Proven Techniques to Enhance Subscriber Count with Effective Channel Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Dive Into Filmora’s Certified Creative Program

What is Filmora Certified Creative Program and How to Become an FCC

Liza Brown

Mar 27, 2024• Proven solutions

Do you know that you can now get paid to use Wondershare Filmora? If you are a video editing expert and would like to come up with tutorial videos, then Filmora has a surprise for you. With the newly launched Filmora Certified Creative program, you can get rewarded for using Filmore and sharing your creative ideas with others on social media platforms.

1. What does FCC Stand for?

FCC stands for Filmora Certified Creative program that has been recently launched by the video editing application. The program encourages long-term brand partnerships with educators, promoters, and content creators who would like to share their ideas on platforms like YouTube and Instagram.

Therefore, if you want to share all kinds of video tutorials or creative ideas on your social media platforms, then FCC can reward you to do the same. Wondershare Filmora wants to bring and reward all kinds of educators, instructors, and promoters of the brand in one place with the program. To help you, Filmora would provide dedicated materials and all the needed resources so that your tutorials and creative videos can reach out a wider audience.

2. What are the Key Benefits of Being a Filmora Certified Creative?

As a Filmora Certified Creative, you will get a free license of Wondershare Filmora and a Filmstock standard plan. You will also be rewarded with tons of other perks and financial assistance to expand your social media presence.

Here are some of the vital benefits that you can enjoy after being a Filmora Certified Creative:

• Free License

You will get a free license of Wondershare Filmora and a Filmstock standard plan to use the video editor and obtain stock media without any hassle.

• Substantial Funding

Filmora will also provide the needed financial assistance to help you kickstart your online courses and create informative videos.

• Social Referrals

Your work would be featured on the social media platforms of Filmora that has over 1 million followers.

• Corporate Gifts

As a Filmora Certified Creative, you will get some fantastic corporate gifts once your application is approved.

• Annual Awards

Selective creators will get an opportunity to attend the Filmora Certified Creative Fest and get personal awards for their work.

3. How Do I Become an FCC?

Becoming a Filmora Certified Creative is extremely simple. All you need to do is visit the Certified Creative page hosted on Filmora’s website and enter details such as your name, email address, and social media profile links.

A lot of content creators are already a part of the FCC program and have found the experience extremely rewarding.

1. Evan S’ Story

Wondershare Filmora is an all-around amazing video editor, and that’s why I have been using it for over 3 years. My favorable features in Filmora would be Keyframing and Motion Tracking. I became a Filmora Partner in December 2020 - and I’m glad that I did. The opportunity that Filmora offered me to share my videos with more people and grow my channel was amazing, I knew I couldn’t pass on this amazing opportunity. And so, it began! I started making my Filmora videos, and I was proudly saying in each one that I’m a Filmora Partner. The Filmora team was also very friendly and nice, giving me a lot of support and creative freedom in the videos I was creating.

YouTube Channel: https://www.youtube.com/c/EsnoBTW/videos

2. Sikander Kumar’s Story

When I uploaded my first Filmora tutorial video on YouTube, I never thought that one day, I will get an opportunity to work with the Wondershare Team. The day I got an email from the team, my mind was blown away, as for me it was idealistic. So, without any hesitation, I accepted the partnership program in December 2020, and the way it has worked was very smooth. Working with the Wondershare Filmora team was one of the best experiences that I had till now. The most attractive thing about the product is that it doesn’t require any high maintenance system specifications and can be used in almost every system. Filmora has very good compatibility in this regard.

YouTube Channel Link: https://www.youtube.com/channel/UCGNmLWGf0AHikaBLZ-ZbTwA/videos

3. Mohammad Khan’s Story

I’m using Filmora for editing my YouTube videos for almost 2 years now. In my experience, Filmora is great for beginners, and it is quite easy to use. I would recommend it to people who are new to video editing and want to use advanced editing features. Filmora helped me make compelling and professional videos with just a few clicks. The Filmora team regularly updated the tool with new features according to the ongoing trends. I joined the partnership program back in December 2020. I love to share my knowledge with others on YouTube by making tutorials video on Filmora video editor so that others can also make professional videos with it.

