"[New] EpicCutter Pro  Dynamic PC Video & Melody Assembly"

"[New] EpicCutter Pro Dynamic PC Video & Melody Assembly"

Brian Lv12

EpicCutter Pro: Dynamic PC Video & Melody Assembly

The online world is steadily shifting from static photos to videos and it is quite evident from the social media users. Everyone prefers uploading short videos with music to get more attention rather than uploading a collection of photos. You can join multiple video clips and add background music as well as make a slideshow video with audio. You will require a video editor with music to get the job done.

There are different types of video editors available where you can upload photos and video clips along with songs and music. You turn them into an eye-catching music video instantly with different video effects and animations. Starting from online video editors with music to standalone video editing software, here is the list of the top 10 best video editors for creating and editing videos with music like a professional.

Part 1. Best music video editors for PC

1. Filmora

System compatibility: Windows 11/10/8/7 and Mac

Rating: 4.7/5

Wondershare Filmora is the best video editor with music. It is a premium software where you get all the features and functionalities you need to make and edit music videos like a pro. The software lets you capture screen video, webcam video, external audio as well as voiceover. Therefore, you can use your own music or song in the background of your video.

When it comes to video editing, all the standard tools are available for music video creation. There are loads of transitions, effects, elements, audio and titles available. Besides, there is a dedicated stock media library available. You can import and export different file formats and publish 4K videos as well. Here are the top features of Wondershare Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

  • Drag and drop all media files for video creation.
  • Easy timeline for organizing media files and editing them quickly.
  • Crop, trim, split, cut, and combine media files.
  • Wide range of video transitions and audio effects.
  • Different motion elements, titles, and stock media files.
  • Keyframing, noise removal, video stabilization options.
  • Super intuitive user interface for all users.

filmora top features

2. Windows Movie Maker

System compatibility: Windows 11, 10

Rating: 4.0/5

If you are Windows user and you are looking for a free video editor with song, Windows Movie Maker is the perfect app you can get from Microsoft Store. Even though it comes free, the video editor is quite powerful. You can crop, trim, join video clips and add text and music to your video. There are image filters available for photo enhancement as well as transitions to apply in the video.

There are in-built music tracks available and it supports importing a wide range of media files. You can avail animated pan and zoom feature for photos and adjust volume and speed. There is also a Pro version available that supports 4K video and better project management as well as advanced tools. Here are the top features of Windows Movie Maker.

  • Rotate, trim, flip, and join video clips to make music video.
  • Make video from photos and add in-built or external music files.
  • Add titles, credits, texts, stickers, as well as pan-zoom animation.
  • Wide range of transition effects and photo filters available.
  • Supports importing and exporting different file formats.
  • Pro version supports 4K resolution and offers exclusive quick tools.

windows movies maker

3. Blender

System compatibility: Windows 11, 10, 8.1 macOS 10.13+, Linux.

Rating: 4.5/5

If you are looking for an open-source video editor, Blender is the best choice. It is completely free to use and it comes with all the standard features for creating and editing music videos. The software is particularly popular for modelling, sculpting, rendering and creating animation-based videos. The video editor contains 32 slots where you can add your media files to create the video.

Blender allows you to change video speed, adjust different layers in the videos and add preferred transitions. Moreover, there are masks and filters available to enhance video content. The advance options of audio mixing and keyframing will surely come handy for advanced users. Here are the top features of Blender video editor.

  • Cut, split, trim, and join videos clips.
  • Color grading, photo filters and custom text options.
  • Add effects, transitions, and animations to your video.
  • Live visualization options for advanced users.
  • Motion tracking, scene stabilization and compositing options.

blender video editor

4. Adobe Premiere Pro

System compatibility: Windows 10 and 11.

Rating: 4.5/5

Adobe Premiere Pro is the best video editor for professionals. The software has a slightly steep learning curve and it requires a high-end computer. Therefore, it is useful for you when you are serious about making professional-quality music video. In fact, Adobe Premiere Pro is widely used in the music video and video creation industry.

Adobe Premiere Pro is the perfect combination of standard and advanced video editing options. You can edit various video files at the same time. In fact, it is perfect for a team to work on your music video files. You can edit VR videos, multi-cam videos as well 3D videos. You can edit your photos, video clips and audio files perfectly as per your requirements. Here are the top features of Adobe Premiere Pro.

  • Trim, split, crop, merge, adjust speed, color correction options.
  • Edit video clips and audio files minutely with comparison view.
  • Auto color correction, auto reframe, and configurable user interface.
  • Editing advanced videos like VR and 3D as well as advance audio editor.
  • Supports importing and exporting different media file formats.

adobe premiere pro professionals

5. Final Cut Pro

System compatibility: macOS 10.14 or higher

Rating: 4.4/5

Final Cut Pro for Mac users is equivalent to Adobe Premium Pro for Windows users. It is widely used by video creators to edit your videos and add effects and audio to get the desired result. You get the standard as well as the advanced video editing options and features. You can publish your music video at high resolution, and the software takes minimum time for rendering.

Final Cut Pro allows editing 3D, VR, multi-cam, and 360-degree videos. There are loads of effects, filters, and presets available to apply to your video clips and photos to create a music video. The presence of cinematic mode and object tracker could be useful for creating out-of-the-box videos. Here are the top features of Final Cut Pro.

  • Trim, split, crop, change speed, color correction, and multi-cam video editing.
  • Amazing cinematic mode to enhance music video content and quality.
  • Add external music file and edit the music file as required.
  • Proper organization tool for team to work collaboratively.
  • Background rendering feature saves a lot of time in video processing.
  • Publish your music video in high resolution without long processing time.

final cut pro

7. Clido

System compatibility: Windows, Mac, Linux, Android and iOS.

Rating: 4.5/5

Clido is an online platform where you get different tools for video editing. It is a premium online video editor with music and hence, it is suitable for all those who want to edit video with music on the go. There is no need to download any software and you can merge, compress, resize, cut and crop video as per your requirements.

You can even rotate and adjust speed to create slow-motion videos. To create your music video, you have to opt for its video maker where you can use photos, video clips, GIFs, and music. You can edit the duration for photos and video clips as per your preference. There is also a slideshow maker available for instant video creation with your photos. Here are the top features of Clido that you should be aware of.

  • Flip, loop, reverse, crop, resize, and merge video clips.
  • Create slideshow videos and add music of your choice instantly.
  • Wide range of presets and video filters.
  • Change aspect ratios to make videos for different platforms.
  • Super intuitive user interface and secure platform.
  • Compatible with popular browsers and suitable for PC and phone users

clido

8. Adobe Express

System compatibility: Windows, Mac, Linux, Android, and iOS.

