Crafting Impact: The Quintessential Five YouTube Marketing Approaches

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

Mastering Multimedia Strategies for Gamers on Youtube

How To Be a YouTube Gamer

Richard Bennett

Mar 27, 2024• Proven solutions

From hardcore gamers to anybody who likes watching adults freak out about zombies, a lot of people really enjoy gaming vlogs. YouTube gamers are among some of the most popular vloggers on YouTube. To be a successful YouTube gamer you need have both gaming skills and a great vlogging presence.

Posting a cool gaming videos once in a while for your friends is fun, and if that is all you want to do then the first tip on this list should help you out. If you are hoping to build a popular YouTube channel centered on gaming then you will want to read further. Gaming vlogs are more than just hobbies for successful YouTube gamers. They put a lot of work into them.

The first thing you need to know about being a gaming vlogger is that gameplay footage is protected by copyright. Some game creators will allow for the use of this footage in gaming vlogs because it helps promote their games, but others see these videos as competition for their games. There will usually be information on the manufacturer’s website, often in the ‘Terms of Use’ section, which explains their policy. If you have questions about it, or want permission to use footage from a game you are not allowed to, you should ask. There are YouTube gamers posting videos of games the copyright does not allow them to who have gotten special permission, although this is more likely to be given if your channel is already popular.

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Looking for a good video editor for your gaming video? Wondershare Filmora is recommended. It is not just a video editor which allows you to cut, split, add text, apply background sound to your video clips, but also a screen recorder which helps you record videos from PC screem webcam, and voice over. What’s more, you can find lots of special effects for gaming in this software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

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<2> Four tips for YouTube gamers:

1. Equipment

For some types of vlogs, beauty vlogs for example, the camera is the most important piece of equipment. For a YouTube gamer the most important piece of equipment is a game recorder, such as the Elgato Game Capture featured above. The Elgato Game Capture costs about $150 online, which is a typical price for a quality game recorder. Most of the footage you record is going to be from inside your games, so a game recorder is a must. Nobody wants to watch footage recorded from a camera pointing at your tv screen.

You will need a camera if you want to record reaction videos, which you probably will if you are going to be playing horror games where your reactions enhance the viewing experience. You do not need to record a reaction video for every game you play, though. So, it is not necessary for you to pay upwards of $1000 on a DSLR for your gaming channel. A good webcam will do, or you could even use your phone’s camera.

Aside from your game play the most important thing you will be recording is audio. It is worth investing in an external microphone. Since you do not need to worry about the range of your microphone for a gaming vlog something like the Blue Snowball USB mic is a great choice. These cost about $50 online. LAV mics are also popular among vloggers because they can be clipped onto your shirt while you record. An entire Lavalier system can cost over $100, sometimes around $600, but it is less expensive to buy a single LAV mic that plugs into the audio jack of your phone or computer.

If you cannot afford to invest in an external microphone then you should download a free audio editing program called Audacity from Audacityteam.org . You can use Audacity to improve the quality of the sound you record using your computer or camera.

2. Developing Your Voice

The reason a lot of people will want to watch your gaming videos while they could be watching someone else’s is not because you are a great gamer. It is because you are a great entertainer. Your vlogging voice should be a lot like a DJ’s radio voice; clear, confident, and louder than you would ever be at the dinner table. People do not tend to actually talk in the same voice they vlog in and YouTube gamers are no exception.

Forcing yourself into a fake voice is awkward, though, and while your vlogging voice is something you will need to develop it should not be fake. Remember to speak up and focus on your games. Some of your best commentary will happen while you are completely absorbed in what you are doing. Talking while you game and sounding natural will not happen right away, but it will with practice. When you start getting comments on your videos keep that feedback in mind and try to work the kinds of things your viewers like into your gaming voiceovers more often.

3. Time Management

Recording a gaming video you are happy with takes time. Editing that video can also take up a lot of time, depending on the style of video you want to post. These are the time commitments that most people expect to have when starting a gaming channel, but they are not the only ones.

Initially, you will need to spend a lot of time thinking about what kind of gaming channel you want to run. Are you more focused on game reviews, or on comedy? You will also need to consider whether your target audience consists of serious gamers who are looking for something informative or casual gamers – perhaps even non-gamers – who just want to watch entertaining YouTube videos. The answers to these questions will lead you to building your brand, which can also be time consuming. You will need channel art – like an icon and a banner – as well as intro and outro sequences. Plan to think about and create these things early or you will end up getting busy and rushing through them.

