Profit-Making Techniques for Beauty Vloggers

How to Make Money with a Beauty Channel?

Richard Bennett

Nov 01, 2022• Proven solutions

0

There are a lot of ways you can make money by posting makeup, beauty, or fashion videos on YouTube. These are all industries that understand the value of quality social media content.

In the video above, beauty YouTuber Gena M explains all the ways there are to make money posting makeup and fashion videos on YouTube. Gena’s most important piece of advice for other beauty vloggers is, to be honest. There is nothing wrong with making money from affiliates or sponsors, so long as you only associate with and recommend products you would actually buy.

Here’s more advice on how you can make money from your makeup videos:

Sponsorships

If you are truly passionate about makeup or fashion then you probably have a few favorite brands. Even if you have never really thought about a brand as your favorite, chances are you purchase one or two types of lip gloss – or any other product – over others on a regular basis.

Wouldn’t it be nice if a company whose product you already love and use in your videos would start paying you just to mention them?

There are sites called influencer marketing platforms – the most popular one is FameBit – where you can find brands that are looking for creators just like you to work with them on marketing campaigns. Brands post what they are looking for, and you send them proposals for what kinds of videos you want to make for them.

Sometimes, creating branded content can be as easy as drawing attention to the brand of the eyeliner you use in a few of your tutorials.

Other times, brands may want you to say specific things or include logos in your videos.

Make sure to incorporate any brand messages or product placement you agree to do in ways that will feel natural to your viewers. You should let them know that you have a sponsor, and then incorporate the branded content in ways that do not take away from their enjoyment of your videos.

Ad Revenue

Monetizing your videos and earning ad revenue is one of the primary ways beauty vloggers, and all other YouTubers, make money. It takes a long time to earn more than the pocket change from ads, but so long as you keep growing your audience your revenue will keep going up.

Pay attention to the estimated revenue reports to see which of your videos are earning the most money from ads (they won’t always be your most popular videos). By making more videos on similar topics you will be able to make more money.

Affiliate Links

By becoming an Amazon affiliate, or joining the affiliate program of another online store, you can make money by including links to products in the descriptions of your video or in your related blog posts.

For example, if you talk about your new curling iron in a hair tutorial then you can include a special link to it on Amazon. If any of your viewers follow that link and buy it, you earn a percentage of the purchase.

Even better – if that person keeps shopping, or even skips the curling iron and buys something else, you earn a percentage of any purchase they make on Amazon for a certain period of time.

Affiliate links are mostly used by bloggers, not YouTubers, but you can still include them in the descriptions of your videos (not YouTube Cards or annotations though). It is not a bad idea for you to create blog posts to accompany your videos and post your affiliate links. Blogs are a great way to generate traffic to your videos.

Gifts

Sometimes companies might just give you stuff.

As your following gets bigger, brands might start sending you samples of their products in the hopes that you will fall in love with them and mention, review, or use them in your videos. This is not the same as a sponsorship because the brand is not paying you for a specific kind of message.

Receiving these kinds of gifts is not the same as getting paid, but it can certainly save you money on makeup.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

There are a lot of ways you can make money by posting makeup, beauty, or fashion videos on YouTube. These are all industries that understand the value of quality social media content.

In the video above, beauty YouTuber Gena M explains all the ways there are to make money posting makeup and fashion videos on YouTube. Gena’s most important piece of advice for other beauty vloggers is, to be honest. There is nothing wrong with making money from affiliates or sponsors, so long as you only associate with and recommend products you would actually buy.

Here’s more advice on how you can make money from your makeup videos:

Sponsorships

If you are truly passionate about makeup or fashion then you probably have a few favorite brands. Even if you have never really thought about a brand as your favorite, chances are you purchase one or two types of lip gloss – or any other product – over others on a regular basis.

Wouldn’t it be nice if a company whose product you already love and use in your videos would start paying you just to mention them?

There are sites called influencer marketing platforms – the most popular one is FameBit – where you can find brands that are looking for creators just like you to work with them on marketing campaigns. Brands post what they are looking for, and you send them proposals for what kinds of videos you want to make for them.

