Optimize Video Performance: Elite YouTube Ranks Tools

Make Quality YouTube Video with Wondershare Filmora

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Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

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As the second-largest search engine on the internet, people watch over one billion hours of content on this platform every day. This video-sharing platform has more than 2 billion active users, meaning it has the potential to increase brand awareness and boost your business. More than 92% of marketers surveyed stated videos play a crucial role in their marketing strategy. Rank tracking is essential if you want to achieve the top rankings on YouTube.

In this article

Why Do We Need to Check YouTube Ranking?

Top 8 YouTube Rank Tracker

Why Do We Need to Check YouTube Ranking?

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Help You See Your Progress

Knowing that you are appearing on the top search results is a clear sign that you have optimized your video titles, description, and content for the right keywords. In turn, more people will view your videos, and your channel will gain more subscribers.

Allows You to Change Your Low Ranking State

If you are ranking low, you will know that you need to enhance user experience and optimize your content for relevance. You will change your content and ensure it is engaging and suitable for your target audience.

Question: What will affect the ranking of your YouTube video?

Some of the things that can affect the ranking of your YouTube videos include the quality of your content. If your video is large and not optimized for mobile devices, this can also affect your rank on search results.

Make Quality Video with Wondershare

Use Filmora to ensure your videos are high-quality and engaging. This video editing tool helps you make amazing videos that will keep your audience coming back to your channel for more content.

The software has features like color grading, customizable effects, and keyframe-based animation. You can include text and voice-overs. Additionally, the software allows you to remove video “noise.” The best part is: Filmora offers editing support for videos with 4K resolution.

You can use the software to increase the quality of your video and audio. Filmora also allows you to crop and decrease the size of your video to ensure users can watch them on their mobile devices.

Top 8 YouTube Rank Tracker

1. Geo Ranker

This YouTube video rank checker is a cost-effective solution that allows you to monitor your domestic and international rankings. Geo Ranker has over 30 different filters; it gives you the ability to pinpoint your targeted keywords in multiple languages and capture keywords for YouTube videos.

You can also monitor competitors’ backlinks, view top-performing YouTube videos, manage YouTube accounts, and much more. Best of all, it comes with a keyword suggestion tool to ensure you target the right keywords that people are searching for.

2. Rank Ranger

Rank Ranger is another popular YouTube video rank checker that allows users to monitor their rankings against competitors domestically and internationally. This tool provides the user with insight into their competitors’ rankings, views on how many clicks they are getting on their videos, and the ability to see where it counts towards your monthly statements. It also allows you to monitor one or more channels at once, set daily email alerts for new rankings, generate custom reports on keywords/videos for clients, and export to CSV.

3. VidIQ

Founded in 2011 by Todd Troxell and Rob Sandie, VidiQ is a SaaS product that allows you to monitor your rankings and see if you are doing the right thing. You can also use the tool to research keywords, view top-ranking videos in specific locations or globally, and compare your video against competitors’ videos. Additionally, this YouTube video rank checker allows you to view the number of times people clicked your video and identify if new keywords are becoming popular.

4. Link Assistant

Link Assistant comes with all the bells and whistles you would expect from a well-rounded YouTube rank checker. These include ranking data across multiple regions, custom reports, backlink checker report for your videos, keywords suggestion tool to drill down into specific search terms, and exporting to CSV.

5. Tube Buddy

Tube Buddy is a Chrome and Safari plugin that allows you to monitor your rankings against competitors. This YouTube rank checker also gives you the ability to track mobile views and likes on your videos. Additionally, you can find top-ranking videos for targeted keywords and get video insights such as estimated views, keyword rankings, preferences, and dislikes for any video on YouTube.

6. AccuRanker

With offices in Denmark, the UK, and the U.S., AccuRanker is an award-winning YouTube rank checker. With a user-friendly interface, analyzing and understanding your up-to-date rank tracking data on AccuRanker is a breeze.

After every 24 hours, you can check updated rankings. You can also refresh this tool on-demand any time you want to check how your keywords are ranking.

Moreover, this YouTube rank checker works with a range of third-party integration, meaning you can track everything from anywhere using any device.

7. YTCockpit

With this YouTube video rank checker, you can find keywords with a decent amount of search volume. Also, YTCockpit tells you how difficult or easy it is to rank for these keywords depending on the current competition. It allows you to plan your content according to the most searched for keywords.

Aggregating data from Google Ads and YouTube Suggest, this tool can analyze tons of videos per minute. And with each keyword it finds, this YouTube rank checker generates the top twenty ranking videos instantly.

8. Pro Rank Tracker

Since its inception in 2013, Pro Rank Tracker has been the go-to tool for people seeking reliable YouTube video rank checkers. The tool allows you to track your videos on Google and YouTube by choosing the relevant search engine. It gives you daily ranking updates, and there is also an option for on-demand refreshes. The platform is compatible with both mobile devices and PCs.

Conclusion

YouTube rank tracking tools help you monitor your rankings and see how well you are doing against your competitors. They allow you to check keyword positions and check the progress of your growth on YouTube.

Try It Free Try It Free

As the second-largest search engine on the internet, people watch over one billion hours of content on this platform every day. This video-sharing platform has more than 2 billion active users, meaning it has the potential to increase brand awareness and boost your business. More than 92% of marketers surveyed stated videos play a crucial role in their marketing strategy. Rank tracking is essential if you want to achieve the top rankings on YouTube.

In this article

Why Do We Need to Check YouTube Ranking?

Top 8 YouTube Rank Tracker

Why Do We Need to Check YouTube Ranking?

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Help You See Your Progress

Knowing that you are appearing on the top search results is a clear sign that you have optimized your video titles, description, and content for the right keywords. In turn, more people will view your videos, and your channel will gain more subscribers.

Allows You to Change Your Low Ranking State

If you are ranking low, you will know that you need to enhance user experience and optimize your content for relevance. You will change your content and ensure it is engaging and suitable for your target audience.

Question: What will affect the ranking of your YouTube video?

Some of the things that can affect the ranking of your YouTube videos include the quality of your content. If your video is large and not optimized for mobile devices, this can also affect your rank on search results.

Make Quality Video with Wondershare

Use Filmora to ensure your videos are high-quality and engaging. This video editing tool helps you make amazing videos that will keep your audience coming back to your channel for more content.

The software has features like color grading, customizable effects, and keyframe-based animation. You can include text and voice-overs. Additionally, the software allows you to remove video “noise.” The best part is: Filmora offers editing support for videos with 4K resolution.

You can use the software to increase the quality of your video and audio. Filmora also allows you to crop and decrease the size of your video to ensure users can watch them on their mobile devices.

Top 8 YouTube Rank Tracker

1. Geo Ranker

This YouTube video rank checker is a cost-effective solution that allows you to monitor your domestic and international rankings. Geo Ranker has over 30 different filters; it gives you the ability to pinpoint your targeted keywords in multiple languages and capture keywords for YouTube videos.

You can also monitor competitors’ backlinks, view top-performing YouTube videos, manage YouTube accounts, and much more. Best of all, it comes with a keyword suggestion tool to ensure you target the right keywords that people are searching for.

2. Rank Ranger

Rank Ranger is another popular YouTube video rank checker that allows users to monitor their rankings against competitors domestically and internationally. This tool provides the user with insight into their competitors’ rankings, views on how many clicks they are getting on their videos, and the ability to see where it counts towards your monthly statements. It also allows you to monitor one or more channels at once, set daily email alerts for new rankings, generate custom reports on keywords/videos for clients, and export to CSV.

3. VidIQ

Founded in 2011 by Todd Troxell and Rob Sandie, VidiQ is a SaaS product that allows you to monitor your rankings and see if you are doing the right thing. You can also use the tool to research keywords, view top-ranking videos in specific locations or globally, and compare your video against competitors’ videos. Additionally, this YouTube video rank checker allows you to view the number of times people clicked your video and identify if new keywords are becoming popular.