YouTube Channel Link: https://www.youtube.com/c/PixlCreations/videos

Be a Part of Filmora’s FCC Program

If you love video editing and have creative ideas to share, then Filmora’s FCC program would be just the perfect launchpad that you need.

The joining criteria for the FCC program are extremely simple. You need to own a YouTube channel or an active Instagram profile to post your videos. You must use Filmora to come up with informative 5-minute tutorials exploring its editing features or updates.

All you need to do is post at least 5 videos on your channel that are related to Filmora in 6 months. That’s it! You are now all prepped up to be a part of the Filmora Certified Creative program and can enjoy its perks!

The Filmora Certified Creative program is now open and anyone meeting the above-listed criteria can apply to it. The program will certainly help you unleash your creative juices with the free license of Filmora and Filmstock. Besides that, you will also get tons of other perks and financial assistance to create an impressive presence on social media.

Head on and be an FCC to unleash your creative side with one of the best video editors out there.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Do you know that you can now get paid to use Wondershare Filmora? If you are a video editing expert and would like to come up with tutorial videos, then Filmora has a surprise for you. With the newly launched Filmora Certified Creative program, you can get rewarded for using Filmore and sharing your creative ideas with others on social media platforms.

1. What does FCC Stand for?

FCC stands for Filmora Certified Creative program that has been recently launched by the video editing application. The program encourages long-term brand partnerships with educators, promoters, and content creators who would like to share their ideas on platforms like YouTube and Instagram.

Therefore, if you want to share all kinds of video tutorials or creative ideas on your social media platforms, then FCC can reward you to do the same. Wondershare Filmora wants to bring and reward all kinds of educators, instructors, and promoters of the brand in one place with the program. To help you, Filmora would provide dedicated materials and all the needed resources so that your tutorials and creative videos can reach out a wider audience.

2. What are the Key Benefits of Being a Filmora Certified Creative?

As a Filmora Certified Creative, you will get a free license of Wondershare Filmora and a Filmstock standard plan. You will also be rewarded with tons of other perks and financial assistance to expand your social media presence.

Here are some of the vital benefits that you can enjoy after being a Filmora Certified Creative:

• Free License

You will get a free license of Wondershare Filmora and a Filmstock standard plan to use the video editor and obtain stock media without any hassle.

• Substantial Funding

Filmora will also provide the needed financial assistance to help you kickstart your online courses and create informative videos.

• Social Referrals

Your work would be featured on the social media platforms of Filmora that has over 1 million followers.

• Corporate Gifts

As a Filmora Certified Creative, you will get some fantastic corporate gifts once your application is approved.

• Annual Awards

Selective creators will get an opportunity to attend the Filmora Certified Creative Fest and get personal awards for their work.

3. How Do I Become an FCC?

Becoming a Filmora Certified Creative is extremely simple. All you need to do is visit the Certified Creative page hosted on Filmora’s website and enter details such as your name, email address, and social media profile links.

A lot of content creators are already a part of the FCC program and have found the experience extremely rewarding.

1. Evan S’ Story

Wondershare Filmora is an all-around amazing video editor, and that’s why I have been using it for over 3 years. My favorable features in Filmora would be Keyframing and Motion Tracking. I became a Filmora Partner in December 2020 - and I’m glad that I did. The opportunity that Filmora offered me to share my videos with more people and grow my channel was amazing, I knew I couldn’t pass on this amazing opportunity. And so, it began! I started making my Filmora videos, and I was proudly saying in each one that I’m a Filmora Partner. The Filmora team was also very friendly and nice, giving me a lot of support and creative freedom in the videos I was creating.

YouTube Channel: https://www.youtube.com/c/EsnoBTW/videos

2. Sikander Kumar’s Story

When I uploaded my first Filmora tutorial video on YouTube, I never thought that one day, I will get an opportunity to work with the Wondershare Team. The day I got an email from the team, my mind was blown away, as for me it was idealistic. So, without any hesitation, I accepted the partnership program in December 2020, and the way it has worked was very smooth. Working with the Wondershare Filmora team was one of the best experiences that I had till now. The most attractive thing about the product is that it doesn’t require any high maintenance system specifications and can be used in almost every system. Filmora has very good compatibility in this regard.

YouTube Channel Link: https://www.youtube.com/channel/UCGNmLWGf0AHikaBLZ-ZbTwA/videos

3. Mohammad Khan’s Story

I’m using Filmora for editing my YouTube videos for almost 2 years now. In my experience, Filmora is great for beginners, and it is quite easy to use. I would recommend it to people who are new to video editing and want to use advanced editing features. Filmora helped me make compelling and professional videos with just a few clicks. The Filmora team regularly updated the tool with new features according to the ongoing trends. I joined the partnership program back in December 2020. I love to share my knowledge with others on YouTube by making tutorials video on Filmora video editor so that others can also make professional videos with it.

YouTube Channel Link: https://www.youtube.com/c/PixlCreations/videos

Be a Part of Filmora’s FCC Program

If you love video editing and have creative ideas to share, then Filmora’s FCC program would be just the perfect launchpad that you need.

The joining criteria for the FCC program are extremely simple. You need to own a YouTube channel or an active Instagram profile to post your videos. You must use Filmora to come up with informative 5-minute tutorials exploring its editing features or updates.

All you need to do is post at least 5 videos on your channel that are related to Filmora in 6 months. That’s it! You are now all prepped up to be a part of the Filmora Certified Creative program and can enjoy its perks!

The Filmora Certified Creative program is now open and anyone meeting the above-listed criteria can apply to it. The program will certainly help you unleash your creative juices with the free license of Filmora and Filmstock. Besides that, you will also get tons of other perks and financial assistance to create an impressive presence on social media.

Head on and be an FCC to unleash your creative side with one of the best video editors out there.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Do you know that you can now get paid to use Wondershare Filmora? If you are a video editing expert and would like to come up with tutorial videos, then Filmora has a surprise for you. With the newly launched Filmora Certified Creative program, you can get rewarded for using Filmore and sharing your creative ideas with others on social media platforms.

1. What does FCC Stand for?

FCC stands for Filmora Certified Creative program that has been recently launched by the video editing application. The program encourages long-term brand partnerships with educators, promoters, and content creators who would like to share their ideas on platforms like YouTube and Instagram.

Therefore, if you want to share all kinds of video tutorials or creative ideas on your social media platforms, then FCC can reward you to do the same. Wondershare Filmora wants to bring and reward all kinds of educators, instructors, and promoters of the brand in one place with the program. To help you, Filmora would provide dedicated materials and all the needed resources so that your tutorials and creative videos can reach out a wider audience.

2. What are the Key Benefits of Being a Filmora Certified Creative?

As a Filmora Certified Creative, you will get a free license of Wondershare Filmora and a Filmstock standard plan. You will also be rewarded with tons of other perks and financial assistance to expand your social media presence.

Here are some of the vital benefits that you can enjoy after being a Filmora Certified Creative:

• Free License

You will get a free license of Wondershare Filmora and a Filmstock standard plan to use the video editor and obtain stock media without any hassle.

• Substantial Funding

Filmora will also provide the needed financial assistance to help you kickstart your online courses and create informative videos.

• Social Referrals

Your work would be featured on the social media platforms of Filmora that has over 1 million followers.

• Corporate Gifts

As a Filmora Certified Creative, you will get some fantastic corporate gifts once your application is approved.

• Annual Awards

Selective creators will get an opportunity to attend the Filmora Certified Creative Fest and get personal awards for their work.

3. How Do I Become an FCC?

Becoming a Filmora Certified Creative is extremely simple. All you need to do is visit the Certified Creative page hosted on Filmora’s website and enter details such as your name, email address, and social media profile links.

A lot of content creators are already a part of the FCC program and have found the experience extremely rewarding.

1. Evan S’ Story

Wondershare Filmora is an all-around amazing video editor, and that’s why I have been using it for over 3 years. My favorable features in Filmora would be Keyframing and Motion Tracking. I became a Filmora Partner in December 2020 - and I’m glad that I did. The opportunity that Filmora offered me to share my videos with more people and grow my channel was amazing, I knew I couldn’t pass on this amazing opportunity. And so, it began! I started making my Filmora videos, and I was proudly saying in each one that I’m a Filmora Partner. The Filmora team was also very friendly and nice, giving me a lot of support and creative freedom in the videos I was creating.

YouTube Channel: https://www.youtube.com/c/EsnoBTW/videos

2. Sikander Kumar’s Story

When I uploaded my first Filmora tutorial video on YouTube, I never thought that one day, I will get an opportunity to work with the Wondershare Team. The day I got an email from the team, my mind was blown away, as for me it was idealistic. So, without any hesitation, I accepted the partnership program in December 2020, and the way it has worked was very smooth. Working with the Wondershare Filmora team was one of the best experiences that I had till now. The most attractive thing about the product is that it doesn’t require any high maintenance system specifications and can be used in almost every system. Filmora has very good compatibility in this regard.

YouTube Channel Link: https://www.youtube.com/channel/UCGNmLWGf0AHikaBLZ-ZbTwA/videos

3. Mohammad Khan’s Story

I’m using Filmora for editing my YouTube videos for almost 2 years now. In my experience, Filmora is great for beginners, and it is quite easy to use. I would recommend it to people who are new to video editing and want to use advanced editing features. Filmora helped me make compelling and professional videos with just a few clicks. The Filmora team regularly updated the tool with new features according to the ongoing trends. I joined the partnership program back in December 2020. I love to share my knowledge with others on YouTube by making tutorials video on Filmora video editor so that others can also make professional videos with it.

YouTube Channel Link: https://www.youtube.com/c/PixlCreations/videos

Be a Part of Filmora’s FCC Program

If you love video editing and have creative ideas to share, then Filmora’s FCC program would be just the perfect launchpad that you need.

The joining criteria for the FCC program are extremely simple. You need to own a YouTube channel or an active Instagram profile to post your videos. You must use Filmora to come up with informative 5-minute tutorials exploring its editing features or updates.

All you need to do is post at least 5 videos on your channel that are related to Filmora in 6 months. That’s it! You are now all prepped up to be a part of the Filmora Certified Creative program and can enjoy its perks!

The Filmora Certified Creative program is now open and anyone meeting the above-listed criteria can apply to it. The program will certainly help you unleash your creative juices with the free license of Filmora and Filmstock. Besides that, you will also get tons of other perks and financial assistance to create an impressive presence on social media.

Head on and be an FCC to unleash your creative side with one of the best video editors out there.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Do you know that you can now get paid to use Wondershare Filmora? If you are a video editing expert and would like to come up with tutorial videos, then Filmora has a surprise for you. With the newly launched Filmora Certified Creative program, you can get rewarded for using Filmore and sharing your creative ideas with others on social media platforms.

1. What does FCC Stand for?

FCC stands for Filmora Certified Creative program that has been recently launched by the video editing application. The program encourages long-term brand partnerships with educators, promoters, and content creators who would like to share their ideas on platforms like YouTube and Instagram.

Therefore, if you want to share all kinds of video tutorials or creative ideas on your social media platforms, then FCC can reward you to do the same. Wondershare Filmora wants to bring and reward all kinds of educators, instructors, and promoters of the brand in one place with the program. To help you, Filmora would provide dedicated materials and all the needed resources so that your tutorials and creative videos can reach out a wider audience.

2. What are the Key Benefits of Being a Filmora Certified Creative?

As a Filmora Certified Creative, you will get a free license of Wondershare Filmora and a Filmstock standard plan. You will also be rewarded with tons of other perks and financial assistance to expand your social media presence.

Here are some of the vital benefits that you can enjoy after being a Filmora Certified Creative:

• Free License

You will get a free license of Wondershare Filmora and a Filmstock standard plan to use the video editor and obtain stock media without any hassle.

• Substantial Funding

Filmora will also provide the needed financial assistance to help you kickstart your online courses and create informative videos.

• Social Referrals

Your work would be featured on the social media platforms of Filmora that has over 1 million followers.

• Corporate Gifts

As a Filmora Certified Creative, you will get some fantastic corporate gifts once your application is approved.

• Annual Awards

Selective creators will get an opportunity to attend the Filmora Certified Creative Fest and get personal awards for their work.

3. How Do I Become an FCC?

Becoming a Filmora Certified Creative is extremely simple. All you need to do is visit the Certified Creative page hosted on Filmora’s website and enter details such as your name, email address, and social media profile links.

A lot of content creators are already a part of the FCC program and have found the experience extremely rewarding.

1. Evan S’ Story

Wondershare Filmora is an all-around amazing video editor, and that’s why I have been using it for over 3 years. My favorable features in Filmora would be Keyframing and Motion Tracking. I became a Filmora Partner in December 2020 - and I’m glad that I did. The opportunity that Filmora offered me to share my videos with more people and grow my channel was amazing, I knew I couldn’t pass on this amazing opportunity. And so, it began! I started making my Filmora videos, and I was proudly saying in each one that I’m a Filmora Partner. The Filmora team was also very friendly and nice, giving me a lot of support and creative freedom in the videos I was creating.

YouTube Channel: https://www.youtube.com/c/EsnoBTW/videos

2. Sikander Kumar’s Story

When I uploaded my first Filmora tutorial video on YouTube, I never thought that one day, I will get an opportunity to work with the Wondershare Team. The day I got an email from the team, my mind was blown away, as for me it was idealistic. So, without any hesitation, I accepted the partnership program in December 2020, and the way it has worked was very smooth. Working with the Wondershare Filmora team was one of the best experiences that I had till now. The most attractive thing about the product is that it doesn’t require any high maintenance system specifications and can be used in almost every system. Filmora has very good compatibility in this regard.

YouTube Channel Link: https://www.youtube.com/channel/UCGNmLWGf0AHikaBLZ-ZbTwA/videos

3. Mohammad Khan’s Story

I’m using Filmora for editing my YouTube videos for almost 2 years now. In my experience, Filmora is great for beginners, and it is quite easy to use. I would recommend it to people who are new to video editing and want to use advanced editing features. Filmora helped me make compelling and professional videos with just a few clicks. The Filmora team regularly updated the tool with new features according to the ongoing trends. I joined the partnership program back in December 2020. I love to share my knowledge with others on YouTube by making tutorials video on Filmora video editor so that others can also make professional videos with it.

YouTube Channel Link: https://www.youtube.com/c/PixlCreations/videos

Be a Part of Filmora’s FCC Program

If you love video editing and have creative ideas to share, then Filmora’s FCC program would be just the perfect launchpad that you need.

The joining criteria for the FCC program are extremely simple. You need to own a YouTube channel or an active Instagram profile to post your videos. You must use Filmora to come up with informative 5-minute tutorials exploring its editing features or updates.

All you need to do is post at least 5 videos on your channel that are related to Filmora in 6 months. That’s it! You are now all prepped up to be a part of the Filmora Certified Creative program and can enjoy its perks!

The Filmora Certified Creative program is now open and anyone meeting the above-listed criteria can apply to it. The program will certainly help you unleash your creative juices with the free license of Filmora and Filmstock. Besides that, you will also get tons of other perks and financial assistance to create an impressive presence on social media.

Head on and be an FCC to unleash your creative side with one of the best video editors out there.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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