Sometimes, creating branded content can be as easy as drawing attention to the brand of the eyeliner you use in a few of your tutorials.

Other times, brands may want you to say specific things or include logos in your videos.

Make sure to incorporate any brand messages or product placement you agree to do in ways that will feel natural to your viewers. You should let them know that you have a sponsor, and then incorporate the branded content in ways that do not take away from their enjoyment of your videos.

Ad Revenue

Monetizing your videos and earning ad revenue is one of the primary ways beauty vloggers, and all other YouTubers, make money. It takes a long time to earn more than the pocket change from ads, but so long as you keep growing your audience your revenue will keep going up.

Pay attention to the estimated revenue reports to see which of your videos are earning the most money from ads (they won’t always be your most popular videos). By making more videos on similar topics you will be able to make more money.

Affiliate Links

By becoming an Amazon affiliate, or joining the affiliate program of another online store, you can make money by including links to products in the descriptions of your video or in your related blog posts.

For example, if you talk about your new curling iron in a hair tutorial then you can include a special link to it on Amazon. If any of your viewers follow that link and buy it, you earn a percentage of the purchase.

Even better – if that person keeps shopping, or even skips the curling iron and buys something else, you earn a percentage of any purchase they make on Amazon for a certain period of time.

Affiliate links are mostly used by bloggers, not YouTubers, but you can still include them in the descriptions of your videos (not YouTube Cards or annotations though). It is not a bad idea for you to create blog posts to accompany your videos and post your affiliate links. Blogs are a great way to generate traffic to your videos.

Gifts

Sometimes companies might just give you stuff.

As your following gets bigger, brands might start sending you samples of their products in the hopes that you will fall in love with them and mention, review, or use them in your videos. This is not the same as a sponsorship because the brand is not paying you for a specific kind of message.

Receiving these kinds of gifts is not the same as getting paid, but it can certainly save you money on makeup.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

There are a lot of ways you can make money by posting makeup, beauty, or fashion videos on YouTube. These are all industries that understand the value of quality social media content.

In the video above, beauty YouTuber Gena M explains all the ways there are to make money posting makeup and fashion videos on YouTube. Gena’s most important piece of advice for other beauty vloggers is, to be honest. There is nothing wrong with making money from affiliates or sponsors, so long as you only associate with and recommend products you would actually buy.

Here’s more advice on how you can make money from your makeup videos:

Sponsorships

If you are truly passionate about makeup or fashion then you probably have a few favorite brands. Even if you have never really thought about a brand as your favorite, chances are you purchase one or two types of lip gloss – or any other product – over others on a regular basis.

Wouldn’t it be nice if a company whose product you already love and use in your videos would start paying you just to mention them?

There are sites called influencer marketing platforms – the most popular one is FameBit – where you can find brands that are looking for creators just like you to work with them on marketing campaigns. Brands post what they are looking for, and you send them proposals for what kinds of videos you want to make for them.

Sometimes, creating branded content can be as easy as drawing attention to the brand of the eyeliner you use in a few of your tutorials.

Other times, brands may want you to say specific things or include logos in your videos.

Make sure to incorporate any brand messages or product placement you agree to do in ways that will feel natural to your viewers. You should let them know that you have a sponsor, and then incorporate the branded content in ways that do not take away from their enjoyment of your videos.

Ad Revenue

Monetizing your videos and earning ad revenue is one of the primary ways beauty vloggers, and all other YouTubers, make money. It takes a long time to earn more than the pocket change from ads, but so long as you keep growing your audience your revenue will keep going up.

Pay attention to the estimated revenue reports to see which of your videos are earning the most money from ads (they won’t always be your most popular videos). By making more videos on similar topics you will be able to make more money.

Affiliate Links

By becoming an Amazon affiliate, or joining the affiliate program of another online store, you can make money by including links to products in the descriptions of your video or in your related blog posts.

For example, if you talk about your new curling iron in a hair tutorial then you can include a special link to it on Amazon. If any of your viewers follow that link and buy it, you earn a percentage of the purchase.

Even better – if that person keeps shopping, or even skips the curling iron and buys something else, you earn a percentage of any purchase they make on Amazon for a certain period of time.

Affiliate links are mostly used by bloggers, not YouTubers, but you can still include them in the descriptions of your videos (not YouTube Cards or annotations though). It is not a bad idea for you to create blog posts to accompany your videos and post your affiliate links. Blogs are a great way to generate traffic to your videos.

Gifts

Sometimes companies might just give you stuff.

As your following gets bigger, brands might start sending you samples of their products in the hopes that you will fall in love with them and mention, review, or use them in your videos. This is not the same as a sponsorship because the brand is not paying you for a specific kind of message.

Receiving these kinds of gifts is not the same as getting paid, but it can certainly save you money on makeup.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

There are a lot of ways you can make money by posting makeup, beauty, or fashion videos on YouTube. These are all industries that understand the value of quality social media content.

In the video above, beauty YouTuber Gena M explains all the ways there are to make money posting makeup and fashion videos on YouTube. Gena’s most important piece of advice for other beauty vloggers is, to be honest. There is nothing wrong with making money from affiliates or sponsors, so long as you only associate with and recommend products you would actually buy.

Here’s more advice on how you can make money from your makeup videos:

Sponsorships

If you are truly passionate about makeup or fashion then you probably have a few favorite brands. Even if you have never really thought about a brand as your favorite, chances are you purchase one or two types of lip gloss – or any other product – over others on a regular basis.

Wouldn’t it be nice if a company whose product you already love and use in your videos would start paying you just to mention them?

There are sites called influencer marketing platforms – the most popular one is FameBit – where you can find brands that are looking for creators just like you to work with them on marketing campaigns. Brands post what they are looking for, and you send them proposals for what kinds of videos you want to make for them.

Sometimes, creating branded content can be as easy as drawing attention to the brand of the eyeliner you use in a few of your tutorials.

Other times, brands may want you to say specific things or include logos in your videos.

Make sure to incorporate any brand messages or product placement you agree to do in ways that will feel natural to your viewers. You should let them know that you have a sponsor, and then incorporate the branded content in ways that do not take away from their enjoyment of your videos.

Ad Revenue

Monetizing your videos and earning ad revenue is one of the primary ways beauty vloggers, and all other YouTubers, make money. It takes a long time to earn more than the pocket change from ads, but so long as you keep growing your audience your revenue will keep going up.

Pay attention to the estimated revenue reports to see which of your videos are earning the most money from ads (they won’t always be your most popular videos). By making more videos on similar topics you will be able to make more money.

Affiliate Links

By becoming an Amazon affiliate, or joining the affiliate program of another online store, you can make money by including links to products in the descriptions of your video or in your related blog posts.

For example, if you talk about your new curling iron in a hair tutorial then you can include a special link to it on Amazon. If any of your viewers follow that link and buy it, you earn a percentage of the purchase.

Even better – if that person keeps shopping, or even skips the curling iron and buys something else, you earn a percentage of any purchase they make on Amazon for a certain period of time.

Affiliate links are mostly used by bloggers, not YouTubers, but you can still include them in the descriptions of your videos (not YouTube Cards or annotations though). It is not a bad idea for you to create blog posts to accompany your videos and post your affiliate links. Blogs are a great way to generate traffic to your videos.

Gifts

Sometimes companies might just give you stuff.

As your following gets bigger, brands might start sending you samples of their products in the hopes that you will fall in love with them and mention, review, or use them in your videos. This is not the same as a sponsorship because the brand is not paying you for a specific kind of message.

Receiving these kinds of gifts is not the same as getting paid, but it can certainly save you money on makeup.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Proven Techniques for Amplifying Your Impact on YouTube Shorts

How to Get More Views with YouTube Shorts

Richard Bennett

Mar 27, 2024• Proven solutions

One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.

With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.

• Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
• Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
• Part 3: Optimize YouTube Shorts to Get More Views
• Part 4: How to Analyze YouTube Shorts Performance

---

Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section

Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.

Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.

Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.

Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:

Note: It is assumed that you already have a couple of shorts video published on YouTube.

Step 1: Get to YouTube Studio Customization Section

Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.

Step 2: Add YouTube Shorts

Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.

Step 3: Add Short videos to Featured sections and Save the Changes

Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.

Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views

The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.

To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.

Things to Consider for creating attractive thumbnail

While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:

• Relevance

Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.

• Clarity

Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.

• Correctness

You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.

Part 3: Optimize YouTube Shorts to Get More Views

The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.

A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:

• Attractive Thumbnail

As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.

• Compelling Title

The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.

• Detailed Description

The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.

• Tags

Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.

Filmora - Best YouTube Shorts Video Editor for PC

• Easily record a video on PC and Mac.
• Edit videos quickly with a wide range of gaming effects.
• Rich video tempaltes and resources for YouTube videos.
• Export to MP4, MOV, MKV, GIF and multiple formats.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Try It Free >>

Part 4: How to Analyze YouTube Shorts Performance

YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.

However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.

FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?

Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.

With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.

• Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
• Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
• Part 3: Optimize YouTube Shorts to Get More Views
• Part 4: How to Analyze YouTube Shorts Performance

---

Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section

Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.

Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.

Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.

Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:

Note: It is assumed that you already have a couple of shorts video published on YouTube.

Step 1: Get to YouTube Studio Customization Section

Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.

Step 2: Add YouTube Shorts

Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.

Step 3: Add Short videos to Featured sections and Save the Changes

Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.

Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views

The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.

To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.

Things to Consider for creating attractive thumbnail

While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:

• Relevance

Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.

• Clarity

Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.

• Correctness

You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.

Part 3: Optimize YouTube Shorts to Get More Views

The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.

A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:

• Attractive Thumbnail

As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.

• Compelling Title

The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.

• Detailed Description

The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.

• Tags

Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.

Filmora - Best YouTube Shorts Video Editor for PC

• Easily record a video on PC and Mac.
• Edit videos quickly with a wide range of gaming effects.
• Rich video tempaltes and resources for YouTube videos.
• Export to MP4, MOV, MKV, GIF and multiple formats.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Try It Free >>

Part 4: How to Analyze YouTube Shorts Performance

YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.

However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.

FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?

Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.

With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.

• Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
• Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
• Part 3: Optimize YouTube Shorts to Get More Views
• Part 4: How to Analyze YouTube Shorts Performance

---

Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section

Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.

Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.

Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.

Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:

Note: It is assumed that you already have a couple of shorts video published on YouTube.

Step 1: Get to YouTube Studio Customization Section

Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.

Step 2: Add YouTube Shorts

Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.

Step 3: Add Short videos to Featured sections and Save the Changes

Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.

Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views

The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.

To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.

Things to Consider for creating attractive thumbnail

While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:

• Relevance

Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.

• Clarity

Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.

• Correctness

You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.

Part 3: Optimize YouTube Shorts to Get More Views

The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.

A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:

• Attractive Thumbnail

As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.

• Compelling Title

The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.

• Detailed Description

The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.

• Tags

Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.

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Part 4: How to Analyze YouTube Shorts Performance

YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.

However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.

FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?

Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.

With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.

• Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
• Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
• Part 3: Optimize YouTube Shorts to Get More Views
• Part 4: How to Analyze YouTube Shorts Performance

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Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section

Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.

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To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.

Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.

Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.

Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:

Note: It is assumed that you already have a couple of shorts video published on YouTube.

Step 1: Get to YouTube Studio Customization Section

Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.

Step 2: Add YouTube Shorts

Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.

Step 3: Add Short videos to Featured sections and Save the Changes

Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.

Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views

The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.

To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.

Things to Consider for creating attractive thumbnail

While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:

• Relevance

Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.

• Clarity

Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.

• Correctness

You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.

Part 3: Optimize YouTube Shorts to Get More Views

The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.

A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:

• Attractive Thumbnail

As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.

• Compelling Title

The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.

• Detailed Description

The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.

• Tags

Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.

Filmora - Best YouTube Shorts Video Editor for PC

• Easily record a video on PC and Mac.
• Edit videos quickly with a wide range of gaming effects.
• Rich video tempaltes and resources for YouTube videos.
• Export to MP4, MOV, MKV, GIF and multiple formats.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Try It Free >>

Part 4: How to Analyze YouTube Shorts Performance

YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.

However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.

FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?

Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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