Strategic Steps for Effective Annotations & Cards on Your YouTube Videos

How to Add YouTube Annotations and Cards?

Richard Bennett

Mar 27, 2024• Proven solutions

Update: YouTube has replaced annotation with end screen. You can find the latest informaiton about YouTube screen and YouTube cards here.

YouTube Cards and Annotations are very useful if you want to encourage your viewrs to take an action, like Subscribe, go to another video or associated website, etc. Today, we’re going to show you the differences between cards and annotations, and how to add them in YouTube videos.

---

Do you want to make your YouTube video more attractive? Wondershare Filmora is a such video editing software designed for YouTube creator. It not only allows you cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

The main difference between annotation and cards is their outlook. Cards are more graphical whereas annotations are text based. The cards slide in once you click the small “i” button on the video where as the annotation is there based on the timings set by the user. Moreover the main differences between the two are:

1. YouTube Cards are small and unobtrusive, unless a viewer chooses to click on them, which is why they are the better option when you are trying to get views on other videos. Irritating a few people with a big annotation might be worth it if you also draw other people’s attention to your cause or website, but it is not a good way to endear yourself to people you are trying to get views and subscriptions from. When a card is clicked a thumbnail will appear with a link to your additional content. YouTube Cards are often better than annotations for adding links to your videos because they look much tidier. Also, unlike annotations, cards will be visible to people watching your videos on their mobile devices.

2. You cannot use Cards just to insert notes into your videos, though, and you cannot adjust their size like you can with annotations. So, if you do need a link to be large and extremely noticeable, annotations might still be your best option. Cards and annotations can even be used in combination sometimes.

• Part 1: How to Add YouTube Cards
• Part 2: How to Add YouTube Annotations

How to add YouTube Cards

YouTube Cards are similar to annotations but more interactive. They allow the owner of the video to add images and other links. A small box appears, clicking on which will activate the cards.

• Click on the “Video Manager” tab

• Click “Edit” tab under the video screen shot you want to add the card on
• Click on the “Cards” tab

• On the right panel click on “Add Card” drop down menu and select the type of card you want to add
• Click on the create button which will open the corresponding video
• Once you finish the subsequent information required click create card
• Select the timeline for the playhead to appear which leads to the card slide

• Apply changes and exit

How to add YouTube annotations

YouTube Annotation is addition of a text layer, link or hotspots over your video. They add interactive boxes which link to other websites or videos (any link you want).

• Click on the video manager tab
• Click edit tab under the video screen shot you want to add the annotation on
• Click on the “End screen & Annotation” tab

• On the right panel click on “+ Add Element” and select the kind of annotation you want to add
• Adjust the position of Annotation, you can drag the rectangle to locate it at any position of the video, move the slide to set the start and end time of the annotation

• Apply changes

The types of YouTube annotations:

1. Speech Bubbles

Speech Bubbles: look like the dialogue box in a comic strip. There is a tail which you can adjust so it looks like one of the people in your video is saying what is written in the annotation. Speech bubbles are great for adding in funny comments.

2. Notes

Notes: come in a limited selection of colors and can be adjusted to take up a maximum of 30% of your player screen. Sometimes you need a huge annotation to get an important point across, but using huge note annotations too often – especially near the beginnings of your videos – will annoy viewers. If you need a large note annotation make sure to place it later in your video, when a viewer will already be invested in what they are watching and less likely to click away.

3. Titles

Titles: are large pieces of text that go either at the beginning of your video or in-between different topics within your video. YouTube’s titles are not very nice to look at, but they are a decent option if you do not have access to video editing software.

4. Spotlights

Spotlights: have a subtle border and are completely clear inside. Your text only appears when a user hovers over the spotlight. Spotlights are great for turning elements within your video into links.

5. Labels

Labels: are completely transparent, like spotlights, but the user does not have to hover over them for your text to be visible.

6. Pauses

Pauses: are no longer available to add to your videos, although Pause Annotations added before they were removed still work. Pause Annotations used to stop your video for a set period of time when your annotation appeared.

