Drive Subscriptions Upward Through Effective YouTube Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Behind the Scenes: Insider Knowledge for YouTube Video Production

10 Tips For Shooting Profesional YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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