The Essential Tips for Maximizing YouTuber Profits on Mobile

YouTube makes money easier and more accessible than ever in 2024. Create videos from the convenience of your mobile device and earn money from your passion. Your dreams can become a reality when you explore them. The goal of every YouTube creator is to monetize their channel. They can start side businesses, turn YouTube into a full-time job, or sell physical products. With today’s technology, the possibilities are endless!

This article is here to guide you on making money from your YouTube channel in 2024. You’ll discover steps and tips that can help boost your earnings. Whether you’re a pro or just starting out, monetizing your content can work for you. Get ready to increase your YouTube income potential as your journey on the platform is set to get even better.

YouTube Monetization Editor A cross-platform helps create attention-grabbing thumbnails and enhance your videos on YouTube easy!

Free Download Free Download Learn More

Part 1. What you need to know about YouTube Monetization

Rules and requirements for YouTube Monetization

YouTube Monetization means making money from YouTube content. For monetization, you need to join the YouTube Partner program and for this, you need to follow some requirements. In order to benefit from YPP fan funding, such as Super Chats and Super Thanks, here are the minimum requirements:

• A subscriber base of 500
• 90-day history of public uploads
• Within the last 90 days, public YouTube Shorts have been viewed 3 million times.

Video advertisements can make you money if you meet the following requirements:

• Subscribers of 1,000
• Watches by the public of 4,000 hours or views of 10 million YouTube Shorts in 90 days.

Promote your channel and create quality content to increase these numbers.

Join the YouTube Partner Program

In order to participate in the YouTube Partner Program, you must apply (YPP). YouTube is the top platform for content creators, offering them the chance to monetize their work.

Applications are reviewed by YouTube for at least one month before a decision is made. Due to YouTube’s actual specialists reviewing each application, it may take longer than a month.

To join the YPP, you must meet the following requirements:

• A minimum of 1,000 subscribers subscribe to your channel
• In the last 12 months, you’ve logged at least 4,000 public watch hours
• You live in an area that offers the YouTube Partner Program
• In terms of YouTube channel monetization policies, you follow them all
• Your YouTube channel must be secured with 2-Step Verification via your Google Account.
• Your YouTube channel is associated with an AdSense account
• The Community Guidelines strike on your channel is not active

Part 2. The Step-by-Step Guide for Monetizing Your YouTube Channel on Your Phone

YouTube Monetization Steps for Mobile

Following YPP’s requirements, you should follow these steps. Several steps must be followed in order to enable YouTube monetization using a mobile device:

A Quick Navigation

• Step 1 - Create an account on YouTube
• Step 2 - Get YouTube Studio access
• Step 3 -Monetize your site with Google Adsense
• Step 4 -Accept YouTube’s terms and conditions
• Step 5 -Creating ad formats
• Step 6 -Monetizing videos
• Step 7 -Content Promotion
• Step 8 -Analyze the results
• Step 9 -Ensure compliance

Step - 1 . Create an account on YouTube

Simply open YouTube on your mobile device, and sign in with your Google account right there on your device.

Step - 2 . Get YouTube Studio access

To access the YouTube Studio dashboard, click the icon of your channel or profile picture.

Step - 3 . Monetize your site with Google Adsense

To view YouTube Studio’s monetization options, click on the “Monetization” tab. The “Enable” option will appear if you meet the eligibility criteria. To receive your earnings, follow the instructions onscreen to set up Google AdSense.

Step - 4 . Accept YouTube’s terms and conditions

Read and accept YouTube’s terms and conditions for the Partner Program.

Step - 5 . Creating ad formats

In your videos, you can choose whether you want skippable or non-skippable advertisements.

Step - 6 . Monetizing videos

To enable or disable monetization on specific videos, select “Videos” from the YouTube Studio menu.

Step - 7 . Content Promotion

Continue producing high-quality content that engages viewers. It is crucial to create engaging content in order to increase ad revenue.

Step - 8 . Analyze the results

YouTube Studio lets you monitor channel performance, identify improvements, and monitor ad revenue.

Step - 9 . Ensure compliance

Keep in mind YouTube’s content policies if you want to maintain your monetization status.

Your YouTube channel may need some time to be approved for monetization. Engagement with your audience is the key to increasing viewership and revenue for your videos.

Part 3. Monetizing YouTube channels on mobile devices: Some Proven Ways

It is beneficial for creators to use YouTube AdSense, although it is not a reliable source of income. The advertising rates fluctuate, so making the same amount of money every year is hard. At last, here are some methods for monetizing YouTube:

Ads on YouTube

Monetizing a website has many methods, but this is the most basic and straightforward one. Various YouTube ad formats provide control over ad placement before or during a video.

Sponsorships that are paid

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. It benefits both the sponsors and the viewers when brands sponsor creators.

Affiliates

Using affiliate programs is another way of monetizing your YouTube videos. With affiliate marketing, your audience is directed to a brand’s landing page or product by clicking an affiliate link. A commission is earned when the user purchases successfully. It is possible to earn extra income through affiliate programs. Offer discounts to your followers when you become an affiliate for a product you already use.

