Unleash Creativity: The Best 9 Camera Accessories for Vloggers and More

Smartphone Camera Accessories Vloggers Should Try to Improve Recording

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Social Video Marketing Insights for Small Business [Infographic]

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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