Deciphering the Differences Between YouTubes & DailyMentions

What is the Difference between YouTube and Dailymotion

Ollie Mattison

Mar 27, 2024• Proven solutions

YouTube: YouTube is a well-known website for watching all kind of videos. It was launched in February 2005 and today it is serving like one of the biggest social media network. This platform was actually designed by few creative PayPal workers.

Dailymotion: It is a French social site and one popular competitor against YouTube. This site was launched by Orange on 15th March, 2005. You can watch wide range of videos on Dailymotion but for limited duration of time.

Difference between YouTube and Dailymotion

Here we few key terms that can help you to understand difference between YouTube and Dailymotion:

1.Numbers

The total number of viewers that interact with site like Dailymotion and YouTube is actually one of the important parameter for business because it decides the number of video ads and text that will be placed on site. We all know that YouTube is world’s biggest network for videos and Dailymotion follows it at second number. Statistics reveal that there are so many advantages of YouTube over Dailymotion, especially in terms of total site visitors as YouTube gets billions of visitors per month but this count is limited to 112 million visitors in case of Dailymotion.

2.3D Videos

3D videos are one of the biggest needs of viewers these days so its availability on site definitely boosts site importance in market. As YouTube is developed with Beta so it is capable enough to provide impressive 3D viewing experience to viewers but on the other side, Dailymotion lacks behind in this capability. You cannot enjoy 3D content on Dailymotion screens.

3.Video Quality

One more important criterion for comparison between YouTube and Dailymotion is the overall allowed time limit for video uploads. In case of Dailymotion, you will often find all videos with less than 60 minute duration but on YouTube, video can be of any big length as it never poses any restriction on the basis of time duration. Here is one wonderful thing to know that on YouTube videos of worth 72 hour duration are uploaded per second. And viewers in YouTube are capable enough to watch fresh videos day and night.

Sadly, Dailymotion cannot give you this much freedom about content and naturally here YouTube again stays on advantageous side for users. May be this is the biggest reason behind billions of having visitors on YouTube platform as compared to only 112 million visitors over Dailymotion.

4.Analytics

You might be aware about the fact that YouTube is owned by Behemoth Google; that is why it possesses most robust analytics tools as like YouTube insights. With these advanced tools, businesses as well as individuals can monitor their viewers on videos. They can also make analysis about how long and how often a particular visitor stays on videos. It helps businesses to improve their video content so that more visitors can be attracted. Dailymotion cannot offer you such details, here you can access just publication date of video, nothing else. The true fact is that Dailymotion itself has a YouTube channel that users often access to upload multiple videos so that Dailymotion can avail some promotions.

Tips for Editing YouTube and Dailymotion Videos

If you often watch, download or upload videos on YouTube and Dailymotion platform then you may also need to edit them time to time. In order to fulfil this need you may need editing software. Professionals recommend Wondershare Filmora as one of the best and easiest editing tool with wide range of features. It can process more than 150 video file formats so you can easily edit whatever you want to customize.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

YouTube: YouTube is a well-known website for watching all kind of videos. It was launched in February 2005 and today it is serving like one of the biggest social media network. This platform was actually designed by few creative PayPal workers.

Dailymotion: It is a French social site and one popular competitor against YouTube. This site was launched by Orange on 15th March, 2005. You can watch wide range of videos on Dailymotion but for limited duration of time.

Difference between YouTube and Dailymotion

Here we few key terms that can help you to understand difference between YouTube and Dailymotion:

1.Numbers

The total number of viewers that interact with site like Dailymotion and YouTube is actually one of the important parameter for business because it decides the number of video ads and text that will be placed on site. We all know that YouTube is world’s biggest network for videos and Dailymotion follows it at second number. Statistics reveal that there are so many advantages of YouTube over Dailymotion, especially in terms of total site visitors as YouTube gets billions of visitors per month but this count is limited to 112 million visitors in case of Dailymotion.

2.3D Videos

3D videos are one of the biggest needs of viewers these days so its availability on site definitely boosts site importance in market. As YouTube is developed with Beta so it is capable enough to provide impressive 3D viewing experience to viewers but on the other side, Dailymotion lacks behind in this capability. You cannot enjoy 3D content on Dailymotion screens.

3.Video Quality

One more important criterion for comparison between YouTube and Dailymotion is the overall allowed time limit for video uploads. In case of Dailymotion, you will often find all videos with less than 60 minute duration but on YouTube, video can be of any big length as it never poses any restriction on the basis of time duration. Here is one wonderful thing to know that on YouTube videos of worth 72 hour duration are uploaded per second. And viewers in YouTube are capable enough to watch fresh videos day and night.

Sadly, Dailymotion cannot give you this much freedom about content and naturally here YouTube again stays on advantageous side for users. May be this is the biggest reason behind billions of having visitors on YouTube platform as compared to only 112 million visitors over Dailymotion.

4.Analytics

You might be aware about the fact that YouTube is owned by Behemoth Google; that is why it possesses most robust analytics tools as like YouTube insights. With these advanced tools, businesses as well as individuals can monitor their viewers on videos. They can also make analysis about how long and how often a particular visitor stays on videos. It helps businesses to improve their video content so that more visitors can be attracted. Dailymotion cannot offer you such details, here you can access just publication date of video, nothing else. The true fact is that Dailymotion itself has a YouTube channel that users often access to upload multiple videos so that Dailymotion can avail some promotions.

Tips for Editing YouTube and Dailymotion Videos

If you often watch, download or upload videos on YouTube and Dailymotion platform then you may also need to edit them time to time. In order to fulfil this need you may need editing software. Professionals recommend Wondershare Filmora as one of the best and easiest editing tool with wide range of features. It can process more than 150 video file formats so you can easily edit whatever you want to customize.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

YouTube: YouTube is a well-known website for watching all kind of videos. It was launched in February 2005 and today it is serving like one of the biggest social media network. This platform was actually designed by few creative PayPal workers.

