Steps for Inspirational Daily Living Visual Stories

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Building Confidence Against YouTube Critiques

How To Deal with YouTube Trolls and Negative Comments

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

Click here

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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