Rating: 4.5/5

Adobe Express is an online video editor with song that is compatible with popular browsers and all devices. You can create stunning music videos in a few minutes. There are various templates available to get started and finish your stunning music video in a few steps. There is a wide range of stock images available from Adobe. You get access to effects, textures, overlays, and filters to enhance video quality.

You can also remove background from your photos to improve video content. There are various graphical elements available to add to your video. You can resize your video to be compatible with online platforms and different devices. The software allows you to play with texts and titles by offering various customization options. Here are the top features of Adobe Express.

  • Loads of video templates for quick video creation.
  • Resize photos, convert to different formats, and remove background.
  • Trim and crop video clips, convert to GIFs, resize as required.
  • Access to stock media library of Adobe and experiment with text.
  • Make video for different online platforms and different devices.

adobe express

9. VideoPad

System compatibility: Windows 11, 10, 8, 7, Vista and XP & Mac OS X 10.5 or above.

Rating: 4.1/5

VideoPad from NCH Software is a simple but powerful video editor. You can create stunning music videos and edit them as per your requirements. The user interface is suitable for beginners and you can avail different video effects and transitions to apply to your video. There are also dedicated audio tools available to edit audio and music files.

The software supports editing 360-degree and 3D videos. In fact, it supports over 60 video file formats for importing them. The software is equally useful in video optimization and you can share the edited video on different online platforms as per your preference. Here are the top features of VideoPad.

  • Standard video and audio editing options available.
  • Mix music track, add audio effects, and record your narration.
  • Wide range of templates for intro, outro and others for branding.
  • Supports up to 4K resolution and lossless export.
  • Video optimization, stabilization, color correction, and change speed.
  • Upload videos directly to YouTube, Vimeo, and Flickr and cloud platforms.

videopad

Part 2. How to make a music video on my own?

In order to make a music video file, you will need a video editor, video clips or photos, and background music. We recommend Wondershare Filmora as the best video editor for music videos. Transfer the video clips or photos with which you want to make the music video from your phone to your computer. Choose and download the music file that you would want to add to the background of your video. You can also record your own song or music and use the same for background music. Here are the steps to make a music video on your own.

Step 1: Download and install Filmora as per your operating system. Launch the software and click on New Project.

new peoject

Step 2: Drag and drop the video clips, photos, music and audio files on Project Media folder.

Step 3: Drag and drop the video clips or photos on Timeline and arrange them in order as you want in your video. You can stretch the duration of the photos and videos as per your requirements.

filmora arrange the photo

Step 4: Go to Transition option at the top bar and drag and drop the transition of your choice on the photos or video clips so that the transition is eye-catching and eye-soothing.

filmora beautiful transition effects

Step 5: Drag and drop the music file from Project Media folder on the Timeline below the photos or video clips. You can stretch or trim the music track to suit the video length. Check out Audio, Effects, Elements and Titles section at the top bar so that you can incorporate them in your music video to be more appealing and engaging.

filmora add bgm

Step 6: Preview the music video on Filmora and click on Export button to save it on your hard drive as per your selected file format.

filmora export your video

1. How do I add music to video editor on PC?

Different video editor offers different options to add music. Some allow you to drag and drop music file from your hard drive to video editor directly. Otherwise, you have to browse and go to the location and select the music file. Online video editor also allows uploading music file from cloud storage.

2. What software is best for editing music videos?

Wondershare Filmora is the best video editor for editing music videos. This is because it is a premium software with all the features and functionalities that you need to edit your music video. The user interface is intuitive for everyone to enhance video content and quality.

3. What is the best app to put music to videos?

InShot is the best app to put music to videos for Android users. For iOS users, Video Maker with Music Editor is the best app to use where all the required features are readily available.

Try It Free

For macOS 10.12 or later

  • Drag and drop all media files for video creation.
  • Easy timeline for organizing media files and editing them quickly.
  • Crop, trim, split, cut, and combine media files.
  • Wide range of video transitions and audio effects.
  • Different motion elements, titles, and stock media files.
  • Keyframing, noise removal, video stabilization options.
  • Super intuitive user interface for all users.

filmora top features

2. Windows Movie Maker

System compatibility: Windows 11, 10

Rating: 4.0/5

If you are Windows user and you are looking for a free video editor with song, Windows Movie Maker is the perfect app you can get from Microsoft Store. Even though it comes free, the video editor is quite powerful. You can crop, trim, join video clips and add text and music to your video. There are image filters available for photo enhancement as well as transitions to apply in the video.

There are in-built music tracks available and it supports importing a wide range of media files. You can avail animated pan and zoom feature for photos and adjust volume and speed. There is also a Pro version available that supports 4K video and better project management as well as advanced tools. Here are the top features of Windows Movie Maker.

  • Rotate, trim, flip, and join video clips to make music video.
  • Make video from photos and add in-built or external music files.
  • Add titles, credits, texts, stickers, as well as pan-zoom animation.
  • Wide range of transition effects and photo filters available.
  • Supports importing and exporting different file formats.
  • Pro version supports 4K resolution and offers exclusive quick tools.

windows movies maker

3. Blender

System compatibility: Windows 11, 10, 8.1 macOS 10.13+, Linux.

Rating: 4.5/5

If you are looking for an open-source video editor, Blender is the best choice. It is completely free to use and it comes with all the standard features for creating and editing music videos. The software is particularly popular for modelling, sculpting, rendering and creating animation-based videos. The video editor contains 32 slots where you can add your media files to create the video.

Blender allows you to change video speed, adjust different layers in the videos and add preferred transitions. Moreover, there are masks and filters available to enhance video content. The advance options of audio mixing and keyframing will surely come handy for advanced users. Here are the top features of Blender video editor.

  • Cut, split, trim, and join videos clips.
  • Color grading, photo filters and custom text options.
  • Add effects, transitions, and animations to your video.
  • Live visualization options for advanced users.
  • Motion tracking, scene stabilization and compositing options.

blender video editor

4. Adobe Premiere Pro

System compatibility: Windows 10 and 11.

Rating: 4.5/5

Adobe Premiere Pro is the best video editor for professionals. The software has a slightly steep learning curve and it requires a high-end computer. Therefore, it is useful for you when you are serious about making professional-quality music video. In fact, Adobe Premiere Pro is widely used in the music video and video creation industry.

Adobe Premiere Pro is the perfect combination of standard and advanced video editing options. You can edit various video files at the same time. In fact, it is perfect for a team to work on your music video files. You can edit VR videos, multi-cam videos as well 3D videos. You can edit your photos, video clips and audio files perfectly as per your requirements. Here are the top features of Adobe Premiere Pro.

  • Trim, split, crop, merge, adjust speed, color correction options.
  • Edit video clips and audio files minutely with comparison view.
  • Auto color correction, auto reframe, and configurable user interface.
  • Editing advanced videos like VR and 3D as well as advance audio editor.
  • Supports importing and exporting different media file formats.

adobe premiere pro professionals

5. Final Cut Pro

System compatibility: macOS 10.14 or higher

Rating: 4.4/5

Final Cut Pro for Mac users is equivalent to Adobe Premium Pro for Windows users. It is widely used by video creators to edit your videos and add effects and audio to get the desired result. You get the standard as well as the advanced video editing options and features. You can publish your music video at high resolution, and the software takes minimum time for rendering.

Final Cut Pro allows editing 3D, VR, multi-cam, and 360-degree videos. There are loads of effects, filters, and presets available to apply to your video clips and photos to create a music video. The presence of cinematic mode and object tracker could be useful for creating out-of-the-box videos. Here are the top features of Final Cut Pro.

  • Trim, split, crop, change speed, color correction, and multi-cam video editing.
  • Amazing cinematic mode to enhance music video content and quality.
  • Add external music file and edit the music file as required.
  • Proper organization tool for team to work collaboratively.
  • Background rendering feature saves a lot of time in video processing.
  • Publish your music video in high resolution without long processing time.

final cut pro

7. Clido

System compatibility: Windows, Mac, Linux, Android and iOS.

Rating: 4.5/5

Clido is an online platform where you get different tools for video editing. It is a premium online video editor with music and hence, it is suitable for all those who want to edit video with music on the go. There is no need to download any software and you can merge, compress, resize, cut and crop video as per your requirements.

You can even rotate and adjust speed to create slow-motion videos. To create your music video, you have to opt for its video maker where you can use photos, video clips, GIFs, and music. You can edit the duration for photos and video clips as per your preference. There is also a slideshow maker available for instant video creation with your photos. Here are the top features of Clido that you should be aware of.

  • Flip, loop, reverse, crop, resize, and merge video clips.
  • Create slideshow videos and add music of your choice instantly.
  • Wide range of presets and video filters.
  • Change aspect ratios to make videos for different platforms.
  • Super intuitive user interface and secure platform.
  • Compatible with popular browsers and suitable for PC and phone users

clido

8. Adobe Express

System compatibility: Windows, Mac, Linux, Android, and iOS.

Rating: 4.5/5

Adobe Express is an online video editor with song that is compatible with popular browsers and all devices. You can create stunning music videos in a few minutes. There are various templates available to get started and finish your stunning music video in a few steps. There is a wide range of stock images available from Adobe. You get access to effects, textures, overlays, and filters to enhance video quality.

You can also remove background from your photos to improve video content. There are various graphical elements available to add to your video. You can resize your video to be compatible with online platforms and different devices. The software allows you to play with texts and titles by offering various customization options. Here are the top features of Adobe Express.

  • Loads of video templates for quick video creation.
  • Resize photos, convert to different formats, and remove background.
  • Trim and crop video clips, convert to GIFs, resize as required.
  • Access to stock media library of Adobe and experiment with text.
  • Make video for different online platforms and different devices.

adobe express

9. VideoPad

System compatibility: Windows 11, 10, 8, 7, Vista and XP & Mac OS X 10.5 or above.

Rating: 4.1/5

VideoPad from NCH Software is a simple but powerful video editor. You can create stunning music videos and edit them as per your requirements. The user interface is suitable for beginners and you can avail different video effects and transitions to apply to your video. There are also dedicated audio tools available to edit audio and music files.

The software supports editing 360-degree and 3D videos. In fact, it supports over 60 video file formats for importing them. The software is equally useful in video optimization and you can share the edited video on different online platforms as per your preference. Here are the top features of VideoPad.

  • Standard video and audio editing options available.
  • Mix music track, add audio effects, and record your narration.
  • Wide range of templates for intro, outro and others for branding.
  • Supports up to 4K resolution and lossless export.
  • Video optimization, stabilization, color correction, and change speed.
  • Upload videos directly to YouTube, Vimeo, and Flickr and cloud platforms.

videopad

Part 2. How to make a music video on my own?

In order to make a music video file, you will need a video editor, video clips or photos, and background music. We recommend Wondershare Filmora as the best video editor for music videos. Transfer the video clips or photos with which you want to make the music video from your phone to your computer. Choose and download the music file that you would want to add to the background of your video. You can also record your own song or music and use the same for background music. Here are the steps to make a music video on your own.

Step 1: Download and install Filmora as per your operating system. Launch the software and click on New Project.

new peoject

Step 2: Drag and drop the video clips, photos, music and audio files on Project Media folder.

Step 3: Drag and drop the video clips or photos on Timeline and arrange them in order as you want in your video. You can stretch the duration of the photos and videos as per your requirements.

filmora arrange the photo

Step 4: Go to Transition option at the top bar and drag and drop the transition of your choice on the photos or video clips so that the transition is eye-catching and eye-soothing.

filmora beautiful transition effects

Step 5: Drag and drop the music file from Project Media folder on the Timeline below the photos or video clips. You can stretch or trim the music track to suit the video length. Check out Audio, Effects, Elements and Titles section at the top bar so that you can incorporate them in your music video to be more appealing and engaging.

filmora add bgm

Step 6: Preview the music video on Filmora and click on Export button to save it on your hard drive as per your selected file format.

filmora export your video

1. How do I add music to video editor on PC?

Different video editor offers different options to add music. Some allow you to drag and drop music file from your hard drive to video editor directly. Otherwise, you have to browse and go to the location and select the music file. Online video editor also allows uploading music file from cloud storage.

2. What software is best for editing music videos?

Wondershare Filmora is the best video editor for editing music videos. This is because it is a premium software with all the features and functionalities that you need to edit your music video. The user interface is intuitive for everyone to enhance video content and quality.

3. What is the best app to put music to videos?

InShot is the best app to put music to videos for Android users. For iOS users, Video Maker with Music Editor is the best app to use where all the required features are readily available.

