Deciphering Digital Dominance: YouTube Content Strategy Comparison

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Ultimate Guide to YouTube Keywords for Peak Performance

10 Best YouTube Keyword Tools to Get More Views

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

• Part 1: 10 Best YouTube Keyword Tools Recommendation
• Part 2: Bonues Tips - Google video result keywords

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>

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Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

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Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

7. Google trends

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

• Part 1: 10 Best YouTube Keyword Tools Recommendation
• Part 2: Bonues Tips - Google video result keywords

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>

---

Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

7. Google trends

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

• Part 1: 10 Best YouTube Keyword Tools Recommendation
• Part 2: Bonues Tips - Google video result keywords

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>

---

Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

7. Google trends

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

• Part 1: 10 Best YouTube Keyword Tools Recommendation
• Part 2: Bonues Tips - Google video result keywords

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>

---

Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

7. Google trends

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: