The Premier 10 Online Yoga Streams to Enhance Fitness

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Nothing beats a little yoga to unwind after a long day of working, right? Yoga has swept the world by storm in recent years, and it’s also highly accessible, which is a bonus. Yoga improves strength, balance, and flexibility and helps manage stress, which is great during test season. There are numerous yoga YouTube channels accessible to help you get started on your yoga journey, and guess what? They’re all completely free.

YouTube is the world’s second most popular website, trailing only Google and surpassing Facebook. It’s impossible to say how many yoga channels there are on YouTube because new ones appear every second, but here is a list of the “top YouTube yoga channels” and “yoga YouTubers” to which you should subscribe.

Moreover, if you’re looking for some excellent at-home yoga tuition, so you go to YouTube and type in “yoga.” The time you set aside for a pleasant exercise is suddenly consumed by skimming through YouTube channels. How do you find the proper flow when there are hundreds of search results? Or even the right teacher?

Let’s get rid of the guessing now. Researchers scoured the internet for the top ten yoga YouTube channels. They guarantee you’ll find the right practices for you with these YouTube yogis, whether you’re looking for a calm 10-minute flow, a 15-minute yoga session, or a 60-minute energy-boosting sequence.

So, without more ado, let’s have a look at the top ten YouTube channels for yoga novices and prepare to relax.

In this article

01 How do you pick the best yoga channel on YouTube for you?

02 Top 10 yoga channels on YouTube

03 How to become a Yoga Youtuber

How do you pick the best yoga channel on YouTube for you?

With so many yoga videos accessible on YouTube, it can be difficult to know where to begin and which ones would be the greatest fit for you. However, a simple place to start is to look up keywords that you associate with yoga. If you’re new to yoga, check for ‘beginning classes’ or ‘introduction to yoga,’ for example.” SELF speaks with Carlye Cole, a certified yoga teacher who specializes in Hatha, vinyasa, yin yoga, and meditation.

It’s also a good idea to brush up on some yoga terminology so you know what each class has to offer. There are many various kinds of yoga, from vinyasa to Hatha to yin, and each practice is exceptionally distinct. That’s why, according to Freeman, doing some study on some of the YouTube instructors that came up in your initial search can be beneficial.

It would be best if you began with a shorter session once you’ve thought of a few alternatives. This will give you a sense of the teacher’s style and the type of material they provide. “As you sample the channels and narrow down which ones resonate with you, you can extend the time.”

Moreover, it’s also beneficial to look for classes where the teachers offer numerous versions for each posture so that you may discover a shape that works for you rather than forcing your body into one certain shape.

Here are some suggestions for finding the best yoga YouTube channel:

• They should be well-organized, usually by styles and aims, and include tracking features.
• You can try out different yoga practices without having to look elsewhere since most apps include a selection of instructors and programs.
• Many apps will tailor a routine for you or provide suggestions based on your tastes. You may be able to design your practice routines and sequences with some of these. Select the channel that best meets your requirements.
• Choose a yoga app that offers personalized programs and routines based on a single emphasis area. On the other hand, suggests lessons based on your specific needs and preferred teaching styles.

Top 10 yoga channels on YouTube

1. Yoga with Adriene is the best yoga channel on YouTube

Yoga with Adriene is unquestionably one of the best resources for free high-quality yoga videos. Yoga with Adriene has grown in popularity since its debut in 2012. It is currently primarily regarded as the top yoga channel on YouTube, with over 511 million views at the time of publication. You’ll find yoga videos for people of all abilities and routines that you can do at home. Yoga for runners, weight reduction, and lower back discomfort, to mention a few, are among the many videos available for any sort of athlete and fitness objective. Furthermore, the yoga sessions range from fast 10-minute stress relievers to 1-hour hard workouts, appealing to everyone, regardless of their schedule.

Link: https://www.youtube.com/watch?v=3qck6T7rPjE&t=19s

2. YOGA BY CANDACE

Candace has a 269K subscriber base and over 26 million views from just over 500 videos, proving that she has some of the top yoga videos on YouTube. It’s one of the best YouTube channels for studying yoga, with videos like her yoga foundation video and a slew of other videos full of tips, tactics, and instructions to help you get in shape.

Link: https://www.youtube.com/user/YOGABYCANDACE

3. YOGA WITH TIM

Before discovering yoga, Tim Sensei was a certified yoga instructor and a yoga devotee who struggled with weight, self-confidence, and a negative self-image. This is evident in his YouTube yoga sessions and challenges, as he breaks them down into simple, easy-to-follow steps, which is excellent for those who are new to yoga.

Tim’s channel is one of the greatest YouTube yoga channels to subscribe to because of his creative and innovative yoga challenges and workouts, such as his famous 30-day yoga challenge. He has over 75k subscribers and nearly 4 million views.

Link: https://www.youtube.com/channel/UCciuZl2ydLCvN5txlLW0rIg

4. SARAH BETH YOGA

Sarah Beth’s yoga channel is well-known for her yoga stretching videos, which are great for building flexibility, de-stressing, and alleviating stiff muscles. Join 710k other people who watch her weekly YouTube yoga classes last 45-90 minutes. This yoga beginner YouTube channel is for you if you want to start yoga for the first time as a way to relieve the stress of work and everyday life.

Link: https://www.youtube.com/user/SarahBethShow

5. PSYCHETRUTH

Although Psyche Truth features films on various topics, including massage, nutrition, and toning exercises, they are best known for having some of the best yoga videos on YouTube, with certain movies, such as their morning yoga for weight reduction, racking up millions of views. With over 3.5 million subscribers, 868 million views, and 2,700 videos, this is the most popular yoga YouTube channel and one of the greatest in the fitness industry.

Link: https://www.youtube.com/watch?v=iyU4X3VQ6qI&t=2s

6. CAREN BAGINSKI

Despite not being the most well-known on YouTube with 13.8k subscribers, Caren Baginski tops the list of “best YouTube yoga” because she is a leading specialist in the field of yoga. Caren is the founder of “Being Enough,” has 11 years of experience as a certified yoga instructor, and is certified in yoga Nidra meditation, vinyasa yoga, and yoga therapy. Still, her specialty in restorative yoga makes the Caren Baginski channel one of the greatest YouTube yoga channels.

Link: https://www.youtube.com/watch?v=wCPIh7HU69k

7. BRIGHT & SALTED YOGA

Arianna Elizabeth, a yoga teacher, runs the Bright & Salted Yoga channel. Every Monday and Wednesday, she uploads new videos, ensuring that a new flow is always available—for free. From 10-minute meditations to 20-minute yoga sculpt lessons, there’s something for everyone.

Link: https://www.youtube.com/watch?v=EgtG7LPoRks

8. TRAVIS ELIOT

Consider taking one of Travis Eliot’s YouTube yoga lessons to feel transported to an in-person yoga class. Eliot provides a variety of yoga sequences, including longer sessions and shorter meditations, to his over 250,000 subscribers. Eliot also teaches 60- and 75-minute sequences, allowing you to practice in a deep, fluid, and extended way at home.

Link: https://www.youtube.com/watch?v=rVkXRhDsGTU

9. YOGA WITH BIRD

Francine Cipollone’s Yoga With Bird Is the best YouTube channel for relaxing, stress-free practices that will put you at ease. She also publishes videos of one-minute soothing breathing exercises and guided affirmations in addition to her vinyasa flows.

Link: https://www.youtube.com/watch?v=nvFm30ZAZRY

10. BREATHE AND FLOW

On one YouTube channel, you can practice with two yoga teachers. Bre and Flo Niedhammer’s channel, Breathe and Flow, features yoga sequences, meditation techniques, mobility exercises, and personal vlogs. These two teachers are skilled at creating crave-worthy yoga content, as evidenced by their 375,000 followers.

Link: https://www.youtube.com/watch?v=eQNs6q7JHX4

How to become a Yoga YouTuber

Here is a step-by-step breakdown of everything you need to know to get started as a yoga YouTuber:

• Your video content should have a vision.
• Look into how to get a high ranking on the YouTube search engine.
• Make a list of people you want to contact.
• Make a schedule for uploading videos on a regular basis.
• Editing and Filming Your Content.

Are you able to edit your video, and if so, how?

Filmora allows you to modify your videos. Wondershare Filmora is one of the greatest choices for Windows for beginners who wish to create video footage with templates automatically. Smart video templates, trendy filters and overlays, fun stickers and motion components, and, most importantly, advanced editing capabilities are all available.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● So, while your gym or yoga facility may no longer provide in-person yoga classes, you can still get your dose at home with the greatest YouTube yoga videos, which may bring your favorite kind of classes directly to your living room. These YouTube yoga videos are not only convenient, but they’re also free, making them a perfect option for folks who are currently experiencing financial hardship.

