The Digital Cashman’s Codex: Flourishing on YouTube, Free From Ads

How to Make Money on YouTube Without Ads

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

The YouTube Card:

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

1. Find brands and campaigns that match your audience.
2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
4. Build our content.
5. Receive approval from the brand.
6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

3 Popular Types of Crowdfunding:

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

1. Directing your viewers to your website where they can pay for a product or service that you offer.
2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

The YouTube Card:

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

1. Find brands and campaigns that match your audience.
2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
4. Build our content.
5. Receive approval from the brand.
6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

3 Popular Types of Crowdfunding:

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

1. Directing your viewers to your website where they can pay for a product or service that you offer.
2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

The YouTube Card:

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

1. Find brands and campaigns that match your audience.
2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
4. Build our content.
5. Receive approval from the brand.
6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

3 Popular Types of Crowdfunding:

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

1. Directing your viewers to your website where they can pay for a product or service that you offer.
2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

The YouTube Card:

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

1. Find brands and campaigns that match your audience.
2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
4. Build our content.
5. Receive approval from the brand.
6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

3 Popular Types of Crowdfunding:

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

1. Directing your viewers to your website where they can pay for a product or service that you offer.
2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Dial in the Ideal Aspect Ratio for Stunning YouTube Videos

YouTube Video Dimensions/Size: Guide for Upload Settings

Richard Bennett

Mar 27, 2024• Proven solutions

Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.

It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.

Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.

But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!

You will Learn :

• The right YouTube video size for you
• Important guidelines for YouTube Video dimensions
• What’s the best YouTube video size for you?
• What is the right aspect ratio for YouTube videos
• The correct video image and YouTube screen size
• FAQs about Youtube upload settings
• Basic terminologies that you should know

The Best Video Editor for Successful YouTubers - Wondershare Filmora

As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Check below video to know more and download now to have a try for free.

The right YouTube video size for you

Resolution	Equivalent Name	Quality
3840×2160	2160p	4K
2560×1440	1440p	2K
1920×1080	1080p	Highest YouTube HD video resolution
1280×720	720p	Least YouTube HD video resolution
854×480	480p	Standard definition
640×360	360p	Conventional website resolution
426×240	240p	Least YouTube video size available

Important guidelines for YouTube Video dimensions

Maximum acceptable size of a YouTube video	426 x 420p
Minimum acceptable size of a YouTube video	3840 x 2160p
The right aspect ratio of a YouTube video	16:9
Maximum size of a YouTube file	128GB
The maximum length of a YouTube video	12 hours
Compatible YouTube video formats	avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv

In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.

Image from learn.g2

What’s the best YouTube video size for you?

It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.

These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.

If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.

What is the video aspect ratio?

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.

The most common aspect ratios used in the video are depicted below for sound understanding:

Image from learn.g2

The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.

Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.

Standard aspect ratios

Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.

Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:

Aspect ratio	Application
1:1 or 1x1	This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape.
4:3 or 4x3	This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms!
16:9 or 16x9	The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos.
21:9 or 21x9	For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases.

The right aspect ratio for YouTube videos

YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.

When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.

A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:

Image from learn.g2

The correct video image and YouTube screen size

Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!

The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.

So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!

Just skim through the checklist given below and you will be ready to nail it!

1. Perfect size for your YouTube profile photo

The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.

The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.

Image from metricool

2. Perfect size for your YouTube thumbnail photo

What is YouTube thumbnail?

A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.

You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.

Why is it important?

Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.

A quick tip for the perfect YouTube thumbnail

Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!

YouTube video thumbnail dimension for a perfect thumbnail image

The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.

Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.

For even more clear understanding, look into this illustration:

Image from learn.g2

3. Perfect size for your YouTube banner

YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.

For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.

Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.

Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.

The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.

Displays	Banner image Dimensions
Video display	2560 x 1440 pixels
Desktop display	2560 x 423 pixels
Tablet display	1855 x 423 pixels
Television	2560 x 1440 pixels

For a thorough understanding, refer to the image below:

Image from learn.g2

The right cover photo size on TV

The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.

The right cover photo size on desktop displays

The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.

The right cover photo size on Tablet displays

As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.

FAQs about Youtube upload settings

What is the maximum YouTube upload limit of size?

The allowed maximum video file size for uploading is 128GB at present.

What is the maximum YouTube upload limit of length?

