Steps to an Exceptional YouTube Closure

How Can You Make Outstanding YouTube Outro?

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

• Part 1: What is an Outro?
• Part 2: How to Create Outstanding YouTube Outro?
• Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

• Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

• Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

• Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

• Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

• Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

• Part 1: What is an Outro?
• Part 2: How to Create Outstanding YouTube Outro?
• Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

• Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

• Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

• Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

• Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

• Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

• Part 1: What is an Outro?
• Part 2: How to Create Outstanding YouTube Outro?
• Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

• Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

• Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

• Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

• Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

• Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

• Part 1: What is an Outro?
• Part 2: How to Create Outstanding YouTube Outro?
• Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

• Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

• Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

• Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

• Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

• Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Pinpointing Your Place in YouTube’s Varied Landscapes

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: