Earnings Estimation: A Trifecta of Tips and Strategies for Tracking Your YouTube Earnings

There have been lots of user queries similar to the one above about how to check YouTube income lately. Honestly, YouTube has made it easy for users to track their revenue analytics on the platform, thus making it easy for creators to track how much they make and other revenue data.

So, if you don’t know how to check YouTube income, don’t worry, this article will teach you the simple steps to check your YouTube. Plus, you’ll find out how your YouTube earnings are calculated. Just stick with us.

1. Post quality videos
2. Upload videos regularly
3. Promote your Videos

• Hot FAQs on YouTube channel earnings check

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

The information that you’ll find in the YouTube revenue analytics includes the following;

• RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
• Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
• Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
• Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
• Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
• Top Earnings; It shows the data of the video with the highest estimated revenue.
• Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

Step3 Drag-n-drop the video you uploaded to the Timeline.

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

The information that you’ll find in the YouTube revenue analytics includes the following;

• RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
• Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
• Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
• Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
• Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
• Top Earnings; It shows the data of the video with the highest estimated revenue.
• Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

Step3 Drag-n-drop the video you uploaded to the Timeline.

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Analyze Your and Competitor’s YouTube Video

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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