Try It Free

For macOS 10.12 or later

  • Drag and drop all media files for video creation.
  • Easy timeline for organizing media files and editing them quickly.
  • Crop, trim, split, cut, and combine media files.
  • Wide range of video transitions and audio effects.
  • Different motion elements, titles, and stock media files.
  • Keyframing, noise removal, video stabilization options.
  • Super intuitive user interface for all users.

filmora top features

2. Windows Movie Maker

System compatibility: Windows 11, 10

Rating: 4.0/5

If you are Windows user and you are looking for a free video editor with song, Windows Movie Maker is the perfect app you can get from Microsoft Store. Even though it comes free, the video editor is quite powerful. You can crop, trim, join video clips and add text and music to your video. There are image filters available for photo enhancement as well as transitions to apply in the video.

There are in-built music tracks available and it supports importing a wide range of media files. You can avail animated pan and zoom feature for photos and adjust volume and speed. There is also a Pro version available that supports 4K video and better project management as well as advanced tools. Here are the top features of Windows Movie Maker.

  • Rotate, trim, flip, and join video clips to make music video.
  • Make video from photos and add in-built or external music files.
  • Add titles, credits, texts, stickers, as well as pan-zoom animation.
  • Wide range of transition effects and photo filters available.
  • Supports importing and exporting different file formats.
  • Pro version supports 4K resolution and offers exclusive quick tools.

windows movies maker

3. Blender

System compatibility: Windows 11, 10, 8.1 macOS 10.13+, Linux.

Rating: 4.5/5

If you are looking for an open-source video editor, Blender is the best choice. It is completely free to use and it comes with all the standard features for creating and editing music videos. The software is particularly popular for modelling, sculpting, rendering and creating animation-based videos. The video editor contains 32 slots where you can add your media files to create the video.

Blender allows you to change video speed, adjust different layers in the videos and add preferred transitions. Moreover, there are masks and filters available to enhance video content. The advance options of audio mixing and keyframing will surely come handy for advanced users. Here are the top features of Blender video editor.

  • Cut, split, trim, and join videos clips.
  • Color grading, photo filters and custom text options.
  • Add effects, transitions, and animations to your video.
  • Live visualization options for advanced users.
  • Motion tracking, scene stabilization and compositing options.

blender video editor

4. Adobe Premiere Pro

System compatibility: Windows 10 and 11.

Rating: 4.5/5

Adobe Premiere Pro is the best video editor for professionals. The software has a slightly steep learning curve and it requires a high-end computer. Therefore, it is useful for you when you are serious about making professional-quality music video. In fact, Adobe Premiere Pro is widely used in the music video and video creation industry.

Adobe Premiere Pro is the perfect combination of standard and advanced video editing options. You can edit various video files at the same time. In fact, it is perfect for a team to work on your music video files. You can edit VR videos, multi-cam videos as well 3D videos. You can edit your photos, video clips and audio files perfectly as per your requirements. Here are the top features of Adobe Premiere Pro.

  • Trim, split, crop, merge, adjust speed, color correction options.
  • Edit video clips and audio files minutely with comparison view.
  • Auto color correction, auto reframe, and configurable user interface.
  • Editing advanced videos like VR and 3D as well as advance audio editor.
  • Supports importing and exporting different media file formats.

adobe premiere pro professionals

5. Final Cut Pro

System compatibility: macOS 10.14 or higher

Rating: 4.4/5

Final Cut Pro for Mac users is equivalent to Adobe Premium Pro for Windows users. It is widely used by video creators to edit your videos and add effects and audio to get the desired result. You get the standard as well as the advanced video editing options and features. You can publish your music video at high resolution, and the software takes minimum time for rendering.

Final Cut Pro allows editing 3D, VR, multi-cam, and 360-degree videos. There are loads of effects, filters, and presets available to apply to your video clips and photos to create a music video. The presence of cinematic mode and object tracker could be useful for creating out-of-the-box videos. Here are the top features of Final Cut Pro.

  • Trim, split, crop, change speed, color correction, and multi-cam video editing.
  • Amazing cinematic mode to enhance music video content and quality.
  • Add external music file and edit the music file as required.
  • Proper organization tool for team to work collaboratively.
  • Background rendering feature saves a lot of time in video processing.
  • Publish your music video in high resolution without long processing time.

final cut pro

7. Clido

System compatibility: Windows, Mac, Linux, Android and iOS.

Rating: 4.5/5

Clido is an online platform where you get different tools for video editing. It is a premium online video editor with music and hence, it is suitable for all those who want to edit video with music on the go. There is no need to download any software and you can merge, compress, resize, cut and crop video as per your requirements.

You can even rotate and adjust speed to create slow-motion videos. To create your music video, you have to opt for its video maker where you can use photos, video clips, GIFs, and music. You can edit the duration for photos and video clips as per your preference. There is also a slideshow maker available for instant video creation with your photos. Here are the top features of Clido that you should be aware of.

  • Flip, loop, reverse, crop, resize, and merge video clips.
  • Create slideshow videos and add music of your choice instantly.
  • Wide range of presets and video filters.
  • Change aspect ratios to make videos for different platforms.
  • Super intuitive user interface and secure platform.
  • Compatible with popular browsers and suitable for PC and phone users

clido

8. Adobe Express

System compatibility: Windows, Mac, Linux, Android, and iOS.

Rating: 4.5/5

Adobe Express is an online video editor with song that is compatible with popular browsers and all devices. You can create stunning music videos in a few minutes. There are various templates available to get started and finish your stunning music video in a few steps. There is a wide range of stock images available from Adobe. You get access to effects, textures, overlays, and filters to enhance video quality.

You can also remove background from your photos to improve video content. There are various graphical elements available to add to your video. You can resize your video to be compatible with online platforms and different devices. The software allows you to play with texts and titles by offering various customization options. Here are the top features of Adobe Express.

  • Loads of video templates for quick video creation.
  • Resize photos, convert to different formats, and remove background.
  • Trim and crop video clips, convert to GIFs, resize as required.
  • Access to stock media library of Adobe and experiment with text.
  • Make video for different online platforms and different devices.

adobe express

9. VideoPad

System compatibility: Windows 11, 10, 8, 7, Vista and XP & Mac OS X 10.5 or above.

Rating: 4.1/5

VideoPad from NCH Software is a simple but powerful video editor. You can create stunning music videos and edit them as per your requirements. The user interface is suitable for beginners and you can avail different video effects and transitions to apply to your video. There are also dedicated audio tools available to edit audio and music files.

The software supports editing 360-degree and 3D videos. In fact, it supports over 60 video file formats for importing them. The software is equally useful in video optimization and you can share the edited video on different online platforms as per your preference. Here are the top features of VideoPad.