The allowed maximum video length today for uploading is 12 hours.

How the default upload setting is reset on YouTube?

Step 1: Sign In to your YouTube account using a browser.

Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.

Step 3: Go on settings option where a pop-up window will appear.

Step 4: Look for upload defaults and change the configurations on 2 tabs.

Step 5: Click on save button.

How is YouTube video uploaded using the mobile application?

Step 1: Sign in to your YouTube channel using your mobile phone.

Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.

Step 3: You may “Go Live” or simply drag an already made video file to upload.

Step 4: Click “Next”.

Step 5: Enter the video name, select visibility level and then click upload.

How is YouTube video uploaded using a web browser?

Step 1: Sign in to your YouTube account in a web browser.

Step 2: Click on the video icon appearing on the top of the pane.

Step 3: Click on upload video in the drop-down.

Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).

Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.

Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.

Step 7: Click on publish and you are done!

Read More to Get : Best Video Websites Like YouTube >>

Basic terminologies that you should know

Video Format

A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.

So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.

Frame Rate

“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”

Resolution

Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.

It basically refers to the number of different pixels in each dimension which can be viewed in any display device.

File Size

File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.

As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.

Codec

Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.

The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.

While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.

Aspect ratio:

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

Need a YouTube support?

If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .

Final Verdict

Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.

It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.

Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.

But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!

You will Learn :

• The right YouTube video size for you
• Important guidelines for YouTube Video dimensions
• What’s the best YouTube video size for you?
• What is the right aspect ratio for YouTube videos
• The correct video image and YouTube screen size
• FAQs about Youtube upload settings
• Basic terminologies that you should know

The Best Video Editor for Successful YouTubers - Wondershare Filmora

As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Check below video to know more and download now to have a try for free.

The right YouTube video size for you

Resolution	Equivalent Name	Quality
3840×2160	2160p	4K
2560×1440	1440p	2K
1920×1080	1080p	Highest YouTube HD video resolution
1280×720	720p	Least YouTube HD video resolution
854×480	480p	Standard definition
640×360	360p	Conventional website resolution
426×240	240p	Least YouTube video size available

Important guidelines for YouTube Video dimensions

Maximum acceptable size of a YouTube video	426 x 420p
Minimum acceptable size of a YouTube video	3840 x 2160p
The right aspect ratio of a YouTube video	16:9
Maximum size of a YouTube file	128GB
The maximum length of a YouTube video	12 hours
Compatible YouTube video formats	avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv

In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.

Image from learn.g2

What’s the best YouTube video size for you?

It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.

These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.

If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.

What is the video aspect ratio?

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.

The most common aspect ratios used in the video are depicted below for sound understanding:

Image from learn.g2

The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.

Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.

Standard aspect ratios

Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.

Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:

Aspect ratio	Application
1:1 or 1x1	This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape.
4:3 or 4x3	This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms!
16:9 or 16x9	The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos.
21:9 or 21x9	For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases.

The right aspect ratio for YouTube videos

YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.

When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.

A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:

Image from learn.g2

The correct video image and YouTube screen size

Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!

The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.

So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!

Just skim through the checklist given below and you will be ready to nail it!

1. Perfect size for your YouTube profile photo

The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.

The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.

Image from metricool

2. Perfect size for your YouTube thumbnail photo

What is YouTube thumbnail?

A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.

You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.

Why is it important?

Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.

A quick tip for the perfect YouTube thumbnail

Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!

YouTube video thumbnail dimension for a perfect thumbnail image

The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.

Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.

For even more clear understanding, look into this illustration:

Image from learn.g2

3. Perfect size for your YouTube banner

YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.

For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.

Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.

Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.

The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.

Displays	Banner image Dimensions
Video display	2560 x 1440 pixels
Desktop display	2560 x 423 pixels
Tablet display	1855 x 423 pixels
Television	2560 x 1440 pixels

For a thorough understanding, refer to the image below:

Image from learn.g2

The right cover photo size on TV

The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.

The right cover photo size on desktop displays

The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.

The right cover photo size on Tablet displays

As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.

FAQs about Youtube upload settings

What is the maximum YouTube upload limit of size?

The allowed maximum video file size for uploading is 128GB at present.

What is the maximum YouTube upload limit of length?

The allowed maximum video length today for uploading is 12 hours.

How the default upload setting is reset on YouTube?

Step 1: Sign In to your YouTube account using a browser.

Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.

Step 3: Go on settings option where a pop-up window will appear.

Step 4: Look for upload defaults and change the configurations on 2 tabs.

Step 5: Click on save button.

How is YouTube video uploaded using the mobile application?

Step 1: Sign in to your YouTube channel using your mobile phone.

Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.

Step 3: You may “Go Live” or simply drag an already made video file to upload.

Step 4: Click “Next”.

Step 5: Enter the video name, select visibility level and then click upload.

How is YouTube video uploaded using a web browser?

Step 1: Sign in to your YouTube account in a web browser.

Step 2: Click on the video icon appearing on the top of the pane.

Step 3: Click on upload video in the drop-down.

Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).

Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.

Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.

Step 7: Click on publish and you are done!

Read More to Get : Best Video Websites Like YouTube >>

Basic terminologies that you should know

Video Format

A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.

So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.

Frame Rate

“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”

Resolution

Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.

It basically refers to the number of different pixels in each dimension which can be viewed in any display device.

File Size

File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.

As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.

Codec

Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.

The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.

While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.

Aspect ratio:

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

Need a YouTube support?

If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .

Final Verdict

Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.

It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.

Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.

But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!

You will Learn :

• The right YouTube video size for you
• Important guidelines for YouTube Video dimensions
• What’s the best YouTube video size for you?
• What is the right aspect ratio for YouTube videos
• The correct video image and YouTube screen size
• FAQs about Youtube upload settings
• Basic terminologies that you should know

The Best Video Editor for Successful YouTubers - Wondershare Filmora

As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Check below video to know more and download now to have a try for free.

The right YouTube video size for you

Resolution	Equivalent Name	Quality
3840×2160	2160p	4K
2560×1440	1440p	2K
1920×1080	1080p	Highest YouTube HD video resolution
1280×720	720p	Least YouTube HD video resolution
854×480	480p	Standard definition
640×360	360p	Conventional website resolution
426×240	240p	Least YouTube video size available

Important guidelines for YouTube Video dimensions

Maximum acceptable size of a YouTube video	426 x 420p
Minimum acceptable size of a YouTube video	3840 x 2160p
The right aspect ratio of a YouTube video	16:9
Maximum size of a YouTube file	128GB
The maximum length of a YouTube video	12 hours
Compatible YouTube video formats	avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv

In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.

Image from learn.g2

What’s the best YouTube video size for you?

It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.

These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.

If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.

What is the video aspect ratio?

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.

The most common aspect ratios used in the video are depicted below for sound understanding:

Image from learn.g2

The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.

Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.

Standard aspect ratios

Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.

Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:

Aspect ratio	Application
1:1 or 1x1	This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape.
4:3 or 4x3	This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms!
16:9 or 16x9	The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos.
21:9 or 21x9	For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases.

The right aspect ratio for YouTube videos

YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.

When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.

A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:

Image from learn.g2

The correct video image and YouTube screen size

Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!

The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.

So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!

Just skim through the checklist given below and you will be ready to nail it!

1. Perfect size for your YouTube profile photo

The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.

The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.

Image from metricool

2. Perfect size for your YouTube thumbnail photo

What is YouTube thumbnail?

A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.

You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.

Why is it important?

Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.

A quick tip for the perfect YouTube thumbnail

Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!

YouTube video thumbnail dimension for a perfect thumbnail image

The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.

Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.

For even more clear understanding, look into this illustration:

Image from learn.g2

3. Perfect size for your YouTube banner

YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.

For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.

Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.

Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.

The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.

Displays	Banner image Dimensions
Video display	2560 x 1440 pixels
Desktop display	2560 x 423 pixels
Tablet display	1855 x 423 pixels
Television	2560 x 1440 pixels

For a thorough understanding, refer to the image below:

Image from learn.g2

The right cover photo size on TV

The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.

The right cover photo size on desktop displays

The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.

The right cover photo size on Tablet displays

As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.

FAQs about Youtube upload settings

What is the maximum YouTube upload limit of size?

The allowed maximum video file size for uploading is 128GB at present.

What is the maximum YouTube upload limit of length?

The allowed maximum video length today for uploading is 12 hours.

How the default upload setting is reset on YouTube?

Step 1: Sign In to your YouTube account using a browser.

Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.

Step 3: Go on settings option where a pop-up window will appear.