Try It Free Try It Free

Nothing beats a little yoga to unwind after a long day of working, right? Yoga has swept the world by storm in recent years, and it’s also highly accessible, which is a bonus. Yoga improves strength, balance, and flexibility and helps manage stress, which is great during test season. There are numerous yoga YouTube channels accessible to help you get started on your yoga journey, and guess what? They’re all completely free.

YouTube is the world’s second most popular website, trailing only Google and surpassing Facebook. It’s impossible to say how many yoga channels there are on YouTube because new ones appear every second, but here is a list of the “top YouTube yoga channels” and “yoga YouTubers” to which you should subscribe.

Moreover, if you’re looking for some excellent at-home yoga tuition, so you go to YouTube and type in “yoga.” The time you set aside for a pleasant exercise is suddenly consumed by skimming through YouTube channels. How do you find the proper flow when there are hundreds of search results? Or even the right teacher?

Let’s get rid of the guessing now. Researchers scoured the internet for the top ten yoga YouTube channels. They guarantee you’ll find the right practices for you with these YouTube yogis, whether you’re looking for a calm 10-minute flow, a 15-minute yoga session, or a 60-minute energy-boosting sequence.

So, without more ado, let’s have a look at the top ten YouTube channels for yoga novices and prepare to relax.

In this article

01 How do you pick the best yoga channel on YouTube for you?

02 Top 10 yoga channels on YouTube

03 How to become a Yoga Youtuber

How do you pick the best yoga channel on YouTube for you?

With so many yoga videos accessible on YouTube, it can be difficult to know where to begin and which ones would be the greatest fit for you. However, a simple place to start is to look up keywords that you associate with yoga. If you’re new to yoga, check for ‘beginning classes’ or ‘introduction to yoga,’ for example.” SELF speaks with Carlye Cole, a certified yoga teacher who specializes in Hatha, vinyasa, yin yoga, and meditation.

It’s also a good idea to brush up on some yoga terminology so you know what each class has to offer. There are many various kinds of yoga, from vinyasa to Hatha to yin, and each practice is exceptionally distinct. That’s why, according to Freeman, doing some study on some of the YouTube instructors that came up in your initial search can be beneficial.

It would be best if you began with a shorter session once you’ve thought of a few alternatives. This will give you a sense of the teacher’s style and the type of material they provide. “As you sample the channels and narrow down which ones resonate with you, you can extend the time.”

Moreover, it’s also beneficial to look for classes where the teachers offer numerous versions for each posture so that you may discover a shape that works for you rather than forcing your body into one certain shape.

Here are some suggestions for finding the best yoga YouTube channel:

• They should be well-organized, usually by styles and aims, and include tracking features.
• You can try out different yoga practices without having to look elsewhere since most apps include a selection of instructors and programs.
• Many apps will tailor a routine for you or provide suggestions based on your tastes. You may be able to design your practice routines and sequences with some of these. Select the channel that best meets your requirements.
• Choose a yoga app that offers personalized programs and routines based on a single emphasis area. On the other hand, suggests lessons based on your specific needs and preferred teaching styles.

Top 10 yoga channels on YouTube

1. Yoga with Adriene is the best yoga channel on YouTube

Yoga with Adriene is unquestionably one of the best resources for free high-quality yoga videos. Yoga with Adriene has grown in popularity since its debut in 2012. It is currently primarily regarded as the top yoga channel on YouTube, with over 511 million views at the time of publication. You’ll find yoga videos for people of all abilities and routines that you can do at home. Yoga for runners, weight reduction, and lower back discomfort, to mention a few, are among the many videos available for any sort of athlete and fitness objective. Furthermore, the yoga sessions range from fast 10-minute stress relievers to 1-hour hard workouts, appealing to everyone, regardless of their schedule.

Link: https://www.youtube.com/watch?v=3qck6T7rPjE&t=19s

2. YOGA BY CANDACE

Candace has a 269K subscriber base and over 26 million views from just over 500 videos, proving that she has some of the top yoga videos on YouTube. It’s one of the best YouTube channels for studying yoga, with videos like her yoga foundation video and a slew of other videos full of tips, tactics, and instructions to help you get in shape.

Link: https://www.youtube.com/user/YOGABYCANDACE

3. YOGA WITH TIM

Before discovering yoga, Tim Sensei was a certified yoga instructor and a yoga devotee who struggled with weight, self-confidence, and a negative self-image. This is evident in his YouTube yoga sessions and challenges, as he breaks them down into simple, easy-to-follow steps, which is excellent for those who are new to yoga.