  • Standard video and audio editing options available.
  • Mix music track, add audio effects, and record your narration.
  • Wide range of templates for intro, outro and others for branding.
  • Supports up to 4K resolution and lossless export.
  • Video optimization, stabilization, color correction, and change speed.
  • Upload videos directly to YouTube, Vimeo, and Flickr and cloud platforms.

videopad

Part 2. How to make a music video on my own?

In order to make a music video file, you will need a video editor, video clips or photos, and background music. We recommend Wondershare Filmora as the best video editor for music videos. Transfer the video clips or photos with which you want to make the music video from your phone to your computer. Choose and download the music file that you would want to add to the background of your video. You can also record your own song or music and use the same for background music. Here are the steps to make a music video on your own.

Step 1: Download and install Filmora as per your operating system. Launch the software and click on New Project.

new peoject

Step 2: Drag and drop the video clips, photos, music and audio files on Project Media folder.

Step 3: Drag and drop the video clips or photos on Timeline and arrange them in order as you want in your video. You can stretch the duration of the photos and videos as per your requirements.

filmora arrange the photo

Step 4: Go to Transition option at the top bar and drag and drop the transition of your choice on the photos or video clips so that the transition is eye-catching and eye-soothing.

filmora beautiful transition effects

Step 5: Drag and drop the music file from Project Media folder on the Timeline below the photos or video clips. You can stretch or trim the music track to suit the video length. Check out Audio, Effects, Elements and Titles section at the top bar so that you can incorporate them in your music video to be more appealing and engaging.

filmora add bgm

Step 6: Preview the music video on Filmora and click on Export button to save it on your hard drive as per your selected file format.

filmora export your video

1. How do I add music to video editor on PC?

Different video editor offers different options to add music. Some allow you to drag and drop music file from your hard drive to video editor directly. Otherwise, you have to browse and go to the location and select the music file. Online video editor also allows uploading music file from cloud storage.

2. What software is best for editing music videos?

Wondershare Filmora is the best video editor for editing music videos. This is because it is a premium software with all the features and functionalities that you need to edit your music video. The user interface is intuitive for everyone to enhance video content and quality.

3. What is the best app to put music to videos?

InShot is the best app to put music to videos for Android users. For iOS users, Video Maker with Music Editor is the best app to use where all the required features are readily available.

Try It Free

For macOS 10.12 or later

  • Drag and drop all media files for video creation.
  • Easy timeline for organizing media files and editing them quickly.
  • Crop, trim, split, cut, and combine media files.
  • Wide range of video transitions and audio effects.
  • Different motion elements, titles, and stock media files.
  • Keyframing, noise removal, video stabilization options.
  • Super intuitive user interface for all users.

filmora top features

2. Windows Movie Maker

System compatibility: Windows 11, 10

Rating: 4.0/5

If you are Windows user and you are looking for a free video editor with song, Windows Movie Maker is the perfect app you can get from Microsoft Store. Even though it comes free, the video editor is quite powerful. You can crop, trim, join video clips and add text and music to your video. There are image filters available for photo enhancement as well as transitions to apply in the video.

There are in-built music tracks available and it supports importing a wide range of media files. You can avail animated pan and zoom feature for photos and adjust volume and speed. There is also a Pro version available that supports 4K video and better project management as well as advanced tools. Here are the top features of Windows Movie Maker.

  • Rotate, trim, flip, and join video clips to make music video.
  • Make video from photos and add in-built or external music files.
  • Add titles, credits, texts, stickers, as well as pan-zoom animation.
  • Wide range of transition effects and photo filters available.
  • Supports importing and exporting different file formats.
  • Pro version supports 4K resolution and offers exclusive quick tools.

windows movies maker

3. Blender

System compatibility: Windows 11, 10, 8.1 macOS 10.13+, Linux.

Rating: 4.5/5

If you are looking for an open-source video editor, Blender is the best choice. It is completely free to use and it comes with all the standard features for creating and editing music videos. The software is particularly popular for modelling, sculpting, rendering and creating animation-based videos. The video editor contains 32 slots where you can add your media files to create the video.

Blender allows you to change video speed, adjust different layers in the videos and add preferred transitions. Moreover, there are masks and filters available to enhance video content. The advance options of audio mixing and keyframing will surely come handy for advanced users. Here are the top features of Blender video editor.

  • Cut, split, trim, and join videos clips.
  • Color grading, photo filters and custom text options.
  • Add effects, transitions, and animations to your video.
  • Live visualization options for advanced users.
  • Motion tracking, scene stabilization and compositing options.

blender video editor

4. Adobe Premiere Pro

System compatibility: Windows 10 and 11.

Rating: 4.5/5

Adobe Premiere Pro is the best video editor for professionals. The software has a slightly steep learning curve and it requires a high-end computer. Therefore, it is useful for you when you are serious about making professional-quality music video. In fact, Adobe Premiere Pro is widely used in the music video and video creation industry.

Adobe Premiere Pro is the perfect combination of standard and advanced video editing options. You can edit various video files at the same time. In fact, it is perfect for a team to work on your music video files. You can edit VR videos, multi-cam videos as well 3D videos. You can edit your photos, video clips and audio files perfectly as per your requirements. Here are the top features of Adobe Premiere Pro.

  • Trim, split, crop, merge, adjust speed, color correction options.
  • Edit video clips and audio files minutely with comparison view.
  • Auto color correction, auto reframe, and configurable user interface.
  • Editing advanced videos like VR and 3D as well as advance audio editor.
  • Supports importing and exporting different media file formats.

adobe premiere pro professionals

5. Final Cut Pro

System compatibility: macOS 10.14 or higher

Rating: 4.4/5

Final Cut Pro for Mac users is equivalent to Adobe Premium Pro for Windows users. It is widely used by video creators to edit your videos and add effects and audio to get the desired result. You get the standard as well as the advanced video editing options and features. You can publish your music video at high resolution, and the software takes minimum time for rendering.

Final Cut Pro allows editing 3D, VR, multi-cam, and 360-degree videos. There are loads of effects, filters, and presets available to apply to your video clips and photos to create a music video. The presence of cinematic mode and object tracker could be useful for creating out-of-the-box videos. Here are the top features of Final Cut Pro.

  • Trim, split, crop, change speed, color correction, and multi-cam video editing.
  • Amazing cinematic mode to enhance music video content and quality.
  • Add external music file and edit the music file as required.
  • Proper organization tool for team to work collaboratively.
  • Background rendering feature saves a lot of time in video processing.
  • Publish your music video in high resolution without long processing time.

final cut pro

7. Clido

System compatibility: Windows, Mac, Linux, Android and iOS.

