The Ultimate Guide to Designing YouTube Shorts Templates

The Ultimate Guide to Designing YouTube Shorts Templates

Brian Lv12

The Ultimate Guide to Designing YouTube Shorts Templates

YouTube Shorts are short, 60-second videos that can be shared across all social media platforms. They’re a great way to quickly and easily share your message with your audience. As a result, many creators are turning to YouTube Shorts Templates to help them create professional-looking videos that stand out.

YouTube Shorts Templates can create a wide variety of videos, from product demos and how-tos to vlogs and comedy skits. They can help you create polished and engaging videos without the need for expensive equipment or a lot of editing experience.

youtube shorts template

This article will explore everything you need to know about YouTube Shorts Templates, including how to use them, tips for creating great videos, and examples of how other creators use them to boost their views and reach.

Overview of YouTube Shorts

YouTube Shorts is a new feature launched by YouTube in September 2020, which allows users to create short, 15-second videos that can be shared across all social media platforms. According to the statistics of EarthWeb , YouTube Shorts has seen tremendous growth in popularity since its launch, with billions of views every day.

According to YouTube, in the U.S. alone, the watch time for Shorts has grown over 4x since November 2020, and by December 2021, daily active users of Shorts exceeded 200M. As per YouTube’s official blog, In India, Shorts watch time has grown by over 20x since its launch, and by the end of 2021, India had over 150M daily active users.

In addition to the strong growth in views and engagement, YouTube Shorts has also become a powerful tool for creators to reach new audiences and grow their channels.

According to a study by Influencer Marketing Hub, YouTube Shorts have a higher engagement rate than traditional YouTube videos, with Shorts receiving an average of 3x more comments and likes than regular videos. The study also shows that Shorts videos have a higher completion rate of 60% compared to traditional videos with 40%.

As a result of the popularity of YouTube Shorts, many creators are now turning to YouTube Shorts Templates to help them create professional-looking videos that stand out. YouTube Shorts Templates can create a wide variety of videos, from product demos and how-tos to vlogs and comedy skits. They can help you create polished and engaging videos without the need for expensive equipment or a lot of editing experience.

How To Get Profit from Short Videos

There are a few ways to monetize your YouTube Shorts videos and turn them into a source of profit. One way is through YouTube’s built-in monetization options, such as displaying ads on your videos, sponsorships, and affiliate marketing. Another way is to use your Shorts videos’ popularity to promote your products or services.

You can also use YouTube Shorts to drive traffic to your website, where you can sell products or services. Collaborating with brands and promoting their products in your videos can also be a great way to monetize your content. It’s important to remember that building a sizable audience and creating high-quality content is key to monetizing your YouTube Shorts.

Benefits of Using Templates to Create YouTube Shorts

There are several benefits to using templates to create YouTube Shorts, including:

youtube shorts benefits

  • Time-saving: Templates provide a pre-designed structure for your video, which saves you time and effort in creating a polished and professional-looking video.
  • Consistency: Templates can help you maintain a consistent look and feel for your videos, which helps to build your brand and make your videos easily recognizable.
  • Cost-effective: Templates can be cost-effective, eliminating the need for expensive equipment or editing software.
  • Increased engagement: Templates can help you create engaging videos that capture your audience’s attention and increase the likelihood of them watching and engaging with your content.
  • Access to a wider audience: Templates can help increase your views and reach, which can help you grow your channel and reach a wider audience.
  • Easy to use: Templates are easy to use, even if you have yet to gain any prior video editing experience.

Using templates allows you to quickly create high-quality, professional-looking videos while also saving money and reaching a wider audience.

How to Make YouTube Shorts Using a Video Editor With Templates

Creating YouTube Shorts using a video editor with templates is a great way to save time and effort while still producing polished, professional-looking videos. One great video editor that can be used for this purpose is Filmora. Filmora has desktop and mobile versions, so you can create YouTube Shorts using any device.