Tim’s channel is one of the greatest YouTube yoga channels to subscribe to because of his creative and innovative yoga challenges and workouts, such as his famous 30-day yoga challenge. He has over 75k subscribers and nearly 4 million views.

Link: https://www.youtube.com/channel/UCciuZl2ydLCvN5txlLW0rIg

4. SARAH BETH YOGA

Sarah Beth’s yoga channel is well-known for her yoga stretching videos, which are great for building flexibility, de-stressing, and alleviating stiff muscles. Join 710k other people who watch her weekly YouTube yoga classes last 45-90 minutes. This yoga beginner YouTube channel is for you if you want to start yoga for the first time as a way to relieve the stress of work and everyday life.

Link: https://www.youtube.com/user/SarahBethShow

5. PSYCHETRUTH

Although Psyche Truth features films on various topics, including massage, nutrition, and toning exercises, they are best known for having some of the best yoga videos on YouTube, with certain movies, such as their morning yoga for weight reduction, racking up millions of views. With over 3.5 million subscribers, 868 million views, and 2,700 videos, this is the most popular yoga YouTube channel and one of the greatest in the fitness industry.

Link: https://www.youtube.com/watch?v=iyU4X3VQ6qI&t=2s

6. CAREN BAGINSKI

Despite not being the most well-known on YouTube with 13.8k subscribers, Caren Baginski tops the list of “best YouTube yoga” because she is a leading specialist in the field of yoga. Caren is the founder of “Being Enough,” has 11 years of experience as a certified yoga instructor, and is certified in yoga Nidra meditation, vinyasa yoga, and yoga therapy. Still, her specialty in restorative yoga makes the Caren Baginski channel one of the greatest YouTube yoga channels.

Link: https://www.youtube.com/watch?v=wCPIh7HU69k

7. BRIGHT & SALTED YOGA

Arianna Elizabeth, a yoga teacher, runs the Bright & Salted Yoga channel. Every Monday and Wednesday, she uploads new videos, ensuring that a new flow is always available—for free. From 10-minute meditations to 20-minute yoga sculpt lessons, there’s something for everyone.

Link: https://www.youtube.com/watch?v=EgtG7LPoRks

8. TRAVIS ELIOT

Consider taking one of Travis Eliot’s YouTube yoga lessons to feel transported to an in-person yoga class. Eliot provides a variety of yoga sequences, including longer sessions and shorter meditations, to his over 250,000 subscribers. Eliot also teaches 60- and 75-minute sequences, allowing you to practice in a deep, fluid, and extended way at home.

Link: https://www.youtube.com/watch?v=rVkXRhDsGTU

9. YOGA WITH BIRD

Francine Cipollone’s Yoga With Bird Is the best YouTube channel for relaxing, stress-free practices that will put you at ease. She also publishes videos of one-minute soothing breathing exercises and guided affirmations in addition to her vinyasa flows.

Link: https://www.youtube.com/watch?v=nvFm30ZAZRY

10. BREATHE AND FLOW

On one YouTube channel, you can practice with two yoga teachers. Bre and Flo Niedhammer’s channel, Breathe and Flow, features yoga sequences, meditation techniques, mobility exercises, and personal vlogs. These two teachers are skilled at creating crave-worthy yoga content, as evidenced by their 375,000 followers.

Link: https://www.youtube.com/watch?v=eQNs6q7JHX4

How to become a Yoga YouTuber

Here is a step-by-step breakdown of everything you need to know to get started as a yoga YouTuber:

• Your video content should have a vision.
• Look into how to get a high ranking on the YouTube search engine.
• Make a list of people you want to contact.
• Make a schedule for uploading videos on a regular basis.
• Editing and Filming Your Content.

Are you able to edit your video, and if so, how?

Filmora allows you to modify your videos. Wondershare Filmora is one of the greatest choices for Windows for beginners who wish to create video footage with templates automatically. Smart video templates, trendy filters and overlays, fun stickers and motion components, and, most importantly, advanced editing capabilities are all available.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● So, while your gym or yoga facility may no longer provide in-person yoga classes, you can still get your dose at home with the greatest YouTube yoga videos, which may bring your favorite kind of classes directly to your living room. These YouTube yoga videos are not only convenient, but they’re also free, making them a perfect option for folks who are currently experiencing financial hardship.

Try It Free Try It Free

Nothing beats a little yoga to unwind after a long day of working, right? Yoga has swept the world by storm in recent years, and it’s also highly accessible, which is a bonus. Yoga improves strength, balance, and flexibility and helps manage stress, which is great during test season. There are numerous yoga YouTube channels accessible to help you get started on your yoga journey, and guess what? They’re all completely free.

YouTube is the world’s second most popular website, trailing only Google and surpassing Facebook. It’s impossible to say how many yoga channels there are on YouTube because new ones appear every second, but here is a list of the “top YouTube yoga channels” and “yoga YouTubers” to which you should subscribe.

Moreover, if you’re looking for some excellent at-home yoga tuition, so you go to YouTube and type in “yoga.” The time you set aside for a pleasant exercise is suddenly consumed by skimming through YouTube channels. How do you find the proper flow when there are hundreds of search results? Or even the right teacher?

Let’s get rid of the guessing now. Researchers scoured the internet for the top ten yoga YouTube channels. They guarantee you’ll find the right practices for you with these YouTube yogis, whether you’re looking for a calm 10-minute flow, a 15-minute yoga session, or a 60-minute energy-boosting sequence.

So, without more ado, let’s have a look at the top ten YouTube channels for yoga novices and prepare to relax.

In this article

01 How do you pick the best yoga channel on YouTube for you?

02 Top 10 yoga channels on YouTube

03 How to become a Yoga Youtuber

How do you pick the best yoga channel on YouTube for you?

With so many yoga videos accessible on YouTube, it can be difficult to know where to begin and which ones would be the greatest fit for you. However, a simple place to start is to look up keywords that you associate with yoga. If you’re new to yoga, check for ‘beginning classes’ or ‘introduction to yoga,’ for example.” SELF speaks with Carlye Cole, a certified yoga teacher who specializes in Hatha, vinyasa, yin yoga, and meditation.

It’s also a good idea to brush up on some yoga terminology so you know what each class has to offer. There are many various kinds of yoga, from vinyasa to Hatha to yin, and each practice is exceptionally distinct. That’s why, according to Freeman, doing some study on some of the YouTube instructors that came up in your initial search can be beneficial.

It would be best if you began with a shorter session once you’ve thought of a few alternatives. This will give you a sense of the teacher’s style and the type of material they provide. “As you sample the channels and narrow down which ones resonate with you, you can extend the time.”

Moreover, it’s also beneficial to look for classes where the teachers offer numerous versions for each posture so that you may discover a shape that works for you rather than forcing your body into one certain shape.

Here are some suggestions for finding the best yoga YouTube channel:

• They should be well-organized, usually by styles and aims, and include tracking features.
• You can try out different yoga practices without having to look elsewhere since most apps include a selection of instructors and programs.
• Many apps will tailor a routine for you or provide suggestions based on your tastes. You may be able to design your practice routines and sequences with some of these. Select the channel that best meets your requirements.
• Choose a yoga app that offers personalized programs and routines based on a single emphasis area. On the other hand, suggests lessons based on your specific needs and preferred teaching styles.

Top 10 yoga channels on YouTube

1. Yoga with Adriene is the best yoga channel on YouTube

Yoga with Adriene is unquestionably one of the best resources for free high-quality yoga videos. Yoga with Adriene has grown in popularity since its debut in 2012. It is currently primarily regarded as the top yoga channel on YouTube, with over 511 million views at the time of publication. You’ll find yoga videos for people of all abilities and routines that you can do at home. Yoga for runners, weight reduction, and lower back discomfort, to mention a few, are among the many videos available for any sort of athlete and fitness objective. Furthermore, the yoga sessions range from fast 10-minute stress relievers to 1-hour hard workouts, appealing to everyone, regardless of their schedule.

Link: https://www.youtube.com/watch?v=3qck6T7rPjE&t=19s

2. YOGA BY CANDACE

Candace has a 269K subscriber base and over 26 million views from just over 500 videos, proving that she has some of the top yoga videos on YouTube. It’s one of the best YouTube channels for studying yoga, with videos like her yoga foundation video and a slew of other videos full of tips, tactics, and instructions to help you get in shape.

Link: https://www.youtube.com/user/YOGABYCANDACE

3. YOGA WITH TIM

Before discovering yoga, Tim Sensei was a certified yoga instructor and a yoga devotee who struggled with weight, self-confidence, and a negative self-image. This is evident in his YouTube yoga sessions and challenges, as he breaks them down into simple, easy-to-follow steps, which is excellent for those who are new to yoga.

Tim’s channel is one of the greatest YouTube yoga channels to subscribe to because of his creative and innovative yoga challenges and workouts, such as his famous 30-day yoga challenge. He has over 75k subscribers and nearly 4 million views.

Link: https://www.youtube.com/channel/UCciuZl2ydLCvN5txlLW0rIg

4. SARAH BETH YOGA

Sarah Beth’s yoga channel is well-known for her yoga stretching videos, which are great for building flexibility, de-stressing, and alleviating stiff muscles. Join 710k other people who watch her weekly YouTube yoga classes last 45-90 minutes. This yoga beginner YouTube channel is for you if you want to start yoga for the first time as a way to relieve the stress of work and everyday life.

Link: https://www.youtube.com/user/SarahBethShow

5. PSYCHETRUTH

Although Psyche Truth features films on various topics, including massage, nutrition, and toning exercises, they are best known for having some of the best yoga videos on YouTube, with certain movies, such as their morning yoga for weight reduction, racking up millions of views. With over 3.5 million subscribers, 868 million views, and 2,700 videos, this is the most popular yoga YouTube channel and one of the greatest in the fitness industry.

Link: https://www.youtube.com/watch?v=iyU4X3VQ6qI&t=2s

6. CAREN BAGINSKI

Despite not being the most well-known on YouTube with 13.8k subscribers, Caren Baginski tops the list of “best YouTube yoga” because she is a leading specialist in the field of yoga. Caren is the founder of “Being Enough,” has 11 years of experience as a certified yoga instructor, and is certified in yoga Nidra meditation, vinyasa yoga, and yoga therapy. Still, her specialty in restorative yoga makes the Caren Baginski channel one of the greatest YouTube yoga channels.

Link: https://www.youtube.com/watch?v=wCPIh7HU69k

7. BRIGHT & SALTED YOGA

Arianna Elizabeth, a yoga teacher, runs the Bright & Salted Yoga channel. Every Monday and Wednesday, she uploads new videos, ensuring that a new flow is always available—for free. From 10-minute meditations to 20-minute yoga sculpt lessons, there’s something for everyone.

Link: https://www.youtube.com/watch?v=EgtG7LPoRks

8. TRAVIS ELIOT

Consider taking one of Travis Eliot’s YouTube yoga lessons to feel transported to an in-person yoga class. Eliot provides a variety of yoga sequences, including longer sessions and shorter meditations, to his over 250,000 subscribers. Eliot also teaches 60- and 75-minute sequences, allowing you to practice in a deep, fluid, and extended way at home.

Link: https://www.youtube.com/watch?v=rVkXRhDsGTU

9. YOGA WITH BIRD

Francine Cipollone’s Yoga With Bird Is the best YouTube channel for relaxing, stress-free practices that will put you at ease. She also publishes videos of one-minute soothing breathing exercises and guided affirmations in addition to her vinyasa flows.

Link: https://www.youtube.com/watch?v=nvFm30ZAZRY

10. BREATHE AND FLOW

On one YouTube channel, you can practice with two yoga teachers. Bre and Flo Niedhammer’s channel, Breathe and Flow, features yoga sequences, meditation techniques, mobility exercises, and personal vlogs. These two teachers are skilled at creating crave-worthy yoga content, as evidenced by their 375,000 followers.

Link: https://www.youtube.com/watch?v=eQNs6q7JHX4

How to become a Yoga YouTuber

Here is a step-by-step breakdown of everything you need to know to get started as a yoga YouTuber:

• Your video content should have a vision.
• Look into how to get a high ranking on the YouTube search engine.
• Make a list of people you want to contact.
• Make a schedule for uploading videos on a regular basis.
• Editing and Filming Your Content.

Are you able to edit your video, and if so, how?

Filmora allows you to modify your videos. Wondershare Filmora is one of the greatest choices for Windows for beginners who wish to create video footage with templates automatically. Smart video templates, trendy filters and overlays, fun stickers and motion components, and, most importantly, advanced editing capabilities are all available.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● So, while your gym or yoga facility may no longer provide in-person yoga classes, you can still get your dose at home with the greatest YouTube yoga videos, which may bring your favorite kind of classes directly to your living room. These YouTube yoga videos are not only convenient, but they’re also free, making them a perfect option for folks who are currently experiencing financial hardship.

Try It Free Try It Free

Nothing beats a little yoga to unwind after a long day of working, right? Yoga has swept the world by storm in recent years, and it’s also highly accessible, which is a bonus. Yoga improves strength, balance, and flexibility and helps manage stress, which is great during test season. There are numerous yoga YouTube channels accessible to help you get started on your yoga journey, and guess what? They’re all completely free.

YouTube is the world’s second most popular website, trailing only Google and surpassing Facebook. It’s impossible to say how many yoga channels there are on YouTube because new ones appear every second, but here is a list of the “top YouTube yoga channels” and “yoga YouTubers” to which you should subscribe.

Moreover, if you’re looking for some excellent at-home yoga tuition, so you go to YouTube and type in “yoga.” The time you set aside for a pleasant exercise is suddenly consumed by skimming through YouTube channels. How do you find the proper flow when there are hundreds of search results? Or even the right teacher?

Let’s get rid of the guessing now. Researchers scoured the internet for the top ten yoga YouTube channels. They guarantee you’ll find the right practices for you with these YouTube yogis, whether you’re looking for a calm 10-minute flow, a 15-minute yoga session, or a 60-minute energy-boosting sequence.

So, without more ado, let’s have a look at the top ten YouTube channels for yoga novices and prepare to relax.

In this article

01 How do you pick the best yoga channel on YouTube for you?

02 Top 10 yoga channels on YouTube

03 How to become a Yoga Youtuber

How do you pick the best yoga channel on YouTube for you?

With so many yoga videos accessible on YouTube, it can be difficult to know where to begin and which ones would be the greatest fit for you. However, a simple place to start is to look up keywords that you associate with yoga. If you’re new to yoga, check for ‘beginning classes’ or ‘introduction to yoga,’ for example.” SELF speaks with Carlye Cole, a certified yoga teacher who specializes in Hatha, vinyasa, yin yoga, and meditation.

It’s also a good idea to brush up on some yoga terminology so you know what each class has to offer. There are many various kinds of yoga, from vinyasa to Hatha to yin, and each practice is exceptionally distinct. That’s why, according to Freeman, doing some study on some of the YouTube instructors that came up in your initial search can be beneficial.

It would be best if you began with a shorter session once you’ve thought of a few alternatives. This will give you a sense of the teacher’s style and the type of material they provide. “As you sample the channels and narrow down which ones resonate with you, you can extend the time.”

Moreover, it’s also beneficial to look for classes where the teachers offer numerous versions for each posture so that you may discover a shape that works for you rather than forcing your body into one certain shape.

Here are some suggestions for finding the best yoga YouTube channel:

• They should be well-organized, usually by styles and aims, and include tracking features.
• You can try out different yoga practices without having to look elsewhere since most apps include a selection of instructors and programs.
• Many apps will tailor a routine for you or provide suggestions based on your tastes. You may be able to design your practice routines and sequences with some of these. Select the channel that best meets your requirements.
• Choose a yoga app that offers personalized programs and routines based on a single emphasis area. On the other hand, suggests lessons based on your specific needs and preferred teaching styles.

Top 10 yoga channels on YouTube

1. Yoga with Adriene is the best yoga channel on YouTube

Yoga with Adriene is unquestionably one of the best resources for free high-quality yoga videos. Yoga with Adriene has grown in popularity since its debut in 2012. It is currently primarily regarded as the top yoga channel on YouTube, with over 511 million views at the time of publication. You’ll find yoga videos for people of all abilities and routines that you can do at home. Yoga for runners, weight reduction, and lower back discomfort, to mention a few, are among the many videos available for any sort of athlete and fitness objective. Furthermore, the yoga sessions range from fast 10-minute stress relievers to 1-hour hard workouts, appealing to everyone, regardless of their schedule.

Link: https://www.youtube.com/watch?v=3qck6T7rPjE&t=19s

2. YOGA BY CANDACE

Candace has a 269K subscriber base and over 26 million views from just over 500 videos, proving that she has some of the top yoga videos on YouTube. It’s one of the best YouTube channels for studying yoga, with videos like her yoga foundation video and a slew of other videos full of tips, tactics, and instructions to help you get in shape.

Link: https://www.youtube.com/user/YOGABYCANDACE

3. YOGA WITH TIM

Before discovering yoga, Tim Sensei was a certified yoga instructor and a yoga devotee who struggled with weight, self-confidence, and a negative self-image. This is evident in his YouTube yoga sessions and challenges, as he breaks them down into simple, easy-to-follow steps, which is excellent for those who are new to yoga.

