Secrets Revealed: 6 Strategies to Keep Your YouTube Audience Hooked and Returning

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Elevating Visual Experience: YouTube’s Quality Boosting Guide

How to Use YouTube Enhancements

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

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If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

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• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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