If somebody watches your video and gets to the end then that means they enjoyed it and will probably be open to checking out more of your content. Rather than hoping that your other videos show up in the ‘Suggested Videos’ YouTube will show after yours has finished playing you should always include an outro, or ending card, after your video to recommend your own work. Annotations are used in a lot of successful YouTuber’s ending cards.

One form this takes is small Note annotations in the bottom corners of the screen, one linking to your previous video and one to the next. Sometimes your viewers might not necessarily get the most enjoyment out of your videos by watching them in order, though. Sometimes you want to link viewers to the videos that are most related to the one they just watched.

The best outros also include a subscribe button, which can be created using annotations. These annotations work best when combined with a verbal call to action. Make sure your outro lasts long enough for people to make the decision to subscribe or click another video.

No matter what kind of annotations you are using, you should never use more than two of them at a time anywhere except for your outro. You should also never place annotations at the very top of your screen, or in the middle at the bottom. If your video is embedding on a separate website then the player will cover annotations at the top of the screen, and ads might cover annotations placed in the bottom-middle of the screen. Keep in mind when using annotations that they will not be visible to users watching your videos on mobile devices. If mobile traffic is very important to you then consider using YouTube Cards.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Update: YouTube has replaced annotation with end screen. You can find the latest informaiton about YouTube screen and YouTube cards here.

YouTube Cards and Annotations are very useful if you want to encourage your viewrs to take an action, like Subscribe, go to another video or associated website, etc. Today, we’re going to show you the differences between cards and annotations, and how to add them in YouTube videos.

---

Do you want to make your YouTube video more attractive? Wondershare Filmora is a such video editing software designed for YouTube creator. It not only allows you cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

The main difference between annotation and cards is their outlook. Cards are more graphical whereas annotations are text based. The cards slide in once you click the small “i” button on the video where as the annotation is there based on the timings set by the user. Moreover the main differences between the two are:

1. YouTube Cards are small and unobtrusive, unless a viewer chooses to click on them, which is why they are the better option when you are trying to get views on other videos. Irritating a few people with a big annotation might be worth it if you also draw other people’s attention to your cause or website, but it is not a good way to endear yourself to people you are trying to get views and subscriptions from. When a card is clicked a thumbnail will appear with a link to your additional content. YouTube Cards are often better than annotations for adding links to your videos because they look much tidier. Also, unlike annotations, cards will be visible to people watching your videos on their mobile devices.

2. You cannot use Cards just to insert notes into your videos, though, and you cannot adjust their size like you can with annotations. So, if you do need a link to be large and extremely noticeable, annotations might still be your best option. Cards and annotations can even be used in combination sometimes.

• Part 1: How to Add YouTube Cards
• Part 2: How to Add YouTube Annotations

How to add YouTube Cards

YouTube Cards are similar to annotations but more interactive. They allow the owner of the video to add images and other links. A small box appears, clicking on which will activate the cards.

• Click on the “Video Manager” tab

• Click “Edit” tab under the video screen shot you want to add the card on
• Click on the “Cards” tab

• On the right panel click on “Add Card” drop down menu and select the type of card you want to add
• Click on the create button which will open the corresponding video
• Once you finish the subsequent information required click create card
• Select the timeline for the playhead to appear which leads to the card slide

• Apply changes and exit

How to add YouTube annotations

YouTube Annotation is addition of a text layer, link or hotspots over your video. They add interactive boxes which link to other websites or videos (any link you want).

• Click on the video manager tab
• Click edit tab under the video screen shot you want to add the annotation on
• Click on the “End screen & Annotation” tab

• On the right panel click on “+ Add Element” and select the kind of annotation you want to add
• Adjust the position of Annotation, you can drag the rectangle to locate it at any position of the video, move the slide to set the start and end time of the annotation

• Apply changes

The types of YouTube annotations:

1. Speech Bubbles

Speech Bubbles: look like the dialogue box in a comic strip. There is a tail which you can adjust so it looks like one of the people in your video is saying what is written in the annotation. Speech bubbles are great for adding in funny comments.

2. Notes

Notes: come in a limited selection of colors and can be adjusted to take up a maximum of 30% of your player screen. Sometimes you need a huge annotation to get an important point across, but using huge note annotations too often – especially near the beginnings of your videos – will annoy viewers. If you need a large note annotation make sure to place it later in your video, when a viewer will already be invested in what they are watching and less likely to click away.