Dailymotion: It is a French social site and one popular competitor against YouTube. This site was launched by Orange on 15th March, 2005. You can watch wide range of videos on Dailymotion but for limited duration of time.

Difference between YouTube and Dailymotion

Here we few key terms that can help you to understand difference between YouTube and Dailymotion:

1.Numbers

The total number of viewers that interact with site like Dailymotion and YouTube is actually one of the important parameter for business because it decides the number of video ads and text that will be placed on site. We all know that YouTube is world’s biggest network for videos and Dailymotion follows it at second number. Statistics reveal that there are so many advantages of YouTube over Dailymotion, especially in terms of total site visitors as YouTube gets billions of visitors per month but this count is limited to 112 million visitors in case of Dailymotion.

2.3D Videos

3D videos are one of the biggest needs of viewers these days so its availability on site definitely boosts site importance in market. As YouTube is developed with Beta so it is capable enough to provide impressive 3D viewing experience to viewers but on the other side, Dailymotion lacks behind in this capability. You cannot enjoy 3D content on Dailymotion screens.

3.Video Quality

One more important criterion for comparison between YouTube and Dailymotion is the overall allowed time limit for video uploads. In case of Dailymotion, you will often find all videos with less than 60 minute duration but on YouTube, video can be of any big length as it never poses any restriction on the basis of time duration. Here is one wonderful thing to know that on YouTube videos of worth 72 hour duration are uploaded per second. And viewers in YouTube are capable enough to watch fresh videos day and night.

Sadly, Dailymotion cannot give you this much freedom about content and naturally here YouTube again stays on advantageous side for users. May be this is the biggest reason behind billions of having visitors on YouTube platform as compared to only 112 million visitors over Dailymotion.

4.Analytics

You might be aware about the fact that YouTube is owned by Behemoth Google; that is why it possesses most robust analytics tools as like YouTube insights. With these advanced tools, businesses as well as individuals can monitor their viewers on videos. They can also make analysis about how long and how often a particular visitor stays on videos. It helps businesses to improve their video content so that more visitors can be attracted. Dailymotion cannot offer you such details, here you can access just publication date of video, nothing else. The true fact is that Dailymotion itself has a YouTube channel that users often access to upload multiple videos so that Dailymotion can avail some promotions.

Tips for Editing YouTube and Dailymotion Videos

If you often watch, download or upload videos on YouTube and Dailymotion platform then you may also need to edit them time to time. In order to fulfil this need you may need editing software. Professionals recommend Wondershare Filmora as one of the best and easiest editing tool with wide range of features. It can process more than 150 video file formats so you can easily edit whatever you want to customize.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

YouTube: YouTube is a well-known website for watching all kind of videos. It was launched in February 2005 and today it is serving like one of the biggest social media network. This platform was actually designed by few creative PayPal workers.

Dailymotion: It is a French social site and one popular competitor against YouTube. This site was launched by Orange on 15th March, 2005. You can watch wide range of videos on Dailymotion but for limited duration of time.

Difference between YouTube and Dailymotion

Here we few key terms that can help you to understand difference between YouTube and Dailymotion:

1.Numbers

The total number of viewers that interact with site like Dailymotion and YouTube is actually one of the important parameter for business because it decides the number of video ads and text that will be placed on site. We all know that YouTube is world’s biggest network for videos and Dailymotion follows it at second number. Statistics reveal that there are so many advantages of YouTube over Dailymotion, especially in terms of total site visitors as YouTube gets billions of visitors per month but this count is limited to 112 million visitors in case of Dailymotion.

2.3D Videos

3D videos are one of the biggest needs of viewers these days so its availability on site definitely boosts site importance in market. As YouTube is developed with Beta so it is capable enough to provide impressive 3D viewing experience to viewers but on the other side, Dailymotion lacks behind in this capability. You cannot enjoy 3D content on Dailymotion screens.

3.Video Quality

One more important criterion for comparison between YouTube and Dailymotion is the overall allowed time limit for video uploads. In case of Dailymotion, you will often find all videos with less than 60 minute duration but on YouTube, video can be of any big length as it never poses any restriction on the basis of time duration. Here is one wonderful thing to know that on YouTube videos of worth 72 hour duration are uploaded per second. And viewers in YouTube are capable enough to watch fresh videos day and night.

Sadly, Dailymotion cannot give you this much freedom about content and naturally here YouTube again stays on advantageous side for users. May be this is the biggest reason behind billions of having visitors on YouTube platform as compared to only 112 million visitors over Dailymotion.

4.Analytics

You might be aware about the fact that YouTube is owned by Behemoth Google; that is why it possesses most robust analytics tools as like YouTube insights. With these advanced tools, businesses as well as individuals can monitor their viewers on videos. They can also make analysis about how long and how often a particular visitor stays on videos. It helps businesses to improve their video content so that more visitors can be attracted. Dailymotion cannot offer you such details, here you can access just publication date of video, nothing else. The true fact is that Dailymotion itself has a YouTube channel that users often access to upload multiple videos so that Dailymotion can avail some promotions.

Tips for Editing YouTube and Dailymotion Videos

If you often watch, download or upload videos on YouTube and Dailymotion platform then you may also need to edit them time to time. In order to fulfil this need you may need editing software. Professionals recommend Wondershare Filmora as one of the best and easiest editing tool with wide range of features. It can process more than 150 video file formats so you can easily edit whatever you want to customize.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

How to Find A Niche Market on YouTube

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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