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The Ultimate Encyclopedia to YouTube Thumbnail Mastery
The Ultimate Encyclopedia to YouTube Thumbnail Mastery
The Ultimate Guide to YouTube Thumbnails that Get Views
Richard Bennett
Oct 26, 2023• Proven solutions
Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.
Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.
- How to Make a YouTube Thumbnail
- How to Upload a YouTube Thumbnail
- YouTube Thumbnail Makers
- How to Make Thumbnails that Get Clicks (Without Clickbait!)
- Animated YouTube Thumbnails
Part 1: How to Make a YouTube Thumbnail
In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.
Here are some examples of popular thumbnail styles.
1. The Classic Thumbnail (Photo or Screenshot)
A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.
#1. Choose Your Photo
To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.
Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.
If you want to add text later, it’s a good idea to be off to one side.
Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.
Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.
#2. Add Text and/or Images
This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.
In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.
You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.
Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.
2. The Emotional Laser (Background + Face Reacting)
One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.
The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.
#1. Ham It Up (Take Your Reaction Photo)
Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.
If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.
It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.
#2. Choose Your Background
Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.
#3. Put It Together
In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.
What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.
#4. Add Extras (Text, Emojis, etc.)
If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.
Part 2: How to Upload a YouTube Thumbnail
When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.
If you want to add a custom thumbnail to a video that’s already up, that’s easy too.
- Go to your Video Manager in the Creator Studio.
- Find the video you want to change the thumbnail for and click Edit next to it.
- Click Custom thumbnail on the right of the preview screen.
- Upload your thumbnail and click Save changes.
Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.
YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.
Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.
Part 3: YouTube Thumbnail Makers
You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:
Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.
Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.
Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.
You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.
Click to check more YouTube thumbnail makers
Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)
Here are the top 10 best practices for creating effective YouTube thumbnails:
#1. Show What Your Video Is About
Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.
If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.
#2. Use a Consistent Layout
As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.
#3. Use Your Face
Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.
If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.
Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.
#4. Add Small Graphics
Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.
#5. Your Text Should Be Huge
Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.
Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).
#6. Check Out The Competition
Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.
Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.
Part 5: Animated YouTube Thumbnails
Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.
As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.
Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.
Touch Up YouTube Videos with Effects & Elements in Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.
Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.
- How to Make a YouTube Thumbnail
- How to Upload a YouTube Thumbnail
- YouTube Thumbnail Makers
- How to Make Thumbnails that Get Clicks (Without Clickbait!)
- Animated YouTube Thumbnails
Part 1: How to Make a YouTube Thumbnail
In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.
Here are some examples of popular thumbnail styles.
1. The Classic Thumbnail (Photo or Screenshot)
A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.
#1. Choose Your Photo
To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.
Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.
If you want to add text later, it’s a good idea to be off to one side.
Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.
Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.
#2. Add Text and/or Images
This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.
In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.
You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.
Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.
2. The Emotional Laser (Background + Face Reacting)
One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.
The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.
#1. Ham It Up (Take Your Reaction Photo)
Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.
If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.
It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.
#2. Choose Your Background
Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.
#3. Put It Together
In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.
What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.
#4. Add Extras (Text, Emojis, etc.)
If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.
Part 2: How to Upload a YouTube Thumbnail
When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.
If you want to add a custom thumbnail to a video that’s already up, that’s easy too.
- Go to your Video Manager in the Creator Studio.
- Find the video you want to change the thumbnail for and click Edit next to it.
- Click Custom thumbnail on the right of the preview screen.
- Upload your thumbnail and click Save changes.
Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.
YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.
Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.
Part 3: YouTube Thumbnail Makers
You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:
Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.
Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.
Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.
You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.
Click to check more YouTube thumbnail makers
Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)
Here are the top 10 best practices for creating effective YouTube thumbnails:
#1. Show What Your Video Is About
Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.
If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.
#2. Use a Consistent Layout
As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.
#3. Use Your Face
Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.
If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.
Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.
#4. Add Small Graphics
Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.
#5. Your Text Should Be Huge
Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.
Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).
#6. Check Out The Competition
Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.
Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.
Part 5: Animated YouTube Thumbnails
Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.
As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.
Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.
Touch Up YouTube Videos with Effects & Elements in Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.
Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.
- How to Make a YouTube Thumbnail
- How to Upload a YouTube Thumbnail
- YouTube Thumbnail Makers
- How to Make Thumbnails that Get Clicks (Without Clickbait!)
- Animated YouTube Thumbnails
Part 1: How to Make a YouTube Thumbnail
In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.
Here are some examples of popular thumbnail styles.
1. The Classic Thumbnail (Photo or Screenshot)
A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.
#1. Choose Your Photo
To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.
Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.
If you want to add text later, it’s a good idea to be off to one side.
Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.
Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.
#2. Add Text and/or Images
This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.
In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.
You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.
Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.
2. The Emotional Laser (Background + Face Reacting)
One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.
The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.
#1. Ham It Up (Take Your Reaction Photo)
Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.
If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.
It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.
#2. Choose Your Background
Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.
#3. Put It Together
In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.
What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.
#4. Add Extras (Text, Emojis, etc.)
If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.
Part 2: How to Upload a YouTube Thumbnail
When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.
If you want to add a custom thumbnail to a video that’s already up, that’s easy too.
- Go to your Video Manager in the Creator Studio.
- Find the video you want to change the thumbnail for and click Edit next to it.
- Click Custom thumbnail on the right of the preview screen.
- Upload your thumbnail and click Save changes.
Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.
YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.
Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.
Part 3: YouTube Thumbnail Makers
You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:
Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.
Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.
Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.
You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.
Click to check more YouTube thumbnail makers
Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)
Here are the top 10 best practices for creating effective YouTube thumbnails:
#1. Show What Your Video Is About
Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.
If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.
#2. Use a Consistent Layout
As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.
#3. Use Your Face
Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.
If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.
Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.
#4. Add Small Graphics
Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.
#5. Your Text Should Be Huge
Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.
Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).
#6. Check Out The Competition
Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.
Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.
Part 5: Animated YouTube Thumbnails
Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.
As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.
Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.
Touch Up YouTube Videos with Effects & Elements in Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.
Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.
- How to Make a YouTube Thumbnail
- How to Upload a YouTube Thumbnail
- YouTube Thumbnail Makers
- How to Make Thumbnails that Get Clicks (Without Clickbait!)
- Animated YouTube Thumbnails
Part 1: How to Make a YouTube Thumbnail
In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.
Here are some examples of popular thumbnail styles.
1. The Classic Thumbnail (Photo or Screenshot)
A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.
#1. Choose Your Photo
To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.
Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.
If you want to add text later, it’s a good idea to be off to one side.
Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.
Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.
#2. Add Text and/or Images
This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.
In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.
You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.
Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.
2. The Emotional Laser (Background + Face Reacting)
One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.
The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.
#1. Ham It Up (Take Your Reaction Photo)
Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.
If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.
It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.
#2. Choose Your Background
Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.
#3. Put It Together
In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.
What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.
#4. Add Extras (Text, Emojis, etc.)
If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.
Part 2: How to Upload a YouTube Thumbnail
When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.
If you want to add a custom thumbnail to a video that’s already up, that’s easy too.
- Go to your Video Manager in the Creator Studio.
- Find the video you want to change the thumbnail for and click Edit next to it.
- Click Custom thumbnail on the right of the preview screen.
- Upload your thumbnail and click Save changes.
Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.
YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.
Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.
Part 3: YouTube Thumbnail Makers
You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:
Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.
Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.
Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.
You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.
Click to check more YouTube thumbnail makers
Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)
Here are the top 10 best practices for creating effective YouTube thumbnails:
#1. Show What Your Video Is About
Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.
If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.
#2. Use a Consistent Layout
As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.
#3. Use Your Face
Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.
If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.
Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.
#4. Add Small Graphics
Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.
#5. Your Text Should Be Huge
Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.
Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).
#6. Check Out The Competition
Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.
Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.
Part 5: Animated YouTube Thumbnails
Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.
As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.
Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.
Touch Up YouTube Videos with Effects & Elements in Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Striking Visuals: A Deep Dive Into Optimal YouTube Thumbnail Sizes
Best YouTube Thumbnail Size You Should Know[The Ultimate Guide]
Richard Bennett
Mar 27, 2024• Proven solutions
Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.
So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:
- Part 1: The Ultimate Guide of YouTube Thumbnail Size
- Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
- Part 3: Q&A– About Creating YouTube Thumbnails
Part 1: The Ultimate Guide of Youtube Thumbnail Size
Every content creator needs to select the right youtube thumbnail size for any given video.
1. What’s the Best YouTube Thumbnail Size(Dimensions)?
According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.
2. What Are the Compatible Formats for YouTube Thumbnail Image?
The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP
3. What’s the Maximum YouTube Thumbnail Size?
The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.
4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?
Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.
Part 2: Upload and Change a Custom YouTube Thumbnail
With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.
1. For New Video
YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:
- Upload your desired video to YouTube in the Upload section.
- When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.
- You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
- Once done you can see the custom image just uploaded as the thumbnail of your video.
- If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.
2. For Already Uploaded Video
To change the thumbnail on an already uploaded video you need to follow these steps:
- Sign in to YouTube Studio associated with your YouTube channel.
- From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail
- Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
- Select your intended thumbnail file and click Save.
Part 3: Q&A– About YouTube Thumbnail Images
You may want to know:
- Question 1: How do I make my youtube thumbnail less than 2mb?
- Question 2: How can I create an attractive youtube thumbnail?
1. How do I make my youtube thumbnail less than 2mb?
YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:
- 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
- 2. Now go to the File menu and click Save as then select JPEG picture
- 3. Select the location you want the file to be saved to
- 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality
2. How can I create an attractive youtube thumbnail?
Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:
1. Try Wondershare Filmora>>
Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.
Let’s see how you can create your thumbnail using Wondershare Filmora:
2. Try Wondershare PixStudio>>
Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.
3. Try Canva>>
With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.
Note:
To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.
To sum up
YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.
So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:
- Part 1: The Ultimate Guide of YouTube Thumbnail Size
- Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
- Part 3: Q&A– About Creating YouTube Thumbnails
Part 1: The Ultimate Guide of Youtube Thumbnail Size
Every content creator needs to select the right youtube thumbnail size for any given video.
1. What’s the Best YouTube Thumbnail Size(Dimensions)?
According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.
2. What Are the Compatible Formats for YouTube Thumbnail Image?
The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP
3. What’s the Maximum YouTube Thumbnail Size?
The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.
4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?
Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.
Part 2: Upload and Change a Custom YouTube Thumbnail
With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.
1. For New Video
YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:
- Upload your desired video to YouTube in the Upload section.
- When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.
- You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
- Once done you can see the custom image just uploaded as the thumbnail of your video.
- If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.
2. For Already Uploaded Video
To change the thumbnail on an already uploaded video you need to follow these steps:
- Sign in to YouTube Studio associated with your YouTube channel.
- From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail
- Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
- Select your intended thumbnail file and click Save.
Part 3: Q&A– About YouTube Thumbnail Images
You may want to know:
- Question 1: How do I make my youtube thumbnail less than 2mb?
- Question 2: How can I create an attractive youtube thumbnail?
1. How do I make my youtube thumbnail less than 2mb?
YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:
- 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
- 2. Now go to the File menu and click Save as then select JPEG picture
- 3. Select the location you want the file to be saved to
- 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality
2. How can I create an attractive youtube thumbnail?
Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:
1. Try Wondershare Filmora>>
Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.
Let’s see how you can create your thumbnail using Wondershare Filmora:
2. Try Wondershare PixStudio>>
Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.
3. Try Canva>>
With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.
Note:
To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.