3. Titles

Titles: are large pieces of text that go either at the beginning of your video or in-between different topics within your video. YouTube’s titles are not very nice to look at, but they are a decent option if you do not have access to video editing software.

4. Spotlights

Spotlights: have a subtle border and are completely clear inside. Your text only appears when a user hovers over the spotlight. Spotlights are great for turning elements within your video into links.

5. Labels

Labels: are completely transparent, like spotlights, but the user does not have to hover over them for your text to be visible.

6. Pauses

Pauses: are no longer available to add to your videos, although Pause Annotations added before they were removed still work. Pause Annotations used to stop your video for a set period of time when your annotation appeared.

If somebody watches your video and gets to the end then that means they enjoyed it and will probably be open to checking out more of your content. Rather than hoping that your other videos show up in the ‘Suggested Videos’ YouTube will show after yours has finished playing you should always include an outro, or ending card, after your video to recommend your own work. Annotations are used in a lot of successful YouTuber’s ending cards.

One form this takes is small Note annotations in the bottom corners of the screen, one linking to your previous video and one to the next. Sometimes your viewers might not necessarily get the most enjoyment out of your videos by watching them in order, though. Sometimes you want to link viewers to the videos that are most related to the one they just watched.

The best outros also include a subscribe button, which can be created using annotations. These annotations work best when combined with a verbal call to action. Make sure your outro lasts long enough for people to make the decision to subscribe or click another video.

No matter what kind of annotations you are using, you should never use more than two of them at a time anywhere except for your outro. You should also never place annotations at the very top of your screen, or in the middle at the bottom. If your video is embedding on a separate website then the player will cover annotations at the top of the screen, and ads might cover annotations placed in the bottom-middle of the screen. Keep in mind when using annotations that they will not be visible to users watching your videos on mobile devices. If mobile traffic is very important to you then consider using YouTube Cards.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Update: YouTube has replaced annotation with end screen. You can find the latest informaiton about YouTube screen and YouTube cards here.

YouTube Cards and Annotations are very useful if you want to encourage your viewrs to take an action, like Subscribe, go to another video or associated website, etc. Today, we’re going to show you the differences between cards and annotations, and how to add them in YouTube videos.

---

Do you want to make your YouTube video more attractive? Wondershare Filmora is a such video editing software designed for YouTube creator. It not only allows you cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

The main difference between annotation and cards is their outlook. Cards are more graphical whereas annotations are text based. The cards slide in once you click the small “i” button on the video where as the annotation is there based on the timings set by the user. Moreover the main differences between the two are:

1. YouTube Cards are small and unobtrusive, unless a viewer chooses to click on them, which is why they are the better option when you are trying to get views on other videos. Irritating a few people with a big annotation might be worth it if you also draw other people’s attention to your cause or website, but it is not a good way to endear yourself to people you are trying to get views and subscriptions from. When a card is clicked a thumbnail will appear with a link to your additional content. YouTube Cards are often better than annotations for adding links to your videos because they look much tidier. Also, unlike annotations, cards will be visible to people watching your videos on their mobile devices.

2. You cannot use Cards just to insert notes into your videos, though, and you cannot adjust their size like you can with annotations. So, if you do need a link to be large and extremely noticeable, annotations might still be your best option. Cards and annotations can even be used in combination sometimes.

• Part 1: How to Add YouTube Cards
• Part 2: How to Add YouTube Annotations

How to add YouTube Cards

YouTube Cards are similar to annotations but more interactive. They allow the owner of the video to add images and other links. A small box appears, clicking on which will activate the cards.

• Click on the “Video Manager” tab

• Click “Edit” tab under the video screen shot you want to add the card on
• Click on the “Cards” tab

• On the right panel click on “Add Card” drop down menu and select the type of card you want to add
• Click on the create button which will open the corresponding video
• Once you finish the subsequent information required click create card
• Select the timeline for the playhead to appear which leads to the card slide

• Apply changes and exit

How to add YouTube annotations

YouTube Annotation is addition of a text layer, link or hotspots over your video. They add interactive boxes which link to other websites or videos (any link you want).