Step 4: Look for upload defaults and change the configurations on 2 tabs.

Step 5: Click on save button.

How is YouTube video uploaded using the mobile application?

Step 1: Sign in to your YouTube channel using your mobile phone.

Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.

Step 3: You may “Go Live” or simply drag an already made video file to upload.

Step 4: Click “Next”.

Step 5: Enter the video name, select visibility level and then click upload.

How is YouTube video uploaded using a web browser?

Step 1: Sign in to your YouTube account in a web browser.

Step 2: Click on the video icon appearing on the top of the pane.

Step 3: Click on upload video in the drop-down.

Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).

Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.

Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.

Step 7: Click on publish and you are done!

Read More to Get : Best Video Websites Like YouTube >>

Basic terminologies that you should know

Video Format

A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.

So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.

Frame Rate

“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”

Resolution

Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.

It basically refers to the number of different pixels in each dimension which can be viewed in any display device.

File Size

File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.

As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.

Codec

Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.

The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.

While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.

Aspect ratio:

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

Need a YouTube support?

If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .

Final Verdict

Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Every social media offers a distinct range of dimensions and settings for their publication. So does YouTube.

It’s acutely important to be aware of your setting choices and choosing the right video, thumbnail and screen dimensions of a YouTube video to elevate the user experience.

Merely watching the videos on YouTube is much easier but being able to upload a video there using the right size matters a lot more than one thinks of.

But how can one master it all by himself? Here we are to guide you all along the way! So sit back and relax and enjoy your first-rated content!

You will Learn :

• The right YouTube video size for you
• Important guidelines for YouTube Video dimensions
• What’s the best YouTube video size for you?
• What is the right aspect ratio for YouTube videos
• The correct video image and YouTube screen size
• FAQs about Youtube upload settings
• Basic terminologies that you should know

The Best Video Editor for Successful YouTubers - Wondershare Filmora

As a easy-to-use video editor, Filmora is really perfect for successful YouTubers. Filmora not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc.

Check below video to know more and download now to have a try for free.

The right YouTube video size for you

Resolution	Equivalent Name	Quality
3840×2160	2160p	4K
2560×1440	1440p	2K
1920×1080	1080p	Highest YouTube HD video resolution
1280×720	720p	Least YouTube HD video resolution
854×480	480p	Standard definition
640×360	360p	Conventional website resolution
426×240	240p	Least YouTube video size available

Important guidelines for YouTube Video dimensions

Maximum acceptable size of a YouTube video	426 x 420p
Minimum acceptable size of a YouTube video	3840 x 2160p
The right aspect ratio of a YouTube video	16:9
Maximum size of a YouTube file	128GB
The maximum length of a YouTube video	12 hours
Compatible YouTube video formats	avi mov mp4 (best video format for YouTube) 3GPP webM flv mpeg mpegps wmv

In order to grasp all of the aforementioned configurations thoroughly, a pictorial depiction is a must. So here it is to give you a vivid vision.

Image from learn.g2

What’s the best YouTube video size for you?

It is recommended by professionals to use the YouTube video dimensions 1080p, or 1920 x 1080.

These ones are the ideal because it will not only facilitate the video with a professional and elite look but also consumes relatively much less data. Moreover, if you use a phone for recording your videos then using the quality higher than the ones mentioned above will cost you with ample memory.

If you are a newbie to the world of YouTube and want to up the device’s storage game then 720p would still do wonders.

What is the video aspect ratio?

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 unit wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

The aspect ratio of a video merely refers to the relationship among the width and height respectively and not the actual physical size of the image.

The most common aspect ratios used in the video are depicted below for sound understanding:

Image from learn.g2

The aspect ratio is the proportion of your video. This image displays the three most common aspect ratios.

Aspect ratio refers to the ratio of height and width although dimensions refer to two separate measurements of height and width rather than a ratio with “pixel” as its unit.

Standard aspect ratios

Below are the most common aspect ratios used for the video. There may be certain amendments to the ones mentioned below but the following formats are used mostly by the film and video makers.