Video Templates Feature of Filmora

With Wondershare Filmora , users can access a variety of templates for YouTube Shorts, which can be easily customized to fit the style and theme of their videos. These templates include various themes such as travel, vlogs, product demos, and more.

Wondershare Filmora also provides a wide range of editing tools, such as text, music, and effects, to help users create engaging and visually appealing videos. Filmora’s templates are an easy and efficient way to create visually appealing and engaging YouTube Shorts that stand out from the rest.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

filmora template tab

Step 2. Select the template you want to use and place it on the timeline point.

filmora drag template

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

filmora add media

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

edit template filmora

Step 5. Click the “Export“ button on the upper part to save your clip.

filmora export video

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

open filmora app

Step 2. Tap the “Template“ button on the screen’s bottom right.

filmora app template

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

make video with template

Step 5. Add the necessary footage to edit the template, then tap “Next.”

tap next

Step 6. You can preview the video and make any necessary changes.

preview video filmora app

Step 7. Tap the “Export“ button to save the completed video.

export video filmora app

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

event shorts template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

sports youtube shorts video

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

fashion youtube shorts template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

life style shorts template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

filmora template tab

Step 2. Select the template you want to use and place it on the timeline point.

filmora drag template

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

filmora add media

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

edit template filmora

Step 5. Click the “Export“ button on the upper part to save your clip.

filmora export video

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

open filmora app

Step 2. Tap the “Template“ button on the screen’s bottom right.

filmora app template

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

make video with template

Step 5. Add the necessary footage to edit the template, then tap “Next.”

tap next

Step 6. You can preview the video and make any necessary changes.

preview video filmora app

Step 7. Tap the “Export“ button to save the completed video.

export video filmora app

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

event shorts template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

sports youtube shorts video

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

fashion youtube shorts template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

life style shorts template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

filmora template tab

Step 2. Select the template you want to use and place it on the timeline point.

filmora drag template

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

filmora add media

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

edit template filmora

Step 5. Click the “Export“ button on the upper part to save your clip.

filmora export video

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

open filmora app

Step 2. Tap the “Template“ button on the screen’s bottom right.

filmora app template

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

make video with template

Step 5. Add the necessary footage to edit the template, then tap “Next.”

tap next

Step 6. You can preview the video and make any necessary changes.

preview video filmora app

Step 7. Tap the “Export“ button to save the completed video.

export video filmora app

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

event shorts template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

sports youtube shorts video

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

fashion youtube shorts template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

life style shorts template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

filmora template tab

Step 2. Select the template you want to use and place it on the timeline point.

filmora drag template

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

filmora add media

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

edit template filmora

Step 5. Click the “Export“ button on the upper part to save your clip.

filmora export video

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

open filmora app

Step 2. Tap the “Template“ button on the screen’s bottom right.

filmora app template

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

make video with template

Step 5. Add the necessary footage to edit the template, then tap “Next.”

tap next

Step 6. You can preview the video and make any necessary changes.

preview video filmora app

Step 7. Tap the “Export“ button to save the completed video.

export video filmora app

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

event shorts template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

sports youtube shorts video

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

fashion youtube shorts template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

life style shorts template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Gaining Traction: Effective SEO Techniques for YouTube Videos

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

  • On Video (Metadata)
  • Recommendations
  • Channel
  • User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

  • On Video (Metadata)
  • Recommendations
  • Channel
  • User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

  • On Video (Metadata)
  • Recommendations
  • Channel
  • User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

  • On Video (Metadata)
  • Recommendations
  • Channel
  • User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Also read:

  • Title: The Ultimate Guide to Designing YouTube Shorts Templates
  • Author: Brian
  • Created at : 2024-05-25 12:58:22
  • Updated at : 2024-05-26 12:58:22
  • Link: https://youtube-video-recordings.techidaily.com/the-ultimate-guide-to-designing-youtube-shorts-templates/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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The Ultimate Guide to Designing YouTube Shorts Templates