Rating: 4.5/5

Clido is an online platform where you get different tools for video editing. It is a premium online video editor with music and hence, it is suitable for all those who want to edit video with music on the go. There is no need to download any software and you can merge, compress, resize, cut and crop video as per your requirements.

You can even rotate and adjust speed to create slow-motion videos. To create your music video, you have to opt for its video maker where you can use photos, video clips, GIFs, and music. You can edit the duration for photos and video clips as per your preference. There is also a slideshow maker available for instant video creation with your photos. Here are the top features of Clido that you should be aware of.

  • Flip, loop, reverse, crop, resize, and merge video clips.
  • Create slideshow videos and add music of your choice instantly.
  • Wide range of presets and video filters.
  • Change aspect ratios to make videos for different platforms.
  • Super intuitive user interface and secure platform.
  • Compatible with popular browsers and suitable for PC and phone users

clido

8. Adobe Express

System compatibility: Windows, Mac, Linux, Android, and iOS.

Rating: 4.5/5

Adobe Express is an online video editor with song that is compatible with popular browsers and all devices. You can create stunning music videos in a few minutes. There are various templates available to get started and finish your stunning music video in a few steps. There is a wide range of stock images available from Adobe. You get access to effects, textures, overlays, and filters to enhance video quality.

You can also remove background from your photos to improve video content. There are various graphical elements available to add to your video. You can resize your video to be compatible with online platforms and different devices. The software allows you to play with texts and titles by offering various customization options. Here are the top features of Adobe Express.

  • Loads of video templates for quick video creation.
  • Resize photos, convert to different formats, and remove background.
  • Trim and crop video clips, convert to GIFs, resize as required.
  • Access to stock media library of Adobe and experiment with text.
  • Make video for different online platforms and different devices.

adobe express

9. VideoPad

System compatibility: Windows 11, 10, 8, 7, Vista and XP & Mac OS X 10.5 or above.

Rating: 4.1/5

VideoPad from NCH Software is a simple but powerful video editor. You can create stunning music videos and edit them as per your requirements. The user interface is suitable for beginners and you can avail different video effects and transitions to apply to your video. There are also dedicated audio tools available to edit audio and music files.

The software supports editing 360-degree and 3D videos. In fact, it supports over 60 video file formats for importing them. The software is equally useful in video optimization and you can share the edited video on different online platforms as per your preference. Here are the top features of VideoPad.

  • Standard video and audio editing options available.
  • Mix music track, add audio effects, and record your narration.
  • Wide range of templates for intro, outro and others for branding.
  • Supports up to 4K resolution and lossless export.
  • Video optimization, stabilization, color correction, and change speed.
  • Upload videos directly to YouTube, Vimeo, and Flickr and cloud platforms.

videopad

Part 2. How to make a music video on my own?

In order to make a music video file, you will need a video editor, video clips or photos, and background music. We recommend Wondershare Filmora as the best video editor for music videos. Transfer the video clips or photos with which you want to make the music video from your phone to your computer. Choose and download the music file that you would want to add to the background of your video. You can also record your own song or music and use the same for background music. Here are the steps to make a music video on your own.

Step 1: Download and install Filmora as per your operating system. Launch the software and click on New Project.

new peoject

Step 2: Drag and drop the video clips, photos, music and audio files on Project Media folder.

Step 3: Drag and drop the video clips or photos on Timeline and arrange them in order as you want in your video. You can stretch the duration of the photos and videos as per your requirements.

filmora arrange the photo

Step 4: Go to Transition option at the top bar and drag and drop the transition of your choice on the photos or video clips so that the transition is eye-catching and eye-soothing.

filmora beautiful transition effects

Step 5: Drag and drop the music file from Project Media folder on the Timeline below the photos or video clips. You can stretch or trim the music track to suit the video length. Check out Audio, Effects, Elements and Titles section at the top bar so that you can incorporate them in your music video to be more appealing and engaging.

filmora add bgm

Step 6: Preview the music video on Filmora and click on Export button to save it on your hard drive as per your selected file format.

filmora export your video

1. How do I add music to video editor on PC?

Different video editor offers different options to add music. Some allow you to drag and drop music file from your hard drive to video editor directly. Otherwise, you have to browse and go to the location and select the music file. Online video editor also allows uploading music file from cloud storage.

2. What software is best for editing music videos?

Wondershare Filmora is the best video editor for editing music videos. This is because it is a premium software with all the features and functionalities that you need to edit your music video. The user interface is intuitive for everyone to enhance video content and quality.

3. What is the best app to put music to videos?

InShot is the best app to put music to videos for Android users. For iOS users, Video Maker with Music Editor is the best app to use where all the required features are readily available.

The Foundations of a YouTube Venture: A Comprehensive Guide

How to Create A YouTube Channel Today

Richard Bennett

Oct 26, 2023• Proven solutions

0

After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!

YouTube fame is in your future, but where do you start?

In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.

Part 1: Setting Up Your YouTube Channel

Part 2: Building Out a YouTube Content Plan

Part 3: Producing Your Content

Part 4: Optimizing and Distributing Your YouTube Video

Okay, there is a lot to cover, so enough small talk. Let’s get started.

Part 1: Setting Up Your YouTube Channel

Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:

Step 1: Sign in to YouTube with your Google account

Step 2: Access YouTube Creator Studio to Activate YouTube

Step 3: Create a Channel

1. Picking a YouTube Channel Name

A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:

  • Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
  • Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
  • Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
  • Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
  • Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
  • Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
  • Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.

Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.

If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.

  • Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.

If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.

Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.

We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]

2. Writing a YouTube Channel Description

YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.

What are YouTube SEO keywords?

Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.

If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.

Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.

In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?

Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.

Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.

3. Creating the Perfect Logo for Your YouTube Channel

#1. What Icon Should You Use for YouTube?

You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.

Here are some websites in which you can download logos and icons for YouTube videos .

#2. What Color Should Your YouTube Logo Be?

When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .

What emotions do you want your channel to evoke to your viewers?

Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.

#3. What Font Should Your YouTube Logo Have?

While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.

Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.

Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.

Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.

Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.

Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.

White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.

Save your logo as a vector so that you have the ability to scale without losing the image’s quality.

I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.

If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.

#5. What Makes A Good YouTube Channel Banner?

Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.

While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.

Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.

So with that said, what makes a great YouTube banner?

Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.

You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.

YouTube Banners

Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.

Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.

High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.

Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.

Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.

Part 2: Building Out a YouTube Content Plan

Now that you know how to create a YouTube channel, you will need content to fill it up.

There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.

A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.

Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.

Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.

From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.

Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.

When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.

Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.

Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.

There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.

1. Free tools

Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.

Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.

YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.

VidIQ : See what keywords other popular videos in your niche are using.

Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.

2. What Are Some Value-adding Content for YouTube?

Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.

Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.

Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.

Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.


You might be interested in:


3. Set Up a Content Calendar to Be Consistent on YouTube

A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.

In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.

There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.

Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.

Part 3: Producing Your Content

YouTube Creator Filming

Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.

Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.

If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.

Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.

Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.

Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.

Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .

Download Filmora9 Win Version Download Filmora9 Mac Version

Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.

Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.

Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.

Part 4: Optimizing and Distributing Your YouTube Video

Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.

By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.

1. Tips for Writing the Best Title for YouTube Video

When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.

YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.

Example:

Good: How to Deep Fry Chicken

Better: Deep Frying Chicken That’s Better Than KFC

While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.

Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.

2. Tips for Writing the Best Description for YouTube Video

Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.

Also, the description is where you can include some boilerplate channel information.

You have 5,000 characters to work with, but only the first three lines will be above the fold.

Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.

3. Tips for Writing the Best Tags for YouTube Video

Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.

Specific keywords: how to deep fry chicken

General keywords: fried chicken recipe

Branded keywords: KFC

4. Tips for Designing the Best Thumbnail Image

Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.

YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.

Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.

pixstudio-online-graphic-design-maker

Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.

Pro Tips:

- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.

- Don’t clutter thumbnails. Less is more.

- Make fonts big if you are going to use text.

- Thumbnails have to have context, what is their story? Deliver on that promise.

- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.

- Thumbnail file size should be 1280 x 720

5. Closed Captions and Uploading a Transcript

There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.

  1. Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
  2. For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.

6. How to Share Your Video with Social Media

Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.

Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.

Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.

Instagram Story Caspar Lee

YouTuber, Caspar Lee

Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.

Conclusion

There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.

Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!

YouTube fame is in your future, but where do you start?

In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.

Part 1: Setting Up Your YouTube Channel

Part 2: Building Out a YouTube Content Plan

Part 3: Producing Your Content

Part 4: Optimizing and Distributing Your YouTube Video

Okay, there is a lot to cover, so enough small talk. Let’s get started.

Part 1: Setting Up Your YouTube Channel

Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:

Step 1: Sign in to YouTube with your Google account

Step 2: Access YouTube Creator Studio to Activate YouTube

Step 3: Create a Channel

1. Picking a YouTube Channel Name

A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:

  • Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
  • Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
  • Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
  • Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
  • Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
  • Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
  • Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.

Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.

If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.

  • Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.

If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.

Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.

We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]

2. Writing a YouTube Channel Description

YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.

What are YouTube SEO keywords?

Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.

If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.

Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.

In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?

Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.

Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.

3. Creating the Perfect Logo for Your YouTube Channel

#1. What Icon Should You Use for YouTube?

You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.

Here are some websites in which you can download logos and icons for YouTube videos .

#2. What Color Should Your YouTube Logo Be?

When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .

What emotions do you want your channel to evoke to your viewers?

Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.

#3. What Font Should Your YouTube Logo Have?

While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.

Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.

Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.

Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.

Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.

#4. How Should You Design Your YouTube Logo?

Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.

White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.

Save your logo as a vector so that you have the ability to scale without losing the image’s quality.

I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.

If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.

#5. What Makes A Good YouTube Channel Banner?

Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.

While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.

Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.

So with that said, what makes a great YouTube banner?

Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.

You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.

YouTube Banners

Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.

Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.

High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.

Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.

Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.

Part 2: Building Out a YouTube Content Plan

Now that you know how to create a YouTube channel, you will need content to fill it up.

There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.

A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.

Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.

Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.

From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.

Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.

When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.

Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.

Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.

There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.

1. Free tools

Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.

Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.

YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.

VidIQ : See what keywords other popular videos in your niche are using.

Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.

2. What Are Some Value-adding Content for YouTube?

Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.

Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.

Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.

Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.


You might be interested in:


3. Set Up a Content Calendar to Be Consistent on YouTube

A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.

In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.

There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.

Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.

Part 3: Producing Your Content

YouTube Creator Filming

Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.

Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.

If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.

Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.

Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.

Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.

Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .

Download Filmora9 Win Version Download Filmora9 Mac Version

Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.

Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.

Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.

Part 4: Optimizing and Distributing Your YouTube Video

Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.

By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.

1. Tips for Writing the Best Title for YouTube Video

When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.

YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.

Example:

Good: How to Deep Fry Chicken

Better: Deep Frying Chicken That’s Better Than KFC

While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.

Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.

2. Tips for Writing the Best Description for YouTube Video

Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.

Also, the description is where you can include some boilerplate channel information.

You have 5,000 characters to work with, but only the first three lines will be above the fold.

Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.

3. Tips for Writing the Best Tags for YouTube Video

Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.

Specific keywords: how to deep fry chicken

General keywords: fried chicken recipe

Branded keywords: KFC

4. Tips for Designing the Best Thumbnail Image

Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.

YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.

Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.

pixstudio-online-graphic-design-maker

Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.

Pro Tips:

- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.

- Don’t clutter thumbnails. Less is more.

- Make fonts big if you are going to use text.

- Thumbnails have to have context, what is their story? Deliver on that promise.

- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.

- Thumbnail file size should be 1280 x 720

5. Closed Captions and Uploading a Transcript

There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.

  1. Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
  2. For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.

6. How to Share Your Video with Social Media

Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.

Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.

Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.

Instagram Story Caspar Lee

YouTuber, Caspar Lee

Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.

Conclusion

There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.

Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!

YouTube fame is in your future, but where do you start?

In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.

Part 1: Setting Up Your YouTube Channel

Part 2: Building Out a YouTube Content Plan

Part 3: Producing Your Content

Part 4: Optimizing and Distributing Your YouTube Video

Okay, there is a lot to cover, so enough small talk. Let’s get started.

Part 1: Setting Up Your YouTube Channel

Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:

Step 1: Sign in to YouTube with your Google account

Step 2: Access YouTube Creator Studio to Activate YouTube

Step 3: Create a Channel

1. Picking a YouTube Channel Name

A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:

  • Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
  • Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
  • Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
  • Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
  • Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
  • Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
  • Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.

Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.

If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.

  • Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.

If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.

Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.

We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]

2. Writing a YouTube Channel Description

YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.

What are YouTube SEO keywords?

Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.

If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.

Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.

In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?

Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.

Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.

3. Creating the Perfect Logo for Your YouTube Channel

#1. What Icon Should You Use for YouTube?

You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.

Here are some websites in which you can download logos and icons for YouTube videos .

#2. What Color Should Your YouTube Logo Be?

When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .

What emotions do you want your channel to evoke to your viewers?

Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.

#3. What Font Should Your YouTube Logo Have?

While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.

Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.

Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.

Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.

Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.

#4. How Should You Design Your YouTube Logo?

Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.

White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.

Save your logo as a vector so that you have the ability to scale without losing the image’s quality.

I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.

If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.

#5. What Makes A Good YouTube Channel Banner?

Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.

While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.

Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.

So with that said, what makes a great YouTube banner?

Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.

You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.

YouTube Banners

Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.

Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.

High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.

Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.

Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.

Part 2: Building Out a YouTube Content Plan

Now that you know how to create a YouTube channel, you will need content to fill it up.

There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.

A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.

Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.

Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.

From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.

Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.

When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.

Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.

Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.

There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.

1. Free tools

Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.

Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.

YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.

VidIQ : See what keywords other popular videos in your niche are using.

Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.

2. What Are Some Value-adding Content for YouTube?

Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.

Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.

Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.

Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.


You might be interested in:


3. Set Up a Content Calendar to Be Consistent on YouTube

A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.

In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.

There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.

Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.

Part 3: Producing Your Content

YouTube Creator Filming

Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.

Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.

If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.

Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.

Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.

Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.

Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .

Download Filmora9 Win Version Download Filmora9 Mac Version

Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.

Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.

Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.

Part 4: Optimizing and Distributing Your YouTube Video

Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.

By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.

1. Tips for Writing the Best Title for YouTube Video

When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.

YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.

Example:

Good: How to Deep Fry Chicken

Better: Deep Frying Chicken That’s Better Than KFC

While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.

Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.

2. Tips for Writing the Best Description for YouTube Video

Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.

Also, the description is where you can include some boilerplate channel information.

You have 5,000 characters to work with, but only the first three lines will be above the fold.

Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.

3. Tips for Writing the Best Tags for YouTube Video

Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.

Specific keywords: how to deep fry chicken

General keywords: fried chicken recipe

Branded keywords: KFC

4. Tips for Designing the Best Thumbnail Image

Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.

YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.

Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.

pixstudio-online-graphic-design-maker

Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.

Pro Tips:

- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.

- Don’t clutter thumbnails. Less is more.

- Make fonts big if you are going to use text.

- Thumbnails have to have context, what is their story? Deliver on that promise.

- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.

- Thumbnail file size should be 1280 x 720

5. Closed Captions and Uploading a Transcript

There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.

  1. Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
  2. For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.

6. How to Share Your Video with Social Media

Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.

Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.

Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.

Instagram Story Caspar Lee

YouTuber, Caspar Lee

Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.

Conclusion

There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.

Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Oct 26, 2023• Proven solutions

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After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!

YouTube fame is in your future, but where do you start?

In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.

Part 1: Setting Up Your YouTube Channel

Part 2: Building Out a YouTube Content Plan

Part 3: Producing Your Content

Part 4: Optimizing and Distributing Your YouTube Video

Okay, there is a lot to cover, so enough small talk. Let’s get started.

Part 1: Setting Up Your YouTube Channel

Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:

Step 1: Sign in to YouTube with your Google account

Step 2: Access YouTube Creator Studio to Activate YouTube

Step 3: Create a Channel

1. Picking a YouTube Channel Name

A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:

  • Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
  • Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
  • Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
  • Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
  • Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
  • Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
  • Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.

Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.

If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.

  • Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.

If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.

Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.

We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]

2. Writing a YouTube Channel Description

YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.

What are YouTube SEO keywords?

Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.

If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.

Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.

In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?

Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.

Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.

3. Creating the Perfect Logo for Your YouTube Channel

#1. What Icon Should You Use for YouTube?

You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.

Here are some websites in which you can download logos and icons for YouTube videos .

#2. What Color Should Your YouTube Logo Be?

When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .

What emotions do you want your channel to evoke to your viewers?

Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.

#3. What Font Should Your YouTube Logo Have?

While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.

Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.

Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.

Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.

Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.

#4. How Should You Design Your YouTube Logo?

Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.

White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.

Save your logo as a vector so that you have the ability to scale without losing the image’s quality.

I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.

If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.

#5. What Makes A Good YouTube Channel Banner?

Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.

While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.

Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.

So with that said, what makes a great YouTube banner?

Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.

You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.

YouTube Banners

Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.

Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.

High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.

Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.

Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.

Part 2: Building Out a YouTube Content Plan

Now that you know how to create a YouTube channel, you will need content to fill it up.

There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.

A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.

Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.

Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.

From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.

Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.

When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.

Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.

Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.

There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.

1. Free tools

Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.

Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.

YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.

VidIQ : See what keywords other popular videos in your niche are using.

Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.

2. What Are Some Value-adding Content for YouTube?

Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.

Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.

Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.

Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.


You might be interested in:


3. Set Up a Content Calendar to Be Consistent on YouTube

A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.

In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.

There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.

Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.

Part 3: Producing Your Content

YouTube Creator Filming

Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.

Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.

If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.

Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.

Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.

Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.

Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .

Download Filmora9 Win Version Download Filmora9 Mac Version

Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.

Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.

Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.

Part 4: Optimizing and Distributing Your YouTube Video

Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.

By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.

1. Tips for Writing the Best Title for YouTube Video

When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.

YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.

Example:

Good: How to Deep Fry Chicken

Better: Deep Frying Chicken That’s Better Than KFC

While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.

Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.

2. Tips for Writing the Best Description for YouTube Video

Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.

Also, the description is where you can include some boilerplate channel information.

You have 5,000 characters to work with, but only the first three lines will be above the fold.

Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.

3. Tips for Writing the Best Tags for YouTube Video

Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.

Specific keywords: how to deep fry chicken

General keywords: fried chicken recipe

Branded keywords: KFC

4. Tips for Designing the Best Thumbnail Image

Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.

YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.

Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.

pixstudio-online-graphic-design-maker

Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.

Pro Tips:

- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.

- Don’t clutter thumbnails. Less is more.

- Make fonts big if you are going to use text.

- Thumbnails have to have context, what is their story? Deliver on that promise.

- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.

- Thumbnail file size should be 1280 x 720

5. Closed Captions and Uploading a Transcript

There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.

  1. Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
  2. For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.

6. How to Share Your Video with Social Media

Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.

Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.

Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.

Instagram Story Caspar Lee

YouTuber, Caspar Lee

Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.

Conclusion

There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.

Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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  • Title: "[New] EpicCutter Pro Dynamic PC Video & Melody Assembly"
  • Author: Brian
  • Created at : 2024-05-25 12:41:28
  • Updated at : 2024-05-26 12:41:28
  • Link: https://youtube-video-recordings.techidaily.com/new-epiccutter-pro-dynamic-pc-video-and-melody-assembly/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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