"Skyrocket Views Mastery of Title and Tag Optimization"

"Skyrocket Views Mastery of Title and Tag Optimization"

Brian Lv12
  2024-05-25 12:49:39 2024-05-25 12:49:39 Created   2024-05-26 12:49:39 2024-05-26 12:49:39 Updated    

Skyrocket Views: Mastery of Title and Tag Optimization

How to Optimize YouTube Tags/Title/Description for More Views

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

youtube tags for views

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
  • Put the most important tags first
  • Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign in to your YouTube account .
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.

Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number, and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels, or website as you wish
  • Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

  • 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

youtube tags for views

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
  • Put the most important tags first
  • Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign in to your YouTube account .
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.

Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number, and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels, or website as you wish
  • Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

  • 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

youtube tags for views

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
  • Put the most important tags first
  • Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign in to your YouTube account .
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.

Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number, and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels, or website as you wish
  • Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

  • 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

youtube tags for views

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
  • Put the most important tags first
  • Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign in to your YouTube account .
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.

Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number, and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels, or website as you wish
  • Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

  • 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Artisanal Analysis: Unveiling Video Value Versus Vendors

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

InflueNex YouTube Marketing Paltform

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

InflueNex YouTube Marketing Paltform

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

InflueNex YouTube Marketing Paltform

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

InflueNex YouTube Marketing Paltform

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "Skyrocket Views Mastery of Title and Tag Optimization"
  • Author: Brian
  • Created at : 2024-05-25 12:49:39
  • Updated at : 2024-05-26 12:49:39
  • Link: https://youtube-video-recordings.techidaily.com/skyrocket-views-mastery-of-title-and-tag-optimization/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
"Skyrocket Views Mastery of Title and Tag Optimization"
  1. Skyrocket Views: Mastery of Title and Tag Optimization
  • How to Optimize YouTube Tags/Title/Description for More Views
    1. Part 1: What are YouTube tags and why they are so important
      1. What are the three YouTube tag types?
    2. Part 2: How to add YouTube tags and optimize them
    3. Part 3: How to Tag YouTube and Add Title, Description
      1. For a New Video
      2. For a Published Video
    4. Part 4: How to Improve YouTube Video Title and Description
      1. 1. Title
      2. 2. Description
    5. Part 5: Tips for Tagging YouTube and Writing Title, Description
    6. Conclusion
    7. Part 1: What are YouTube tags and why they are so important
      1. What are the three YouTube tag types?
    8. Part 2: How to add YouTube tags and optimize them
    9. Part 3: How to Tag YouTube and Add Title, Description
      1. For a New Video
      2. For a Published Video
    10. Part 4: How to Improve YouTube Video Title and Description
      1. 1. Title
      2. 2. Description
    11. Part 5: Tips for Tagging YouTube and Writing Title, Description
    12. Conclusion
    13. Part 1: What are YouTube tags and why they are so important
      1. What are the three YouTube tag types?
    14. Part 2: How to add YouTube tags and optimize them
    15. Part 3: How to Tag YouTube and Add Title, Description
      1. For a New Video
      2. For a Published Video
    16. Part 4: How to Improve YouTube Video Title and Description
      1. 1. Title
      2. 2. Description
    17. Part 5: Tips for Tagging YouTube and Writing Title, Description
    18. Conclusion
    19. Part 1: What are YouTube tags and why they are so important
      1. What are the three YouTube tag types?
    20. Part 2: How to add YouTube tags and optimize them
    21. Part 3: How to Tag YouTube and Add Title, Description
      1. For a New Video
      2. For a Published Video
    22. Part 4: How to Improve YouTube Video Title and Description
      1. 1. Title
      2. 2. Description
    23. Part 5: Tips for Tagging YouTube and Writing Title, Description
    24. Conclusion
    25. The Artisanal Analysis: Unveiling Video Value Versus Vendors
  • YouTube Analytics – How to analyze your and Competitor’s YouTube Video
    1. How to analyze your own YouTube channel/video?
    2. How to analyze your competitors
    3. How to analyze your own YouTube channel/video?
    4. How to analyze your competitors
    5. How to analyze your own YouTube channel/video?
    6. How to analyze your competitors
    7. How to analyze your own YouTube channel/video?
    8. How to analyze your competitors