Let’s review the quick breakdown of the available aspect ratio options that you can opt accordingly:

Aspect ratio	Application
1:1 or 1x1	This aspect ratio will mostly be seen in the Instagram video. This 1:1 ratio gives a video a perfect square shape.
4:3 or 4x3	This aspect ratio was mostly seen few ages ago in almost the amidst 20th century on the TV. This was used to be a standard television format back then. So if you are a 90’s kid or an adult then you must be familiar with this format while watching your favorite old schooled sitcoms!
16:9 or 16x9	The format was enhanced to 16:9 aspect ratio for more HD quality and better viewing experience. This format is widely being used in televisions, theatres, DVD or high definition professional videos.
21:9 or 21x9	For more than merely an HD video quality and astonishing user experience, the formats have been upgraded to 21:9 aspect ratio. This is dominantly being used in the cinema for movie theatre releases.

The right aspect ratio for YouTube videos

YouTube recommends using an aspect ratio of 16:9 according to the video player that YouTube uses. You are also given an option to upload your videos vertically but this will amend the aspect ratio respectively.

When you upload a video with an aspect ratio other than the one mention formerly then YouTube will automatically place the black bars on the sides. This is done to display the best quality video with the right resolution otherwise it will be displayed as distorted or cropped.

A vertical ratio with may be 4:3 video aspect ratio will be displayed like the image given below:

Image from learn.g2

The correct video image and YouTube screen size

Videos are undoubtedly the most important asset of YouTube but we cannot ignore the significance of the optimal images there! Using the right channel images will enhance the user experience and will ultimately level up your game!

The appealing and attractive cover photos, banners, thumbnails, channel icons possess equal importance as the video itself.

So don’t forget to tune your images! Just grab a cup of coffee and see how your views increase exponentially by this simple yet most important change!

Just skim through the checklist given below and you will be ready to nail it!

1. Perfect size for your YouTube profile photo

The profile photo of YouTube, often called a YouTube channel icon, is preferably a facial picture when is run by an individual and a respective logo if run by a brand or a business.

The suggested YouTube screen size of your YouTube profile picture or channel icon is 800 x800 pixels.

Image from metricool

2. Perfect size for your YouTube thumbnail photo

What is YouTube thumbnail?

A thumbnail photo is the picture of one of the frames of your video that you select to let the viewers see the quick glace or snapshot of your video while they browse YouTube.

You can choose any of the snapshots, technically known as a thumbnail, right after uploading your video on your channel. Either you can let YouTube choose any thumbnail or you choose your own.

Why is it important?

Choosing the appropriate thumbnail is one of the most important factors you cannot neglect. In order to gain views the most on your videos, a wise selection of a perfect YouTube video thumbnail dimensions will attract the viewers. Hence this will can uplift your views to a drastic extent.

A quick tip for the perfect YouTube thumbnail

Take a look at the popular you tubers and see what strategies they use when uploading their thumbnails. Usually, the video content is not as appealing as the thumbnail itself. That’s what you need to understand! Just see by yourself how large text and striking images will do wonders!

YouTube video thumbnail dimension for a perfect thumbnail image

The preferred YouTube screen size of your thumbnail image is 1280 x 720 pixels.

Similar to the YouTube video, the aspect ratio of your thumbnail is 16:9.

For even more clear understanding, look into this illustration:

Image from learn.g2

3. Perfect size for your YouTube banner

YouTube offers two main areas for image display of your channel. One is an icon image while other is what YouTube calls “Channel Art”. This is the same as Facebook’s cover photo. People often call it “YouTube banner”. It is a header image displayed at the top of your channel.

For each kind of display (mobile, desktop, and TV), channel art (or banner) dimension changes accordingly.

Either your cover photo or your YouTube banner is displayed at the top of the channel so it’s highly significant to consider what you are depicting about your channel through these images.

Hence, this being said or realized, selecting the appropriate banner resolution should be among your topmost priorities.

The recommended banner dimensions of a YouTube video as suggested by YouTube are 2560 x 1440 pixels. But the dimensions may slightly vary with the variation in the devices being used by the users.

Displays	Banner image Dimensions
Video display	2560 x 1440 pixels
Desktop display	2560 x 423 pixels
Tablet display	1855 x 423 pixels
Television	2560 x 1440 pixels

For a thorough understanding, refer to the image below:

Image from learn.g2

The right cover photo size on TV

The image displayed when accessing YouTube from TV will appear and be uploaded full or maximized. So a wise image size must be opted. So the accurate resolution would be 2560 x 1440 pixels which will cover the entire background of your channel.

