Unveiling the Rapidly Expanding YouTube Stars for Inspiration

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During the pandemic, more people tend to spend their time on YouTube watching educational and entertaining videos and other content. As the competition grows, there are so many fastest-growing YouTube channels of 2020 and the fastest growing YouTube channels of 2021. Finding videos on YouTube is now done more efficiently and faster with YouTube’s advanced algorithm; users can now search for channels that match their goals and interest, which makes YouTube ahead of other social media platforms.

Creating high-quality and unique content can help you rank among the fastest-growing YouTube channels in 24 hours in your niche. So, let us know how to become the fastest-growing YouTuber below.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

In this article

01 Top 10 Fastest-Growing YouTube Channels in 2021

02 Tips for Boosting Your Channels Fast in 2022

03 FAQs about Fastest Growing YouTube Channels

Part 1: Top 10 Fastest-Growing YouTube Channels in 2021

This part will look at the ten fastest-growing YouTube channels to inspire you in 2020-2021.

1. Kati Morton

Total Subscribers: 1.13M

97,705,139 views

One of the fastest-growing YouTubers with a niche in well-being and mental health, Kati Morton started her YouTube channel on December 22, 2011. She is a perfect example of using your expertise or skills to reach a wider audience.

2. Kim oro

Total Subscribers: 5.23M

1,601,797,873 views

Another fastest-growing YouTube channel of 2021 is that of Kim Oro, whose niche is on contemporary social issues. She started her YouTube channel on February 25, 2021, and in a short time, she has gotten a considerable number of fans.

3. Inventor 101

Total Subscribers: 3.66M

777,410,723 views

Inventor 101 joined YouTube on August 27, 2018, and whose channel is for those with everyday life hacks and who like to get crafty.

4. Topper guild

Total Subscribers: 4.72M

5,753,355,826 views

Topper guild started on July 09, 2014, and accepted the new rule for the game. He is also a popular tiktoker with over 27M followers. He started using the new YouTube feature #short also on TikTok, which also helped him acquire lots of followers.

5. Cocomelon

Total Subscribers: 124M

115,961,215,058 views

Cocomelon is a kid channel that started on September 01, 2006, and brings new nursery rhymes in 3D songs and videos in an accessible and fun way.

6. Imkavy

Total Subscribers: 2.98M

4,346,497,363 views

Imkavy is a fitness YouTube channel that started on November 11, 2015. She created her first #short videos, which gave her over 1 million views, and later posted short videos mixing them with regular fitness content.

7. Urban Gardening

Total Subscribers: 1.39M

137,528,129 views

Urban Gardening by Mohit Kumar Singh Rajput from India joined on November 17, 2016, and functions according to its name. It is an individual passion project rather than for business with lots of how-to ideas and tips, which encompasses why it is the fastest-growing YouTube channel in 24 hours.

8. Ilysm Nails

Total Subscribers: 1.07M

1,434,034,566 views

Ilysm Nails is a creative nail artist who joined YouTube on May 08, 2020, during the Covid-19 lockdown. She also used #short in her videos which gave her many views, making her the fastest growing YouTuber.

9. 5-Minutes Crafts Recycle

Total Subscribers: 10.4M

5,119,058,541 views

5-minute crafts recycle joined YouTube on June 07, 2019, is channel is focused on Do-it-yourself (DIY) and started using #short in 2021, which gave it more views.

10. Hello Seven

Total Subscribers: 4.5K

168,721 views

Hello Seven joined YouTube on January 19, 2012, and focuses on training women to create wealth. Her membership community and business coaching are shown on her YouTube channel.

Part 2: Tips for Boosting Your Channels Fast in 2022

Starting a YouTube channel is one thing, and pushing it to go viral is another and can be pretty tricky. This section of the article will give you a step-by-step guide on boosting your YouTube channel quickly and becoming the fastest growing YouTube channel of 2021 and 2022.

Tip 1: Plan Your Content and create a good YouTube description that clearly states what your channel has to offer and who you are to your viewers.

Tip 2: Upload your YouTube channel icon, logo, or profile picture, and also make sure you have the right equipment to be used.

Tip 3: Another tip to become the fastest growing YouTube channel is to commit yourself to a particular schedule and get inspiration from other sources by listing down your ideas and getting videos from other YouTubers.

Tip 4: Start by editing your videos using a simple video editor like Wondershare Filmora. This does not necessarily boost your content but helps you create good, engaging content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Try It Free >>

Tip 5: optimize your videos and use good thumbnails by using adequate long-tail keyword variations, target keywords, and synonyms. Also, use a good hashtag (#) to reach a wider audience and build your network.

Tip 6: Connect with Your Viewers, Ignore All the Negative Comments, and push for Subscriptions by asking your viewers to subscribe and post engaging content to retain visitors.

So, these were the tips, which, if you follow, can make you the fastest growing YouTuber.

Part 3: FAQs about Fastest Growing YouTube Channels

Let us now move on to some user questions on the fastest-growing YouTube channels.

1. Who is the fastest 1 million YouTuber?

In January 2021, jennierubyjane a channel owned by Jennie Kim, a member of Blackpink (kpop girl group), got 1 million subscribers within 11 hours.

2. Who is gaining the most subscribers?

PewDiePie is gaining the most subscribers, with 111M subscribers in 2021.

3. Which YouTuber lost the most subscribers in 24 hours?

As a result of her dispute with a fellow vlogger, make-up expert James Charles was the first YouTube personality to lose a million subscribers in 24 hours.

Conclusion

Thus, if you were looking for the fastest growing YouTube channels to inspire you this 2021, this article has saved you the stress. Now, you can help yourself by analyzing and breaking down the various channels. It will help you get cues about ways to boost your channel in 2022 to become the fastest-growing YouTuber.

Try It Free Try It Free

Try It Free >>

During the pandemic, more people tend to spend their time on YouTube watching educational and entertaining videos and other content. As the competition grows, there are so many fastest-growing YouTube channels of 2020 and the fastest growing YouTube channels of 2021. Finding videos on YouTube is now done more efficiently and faster with YouTube’s advanced algorithm; users can now search for channels that match their goals and interest, which makes YouTube ahead of other social media platforms.

Creating high-quality and unique content can help you rank among the fastest-growing YouTube channels in 24 hours in your niche. So, let us know how to become the fastest-growing YouTuber below.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

In this article

01 Top 10 Fastest-Growing YouTube Channels in 2021

02 Tips for Boosting Your Channels Fast in 2022

03 FAQs about Fastest Growing YouTube Channels

Part 1: Top 10 Fastest-Growing YouTube Channels in 2021

This part will look at the ten fastest-growing YouTube channels to inspire you in 2020-2021.

1. Kati Morton

Total Subscribers: 1.13M

97,705,139 views

One of the fastest-growing YouTubers with a niche in well-being and mental health, Kati Morton started her YouTube channel on December 22, 2011. She is a perfect example of using your expertise or skills to reach a wider audience.

2. Kim oro

Total Subscribers: 5.23M

1,601,797,873 views

Another fastest-growing YouTube channel of 2021 is that of Kim Oro, whose niche is on contemporary social issues. She started her YouTube channel on February 25, 2021, and in a short time, she has gotten a considerable number of fans.

3. Inventor 101

Total Subscribers: 3.66M

777,410,723 views

Inventor 101 joined YouTube on August 27, 2018, and whose channel is for those with everyday life hacks and who like to get crafty.

4. Topper guild

Total Subscribers: 4.72M

5,753,355,826 views

Topper guild started on July 09, 2014, and accepted the new rule for the game. He is also a popular tiktoker with over 27M followers. He started using the new YouTube feature #short also on TikTok, which also helped him acquire lots of followers.

5. Cocomelon

Total Subscribers: 124M

115,961,215,058 views

Cocomelon is a kid channel that started on September 01, 2006, and brings new nursery rhymes in 3D songs and videos in an accessible and fun way.

6. Imkavy

Total Subscribers: 2.98M

4,346,497,363 views

Imkavy is a fitness YouTube channel that started on November 11, 2015. She created her first #short videos, which gave her over 1 million views, and later posted short videos mixing them with regular fitness content.

7. Urban Gardening

Total Subscribers: 1.39M

137,528,129 views

Urban Gardening by Mohit Kumar Singh Rajput from India joined on November 17, 2016, and functions according to its name. It is an individual passion project rather than for business with lots of how-to ideas and tips, which encompasses why it is the fastest-growing YouTube channel in 24 hours.

8. Ilysm Nails

Total Subscribers: 1.07M

1,434,034,566 views

Ilysm Nails is a creative nail artist who joined YouTube on May 08, 2020, during the Covid-19 lockdown. She also used #short in her videos which gave her many views, making her the fastest growing YouTuber.

9. 5-Minutes Crafts Recycle

Total Subscribers: 10.4M

5,119,058,541 views

5-minute crafts recycle joined YouTube on June 07, 2019, is channel is focused on Do-it-yourself (DIY) and started using #short in 2021, which gave it more views.

10. Hello Seven

Total Subscribers: 4.5K

168,721 views

Hello Seven joined YouTube on January 19, 2012, and focuses on training women to create wealth. Her membership community and business coaching are shown on her YouTube channel.

Part 2: Tips for Boosting Your Channels Fast in 2022

Starting a YouTube channel is one thing, and pushing it to go viral is another and can be pretty tricky. This section of the article will give you a step-by-step guide on boosting your YouTube channel quickly and becoming the fastest growing YouTube channel of 2021 and 2022.

Tip 1: Plan Your Content and create a good YouTube description that clearly states what your channel has to offer and who you are to your viewers.

Tip 2: Upload your YouTube channel icon, logo, or profile picture, and also make sure you have the right equipment to be used.

Tip 3: Another tip to become the fastest growing YouTube channel is to commit yourself to a particular schedule and get inspiration from other sources by listing down your ideas and getting videos from other YouTubers.

Tip 4: Start by editing your videos using a simple video editor like Wondershare Filmora. This does not necessarily boost your content but helps you create good, engaging content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Try It Free >>

Tip 5: optimize your videos and use good thumbnails by using adequate long-tail keyword variations, target keywords, and synonyms. Also, use a good hashtag (#) to reach a wider audience and build your network.

Tip 6: Connect with Your Viewers, Ignore All the Negative Comments, and push for Subscriptions by asking your viewers to subscribe and post engaging content to retain visitors.

So, these were the tips, which, if you follow, can make you the fastest growing YouTuber.

Part 3: FAQs about Fastest Growing YouTube Channels

Let us now move on to some user questions on the fastest-growing YouTube channels.

1. Who is the fastest 1 million YouTuber?

In January 2021, jennierubyjane a channel owned by Jennie Kim, a member of Blackpink (kpop girl group), got 1 million subscribers within 11 hours.

2. Who is gaining the most subscribers?

PewDiePie is gaining the most subscribers, with 111M subscribers in 2021.

3. Which YouTuber lost the most subscribers in 24 hours?

As a result of her dispute with a fellow vlogger, make-up expert James Charles was the first YouTube personality to lose a million subscribers in 24 hours.

Conclusion

Thus, if you were looking for the fastest growing YouTube channels to inspire you this 2021, this article has saved you the stress. Now, you can help yourself by analyzing and breaking down the various channels. It will help you get cues about ways to boost your channel in 2022 to become the fastest-growing YouTuber.

Try It Free Try It Free

Try It Free >>

During the pandemic, more people tend to spend their time on YouTube watching educational and entertaining videos and other content. As the competition grows, there are so many fastest-growing YouTube channels of 2020 and the fastest growing YouTube channels of 2021. Finding videos on YouTube is now done more efficiently and faster with YouTube’s advanced algorithm; users can now search for channels that match their goals and interest, which makes YouTube ahead of other social media platforms.

Creating high-quality and unique content can help you rank among the fastest-growing YouTube channels in 24 hours in your niche. So, let us know how to become the fastest-growing YouTuber below.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

In this article

01 Top 10 Fastest-Growing YouTube Channels in 2021

02 Tips for Boosting Your Channels Fast in 2022

03 FAQs about Fastest Growing YouTube Channels

Part 1: Top 10 Fastest-Growing YouTube Channels in 2021

This part will look at the ten fastest-growing YouTube channels to inspire you in 2020-2021.

1. Kati Morton

Total Subscribers: 1.13M

97,705,139 views

One of the fastest-growing YouTubers with a niche in well-being and mental health, Kati Morton started her YouTube channel on December 22, 2011. She is a perfect example of using your expertise or skills to reach a wider audience.

2. Kim oro

Total Subscribers: 5.23M

1,601,797,873 views

Another fastest-growing YouTube channel of 2021 is that of Kim Oro, whose niche is on contemporary social issues. She started her YouTube channel on February 25, 2021, and in a short time, she has gotten a considerable number of fans.

3. Inventor 101

Total Subscribers: 3.66M

777,410,723 views

Inventor 101 joined YouTube on August 27, 2018, and whose channel is for those with everyday life hacks and who like to get crafty.

4. Topper guild

Total Subscribers: 4.72M

5,753,355,826 views

Topper guild started on July 09, 2014, and accepted the new rule for the game. He is also a popular tiktoker with over 27M followers. He started using the new YouTube feature #short also on TikTok, which also helped him acquire lots of followers.

5. Cocomelon

Total Subscribers: 124M

115,961,215,058 views

Cocomelon is a kid channel that started on September 01, 2006, and brings new nursery rhymes in 3D songs and videos in an accessible and fun way.

6. Imkavy

Total Subscribers: 2.98M

4,346,497,363 views

Imkavy is a fitness YouTube channel that started on November 11, 2015. She created her first #short videos, which gave her over 1 million views, and later posted short videos mixing them with regular fitness content.

7. Urban Gardening

Total Subscribers: 1.39M

137,528,129 views

Urban Gardening by Mohit Kumar Singh Rajput from India joined on November 17, 2016, and functions according to its name. It is an individual passion project rather than for business with lots of how-to ideas and tips, which encompasses why it is the fastest-growing YouTube channel in 24 hours.

8. Ilysm Nails

Total Subscribers: 1.07M

1,434,034,566 views

Ilysm Nails is a creative nail artist who joined YouTube on May 08, 2020, during the Covid-19 lockdown. She also used #short in her videos which gave her many views, making her the fastest growing YouTuber.

9. 5-Minutes Crafts Recycle

Total Subscribers: 10.4M

5,119,058,541 views

5-minute crafts recycle joined YouTube on June 07, 2019, is channel is focused on Do-it-yourself (DIY) and started using #short in 2021, which gave it more views.

10. Hello Seven

Total Subscribers: 4.5K

168,721 views

Hello Seven joined YouTube on January 19, 2012, and focuses on training women to create wealth. Her membership community and business coaching are shown on her YouTube channel.

Part 2: Tips for Boosting Your Channels Fast in 2022

Starting a YouTube channel is one thing, and pushing it to go viral is another and can be pretty tricky. This section of the article will give you a step-by-step guide on boosting your YouTube channel quickly and becoming the fastest growing YouTube channel of 2021 and 2022.

Tip 1: Plan Your Content and create a good YouTube description that clearly states what your channel has to offer and who you are to your viewers.

Tip 2: Upload your YouTube channel icon, logo, or profile picture, and also make sure you have the right equipment to be used.

Tip 3: Another tip to become the fastest growing YouTube channel is to commit yourself to a particular schedule and get inspiration from other sources by listing down your ideas and getting videos from other YouTubers.

Tip 4: Start by editing your videos using a simple video editor like Wondershare Filmora. This does not necessarily boost your content but helps you create good, engaging content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Try It Free >>

Tip 5: optimize your videos and use good thumbnails by using adequate long-tail keyword variations, target keywords, and synonyms. Also, use a good hashtag (#) to reach a wider audience and build your network.

Tip 6: Connect with Your Viewers, Ignore All the Negative Comments, and push for Subscriptions by asking your viewers to subscribe and post engaging content to retain visitors.

So, these were the tips, which, if you follow, can make you the fastest growing YouTuber.

Part 3: FAQs about Fastest Growing YouTube Channels

Let us now move on to some user questions on the fastest-growing YouTube channels.

1. Who is the fastest 1 million YouTuber?

In January 2021, jennierubyjane a channel owned by Jennie Kim, a member of Blackpink (kpop girl group), got 1 million subscribers within 11 hours.

2. Who is gaining the most subscribers?

PewDiePie is gaining the most subscribers, with 111M subscribers in 2021.

3. Which YouTuber lost the most subscribers in 24 hours?

As a result of her dispute with a fellow vlogger, make-up expert James Charles was the first YouTube personality to lose a million subscribers in 24 hours.

Conclusion

Thus, if you were looking for the fastest growing YouTube channels to inspire you this 2021, this article has saved you the stress. Now, you can help yourself by analyzing and breaking down the various channels. It will help you get cues about ways to boost your channel in 2022 to become the fastest-growing YouTuber.

Try It Free Try It Free

Try It Free >>

During the pandemic, more people tend to spend their time on YouTube watching educational and entertaining videos and other content. As the competition grows, there are so many fastest-growing YouTube channels of 2020 and the fastest growing YouTube channels of 2021. Finding videos on YouTube is now done more efficiently and faster with YouTube’s advanced algorithm; users can now search for channels that match their goals and interest, which makes YouTube ahead of other social media platforms.

Creating high-quality and unique content can help you rank among the fastest-growing YouTube channels in 24 hours in your niche. So, let us know how to become the fastest-growing YouTuber below.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

In this article

01 Top 10 Fastest-Growing YouTube Channels in 2021

02 Tips for Boosting Your Channels Fast in 2022

03 FAQs about Fastest Growing YouTube Channels

Part 1: Top 10 Fastest-Growing YouTube Channels in 2021

This part will look at the ten fastest-growing YouTube channels to inspire you in 2020-2021.

1. Kati Morton

Total Subscribers: 1.13M

97,705,139 views

One of the fastest-growing YouTubers with a niche in well-being and mental health, Kati Morton started her YouTube channel on December 22, 2011. She is a perfect example of using your expertise or skills to reach a wider audience.

2. Kim oro

Total Subscribers: 5.23M

1,601,797,873 views

Another fastest-growing YouTube channel of 2021 is that of Kim Oro, whose niche is on contemporary social issues. She started her YouTube channel on February 25, 2021, and in a short time, she has gotten a considerable number of fans.

3. Inventor 101

Total Subscribers: 3.66M

777,410,723 views

Inventor 101 joined YouTube on August 27, 2018, and whose channel is for those with everyday life hacks and who like to get crafty.

4. Topper guild

Total Subscribers: 4.72M

5,753,355,826 views

Topper guild started on July 09, 2014, and accepted the new rule for the game. He is also a popular tiktoker with over 27M followers. He started using the new YouTube feature #short also on TikTok, which also helped him acquire lots of followers.

5. Cocomelon

Total Subscribers: 124M

115,961,215,058 views

Cocomelon is a kid channel that started on September 01, 2006, and brings new nursery rhymes in 3D songs and videos in an accessible and fun way.

6. Imkavy

Total Subscribers: 2.98M

4,346,497,363 views

Imkavy is a fitness YouTube channel that started on November 11, 2015. She created her first #short videos, which gave her over 1 million views, and later posted short videos mixing them with regular fitness content.

7. Urban Gardening

Total Subscribers: 1.39M

137,528,129 views

Urban Gardening by Mohit Kumar Singh Rajput from India joined on November 17, 2016, and functions according to its name. It is an individual passion project rather than for business with lots of how-to ideas and tips, which encompasses why it is the fastest-growing YouTube channel in 24 hours.

8. Ilysm Nails

Total Subscribers: 1.07M

1,434,034,566 views

Ilysm Nails is a creative nail artist who joined YouTube on May 08, 2020, during the Covid-19 lockdown. She also used #short in her videos which gave her many views, making her the fastest growing YouTuber.

9. 5-Minutes Crafts Recycle

Total Subscribers: 10.4M

5,119,058,541 views

5-minute crafts recycle joined YouTube on June 07, 2019, is channel is focused on Do-it-yourself (DIY) and started using #short in 2021, which gave it more views.

10. Hello Seven

Total Subscribers: 4.5K

168,721 views

Hello Seven joined YouTube on January 19, 2012, and focuses on training women to create wealth. Her membership community and business coaching are shown on her YouTube channel.

Part 2: Tips for Boosting Your Channels Fast in 2022

Starting a YouTube channel is one thing, and pushing it to go viral is another and can be pretty tricky. This section of the article will give you a step-by-step guide on boosting your YouTube channel quickly and becoming the fastest growing YouTube channel of 2021 and 2022.

Tip 1: Plan Your Content and create a good YouTube description that clearly states what your channel has to offer and who you are to your viewers.

Tip 2: Upload your YouTube channel icon, logo, or profile picture, and also make sure you have the right equipment to be used.

Tip 3: Another tip to become the fastest growing YouTube channel is to commit yourself to a particular schedule and get inspiration from other sources by listing down your ideas and getting videos from other YouTubers.

Tip 4: Start by editing your videos using a simple video editor like Wondershare Filmora. This does not necessarily boost your content but helps you create good, engaging content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Try It Free >>

Tip 5: optimize your videos and use good thumbnails by using adequate long-tail keyword variations, target keywords, and synonyms. Also, use a good hashtag (#) to reach a wider audience and build your network.

Tip 6: Connect with Your Viewers, Ignore All the Negative Comments, and push for Subscriptions by asking your viewers to subscribe and post engaging content to retain visitors.

So, these were the tips, which, if you follow, can make you the fastest growing YouTuber.

Part 3: FAQs about Fastest Growing YouTube Channels

Let us now move on to some user questions on the fastest-growing YouTube channels.

1. Who is the fastest 1 million YouTuber?

In January 2021, jennierubyjane a channel owned by Jennie Kim, a member of Blackpink (kpop girl group), got 1 million subscribers within 11 hours.

2. Who is gaining the most subscribers?

PewDiePie is gaining the most subscribers, with 111M subscribers in 2021.

3. Which YouTuber lost the most subscribers in 24 hours?

As a result of her dispute with a fellow vlogger, make-up expert James Charles was the first YouTube personality to lose a million subscribers in 24 hours.

Conclusion

Thus, if you were looking for the fastest growing YouTube channels to inspire you this 2021, this article has saved you the stress. Now, you can help yourself by analyzing and breaking down the various channels. It will help you get cues about ways to boost your channel in 2022 to become the fastest-growing YouTuber.

Building Blocks for Successful Channel Branding and Growth

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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