To sum up
YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.
So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:
- Part 1: The Ultimate Guide of YouTube Thumbnail Size
- Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
- Part 3: Q&A– About Creating YouTube Thumbnails
Part 1: The Ultimate Guide of Youtube Thumbnail Size
Every content creator needs to select the right youtube thumbnail size for any given video.
1. What’s the Best YouTube Thumbnail Size(Dimensions)?
According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.
2. What Are the Compatible Formats for YouTube Thumbnail Image?
The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP
3. What’s the Maximum YouTube Thumbnail Size?
The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.
4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?
Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.
Part 2: Upload and Change a Custom YouTube Thumbnail
With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.
1. For New Video
YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:
- Upload your desired video to YouTube in the Upload section.
- When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.
- You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
- Once done you can see the custom image just uploaded as the thumbnail of your video.
- If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.
2. For Already Uploaded Video
To change the thumbnail on an already uploaded video you need to follow these steps:
- Sign in to YouTube Studio associated with your YouTube channel.
- From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail
- Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
- Select your intended thumbnail file and click Save.
Part 3: Q&A– About YouTube Thumbnail Images
You may want to know:
- Question 1: How do I make my youtube thumbnail less than 2mb?
- Question 2: How can I create an attractive youtube thumbnail?
1. How do I make my youtube thumbnail less than 2mb?
YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:
- 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
- 2. Now go to the File menu and click Save as then select JPEG picture
- 3. Select the location you want the file to be saved to
- 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality
2. How can I create an attractive youtube thumbnail?
Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:
1. Try Wondershare Filmora>>
Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.
Let’s see how you can create your thumbnail using Wondershare Filmora:
2. Try Wondershare PixStudio>>
Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.
3. Try Canva>>
With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.
Note:
To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.
To sum up
YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.
So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:
- Part 1: The Ultimate Guide of YouTube Thumbnail Size
- Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
- Part 3: Q&A– About Creating YouTube Thumbnails
Part 1: The Ultimate Guide of Youtube Thumbnail Size
Every content creator needs to select the right youtube thumbnail size for any given video.
1. What’s the Best YouTube Thumbnail Size(Dimensions)?
According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.
2. What Are the Compatible Formats for YouTube Thumbnail Image?
The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP
3. What’s the Maximum YouTube Thumbnail Size?
The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.
4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?
Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.
Part 2: Upload and Change a Custom YouTube Thumbnail
With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.
1. For New Video
YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:
- Upload your desired video to YouTube in the Upload section.
- When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.
- You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
- Once done you can see the custom image just uploaded as the thumbnail of your video.
- If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.
2. For Already Uploaded Video
To change the thumbnail on an already uploaded video you need to follow these steps:
- Sign in to YouTube Studio associated with your YouTube channel.
- From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail
- Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
- Select your intended thumbnail file and click Save.
Part 3: Q&A– About YouTube Thumbnail Images
You may want to know:
- Question 1: How do I make my youtube thumbnail less than 2mb?
- Question 2: How can I create an attractive youtube thumbnail?
1. How do I make my youtube thumbnail less than 2mb?
YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:
- 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
- 2. Now go to the File menu and click Save as then select JPEG picture
- 3. Select the location you want the file to be saved to
- 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality
2. How can I create an attractive youtube thumbnail?
Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:
1. Try Wondershare Filmora>>
Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.
Let’s see how you can create your thumbnail using Wondershare Filmora:
2. Try Wondershare PixStudio>>
Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.
3. Try Canva>>
With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.
Note:
To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.
To sum up
YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: The Ultimate Encyclopedia to YouTube Thumbnail Mastery
- Author: Brian
- Created at : 2024-05-25 12:58:07
- Updated at : 2024-05-26 12:58:07
- Link: https://youtube-video-recordings.techidaily.com/the-ultimate-encyclopedia-to-youtube-thumbnail-mastery/
- License: This work is licensed under CC BY-NC-SA 4.0.