The right cover photo size on desktop displays

The image size may vary to some extent as per the browser you are accessing with or the desktop itself. But generally, the suggested cover photo size for desktop displays is 2560 x 423 pixels.

The right cover photo size on Tablet displays

As per the recommendation for uploading the image while specifically considering the table display is 1855 x 423 pixels. This will cover the area appropriately.

FAQs about Youtube upload settings

What is the maximum YouTube upload limit of size?

The allowed maximum video file size for uploading is 128GB at present.

What is the maximum YouTube upload limit of length?

The allowed maximum video length today for uploading is 12 hours.

How the default upload setting is reset on YouTube?

Step 1: Sign In to your YouTube account using a browser.

Step 2: By clicking your profile icon on the top right corner of the pane, you’ll see the YouTube Studio option. Click on it.

Step 3: Go on settings option where a pop-up window will appear.

Step 4: Look for upload defaults and change the configurations on 2 tabs.

Step 5: Click on save button.

How is YouTube video uploaded using the mobile application?

Step 1: Sign in to your YouTube channel using your mobile phone.

Step 2: Tap on the video camera icon to upload a video. Grant access to your photo gallery and camera is asked by the app while uploading for the first time.

Step 3: You may “Go Live” or simply drag an already made video file to upload.

Step 4: Click “Next”.

Step 5: Enter the video name, select visibility level and then click upload.

How is YouTube video uploaded using a web browser?

Step 1: Sign in to your YouTube account in a web browser.

Step 2: Click on the video icon appearing on the top of the pane.

Step 3: Click on upload video in the drop-down.

Step 4: You will be redirected to the video upload page. Click “public” under “Select files to upload” option and choose visibility level (public, private or scheduled).

Step 5: Click on a large arrow for video file selection or simply drag the file onto the page.

Step 6: You may enter miscellaneous information related to the video while the video is being uploaded.

Step 7: Click on publish and you are done!

Read More to Get : Best Video Websites Like YouTube >>

Basic terminologies that you should know

Video Format

A file format is a way that is standard for the storage of information in the encoded form within the computer file. It entails how exactly the bits are used while encoding the information in a digital storage medium.

So, a video file format is basically a type of file format in order to store the digital data of a video in the computer system. Mostly, video is often stored using the lossy compression in order to reduce the file size.

Frame Rate

“Frame rate” essentially entails the frequency (rate) at which the simultaneous images display on the screen. These images or called “frames”. Frame rate is expressed in “frames per second or FPS”. The unit or term is applicable for film, cameras, motion capture, video, and computer graphics. This is also known as “frame frequency”, expressed in the unit “hertz”

Resolution

Resolution is a measure to entail the clarity and sharpness of an image and most often used as a metric to judge the quality of cameras, monitors, printers, etc.

It basically refers to the number of different pixels in each dimension which can be viewed in any display device.

File Size

File size refers to the space that a file occupies in a storage medium, like hard drive or USB. The measure of file sizes can be expressed in bytes (B), kilobytes (KB), megabytes (MB), gigabytes (GB), terabytes (TB), and so on.

As shown in the picture below, the files listed in the Windows Explorer assorted as per the file with the largest size first. The file with the name “family-safety.jpg” occupies the largest size of 47 KB and the smallest one with 32 KB size.

Codec

Codec is a device or maybe a computer program that is used to encode or decode a stream of digital data or signal. A codec is a short form of “coder-decoder”.

The basic function of a coder is to encode the stream of data or signal for storage or transmission, usually in an encrypted form.

While, a decoder decodes the encoded (possibly encrypted) data, which is merely a reverse process of a coder. The application of codec are in streaming media, videoconferencing, and video editing applications.

Aspect ratio:

This term refers to the proportion of your video. In other words, the video aspect ratio can be defined as the width or breadth (of an image or screen) with respect to its height. Such a ratio can be expressed or represented in the form of “width x height.

That means an aspect ratio of 4x3 refers to an image that is 4 units wide and 3 units high. Similarly, it can also be expressed with a colon in between the units such as 4:3 or 16:9.

Need a YouTube support?

If you need any support, guidance or may face any queries related to anything regarding your YouTube channel, here’s the link of YouTube support .

Final Verdict

Hopefully, with this detailed guide, you are now ready to make a wise decision regarding customizing your videos and channel as per viewers likeliness. So get ready to see your channel grow drastically!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: