Step Up Your Game: Mastering Effective Video Title & Tag Techniques

Best 5 YouTube Tag Generators & Tips to Tag Videos Properly

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you want a faster, easier way to use YouTube tags to get more views, here’s a list of top 5 YouTube tag generators.

Metadata and engagement are 2 key factors that YouTube uses to determine your video visibility. YouTube can’t read your video content, so YouTube tags help it understand which keyword search results or video suggestions should your video be featured. These tools are going to help you master YouTube keywords and search.

• Best 5 YouTube Tag Generators
• How to Tag Properly on YouTube?

Tag Generator	Price	Highlights & Additional Features
Rapid Tags	Free	Allows you to copy and save tags and features by language. It also comes with a tag analyzer and ranker.
Better Way to Web	Free	Detect tags from a Youtube Video.
Keyword Keg	From $8/Month. Shows Top 5 Results in Free Version.	Shows search Volume, trend, ad suggestion.
Tag Keywords	Free	A complete list of tags with filtering capabilities.
SEO Book	Free	Suggest tags based on your title, description, and keywords.

Best 5 YouTube Tag Generators

1. Rapid Tags

Price: Free

As the name indicates, it can generate your desired tags fast. The best part is that users can also initiate a search on the basis of language filters.

Key Features:

• Allows users to copy and save tags.
• Comes with a tag ranker and analyzer tool.

2. Better Way to Web

Price: Free

There are two techniques to generate tags using the Better Way to Web tool. The very first option is to check relevant tags by using URLs and the second option is to initiate a search by specific keywords.

Key Features:

• Offers an easy way to check tags of your competitors.
• Fast response.

3. Keyword Keg

Price: From $8 per Month

It is the best way to optimize your channel tags, descriptions, and titles. One can filter out results with this advanced tool so that only highly relevant tags can be generated.

Key Features:

• Rated high for its easy search options.
• Serves better for staying on top of search engines.

4. Tags YouTube

Price: Free

Simply type in the keywords you want ideas for and this tool will generate related words. Using TagsYouTube, you can optimize your YouTube keyword brainstorming process and help reach a wider audience.

Key Features:

• Filter the keywords that you want to apply to your video.
• One click copy button to copy all the tags you want.

5. SEO Book

Price: Free

This tool is offering high-quality results with competitive marketing strategies. Users can avail exact idea about where their keywords rank, and they can also track a new set of powerful keywords.

Key Features:

• Global footprint.
• Risk-free.
• Follow the most effective SEO strategies.

How to Tag Properly on YouTube?

Tip 1 Relevancy

The most important thing that you need to know about channel tags is that one must always stay away from misleading tags. Always check the relevance of tags or keywords before you add them to your channel. Working with highly relevant keywords may develop a slower route map to success with top rankings but it always promises a sustainable and more legitimate solution.

Tip 2 Mix Long Tail and General Tags

It is not sufficient to use general tags for channel posts, rather one should go for a mixture of the long tail and general tags. It helps to make your data more valuable because it can address a wide range of audience.

Tip 3 Use Around 10 Tags

You will not be able to get desired results with 3 or 4 tags, however, you won’t need 15 or 20 tags; rather an optimized solution is preferred. The best idea is to use almost 10 tags for one post as it can make your posts more relevant to the specific audience.

Tip 4 Analyze Competitors

Never forget to check the tags of your competitors; it will help you to improve your results against them. There are so many tools available online that can help you to track tags of your competitors so that you can also use a similar set of potential keywords.

Tip 5 Monitor and Update Tags

Stay tuned to new trends and then adjust strategy accordingly to make them more effective. It is a good idea to bring the best value to your videos with relevant audience attraction. It will soon update your videos into suggestions for related search results of the audience. On one side, it helps to make the perfect link between two related videos and at the same time, it helps to rank videos with higher ranking due to more specific keywords.

In 12 steps, you canimprove your YouTube SEO , see how!

Any good or bad experiences with YouTube tag generators? Share in the comment and discuss with other YouTubers!

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you want a faster, easier way to use YouTube tags to get more views, here’s a list of top 5 YouTube tag generators.

Metadata and engagement are 2 key factors that YouTube uses to determine your video visibility. YouTube can’t read your video content, so YouTube tags help it understand which keyword search results or video suggestions should your video be featured. These tools are going to help you master YouTube keywords and search.

• Best 5 YouTube Tag Generators
• How to Tag Properly on YouTube?

Tag Generator	Price	Highlights & Additional Features
Rapid Tags	Free	Allows you to copy and save tags and features by language. It also comes with a tag analyzer and ranker.
Better Way to Web	Free	Detect tags from a Youtube Video.
Keyword Keg	From $8/Month. Shows Top 5 Results in Free Version.	Shows search Volume, trend, ad suggestion.
Tag Keywords	Free	A complete list of tags with filtering capabilities.
SEO Book	Free	Suggest tags based on your title, description, and keywords.

Best 5 YouTube Tag Generators

1. Rapid Tags

Price: Free

As the name indicates, it can generate your desired tags fast. The best part is that users can also initiate a search on the basis of language filters.

Key Features:

• Allows users to copy and save tags.
• Comes with a tag ranker and analyzer tool.

2. Better Way to Web

Price: Free

There are two techniques to generate tags using the Better Way to Web tool. The very first option is to check relevant tags by using URLs and the second option is to initiate a search by specific keywords.

Key Features:

• Offers an easy way to check tags of your competitors.
• Fast response.

3. Keyword Keg

Price: From $8 per Month

It is the best way to optimize your channel tags, descriptions, and titles. One can filter out results with this advanced tool so that only highly relevant tags can be generated.

Key Features:

• Rated high for its easy search options.
• Serves better for staying on top of search engines.

4. Tags YouTube

Price: Free

Simply type in the keywords you want ideas for and this tool will generate related words. Using TagsYouTube, you can optimize your YouTube keyword brainstorming process and help reach a wider audience.

Key Features:

• Filter the keywords that you want to apply to your video.
• One click copy button to copy all the tags you want.

5. SEO Book

Price: Free

This tool is offering high-quality results with competitive marketing strategies. Users can avail exact idea about where their keywords rank, and they can also track a new set of powerful keywords.

Key Features:

• Global footprint.
• Risk-free.
• Follow the most effective SEO strategies.

How to Tag Properly on YouTube?

Tip 1 Relevancy

The most important thing that you need to know about channel tags is that one must always stay away from misleading tags. Always check the relevance of tags or keywords before you add them to your channel. Working with highly relevant keywords may develop a slower route map to success with top rankings but it always promises a sustainable and more legitimate solution.

Tip 2 Mix Long Tail and General Tags

It is not sufficient to use general tags for channel posts, rather one should go for a mixture of the long tail and general tags. It helps to make your data more valuable because it can address a wide range of audience.

Tip 3 Use Around 10 Tags

You will not be able to get desired results with 3 or 4 tags, however, you won’t need 15 or 20 tags; rather an optimized solution is preferred. The best idea is to use almost 10 tags for one post as it can make your posts more relevant to the specific audience.

Tip 4 Analyze Competitors

Never forget to check the tags of your competitors; it will help you to improve your results against them. There are so many tools available online that can help you to track tags of your competitors so that you can also use a similar set of potential keywords.

Tip 5 Monitor and Update Tags

Stay tuned to new trends and then adjust strategy accordingly to make them more effective. It is a good idea to bring the best value to your videos with relevant audience attraction. It will soon update your videos into suggestions for related search results of the audience. On one side, it helps to make the perfect link between two related videos and at the same time, it helps to rank videos with higher ranking due to more specific keywords.

In 12 steps, you canimprove your YouTube SEO , see how!

Any good or bad experiences with YouTube tag generators? Share in the comment and discuss with other YouTubers!

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you want a faster, easier way to use YouTube tags to get more views, here’s a list of top 5 YouTube tag generators.

Metadata and engagement are 2 key factors that YouTube uses to determine your video visibility. YouTube can’t read your video content, so YouTube tags help it understand which keyword search results or video suggestions should your video be featured. These tools are going to help you master YouTube keywords and search.

• Best 5 YouTube Tag Generators
• How to Tag Properly on YouTube?

Tag Generator	Price	Highlights & Additional Features
Rapid Tags	Free	Allows you to copy and save tags and features by language. It also comes with a tag analyzer and ranker.
Better Way to Web	Free	Detect tags from a Youtube Video.
Keyword Keg	From $8/Month. Shows Top 5 Results in Free Version.	Shows search Volume, trend, ad suggestion.
Tag Keywords	Free	A complete list of tags with filtering capabilities.
SEO Book	Free	Suggest tags based on your title, description, and keywords.

Best 5 YouTube Tag Generators

1. Rapid Tags

Price: Free

As the name indicates, it can generate your desired tags fast. The best part is that users can also initiate a search on the basis of language filters.

Key Features:

• Allows users to copy and save tags.
• Comes with a tag ranker and analyzer tool.

2. Better Way to Web

Price: Free

There are two techniques to generate tags using the Better Way to Web tool. The very first option is to check relevant tags by using URLs and the second option is to initiate a search by specific keywords.

Key Features:

• Offers an easy way to check tags of your competitors.
• Fast response.

3. Keyword Keg

Price: From $8 per Month

It is the best way to optimize your channel tags, descriptions, and titles. One can filter out results with this advanced tool so that only highly relevant tags can be generated.

Key Features:

• Rated high for its easy search options.
• Serves better for staying on top of search engines.

4. Tags YouTube

Price: Free

Simply type in the keywords you want ideas for and this tool will generate related words. Using TagsYouTube, you can optimize your YouTube keyword brainstorming process and help reach a wider audience.

Key Features:

• Filter the keywords that you want to apply to your video.
• One click copy button to copy all the tags you want.

5. SEO Book

Price: Free

This tool is offering high-quality results with competitive marketing strategies. Users can avail exact idea about where their keywords rank, and they can also track a new set of powerful keywords.

Key Features:

• Global footprint.
• Risk-free.
• Follow the most effective SEO strategies.

How to Tag Properly on YouTube?

Tip 1 Relevancy

The most important thing that you need to know about channel tags is that one must always stay away from misleading tags. Always check the relevance of tags or keywords before you add them to your channel. Working with highly relevant keywords may develop a slower route map to success with top rankings but it always promises a sustainable and more legitimate solution.

Tip 2 Mix Long Tail and General Tags

It is not sufficient to use general tags for channel posts, rather one should go for a mixture of the long tail and general tags. It helps to make your data more valuable because it can address a wide range of audience.

Tip 3 Use Around 10 Tags

You will not be able to get desired results with 3 or 4 tags, however, you won’t need 15 or 20 tags; rather an optimized solution is preferred. The best idea is to use almost 10 tags for one post as it can make your posts more relevant to the specific audience.

Tip 4 Analyze Competitors

Never forget to check the tags of your competitors; it will help you to improve your results against them. There are so many tools available online that can help you to track tags of your competitors so that you can also use a similar set of potential keywords.

Tip 5 Monitor and Update Tags

Stay tuned to new trends and then adjust strategy accordingly to make them more effective. It is a good idea to bring the best value to your videos with relevant audience attraction. It will soon update your videos into suggestions for related search results of the audience. On one side, it helps to make the perfect link between two related videos and at the same time, it helps to rank videos with higher ranking due to more specific keywords.

In 12 steps, you canimprove your YouTube SEO , see how!

Any good or bad experiences with YouTube tag generators? Share in the comment and discuss with other YouTubers!

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you want a faster, easier way to use YouTube tags to get more views, here’s a list of top 5 YouTube tag generators.

Metadata and engagement are 2 key factors that YouTube uses to determine your video visibility. YouTube can’t read your video content, so YouTube tags help it understand which keyword search results or video suggestions should your video be featured. These tools are going to help you master YouTube keywords and search.

• Best 5 YouTube Tag Generators
• How to Tag Properly on YouTube?

Tag Generator	Price	Highlights & Additional Features
Rapid Tags	Free	Allows you to copy and save tags and features by language. It also comes with a tag analyzer and ranker.
Better Way to Web	Free	Detect tags from a Youtube Video.
Keyword Keg	From $8/Month. Shows Top 5 Results in Free Version.	Shows search Volume, trend, ad suggestion.
Tag Keywords	Free	A complete list of tags with filtering capabilities.
SEO Book	Free	Suggest tags based on your title, description, and keywords.

Best 5 YouTube Tag Generators

1. Rapid Tags

Price: Free

As the name indicates, it can generate your desired tags fast. The best part is that users can also initiate a search on the basis of language filters.

Key Features:

• Allows users to copy and save tags.
• Comes with a tag ranker and analyzer tool.

2. Better Way to Web

Price: Free

There are two techniques to generate tags using the Better Way to Web tool. The very first option is to check relevant tags by using URLs and the second option is to initiate a search by specific keywords.

Key Features:

• Offers an easy way to check tags of your competitors.
• Fast response.

3. Keyword Keg

Price: From $8 per Month

It is the best way to optimize your channel tags, descriptions, and titles. One can filter out results with this advanced tool so that only highly relevant tags can be generated.

Key Features:

• Rated high for its easy search options.
• Serves better for staying on top of search engines.

4. Tags YouTube

Price: Free

Simply type in the keywords you want ideas for and this tool will generate related words. Using TagsYouTube, you can optimize your YouTube keyword brainstorming process and help reach a wider audience.

Key Features:

• Filter the keywords that you want to apply to your video.
• One click copy button to copy all the tags you want.

5. SEO Book

Price: Free

This tool is offering high-quality results with competitive marketing strategies. Users can avail exact idea about where their keywords rank, and they can also track a new set of powerful keywords.

Key Features:

• Global footprint.
• Risk-free.
• Follow the most effective SEO strategies.

How to Tag Properly on YouTube?

Tip 1 Relevancy

The most important thing that you need to know about channel tags is that one must always stay away from misleading tags. Always check the relevance of tags or keywords before you add them to your channel. Working with highly relevant keywords may develop a slower route map to success with top rankings but it always promises a sustainable and more legitimate solution.

Tip 2 Mix Long Tail and General Tags

It is not sufficient to use general tags for channel posts, rather one should go for a mixture of the long tail and general tags. It helps to make your data more valuable because it can address a wide range of audience.

Tip 3 Use Around 10 Tags

You will not be able to get desired results with 3 or 4 tags, however, you won’t need 15 or 20 tags; rather an optimized solution is preferred. The best idea is to use almost 10 tags for one post as it can make your posts more relevant to the specific audience.

Tip 4 Analyze Competitors

Never forget to check the tags of your competitors; it will help you to improve your results against them. There are so many tools available online that can help you to track tags of your competitors so that you can also use a similar set of potential keywords.

Tip 5 Monitor and Update Tags

Stay tuned to new trends and then adjust strategy accordingly to make them more effective. It is a good idea to bring the best value to your videos with relevant audience attraction. It will soon update your videos into suggestions for related search results of the audience. On one side, it helps to make the perfect link between two related videos and at the same time, it helps to rank videos with higher ranking due to more specific keywords.

In 12 steps, you canimprove your YouTube SEO , see how!

Any good or bad experiences with YouTube tag generators? Share in the comment and discuss with other YouTubers!

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

FIFA’s Best Players: Trendy Videos on YouTube

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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