• Click on the video manager tab
• Click edit tab under the video screen shot you want to add the annotation on
• Click on the “End screen & Annotation” tab

• On the right panel click on “+ Add Element” and select the kind of annotation you want to add
• Adjust the position of Annotation, you can drag the rectangle to locate it at any position of the video, move the slide to set the start and end time of the annotation

• Apply changes

The types of YouTube annotations:

1. Speech Bubbles

Speech Bubbles: look like the dialogue box in a comic strip. There is a tail which you can adjust so it looks like one of the people in your video is saying what is written in the annotation. Speech bubbles are great for adding in funny comments.

2. Notes

Notes: come in a limited selection of colors and can be adjusted to take up a maximum of 30% of your player screen. Sometimes you need a huge annotation to get an important point across, but using huge note annotations too often – especially near the beginnings of your videos – will annoy viewers. If you need a large note annotation make sure to place it later in your video, when a viewer will already be invested in what they are watching and less likely to click away.

3. Titles

Titles: are large pieces of text that go either at the beginning of your video or in-between different topics within your video. YouTube’s titles are not very nice to look at, but they are a decent option if you do not have access to video editing software.

4. Spotlights

Spotlights: have a subtle border and are completely clear inside. Your text only appears when a user hovers over the spotlight. Spotlights are great for turning elements within your video into links.

5. Labels

Labels: are completely transparent, like spotlights, but the user does not have to hover over them for your text to be visible.

6. Pauses

Pauses: are no longer available to add to your videos, although Pause Annotations added before they were removed still work. Pause Annotations used to stop your video for a set period of time when your annotation appeared.

If somebody watches your video and gets to the end then that means they enjoyed it and will probably be open to checking out more of your content. Rather than hoping that your other videos show up in the ‘Suggested Videos’ YouTube will show after yours has finished playing you should always include an outro, or ending card, after your video to recommend your own work. Annotations are used in a lot of successful YouTuber’s ending cards.

One form this takes is small Note annotations in the bottom corners of the screen, one linking to your previous video and one to the next. Sometimes your viewers might not necessarily get the most enjoyment out of your videos by watching them in order, though. Sometimes you want to link viewers to the videos that are most related to the one they just watched.

The best outros also include a subscribe button, which can be created using annotations. These annotations work best when combined with a verbal call to action. Make sure your outro lasts long enough for people to make the decision to subscribe or click another video.

No matter what kind of annotations you are using, you should never use more than two of them at a time anywhere except for your outro. You should also never place annotations at the very top of your screen, or in the middle at the bottom. If your video is embedding on a separate website then the player will cover annotations at the top of the screen, and ads might cover annotations placed in the bottom-middle of the screen. Keep in mind when using annotations that they will not be visible to users watching your videos on mobile devices. If mobile traffic is very important to you then consider using YouTube Cards.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Update: YouTube has replaced annotation with end screen. You can find the latest informaiton about YouTube screen and YouTube cards here.

YouTube Cards and Annotations are very useful if you want to encourage your viewrs to take an action, like Subscribe, go to another video or associated website, etc. Today, we’re going to show you the differences between cards and annotations, and how to add them in YouTube videos.

---

Do you want to make your YouTube video more attractive? Wondershare Filmora is a such video editing software designed for YouTube creator. It not only allows you cut, trim, crop, zoom, reverse, rotate the video clips, but also makes the advanced features like green screen, PIP, tilt-shift and mosaic easy like a piece of cake. With Wondershare Filmora, you can ignite your YouTube videos with over 300 effects like Fashion, Beauty, Block Buster, Travel, etc.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

The main difference between annotation and cards is their outlook. Cards are more graphical whereas annotations are text based. The cards slide in once you click the small “i” button on the video where as the annotation is there based on the timings set by the user. Moreover the main differences between the two are:

1. YouTube Cards are small and unobtrusive, unless a viewer chooses to click on them, which is why they are the better option when you are trying to get views on other videos. Irritating a few people with a big annotation might be worth it if you also draw other people’s attention to your cause or website, but it is not a good way to endear yourself to people you are trying to get views and subscriptions from. When a card is clicked a thumbnail will appear with a link to your additional content. YouTube Cards are often better than annotations for adding links to your videos because they look much tidier. Also, unlike annotations, cards will be visible to people watching your videos on their mobile devices.