The merchandise

A similar tactic has already been discussed. Your fans can buy branded goods from a wide range of merchant platforms available today.

Premium YouTube subscriptions

Using YouTube Premium, users can watch videos ad-free and download videos. Fortunately, you can still earn money by uploading videos to this service. Video creators receive subscription revenue payments in the same manner as ad revenues. You earn money based on the number of times Premium members watch your videos.

Crowdfunding on YouTube

Creators can unlock this feature once they reach 500 subscribers and watch 3000 hours. Through three main avenues, they can directly monetize their audience:

• Fans can earn exclusive loyalty badges and watch private streams with channel memberships. Offering YouTube monetization options that can be customized.
• Live streams on YouTube can also be monetized through Super Chats. Viewers send creators “donations” or “tips” between $1 and $500 during live streams.
• The Super Thanks feature on YouTube lets viewers show appreciation for your content by buying digital goods.

Part 4. Wondershare Filmora’s Power: Elevating YouTube Content for Monetization

Keeping YouTube revenue high in 2024 means ensuring high-quality content. Introducing Wondershare Filmora, a tool that allows you to edit videos on your mobile device. You can use it to make your YouTube content stand out.

Creating attention-grabbing thumbnails and enhancing your videos is easy with Filmora. A package for trimming, adding music, overlaying text, and applying captivating effects to videos.

For your channel to succeed, you need to create eye-catching thumbnails. With Filmora, you can create thumbnails that pique interest and boost click-through rates.

You can elevate your content with Filmora whether you’re experienced or starting out. You can maximise your YouTube earnings in 2024 if your videos connect with your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Features for Editing Videos or Images for YouTube

1. AI Copywriting

Using the ChatGPT API, Filmora’s AI Copywriting feature generates scripts based on AI. Assists in the generation of text during the editing of videos. Automates YouTube title and description creation and simplifies the process.

2. Keyframing

The keyframing capabilities of Filmora enhance the quality and energy of your videos. Adding smooth animated effects to capture your audience’s attention.

3. AI Image

With Text to Image, you can use images directly in your video project in three resolutions. And explore limitless image styles, enhancing the visual appeal of your content.

4. Video Templates for All Your Needs

Start with Filmora’s built-in video templates, creating creative videos with ease. You can also save templates on the cloud. Streamline your video production process by sharing them with fellow creators.

Conclusion

You have now learned how to enable monetization on YouTube in mobile in 2024. From your mobile device, you can turn your passion into income. The possibilities are endless once you achieve monetization. No matter if you’re starting a side gig, launching a business, or going full-time on YouTube.

We have covered key steps for meeting YouTube’s requirements and monetizing videos. Following these steps and using the available strategies will assist you in achieving your goals. Making monetization easy with quality content is easy with Filmora’s above mentioned features. The road to success is open. Maximize your YouTube revenue potential today to make your YouTube journey truly rewarding.

Free Download Free Download Learn More

Part 1. What you need to know about YouTube Monetization

Rules and requirements for YouTube Monetization

YouTube Monetization means making money from YouTube content. For monetization, you need to join the YouTube Partner program and for this, you need to follow some requirements. In order to benefit from YPP fan funding, such as Super Chats and Super Thanks, here are the minimum requirements:

• A subscriber base of 500
• 90-day history of public uploads
• Within the last 90 days, public YouTube Shorts have been viewed 3 million times.

Video advertisements can make you money if you meet the following requirements:

• Subscribers of 1,000
• Watches by the public of 4,000 hours or views of 10 million YouTube Shorts in 90 days.

Promote your channel and create quality content to increase these numbers.

Join the YouTube Partner Program

In order to participate in the YouTube Partner Program, you must apply (YPP). YouTube is the top platform for content creators, offering them the chance to monetize their work.

Applications are reviewed by YouTube for at least one month before a decision is made. Due to YouTube’s actual specialists reviewing each application, it may take longer than a month.

To join the YPP, you must meet the following requirements:

• A minimum of 1,000 subscribers subscribe to your channel
• In the last 12 months, you’ve logged at least 4,000 public watch hours
• You live in an area that offers the YouTube Partner Program
• In terms of YouTube channel monetization policies, you follow them all
• Your YouTube channel must be secured with 2-Step Verification via your Google Account.
• Your YouTube channel is associated with an AdSense account
• The Community Guidelines strike on your channel is not active

Part 2. The Step-by-Step Guide for Monetizing Your YouTube Channel on Your Phone

YouTube Monetization Steps for Mobile

Following YPP’s requirements, you should follow these steps. Several steps must be followed in order to enable YouTube monetization using a mobile device:

A Quick Navigation

• Step 1 - Create an account on YouTube
• Step 2 - Get YouTube Studio access
• Step 3 -Monetize your site with Google Adsense
• Step 4 -Accept YouTube’s terms and conditions
• Step 5 -Creating ad formats
• Step 6 -Monetizing videos
• Step 7 -Content Promotion
• Step 8 -Analyze the results
• Step 9 -Ensure compliance

Step - 1 . Create an account on YouTube

Simply open YouTube on your mobile device, and sign in with your Google account right there on your device.

Step - 2 . Get YouTube Studio access

To access the YouTube Studio dashboard, click the icon of your channel or profile picture.

Step - 3 . Monetize your site with Google Adsense

To view YouTube Studio’s monetization options, click on the “Monetization” tab. The “Enable” option will appear if you meet the eligibility criteria. To receive your earnings, follow the instructions onscreen to set up Google AdSense.

Step - 4 . Accept YouTube’s terms and conditions

Read and accept YouTube’s terms and conditions for the Partner Program.

Step - 5 . Creating ad formats

In your videos, you can choose whether you want skippable or non-skippable advertisements.

Step - 6 . Monetizing videos

To enable or disable monetization on specific videos, select “Videos” from the YouTube Studio menu.

Step - 7 . Content Promotion

Continue producing high-quality content that engages viewers. It is crucial to create engaging content in order to increase ad revenue.

Step - 8 . Analyze the results

YouTube Studio lets you monitor channel performance, identify improvements, and monitor ad revenue.

Step - 9 . Ensure compliance

Keep in mind YouTube’s content policies if you want to maintain your monetization status.

Your YouTube channel may need some time to be approved for monetization. Engagement with your audience is the key to increasing viewership and revenue for your videos.

Part 3. Monetizing YouTube channels on mobile devices: Some Proven Ways

It is beneficial for creators to use YouTube AdSense, although it is not a reliable source of income. The advertising rates fluctuate, so making the same amount of money every year is hard. At last, here are some methods for monetizing YouTube:

Ads on YouTube

Monetizing a website has many methods, but this is the most basic and straightforward one. Various YouTube ad formats provide control over ad placement before or during a video.

Sponsorships that are paid

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. It benefits both the sponsors and the viewers when brands sponsor creators.

Affiliates

Using affiliate programs is another way of monetizing your YouTube videos. With affiliate marketing, your audience is directed to a brand’s landing page or product by clicking an affiliate link. A commission is earned when the user purchases successfully. It is possible to earn extra income through affiliate programs. Offer discounts to your followers when you become an affiliate for a product you already use.

The merchandise

A similar tactic has already been discussed. Your fans can buy branded goods from a wide range of merchant platforms available today.

Premium YouTube subscriptions

Using YouTube Premium, users can watch videos ad-free and download videos. Fortunately, you can still earn money by uploading videos to this service. Video creators receive subscription revenue payments in the same manner as ad revenues. You earn money based on the number of times Premium members watch your videos.

Crowdfunding on YouTube

Creators can unlock this feature once they reach 500 subscribers and watch 3000 hours. Through three main avenues, they can directly monetize their audience:

• Fans can earn exclusive loyalty badges and watch private streams with channel memberships. Offering YouTube monetization options that can be customized.
• Live streams on YouTube can also be monetized through Super Chats. Viewers send creators “donations” or “tips” between $1 and $500 during live streams.
• The Super Thanks feature on YouTube lets viewers show appreciation for your content by buying digital goods.

Part 4. Wondershare Filmora’s Power: Elevating YouTube Content for Monetization

Keeping YouTube revenue high in 2024 means ensuring high-quality content. Introducing Wondershare Filmora, a tool that allows you to edit videos on your mobile device. You can use it to make your YouTube content stand out.

Creating attention-grabbing thumbnails and enhancing your videos is easy with Filmora. A package for trimming, adding music, overlaying text, and applying captivating effects to videos.

For your channel to succeed, you need to create eye-catching thumbnails. With Filmora, you can create thumbnails that pique interest and boost click-through rates.

You can elevate your content with Filmora whether you’re experienced or starting out. You can maximise your YouTube earnings in 2024 if your videos connect with your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Features for Editing Videos or Images for YouTube

1. AI Copywriting

Using the ChatGPT API, Filmora’s AI Copywriting feature generates scripts based on AI. Assists in the generation of text during the editing of videos. Automates YouTube title and description creation and simplifies the process.

2. Keyframing

The keyframing capabilities of Filmora enhance the quality and energy of your videos. Adding smooth animated effects to capture your audience’s attention.

3. AI Image

With Text to Image, you can use images directly in your video project in three resolutions. And explore limitless image styles, enhancing the visual appeal of your content.

4. Video Templates for All Your Needs

Start with Filmora’s built-in video templates, creating creative videos with ease. You can also save templates on the cloud. Streamline your video production process by sharing them with fellow creators.

Conclusion

You have now learned how to enable monetization on YouTube in mobile in 2024. From your mobile device, you can turn your passion into income. The possibilities are endless once you achieve monetization. No matter if you’re starting a side gig, launching a business, or going full-time on YouTube.

We have covered key steps for meeting YouTube’s requirements and monetizing videos. Following these steps and using the available strategies will assist you in achieving your goals. Making monetization easy with quality content is easy with Filmora’s above mentioned features. The road to success is open. Maximize your YouTube revenue potential today to make your YouTube journey truly rewarding.

Reinvent Your YouTube Presence: A Guide to Elevated Subscription Rates

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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