4. Link Assistant

Link Assistant comes with all the bells and whistles you would expect from a well-rounded YouTube rank checker. These include ranking data across multiple regions, custom reports, backlink checker report for your videos, keywords suggestion tool to drill down into specific search terms, and exporting to CSV.

5. Tube Buddy

Tube Buddy is a Chrome and Safari plugin that allows you to monitor your rankings against competitors. This YouTube rank checker also gives you the ability to track mobile views and likes on your videos. Additionally, you can find top-ranking videos for targeted keywords and get video insights such as estimated views, keyword rankings, preferences, and dislikes for any video on YouTube.

6. AccuRanker

With offices in Denmark, the UK, and the U.S., AccuRanker is an award-winning YouTube rank checker. With a user-friendly interface, analyzing and understanding your up-to-date rank tracking data on AccuRanker is a breeze.

After every 24 hours, you can check updated rankings. You can also refresh this tool on-demand any time you want to check how your keywords are ranking.

Moreover, this YouTube rank checker works with a range of third-party integration, meaning you can track everything from anywhere using any device.

7. YTCockpit

With this YouTube video rank checker, you can find keywords with a decent amount of search volume. Also, YTCockpit tells you how difficult or easy it is to rank for these keywords depending on the current competition. It allows you to plan your content according to the most searched for keywords.

Aggregating data from Google Ads and YouTube Suggest, this tool can analyze tons of videos per minute. And with each keyword it finds, this YouTube rank checker generates the top twenty ranking videos instantly.

8. Pro Rank Tracker

Since its inception in 2013, Pro Rank Tracker has been the go-to tool for people seeking reliable YouTube video rank checkers. The tool allows you to track your videos on Google and YouTube by choosing the relevant search engine. It gives you daily ranking updates, and there is also an option for on-demand refreshes. The platform is compatible with both mobile devices and PCs.

Conclusion

YouTube rank tracking tools help you monitor your rankings and see how well you are doing against your competitors. They allow you to check keyword positions and check the progress of your growth on YouTube.

Try It Free Try It Free

As the second-largest search engine on the internet, people watch over one billion hours of content on this platform every day. This video-sharing platform has more than 2 billion active users, meaning it has the potential to increase brand awareness and boost your business. More than 92% of marketers surveyed stated videos play a crucial role in their marketing strategy. Rank tracking is essential if you want to achieve the top rankings on YouTube.

In this article

Why Do We Need to Check YouTube Ranking?

Top 8 YouTube Rank Tracker

Why Do We Need to Check YouTube Ranking?

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Help You See Your Progress

Knowing that you are appearing on the top search results is a clear sign that you have optimized your video titles, description, and content for the right keywords. In turn, more people will view your videos, and your channel will gain more subscribers.

Allows You to Change Your Low Ranking State

If you are ranking low, you will know that you need to enhance user experience and optimize your content for relevance. You will change your content and ensure it is engaging and suitable for your target audience.

Question: What will affect the ranking of your YouTube video?

Some of the things that can affect the ranking of your YouTube videos include the quality of your content. If your video is large and not optimized for mobile devices, this can also affect your rank on search results.

Make Quality Video with Wondershare

Use Filmora to ensure your videos are high-quality and engaging. This video editing tool helps you make amazing videos that will keep your audience coming back to your channel for more content.

The software has features like color grading, customizable effects, and keyframe-based animation. You can include text and voice-overs. Additionally, the software allows you to remove video “noise.” The best part is: Filmora offers editing support for videos with 4K resolution.

You can use the software to increase the quality of your video and audio. Filmora also allows you to crop and decrease the size of your video to ensure users can watch them on their mobile devices.

Top 8 YouTube Rank Tracker

1. Geo Ranker

This YouTube video rank checker is a cost-effective solution that allows you to monitor your domestic and international rankings. Geo Ranker has over 30 different filters; it gives you the ability to pinpoint your targeted keywords in multiple languages and capture keywords for YouTube videos.

You can also monitor competitors’ backlinks, view top-performing YouTube videos, manage YouTube accounts, and much more. Best of all, it comes with a keyword suggestion tool to ensure you target the right keywords that people are searching for.

2. Rank Ranger

Rank Ranger is another popular YouTube video rank checker that allows users to monitor their rankings against competitors domestically and internationally. This tool provides the user with insight into their competitors’ rankings, views on how many clicks they are getting on their videos, and the ability to see where it counts towards your monthly statements. It also allows you to monitor one or more channels at once, set daily email alerts for new rankings, generate custom reports on keywords/videos for clients, and export to CSV.

3. VidIQ

Founded in 2011 by Todd Troxell and Rob Sandie, VidiQ is a SaaS product that allows you to monitor your rankings and see if you are doing the right thing. You can also use the tool to research keywords, view top-ranking videos in specific locations or globally, and compare your video against competitors’ videos. Additionally, this YouTube video rank checker allows you to view the number of times people clicked your video and identify if new keywords are becoming popular.

4. Link Assistant

Link Assistant comes with all the bells and whistles you would expect from a well-rounded YouTube rank checker. These include ranking data across multiple regions, custom reports, backlink checker report for your videos, keywords suggestion tool to drill down into specific search terms, and exporting to CSV.

5. Tube Buddy

Tube Buddy is a Chrome and Safari plugin that allows you to monitor your rankings against competitors. This YouTube rank checker also gives you the ability to track mobile views and likes on your videos. Additionally, you can find top-ranking videos for targeted keywords and get video insights such as estimated views, keyword rankings, preferences, and dislikes for any video on YouTube.

6. AccuRanker

With offices in Denmark, the UK, and the U.S., AccuRanker is an award-winning YouTube rank checker. With a user-friendly interface, analyzing and understanding your up-to-date rank tracking data on AccuRanker is a breeze.

After every 24 hours, you can check updated rankings. You can also refresh this tool on-demand any time you want to check how your keywords are ranking.

Moreover, this YouTube rank checker works with a range of third-party integration, meaning you can track everything from anywhere using any device.

7. YTCockpit

With this YouTube video rank checker, you can find keywords with a decent amount of search volume. Also, YTCockpit tells you how difficult or easy it is to rank for these keywords depending on the current competition. It allows you to plan your content according to the most searched for keywords.

Aggregating data from Google Ads and YouTube Suggest, this tool can analyze tons of videos per minute. And with each keyword it finds, this YouTube rank checker generates the top twenty ranking videos instantly.

8. Pro Rank Tracker

Since its inception in 2013, Pro Rank Tracker has been the go-to tool for people seeking reliable YouTube video rank checkers. The tool allows you to track your videos on Google and YouTube by choosing the relevant search engine. It gives you daily ranking updates, and there is also an option for on-demand refreshes. The platform is compatible with both mobile devices and PCs.

Conclusion

YouTube rank tracking tools help you monitor your rankings and see how well you are doing against your competitors. They allow you to check keyword positions and check the progress of your growth on YouTube.

Try It Free Try It Free

As the second-largest search engine on the internet, people watch over one billion hours of content on this platform every day. This video-sharing platform has more than 2 billion active users, meaning it has the potential to increase brand awareness and boost your business. More than 92% of marketers surveyed stated videos play a crucial role in their marketing strategy. Rank tracking is essential if you want to achieve the top rankings on YouTube.

In this article

Why Do We Need to Check YouTube Ranking?

Top 8 YouTube Rank Tracker

Why Do We Need to Check YouTube Ranking?

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Help You See Your Progress

Knowing that you are appearing on the top search results is a clear sign that you have optimized your video titles, description, and content for the right keywords. In turn, more people will view your videos, and your channel will gain more subscribers.

Allows You to Change Your Low Ranking State

If you are ranking low, you will know that you need to enhance user experience and optimize your content for relevance. You will change your content and ensure it is engaging and suitable for your target audience.

Question: What will affect the ranking of your YouTube video?