Tim’s channel is one of the greatest YouTube yoga channels to subscribe to because of his creative and innovative yoga challenges and workouts, such as his famous 30-day yoga challenge. He has over 75k subscribers and nearly 4 million views.

Link: https://www.youtube.com/channel/UCciuZl2ydLCvN5txlLW0rIg

4. SARAH BETH YOGA

Sarah Beth’s yoga channel is well-known for her yoga stretching videos, which are great for building flexibility, de-stressing, and alleviating stiff muscles. Join 710k other people who watch her weekly YouTube yoga classes last 45-90 minutes. This yoga beginner YouTube channel is for you if you want to start yoga for the first time as a way to relieve the stress of work and everyday life.

Link: https://www.youtube.com/user/SarahBethShow

5. PSYCHETRUTH

Although Psyche Truth features films on various topics, including massage, nutrition, and toning exercises, they are best known for having some of the best yoga videos on YouTube, with certain movies, such as their morning yoga for weight reduction, racking up millions of views. With over 3.5 million subscribers, 868 million views, and 2,700 videos, this is the most popular yoga YouTube channel and one of the greatest in the fitness industry.

Link: https://www.youtube.com/watch?v=iyU4X3VQ6qI&t=2s

6. CAREN BAGINSKI

Despite not being the most well-known on YouTube with 13.8k subscribers, Caren Baginski tops the list of “best YouTube yoga” because she is a leading specialist in the field of yoga. Caren is the founder of “Being Enough,” has 11 years of experience as a certified yoga instructor, and is certified in yoga Nidra meditation, vinyasa yoga, and yoga therapy. Still, her specialty in restorative yoga makes the Caren Baginski channel one of the greatest YouTube yoga channels.

Link: https://www.youtube.com/watch?v=wCPIh7HU69k

7. BRIGHT & SALTED YOGA

Arianna Elizabeth, a yoga teacher, runs the Bright & Salted Yoga channel. Every Monday and Wednesday, she uploads new videos, ensuring that a new flow is always available—for free. From 10-minute meditations to 20-minute yoga sculpt lessons, there’s something for everyone.

Link: https://www.youtube.com/watch?v=EgtG7LPoRks

8. TRAVIS ELIOT

Consider taking one of Travis Eliot’s YouTube yoga lessons to feel transported to an in-person yoga class. Eliot provides a variety of yoga sequences, including longer sessions and shorter meditations, to his over 250,000 subscribers. Eliot also teaches 60- and 75-minute sequences, allowing you to practice in a deep, fluid, and extended way at home.

Link: https://www.youtube.com/watch?v=rVkXRhDsGTU

9. YOGA WITH BIRD

Francine Cipollone’s Yoga With Bird Is the best YouTube channel for relaxing, stress-free practices that will put you at ease. She also publishes videos of one-minute soothing breathing exercises and guided affirmations in addition to her vinyasa flows.

Link: https://www.youtube.com/watch?v=nvFm30ZAZRY

10. BREATHE AND FLOW

On one YouTube channel, you can practice with two yoga teachers. Bre and Flo Niedhammer’s channel, Breathe and Flow, features yoga sequences, meditation techniques, mobility exercises, and personal vlogs. These two teachers are skilled at creating crave-worthy yoga content, as evidenced by their 375,000 followers.

Link: https://www.youtube.com/watch?v=eQNs6q7JHX4

How to become a Yoga YouTuber

Here is a step-by-step breakdown of everything you need to know to get started as a yoga YouTuber:

• Your video content should have a vision.
• Look into how to get a high ranking on the YouTube search engine.
• Make a list of people you want to contact.
• Make a schedule for uploading videos on a regular basis.
• Editing and Filming Your Content.

Are you able to edit your video, and if so, how?

Filmora allows you to modify your videos. Wondershare Filmora is one of the greatest choices for Windows for beginners who wish to create video footage with templates automatically. Smart video templates, trendy filters and overlays, fun stickers and motion components, and, most importantly, advanced editing capabilities are all available.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● So, while your gym or yoga facility may no longer provide in-person yoga classes, you can still get your dose at home with the greatest YouTube yoga videos, which may bring your favorite kind of classes directly to your living room. These YouTube yoga videos are not only convenient, but they’re also free, making them a perfect option for folks who are currently experiencing financial hardship.

Revamp Your Channel’s Image, Amplify Your Subscription Count

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: