnail On YouTube
Note: YouTube allows verified YouTube accounts (accounts that provided YouTube with a working phone number) to upload custom thumbnail images and change them accordingly.
In this part, we’ll be going over how to change a thumbnail image on YouTube. There are pictures to make it easy to follow along.
- After signing into YouTube with your Google account, click on your profile on the top right corner. Click on YouTube Studio from the drop-down menu.
- On the left side of the page, click on Videos and then find your video and click on the details button.
- Find the Thumbnail section in the basic video details tab, and then click the Upload thumbnail to select the image that you want to upload.
- Finally, click on the Save button on the right upper corner. And just like that, in seven easy steps, we’re done changing the thumbnail of a YouTube video.
If you don’t have an image to upload but you want to check out some online resources to make your own, check out our Top YouTube Thumbnail Makers .
Part 4: Things You Need to Know Before Making a Custom Thumbnail
- About the proper YouTube video thumbnail size: Your thumbnail should be 1280x720 pixels in size and be less than 2MB. The minimum width of the image is 640 pixels.
- About the YouTube Image thumbnail format: Use .JPG, .PNG, .GIF or .BMP files for your thumbnail image.
- You’ll want your thumbnails to stand out. Bright colored text is a simple, easy way to draw people’s attention. Red, white, yellow, or orange are all popular choices.
- You can even do a little homework to see what colors others are using for similar videos to yours, and then choose different colors to stand out.
One word of warning: your thumbnail should be related to the content of your video. Misleading thumbnail images, if reported, will reflect poorly on your channel. You’ll get a negative rating in the community status part of your channel. This can actually remove your ability to use custom thumbnails, so keep it honest!
You may also like: How to Make YouTube Channel Art
To make a creative YouTube video, you may also need a powerful video editing software. Check how to edit a YouTube video in Filmora video editor and download it to try.
You may also like: Best video editing software for YouTube
Part 5: Tips on How to Make Good YouTube Thumbnails - Get More Clicks
The thumbnails of your videos play a huge role in convincing people to watch them; a good YouTube thumbnail will get you more views and more potential subscribers. This part will give you 6 tips on creating thumbnails that help grow your channel. Now let’s learn how to make thumbnails using Wondershare PixStudio.
1. Stay On Topic
Your thumbnail should tell a story; it should be clear from looking at it what viewers will get out of watching the video, be it knowledge or entertainment. If your thumbnail sets expectations that your video doesn’t deliver on, people will click away quickly. You may get views quickly, but you won’t get much watch time. That will tell YouTube’s search algorithm ‘people aren’t getting what they want from this, rank it lower’. That leads to fewer views over time, and gives the people who do manage to find your video a negative opinion of your channel.
Very few people intentionally use thumbnails that have nothing to do with the content of their videos – i.e, most people understand not to use a picture of a kitten in the thumbnail for their tech review, unless maybe their kitten is the one doing the review (which would be adorable, someone should do that). People who want serious advice won’t click, and people who click to see a kitten will click away fast.
This thumbnail had better be for a kitten’s iPhone review video or people will click away. Fast.
A mistake a lot of creators do make is creating a thumbnail that is meant to evoke an emotion which the video itself does not justify. For example, if you see a picture of a YouTuber looking nervous alongside text that reads ‘My Secret’, you will think they are going to share something deeply personal. You will be curious, and you may even be worried about them. You’ll probably click. Then, if their secret is that they don’t like pineapple on pizza, you’ll probably be angry. This technique gets clicks, but not a lot of watch time and it will lose you subs in the long run.
2. Don’t Be Mysterious
A good thumbnail doesn’t make people guess. Your thumbnail should tell people what’s in your video, not make them wonder about it. People want to know what they’re being asked to spend time watching.
Often, they will be looking for the answer to a specific question and will completely ignore anything that doesn’t show – in the thumbnail – that it has their answer.
Sometimes big channels can get away with stuff like this, because large portions of their audiences are interested in them as people and will already be curious about anything they post. This technique will not bring in new viewers, though.
If this came up in a search for ‘smoky eye tutorial’, would you click it?
When people want answers, they want to feel confident that they video they click on will have those answers. If you have great content, then let people know it!
3. People Like People
Viewers are more likely to click on a thumbnail if they feel a connection when they look at it. One of the best ways to create a feeling of connection is through eye contact, and you can apply that principle to your YouTube thumbnails easily.
Just make sure you’re in them.
You can either compose a photo to use as your thumbnail, or use a screenshot from your video. Ideally, the image of you will convey the emotional tone of the video and tell potential viewers what it is about, besides you.
So, if you want to post a funny video that is also about making brownies, maybe a picture of you smiling while holding up a tray of brownies would be a better direction than just showing the brownies?
4. Check Out The Competition
Before you post your video, type your topic into YouTube’s search engine and see what comes up. This will give you insight into what kinds of thumbnails are performing well for other people, as well as what you can do to stand out in comparison.
Phil starts talking about thumbnails at 6:09, and he has great tips on checking out your competition!
For example, if all five of the top-ranked videos for the search ‘how to build a cabinet’ show images of the YouTuber smiling while holding a power tool, then your thumbnail for a video on the same topic should also be a picture of you smiling and holding a power tool. You know that works, so why not do it?
5. Use Color in Interesting Ways
You want to use colors that will help you stand out from the other search results. While checking out your competition if you notice that all the people in the other thumbnails are wearing black or navy blue, it will be a good idea for you to wear a brighter color for your shoot to grab a bit more attention.
Beyond simply using colors that are different from other people’s colors, you should consider the emotions different colors trigger.
Maybe don’t use a lot of green and yellow in the thumbnail for your angry video rant?
6. Make Your Text Huge
Usually, you’ll want to use a bit of text in your thumbnail. It might be the full title of your video, or just a keyword or phrase. You don’t want to use a full sentence because you won’t have room for it if you’re using huge text.
The reason you should use huge text is so that people can read it. Remember that when people see your thumbnail in their search results, it will be much smaller than it will look while you are creating it. Text that looks big enough while you are creating your thumbnail will be much smaller when people are actually trying to read it, and that goes double for viewers watching on their small smartphone screens.
Frequently Asked Questions about YouTube Thumbnail
1. What is YouTube Thumbnail?
When you upload a video on YouTube, YouTube gives you three images to choose from in the selection of your video’s thumbnail image. These three images are just freeze-frame snapshots from different parts of your video, which may not tell your viewers what your video is really all about.
2. Can You Change YouTube Thumbnail After Publishing?
Yes, you can replace the auto-generated thumbnail with the customized thumbnail you like. But YouTube only allows verified YouTube accounts to upload custom thumbnail images.
3. How Long Does It Take for a Thumbnail to Change on YouTube?
Normally, if you have a good internet connection, you can see the thumbnail is changed within 10 seconds.
4. Why YouTube Thumbnail is Important?
When you get more people watching your video for longer, it increases your watch time and tells YouTube’s search algorithm ‘people like this, rank it higher’. Being ranked higher gets you more views, and even more watch time. It’s a wonderful cycle that all begins with a great thumbnail (paired with a good title and the right tags).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: [Updated] Adaptive Content Strategies for Optimal YouTube Performance
- Author: Brian
- Created at : 2024-05-25 13:09:07
- Updated at : 2024-05-26 13:09:07
- Link: https://youtube-video-recordings.techidaily.com/updated-adaptive-content-strategies-for-optimal-youtube-performance/
- License: This work is licensed under CC BY-NC-SA 4.0.