Some of the things that can affect the ranking of your YouTube videos include the quality of your content. If your video is large and not optimized for mobile devices, this can also affect your rank on search results.

Make Quality Video with Wondershare

Use Filmora to ensure your videos are high-quality and engaging. This video editing tool helps you make amazing videos that will keep your audience coming back to your channel for more content.

The software has features like color grading, customizable effects, and keyframe-based animation. You can include text and voice-overs. Additionally, the software allows you to remove video “noise.” The best part is: Filmora offers editing support for videos with 4K resolution.

You can use the software to increase the quality of your video and audio. Filmora also allows you to crop and decrease the size of your video to ensure users can watch them on their mobile devices.

Top 8 YouTube Rank Tracker

1. Geo Ranker

This YouTube video rank checker is a cost-effective solution that allows you to monitor your domestic and international rankings. Geo Ranker has over 30 different filters; it gives you the ability to pinpoint your targeted keywords in multiple languages and capture keywords for YouTube videos.

You can also monitor competitors’ backlinks, view top-performing YouTube videos, manage YouTube accounts, and much more. Best of all, it comes with a keyword suggestion tool to ensure you target the right keywords that people are searching for.

2. Rank Ranger

Rank Ranger is another popular YouTube video rank checker that allows users to monitor their rankings against competitors domestically and internationally. This tool provides the user with insight into their competitors’ rankings, views on how many clicks they are getting on their videos, and the ability to see where it counts towards your monthly statements. It also allows you to monitor one or more channels at once, set daily email alerts for new rankings, generate custom reports on keywords/videos for clients, and export to CSV.

3. VidIQ

Founded in 2011 by Todd Troxell and Rob Sandie, VidiQ is a SaaS product that allows you to monitor your rankings and see if you are doing the right thing. You can also use the tool to research keywords, view top-ranking videos in specific locations or globally, and compare your video against competitors’ videos. Additionally, this YouTube video rank checker allows you to view the number of times people clicked your video and identify if new keywords are becoming popular.

4. Link Assistant

Link Assistant comes with all the bells and whistles you would expect from a well-rounded YouTube rank checker. These include ranking data across multiple regions, custom reports, backlink checker report for your videos, keywords suggestion tool to drill down into specific search terms, and exporting to CSV.

5. Tube Buddy

Tube Buddy is a Chrome and Safari plugin that allows you to monitor your rankings against competitors. This YouTube rank checker also gives you the ability to track mobile views and likes on your videos. Additionally, you can find top-ranking videos for targeted keywords and get video insights such as estimated views, keyword rankings, preferences, and dislikes for any video on YouTube.

6. AccuRanker

With offices in Denmark, the UK, and the U.S., AccuRanker is an award-winning YouTube rank checker. With a user-friendly interface, analyzing and understanding your up-to-date rank tracking data on AccuRanker is a breeze.

After every 24 hours, you can check updated rankings. You can also refresh this tool on-demand any time you want to check how your keywords are ranking.

Moreover, this YouTube rank checker works with a range of third-party integration, meaning you can track everything from anywhere using any device.

7. YTCockpit

With this YouTube video rank checker, you can find keywords with a decent amount of search volume. Also, YTCockpit tells you how difficult or easy it is to rank for these keywords depending on the current competition. It allows you to plan your content according to the most searched for keywords.

Aggregating data from Google Ads and YouTube Suggest, this tool can analyze tons of videos per minute. And with each keyword it finds, this YouTube rank checker generates the top twenty ranking videos instantly.

8. Pro Rank Tracker

Since its inception in 2013, Pro Rank Tracker has been the go-to tool for people seeking reliable YouTube video rank checkers. The tool allows you to track your videos on Google and YouTube by choosing the relevant search engine. It gives you daily ranking updates, and there is also an option for on-demand refreshes. The platform is compatible with both mobile devices and PCs.

Conclusion

YouTube rank tracking tools help you monitor your rankings and see how well you are doing against your competitors. They allow you to check keyword positions and check the progress of your growth on YouTube.

Driving Engagement and Growth: The Role of Brand in YouTube Success

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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