The other things related to your gaming channel which will be taking up your time are: researching gaming trends, networking with other YouTube gamers, and promoting your channel. You need to plan out times for these activities, as well as time limits. These are the things that can eat up all of your personal time if you let them.

4. Channel Promotion

In order to start getting more views and subscribers you will need to promote your channel. Part of this is having searchable video titles and descriptions, but you also need to get involved with the communities surrounding the games you are playing. These communities are more likely to want to watch your videos if you are a part of them.

Besides creating your own gaming videos you will need to watch other people’s and reach out to these gamers through comments. If you find another YouTube gamer with close to your same number of subscribers then you may even want to approach them about collaboration. This is one way you can promote your channel; by introducing yourself to the other gamer’s subscribers and allowing them to be introduced to yours. You will also need to put time into being active in gaming forums and communities in order to show people you know what you are doing and tell them about your channel.

You should not use the comments sections of other people’s videos, or gaming forums, just to promote your own channel. You can and should promote your channel through these mediums, it just cannot seem like self-interest is the only reason you are bothering. When you comment on another gamer’s video actually say something that gamer might want to respond to, not just ‘I did a video like this too, check it out!’. It is the same when you start getting involved with gaming forums. You need to participate in conversations and take an interest in people if you want them to take an interest in you and your work.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

From hardcore gamers to anybody who likes watching adults freak out about zombies, a lot of people really enjoy gaming vlogs. YouTube gamers are among some of the most popular vloggers on YouTube. To be a successful YouTube gamer you need have both gaming skills and a great vlogging presence.

Posting a cool gaming videos once in a while for your friends is fun, and if that is all you want to do then the first tip on this list should help you out. If you are hoping to build a popular YouTube channel centered on gaming then you will want to read further. Gaming vlogs are more than just hobbies for successful YouTube gamers. They put a lot of work into them.

The first thing you need to know about being a gaming vlogger is that gameplay footage is protected by copyright. Some game creators will allow for the use of this footage in gaming vlogs because it helps promote their games, but others see these videos as competition for their games. There will usually be information on the manufacturer’s website, often in the ‘Terms of Use’ section, which explains their policy. If you have questions about it, or want permission to use footage from a game you are not allowed to, you should ask. There are YouTube gamers posting videos of games the copyright does not allow them to who have gotten special permission, although this is more likely to be given if your channel is already popular.

---

Looking for a good video editor for your gaming video? Wondershare Filmora is recommended. It is not just a video editor which allows you to cut, split, add text, apply background sound to your video clips, but also a screen recorder which helps you record videos from PC screem webcam, and voice over. What’s more, you can find lots of special effects for gaming in this software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

<2> Four tips for YouTube gamers:

1. Equipment

For some types of vlogs, beauty vlogs for example, the camera is the most important piece of equipment. For a YouTube gamer the most important piece of equipment is a game recorder, such as the Elgato Game Capture featured above. The Elgato Game Capture costs about $150 online, which is a typical price for a quality game recorder. Most of the footage you record is going to be from inside your games, so a game recorder is a must. Nobody wants to watch footage recorded from a camera pointing at your tv screen.

You will need a camera if you want to record reaction videos, which you probably will if you are going to be playing horror games where your reactions enhance the viewing experience. You do not need to record a reaction video for every game you play, though. So, it is not necessary for you to pay upwards of $1000 on a DSLR for your gaming channel. A good webcam will do, or you could even use your phone’s camera.

Aside from your game play the most important thing you will be recording is audio. It is worth investing in an external microphone. Since you do not need to worry about the range of your microphone for a gaming vlog something like the Blue Snowball USB mic is a great choice. These cost about $50 online. LAV mics are also popular among vloggers because they can be clipped onto your shirt while you record. An entire Lavalier system can cost over $100, sometimes around $600, but it is less expensive to buy a single LAV mic that plugs into the audio jack of your phone or computer.

If you cannot afford to invest in an external microphone then you should download a free audio editing program called Audacity from Audacityteam.org . You can use Audacity to improve the quality of the sound you record using your computer or camera.

2. Developing Your Voice

The reason a lot of people will want to watch your gaming videos while they could be watching someone else’s is not because you are a great gamer. It is because you are a great entertainer. Your vlogging voice should be a lot like a DJ’s radio voice; clear, confident, and louder than you would ever be at the dinner table. People do not tend to actually talk in the same voice they vlog in and YouTube gamers are no exception.

Forcing yourself into a fake voice is awkward, though, and while your vlogging voice is something you will need to develop it should not be fake. Remember to speak up and focus on your games. Some of your best commentary will happen while you are completely absorbed in what you are doing. Talking while you game and sounding natural will not happen right away, but it will with practice. When you start getting comments on your videos keep that feedback in mind and try to work the kinds of things your viewers like into your gaming voiceovers more often.

3. Time Management

Recording a gaming video you are happy with takes time. Editing that video can also take up a lot of time, depending on the style of video you want to post. These are the time commitments that most people expect to have when starting a gaming channel, but they are not the only ones.

Initially, you will need to spend a lot of time thinking about what kind of gaming channel you want to run. Are you more focused on game reviews, or on comedy? You will also need to consider whether your target audience consists of serious gamers who are looking for something informative or casual gamers – perhaps even non-gamers – who just want to watch entertaining YouTube videos. The answers to these questions will lead you to building your brand, which can also be time consuming. You will need channel art – like an icon and a banner – as well as intro and outro sequences. Plan to think about and create these things early or you will end up getting busy and rushing through them.

The other things related to your gaming channel which will be taking up your time are: researching gaming trends, networking with other YouTube gamers, and promoting your channel. You need to plan out times for these activities, as well as time limits. These are the things that can eat up all of your personal time if you let them.

4. Channel Promotion

In order to start getting more views and subscribers you will need to promote your channel. Part of this is having searchable video titles and descriptions, but you also need to get involved with the communities surrounding the games you are playing. These communities are more likely to want to watch your videos if you are a part of them.

Besides creating your own gaming videos you will need to watch other people’s and reach out to these gamers through comments. If you find another YouTube gamer with close to your same number of subscribers then you may even want to approach them about collaboration. This is one way you can promote your channel; by introducing yourself to the other gamer’s subscribers and allowing them to be introduced to yours. You will also need to put time into being active in gaming forums and communities in order to show people you know what you are doing and tell them about your channel.

You should not use the comments sections of other people’s videos, or gaming forums, just to promote your own channel. You can and should promote your channel through these mediums, it just cannot seem like self-interest is the only reason you are bothering. When you comment on another gamer’s video actually say something that gamer might want to respond to, not just ‘I did a video like this too, check it out!’. It is the same when you start getting involved with gaming forums. You need to participate in conversations and take an interest in people if you want them to take an interest in you and your work.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

From hardcore gamers to anybody who likes watching adults freak out about zombies, a lot of people really enjoy gaming vlogs. YouTube gamers are among some of the most popular vloggers on YouTube. To be a successful YouTube gamer you need have both gaming skills and a great vlogging presence.

Posting a cool gaming videos once in a while for your friends is fun, and if that is all you want to do then the first tip on this list should help you out. If you are hoping to build a popular YouTube channel centered on gaming then you will want to read further. Gaming vlogs are more than just hobbies for successful YouTube gamers. They put a lot of work into them.

The first thing you need to know about being a gaming vlogger is that gameplay footage is protected by copyright. Some game creators will allow for the use of this footage in gaming vlogs because it helps promote their games, but others see these videos as competition for their games. There will usually be information on the manufacturer’s website, often in the ‘Terms of Use’ section, which explains their policy. If you have questions about it, or want permission to use footage from a game you are not allowed to, you should ask. There are YouTube gamers posting videos of games the copyright does not allow them to who have gotten special permission, although this is more likely to be given if your channel is already popular.

---

Looking for a good video editor for your gaming video? Wondershare Filmora is recommended. It is not just a video editor which allows you to cut, split, add text, apply background sound to your video clips, but also a screen recorder which helps you record videos from PC screem webcam, and voice over. What’s more, you can find lots of special effects for gaming in this software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

<2> Four tips for YouTube gamers:

1. Equipment

For some types of vlogs, beauty vlogs for example, the camera is the most important piece of equipment. For a YouTube gamer the most important piece of equipment is a game recorder, such as the Elgato Game Capture featured above. The Elgato Game Capture costs about $150 online, which is a typical price for a quality game recorder. Most of the footage you record is going to be from inside your games, so a game recorder is a must. Nobody wants to watch footage recorded from a camera pointing at your tv screen.

You will need a camera if you want to record reaction videos, which you probably will if you are going to be playing horror games where your reactions enhance the viewing experience. You do not need to record a reaction video for every game you play, though. So, it is not necessary for you to pay upwards of $1000 on a DSLR for your gaming channel. A good webcam will do, or you could even use your phone’s camera.

Aside from your game play the most important thing you will be recording is audio. It is worth investing in an external microphone. Since you do not need to worry about the range of your microphone for a gaming vlog something like the Blue Snowball USB mic is a great choice. These cost about $50 online. LAV mics are also popular among vloggers because they can be clipped onto your shirt while you record. An entire Lavalier system can cost over $100, sometimes around $600, but it is less expensive to buy a single LAV mic that plugs into the audio jack of your phone or computer.

If you cannot afford to invest in an external microphone then you should download a free audio editing program called Audacity from Audacityteam.org . You can use Audacity to improve the quality of the sound you record using your computer or camera.

2. Developing Your Voice

The reason a lot of people will want to watch your gaming videos while they could be watching someone else’s is not because you are a great gamer. It is because you are a great entertainer. Your vlogging voice should be a lot like a DJ’s radio voice; clear, confident, and louder than you would ever be at the dinner table. People do not tend to actually talk in the same voice they vlog in and YouTube gamers are no exception.

Forcing yourself into a fake voice is awkward, though, and while your vlogging voice is something you will need to develop it should not be fake. Remember to speak up and focus on your games. Some of your best commentary will happen while you are completely absorbed in what you are doing. Talking while you game and sounding natural will not happen right away, but it will with practice. When you start getting comments on your videos keep that feedback in mind and try to work the kinds of things your viewers like into your gaming voiceovers more often.

3. Time Management

Recording a gaming video you are happy with takes time. Editing that video can also take up a lot of time, depending on the style of video you want to post. These are the time commitments that most people expect to have when starting a gaming channel, but they are not the only ones.

Initially, you will need to spend a lot of time thinking about what kind of gaming channel you want to run. Are you more focused on game reviews, or on comedy? You will also need to consider whether your target audience consists of serious gamers who are looking for something informative or casual gamers – perhaps even non-gamers – who just want to watch entertaining YouTube videos. The answers to these questions will lead you to building your brand, which can also be time consuming. You will need channel art – like an icon and a banner – as well as intro and outro sequences. Plan to think about and create these things early or you will end up getting busy and rushing through them.

The other things related to your gaming channel which will be taking up your time are: researching gaming trends, networking with other YouTube gamers, and promoting your channel. You need to plan out times for these activities, as well as time limits. These are the things that can eat up all of your personal time if you let them.

4. Channel Promotion

In order to start getting more views and subscribers you will need to promote your channel. Part of this is having searchable video titles and descriptions, but you also need to get involved with the communities surrounding the games you are playing. These communities are more likely to want to watch your videos if you are a part of them.

Besides creating your own gaming videos you will need to watch other people’s and reach out to these gamers through comments. If you find another YouTube gamer with close to your same number of subscribers then you may even want to approach them about collaboration. This is one way you can promote your channel; by introducing yourself to the other gamer’s subscribers and allowing them to be introduced to yours. You will also need to put time into being active in gaming forums and communities in order to show people you know what you are doing and tell them about your channel.

You should not use the comments sections of other people’s videos, or gaming forums, just to promote your own channel. You can and should promote your channel through these mediums, it just cannot seem like self-interest is the only reason you are bothering. When you comment on another gamer’s video actually say something that gamer might want to respond to, not just ‘I did a video like this too, check it out!’. It is the same when you start getting involved with gaming forums. You need to participate in conversations and take an interest in people if you want them to take an interest in you and your work.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

From hardcore gamers to anybody who likes watching adults freak out about zombies, a lot of people really enjoy gaming vlogs. YouTube gamers are among some of the most popular vloggers on YouTube. To be a successful YouTube gamer you need have both gaming skills and a great vlogging presence.

Posting a cool gaming videos once in a while for your friends is fun, and if that is all you want to do then the first tip on this list should help you out. If you are hoping to build a popular YouTube channel centered on gaming then you will want to read further. Gaming vlogs are more than just hobbies for successful YouTube gamers. They put a lot of work into them.

The first thing you need to know about being a gaming vlogger is that gameplay footage is protected by copyright. Some game creators will allow for the use of this footage in gaming vlogs because it helps promote their games, but others see these videos as competition for their games. There will usually be information on the manufacturer’s website, often in the ‘Terms of Use’ section, which explains their policy. If you have questions about it, or want permission to use footage from a game you are not allowed to, you should ask. There are YouTube gamers posting videos of games the copyright does not allow them to who have gotten special permission, although this is more likely to be given if your channel is already popular.

---

Looking for a good video editor for your gaming video? Wondershare Filmora is recommended. It is not just a video editor which allows you to cut, split, add text, apply background sound to your video clips, but also a screen recorder which helps you record videos from PC screem webcam, and voice over. What’s more, you can find lots of special effects for gaming in this software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

<2> Four tips for YouTube gamers:

1. Equipment

For some types of vlogs, beauty vlogs for example, the camera is the most important piece of equipment. For a YouTube gamer the most important piece of equipment is a game recorder, such as the Elgato Game Capture featured above. The Elgato Game Capture costs about $150 online, which is a typical price for a quality game recorder. Most of the footage you record is going to be from inside your games, so a game recorder is a must. Nobody wants to watch footage recorded from a camera pointing at your tv screen.

You will need a camera if you want to record reaction videos, which you probably will if you are going to be playing horror games where your reactions enhance the viewing experience. You do not need to record a reaction video for every game you play, though. So, it is not necessary for you to pay upwards of $1000 on a DSLR for your gaming channel. A good webcam will do, or you could even use your phone’s camera.

Aside from your game play the most important thing you will be recording is audio. It is worth investing in an external microphone. Since you do not need to worry about the range of your microphone for a gaming vlog something like the Blue Snowball USB mic is a great choice. These cost about $50 online. LAV mics are also popular among vloggers because they can be clipped onto your shirt while you record. An entire Lavalier system can cost over $100, sometimes around $600, but it is less expensive to buy a single LAV mic that plugs into the audio jack of your phone or computer.

If you cannot afford to invest in an external microphone then you should download a free audio editing program called Audacity from Audacityteam.org . You can use Audacity to improve the quality of the sound you record using your computer or camera.

2. Developing Your Voice

The reason a lot of people will want to watch your gaming videos while they could be watching someone else’s is not because you are a great gamer. It is because you are a great entertainer. Your vlogging voice should be a lot like a DJ’s radio voice; clear, confident, and louder than you would ever be at the dinner table. People do not tend to actually talk in the same voice they vlog in and YouTube gamers are no exception.

Forcing yourself into a fake voice is awkward, though, and while your vlogging voice is something you will need to develop it should not be fake. Remember to speak up and focus on your games. Some of your best commentary will happen while you are completely absorbed in what you are doing. Talking while you game and sounding natural will not happen right away, but it will with practice. When you start getting comments on your videos keep that feedback in mind and try to work the kinds of things your viewers like into your gaming voiceovers more often.

3. Time Management

Recording a gaming video you are happy with takes time. Editing that video can also take up a lot of time, depending on the style of video you want to post. These are the time commitments that most people expect to have when starting a gaming channel, but they are not the only ones.

Initially, you will need to spend a lot of time thinking about what kind of gaming channel you want to run. Are you more focused on game reviews, or on comedy? You will also need to consider whether your target audience consists of serious gamers who are looking for something informative or casual gamers – perhaps even non-gamers – who just want to watch entertaining YouTube videos. The answers to these questions will lead you to building your brand, which can also be time consuming. You will need channel art – like an icon and a banner – as well as intro and outro sequences. Plan to think about and create these things early or you will end up getting busy and rushing through them.

The other things related to your gaming channel which will be taking up your time are: researching gaming trends, networking with other YouTube gamers, and promoting your channel. You need to plan out times for these activities, as well as time limits. These are the things that can eat up all of your personal time if you let them.

4. Channel Promotion

In order to start getting more views and subscribers you will need to promote your channel. Part of this is having searchable video titles and descriptions, but you also need to get involved with the communities surrounding the games you are playing. These communities are more likely to want to watch your videos if you are a part of them.

Besides creating your own gaming videos you will need to watch other people’s and reach out to these gamers through comments. If you find another YouTube gamer with close to your same number of subscribers then you may even want to approach them about collaboration. This is one way you can promote your channel; by introducing yourself to the other gamer’s subscribers and allowing them to be introduced to yours. You will also need to put time into being active in gaming forums and communities in order to show people you know what you are doing and tell them about your channel.

You should not use the comments sections of other people’s videos, or gaming forums, just to promote your own channel. You can and should promote your channel through these mediums, it just cannot seem like self-interest is the only reason you are bothering. When you comment on another gamer’s video actually say something that gamer might want to respond to, not just ‘I did a video like this too, check it out!’. It is the same when you start getting involved with gaming forums. You need to participate in conversations and take an interest in people if you want them to take an interest in you and your work.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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