2. You cannot use Cards just to insert notes into your videos, though, and you cannot adjust their size like you can with annotations. So, if you do need a link to be large and extremely noticeable, annotations might still be your best option. Cards and annotations can even be used in combination sometimes.

• Part 1: How to Add YouTube Cards
• Part 2: How to Add YouTube Annotations

How to add YouTube Cards

YouTube Cards are similar to annotations but more interactive. They allow the owner of the video to add images and other links. A small box appears, clicking on which will activate the cards.

• Click on the “Video Manager” tab

• Click “Edit” tab under the video screen shot you want to add the card on
• Click on the “Cards” tab

• On the right panel click on “Add Card” drop down menu and select the type of card you want to add
• Click on the create button which will open the corresponding video
• Once you finish the subsequent information required click create card
• Select the timeline for the playhead to appear which leads to the card slide

• Apply changes and exit

How to add YouTube annotations

YouTube Annotation is addition of a text layer, link or hotspots over your video. They add interactive boxes which link to other websites or videos (any link you want).

• Click on the video manager tab
• Click edit tab under the video screen shot you want to add the annotation on
• Click on the “End screen & Annotation” tab

• On the right panel click on “+ Add Element” and select the kind of annotation you want to add
• Adjust the position of Annotation, you can drag the rectangle to locate it at any position of the video, move the slide to set the start and end time of the annotation

• Apply changes

The types of YouTube annotations:

1. Speech Bubbles

Speech Bubbles: look like the dialogue box in a comic strip. There is a tail which you can adjust so it looks like one of the people in your video is saying what is written in the annotation. Speech bubbles are great for adding in funny comments.

2. Notes

Notes: come in a limited selection of colors and can be adjusted to take up a maximum of 30% of your player screen. Sometimes you need a huge annotation to get an important point across, but using huge note annotations too often – especially near the beginnings of your videos – will annoy viewers. If you need a large note annotation make sure to place it later in your video, when a viewer will already be invested in what they are watching and less likely to click away.

3. Titles

Titles: are large pieces of text that go either at the beginning of your video or in-between different topics within your video. YouTube’s titles are not very nice to look at, but they are a decent option if you do not have access to video editing software.

4. Spotlights

Spotlights: have a subtle border and are completely clear inside. Your text only appears when a user hovers over the spotlight. Spotlights are great for turning elements within your video into links.

5. Labels

Labels: are completely transparent, like spotlights, but the user does not have to hover over them for your text to be visible.

6. Pauses

Pauses: are no longer available to add to your videos, although Pause Annotations added before they were removed still work. Pause Annotations used to stop your video for a set period of time when your annotation appeared.

If somebody watches your video and gets to the end then that means they enjoyed it and will probably be open to checking out more of your content. Rather than hoping that your other videos show up in the ‘Suggested Videos’ YouTube will show after yours has finished playing you should always include an outro, or ending card, after your video to recommend your own work. Annotations are used in a lot of successful YouTuber’s ending cards.

One form this takes is small Note annotations in the bottom corners of the screen, one linking to your previous video and one to the next. Sometimes your viewers might not necessarily get the most enjoyment out of your videos by watching them in order, though. Sometimes you want to link viewers to the videos that are most related to the one they just watched.

The best outros also include a subscribe button, which can be created using annotations. These annotations work best when combined with a verbal call to action. Make sure your outro lasts long enough for people to make the decision to subscribe or click another video.

No matter what kind of annotations you are using, you should never use more than two of them at a time anywhere except for your outro. You should also never place annotations at the very top of your screen, or in the middle at the bottom. If your video is embedding on a separate website then the player will cover annotations at the top of the screen, and ads might cover annotations placed in the bottom-middle of the screen. Keep in mind when using annotations that they will not be visible to users watching your videos on mobile devices. If mobile traffic is very important to you then consider using YouTube Cards.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Ultimate Guide to Engaging Viewers and Boosting Traffic on YouTube

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

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