The Art & Science Behind Effective YouTube Shorts Templates

YouTube Shorts are short, 60-second videos that can be shared across all social media platforms. They’re a great way to quickly and easily share your message with your audience. As a result, many creators are turning to YouTube Shorts Templates to help them create professional-looking videos that stand out.

YouTube Shorts Templates can create a wide variety of videos, from product demos and how-tos to vlogs and comedy skits. They can help you create polished and engaging videos without the need for expensive equipment or a lot of editing experience.

This article will explore everything you need to know about YouTube Shorts Templates, including how to use them, tips for creating great videos, and examples of how other creators use them to boost their views and reach.

Overview of YouTube Shorts

YouTube Shorts is a new feature launched by YouTube in September 2020, which allows users to create short, 15-second videos that can be shared across all social media platforms. According to the statistics of EarthWeb , YouTube Shorts has seen tremendous growth in popularity since its launch, with billions of views every day.

According to YouTube, in the U.S. alone, the watch time for Shorts has grown over 4x since November 2020, and by December 2021, daily active users of Shorts exceeded 200M. As per YouTube’s official blog, In India, Shorts watch time has grown by over 20x since its launch, and by the end of 2021, India had over 150M daily active users.

In addition to the strong growth in views and engagement, YouTube Shorts has also become a powerful tool for creators to reach new audiences and grow their channels.

According to a study by Influencer Marketing Hub, YouTube Shorts have a higher engagement rate than traditional YouTube videos, with Shorts receiving an average of 3x more comments and likes than regular videos. The study also shows that Shorts videos have a higher completion rate of 60% compared to traditional videos with 40%.

As a result of the popularity of YouTube Shorts, many creators are now turning to YouTube Shorts Templates to help them create professional-looking videos that stand out. YouTube Shorts Templates can create a wide variety of videos, from product demos and how-tos to vlogs and comedy skits. They can help you create polished and engaging videos without the need for expensive equipment or a lot of editing experience.

How To Get Profit from Short Videos

There are a few ways to monetize your YouTube Shorts videos and turn them into a source of profit. One way is through YouTube’s built-in monetization options, such as displaying ads on your videos, sponsorships, and affiliate marketing. Another way is to use your Shorts videos’ popularity to promote your products or services.

You can also use YouTube Shorts to drive traffic to your website, where you can sell products or services. Collaborating with brands and promoting their products in your videos can also be a great way to monetize your content. It’s important to remember that building a sizable audience and creating high-quality content is key to monetizing your YouTube Shorts.

Benefits of Using Templates to Create YouTube Shorts

There are several benefits to using templates to create YouTube Shorts, including:

Time-saving: Templates provide a pre-designed structure for your video, which saves you time and effort in creating a polished and professional-looking video.
Consistency: Templates can help you maintain a consistent look and feel for your videos, which helps to build your brand and make your videos easily recognizable.
Cost-effective: Templates can be cost-effective, eliminating the need for expensive equipment or editing software.
Increased engagement: Templates can help you create engaging videos that capture your audience’s attention and increase the likelihood of them watching and engaging with your content.
Access to a wider audience: Templates can help increase your views and reach, which can help you grow your channel and reach a wider audience.
Easy to use: Templates are easy to use, even if you have yet to gain any prior video editing experience.

Using templates allows you to quickly create high-quality, professional-looking videos while also saving money and reaching a wider audience.

How to Make YouTube Shorts Using a Video Editor With Templates

Creating YouTube Shorts using a video editor with templates is a great way to save time and effort while still producing polished, professional-looking videos. One great video editor that can be used for this purpose is Filmora. Filmora has desktop and mobile versions, so you can create YouTube Shorts using any device.

Video Templates Feature of Filmora

With Wondershare Filmora , users can access a variety of templates for YouTube Shorts, which can be easily customized to fit the style and theme of their videos. These templates include various themes such as travel, vlogs, product demos, and more.

Wondershare Filmora also provides a wide range of editing tools, such as text, music, and effects, to help users create engaging and visually appealing videos. Filmora’s templates are an easy and efficient way to create visually appealing and engaging YouTube Shorts that stand out from the rest.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

Step 2. Select the template you want to use and place it on the timeline point.

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

Step 5. Click the “Export“ button on the upper part to save your clip.

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

Step 2. Tap the “Template“ button on the screen’s bottom right.

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

Step 5. Add the necessary footage to edit the template, then tap “Next.”

Step 6. You can preview the video and make any necessary changes.

Step 7. Tap the “Export“ button to save the completed video.

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

Step 2. Select the template you want to use and place it on the timeline point.

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

Step 5. Click the “Export“ button on the upper part to save your clip.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Step 1. Install the Filmora app on your device, then open it.

Step 2. Tap the “Template“ button on the screen’s bottom right.

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

Step 5. Add the necessary footage to edit the template, then tap “Next.”

Step 6. You can preview the video and make any necessary changes.

Step 7. Tap the “Export“ button to save the completed video.

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

1. Event YouTube Shorts Template

2. Sports YouTube Shorts Video Template

3. Fashion YouTube Shorts Template

4. Life Style Shorts Template

Conclusion

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

Step 2. Select the template you want to use and place it on the timeline point.

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

Step 5. Click the “Export“ button on the upper part to save your clip.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Step 1. Install the Filmora app on your device, then open it.

Step 2. Tap the “Template“ button on the screen’s bottom right.

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

Step 5. Add the necessary footage to edit the template, then tap “Next.”

Step 6. You can preview the video and make any necessary changes.

Step 7. Tap the “Export“ button to save the completed video.

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

1. Event YouTube Shorts Template

2. Sports YouTube Shorts Video Template

3. Fashion YouTube Shorts Template

4. Life Style Shorts Template

Conclusion

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

Step 2. Select the template you want to use and place it on the timeline point.

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

Step 5. Click the “Export“ button on the upper part to save your clip.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Step 1. Install the Filmora app on your device, then open it.

Step 2. Tap the “Template“ button on the screen’s bottom right.

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

Step 5. Add the necessary footage to edit the template, then tap “Next.”

Step 6. You can preview the video and make any necessary changes.

Step 7. Tap the “Export“ button to save the completed video.

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

1. Event YouTube Shorts Template

2. Sports YouTube Shorts Video Template

3. Fashion YouTube Shorts Template

4. Life Style Shorts Template

Conclusion

Boosting Subscriber Commitment: Top Strategies for Keeping Viewers Coming Back on YouTube

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

Part 1: What is Audience Retention?
Part 2: How to See Your Audience Retention Report in YouTube?
Part 3: What is a Good Audience Retention Rate on YouTube?
Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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