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[New] Complete Guide to Crafting Killer YouTube Outros
Complete Guide to Crafting Killer YouTube Outros
YouTube Outro Complete Guide [+Best Makers & Templates]
Richard Bennett
Mar 27, 2024• Proven solutions
The key reason your YouTube videos have a hundred views a year after publication is because they lack good YouTube intro and outro.
How interactive is your YouTube channel? Or, what’s the bounce rate of your YouTube videos? As you answer this, you’ll realize how important YouTube outro is. Very few people know to add outro to YouTube videos is the best YouTube SEO technique.
In this guide, I’ll demystify what YouTube outro is and how to make outro and add it to a YouTube video. If you are not a tech expert, use intro and outro makers highlighted herein to make your videos as interactive pas possible.
To get a sneak preview of what is entailed here; this guide has been subdivided into five parts:
- Part 1: YouTube Outro Prerequisites
- Part 2: Best 8 Intro And Outro Makers For YouTube
- Part 3: How To Make And Add Outro To YouTube Video
- Part 4: How To Add An Outro To A Youtube Video
- Part 5: Frequently Asked Questions about YouTube Outro
Part 1: YouTube Outro Prerequisites
In this part, we will learn what outros for YouTube are, the importance of land that distinguishes them from the intro. Also included are expert tips on how to make YouTube outro that attracts a hundred thousand subscribers in seven days included.
To understand what YouTube outro is and why you should add it to your videos, here is a detailed explanation.
Section 1: What is a Youtube Outro?
YouTube outro aka end screen is the last part of a video with a call to action statement, button or video suggestion to view other YouTube videos. In other words, it’s the last part of a video with calls to action links.
One of the most effective technical methods of optimizing YouTube videos is by adding an outro. This helps attract huge traffic, increase conversion and engage viewers.
Why spend your time adding outro? You can add Outro to YouTube videos to direct viewers to your website, other selected videos, engage viewers for longer and to persuade them to subscribe to the channel. In short, most end screens have four elements incorporated into an outro: Channel, subscribe, Video playlist and a website link.
Section 2: Difference Between Outro and Intro
Most YouTube videos have an intro and an outro. In this case, an intro is a short clip at the beginning of a YouTube video that introduces you to the viewers and your brand.
Even though video creators attach more emphasis on intros, both are both very critical. For your videos to achieve meaningful results, it’s important to view each as distinct from the other. Equally important to know, both intros and outros have different purposes.
| Differences Between YouTube Intro And Outro | |
|---|---|
| Intro | Outro |
| Inserted at the begging of a video | Inserted at the end of a video |
| Used to capture audience attention | Directs the audience to the next step |
| Introduces the topic | Suggests new topics to viewers |
| Attract viewers to the video | Contains a call-action button |
| Showcases a brand, logo, business slogan or a statement mission |
Section 3: YouTube Outro Requirements
Just as their requirements for any video uploaded on YouTube, outros are no exception. For your outro to be interactive, observe the following requirements:
1. Outro Resolution
Outros for YouTube should have an aspect ratio of 16:9 and a resolution of 1920px X 1080px.
2. Outro Element Sizes and Dimensions
End screen templates comprise elements that are in different shapes and sizes. When using a YouTube outro size of 1920px X 1080px, here are the element dimensions to use:
- Subscribe – 294px X 294px
- Channel – 294px X 294px
- Website link - 294px X 294px
- Video playlist – 615px X 345px
3. Outro Length
If you want to make your outro boring, make it long. So, how long should YouTube outro be? For your outros to have a high conversation rate, they should be approximately 10-20 seconds long. However, the length of your video should be the determining factor. A one-hour YouTube video can have a longer outro.
Don’t be challenged by setting the above sizes because nearly all intro and outro makers have already set dimensions for the elements. The major requirements are done for you
Section 4: Best Practices When Making A YouTube Outro
Imagine given 10 seconds to showcase your YouTube channel and direct viewers on the next move without breaking the engagement! Different YouTube outros come in different styles; certainly a show of one’s degree of creativity.
At this point, you should be already be having the best outro maker in mind - Filmora. The below YouTube outro tips should coincide with the features of your selected outro maker.
- Be relevant
The featured elements should be related to the video. Adding irrelevant elements your outro will most likely make the viewer click away.
- Keep to your goals
The big question is; what do you want to achieve from the YouTube end screen? Draw your attention to the subject matter of that particular video, your channel or the product highlighted in the video. Try to align your thoughts with those of the viewer.
Every video creator wishes for the following goals, increasing your channel subscribers, sending traffic to another site, viewing more videos and sharing to social media. Each YouTube outro element should have its own goal.
- Simple, clear and easy to interpret
Your outro will be meaningless if the audience cannot take action due to the complexity of either the language used or the ambiguity of words used. Use colors that pop out the elements making them the center of focus. Make them clear and avoid anything distractive.
- Use similar outro templates
Apart from being a good method of branding your channel, using similar outro on your videos adds credibility. It is, therefore, a good practice to have the consistency of colors, elements, images, and logos.
It’s absolutely important to understand all the prerequisites related to YouTube outros. Make use of the tips and requirements explained above when making and adding YouTube end screens to achieve the best results.
Part 2: Best 8 Intro And Outro Makers For YouTube
If you are wondering how to make the best magnetic intro and converting outro for your YouTube videos, this is your best article for you. Whether it’s the free online intro maker or the YouTube outro maker free no watermark, just select one that suits you most from the below list.
1. Wondershare Filmora
Quick fact – Using Filmora as an outro maker, allows you to select your admired background and outro template.
Do you want to make HD YouTube intros and outros that will grow your channel? I recommend Wondershare Filmora.
This software has the simplest friendly interface that any new and expert video editor would understand easily. This is very important for you; to use the best intro or outro for your YouTube videos, download Filmora video editor to get access to Filmstock. There are plenty of free and editable YouTube intro and outro templates ready for download.
Filmora is an all in one YouTube outro maker: you can download intro and outro templates, edit, add to your YouTube video and publish to your channel. There are innumerable backgrounds, transitions and effects to make an outro that matches the video colors, speed, and theme.
2. Outromaker
Quick fact – Outromaker is highly preferred for adding YouTube end screens with animated backgrounds that are mobile-friendly.
In spite of its pricey plans, Outro Maker continues to be more and more users due to its high genre of outro templates. Among the features included in this app are outro templates, YouTube mobile cards, and YouTube graphics.
To insert a Pokémon Go or animated cartoon background that rhymes with your videos, you have to register an account. Secondly, you must have a registered YouTube channel with videos. Lastly, subscribe to a paid plan.
3. MotionDen
Quick fact – MotionDen is an online into and outro maker. To create YouTube intro and outro without watermark, you have to first pay.
There are plenty of YouTube intro and outro templates for your marketing videos, showdown movies or hard sports videos. Only two pricing plans are available, namely $9.0/Video and $39/ month. Both plans produce HD intros and outros for YouTube and give access to directly publish to YouTube.
To start creating end screens, creating an account is a requirement. MotionDen has rich text editing features and direct typography to edit your logo.
4. Snappa
Quick fact- With Snappa as your YouTube outro maker, only 60 seconds are enough to create a professional high-quality outro.
This is the perfect YouTube outro maker online free with over a 5000+ outro template and million-plus royalty-free HD photos and graphics. Among the features it’s renowned for include, thousands of templates in different sizes, resizable graphics, a huge library of HD intros and outros and seamless integration with uploaded logos and custom fonts.
Most of the YouTube outro requirements like dimensions have been done for you. To access more features, subscribe to either the Pro plan for $10/month or the Team plan for $20/month.
5. Biteable
Quick fact- Biteable is a free online YouTube outro creator. It’s compatible with mobile phones and computers and is highly used by content marketing experts.
The clarity of the interface is enough to prove its simplicity and user-friendliness. The only requirement to use this app is registration. However, the free plan is limited to 10 projects per month, the basic content and 24/7 customer support. Its main limitation is any project under the free plan bears the Biteable watermark.
Biteable Youtube outro template download feature contains 85,000 Shutterstock clips. There are four optional pricing plans. The free plan with limited features, Starter Plan for $29/mo, Pro Plan for $29/mo and Unlimited Plan for $49/mo. You can also subscribe annually.
6. Tube Arsenal
Quick fact – Tube Arsenal is among the best HD intro and outro maker for YouTube. No monthly/annual subscription plans. Each outro template can be customized online.
Despite its high quality and professional templates, Tube Arsenal is suitable for both beginners and experts. Would you like to add the best YouTube outro songs to your videos? Select any intro or outro and on the customizing chart to the left, scroll to the bottom and click “Music”.
Some of the features include unlimited downloads, free downloads, online template customization and curated collection of intros and outros. Each outros’ price is determined by its resolution (720px for $9 and 180px for $11).
7. Animaker
Quick fact – Animaker takes cognizance of human creative ability. You can, therefore, create your own intro from scratch or edit the provided templates.
Animaker is among the world’s most used YouTube intro maker. It’s trusted by over 1000 big brands like Adidas, Google, UNICEF, and Uber. You can start with the free plan if it’s your first time then upgrade to the complex paid plans. The paid plans are Personal for $19/mo, Startup for $35/mo and Business for $59/mo.
There are many features to look out for in Animaker. Some include 50+ backgrounds YouTube intro music, over 175 sound effects, custom font support and pre-designed templates.
8. Video Jaguar
Quick fact – Video Jaguar is a cloud-based software used creating YouTube intros and outros. You can, therefore, use it from any location without downloading it.
This app’s outro maker interface comes equipped with easy to use features like full HD intro and outro templates, licensed music and text editor. There are also plenty of royalty-free photos.
Video Jaguar is majorly designed for marketers who specialize in video ads to grow their brand awareness.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Part 3: How To Make And Add Outro To YouTube Video
How to make a YouTube outro was comprehensively answered by the launch Filmora video editor. Why say Filmora? We all know how the best professional YouTube outros should look like, right? Go to the Filmora products page then click download. Among the features, you’ll find include transitions, backgrounds, effects, rich text editor and free audio and voiceover recorder among others.
Step 1: Start by downloading and installing Filmora on your Windows or Mac by clicking any of the below icons.
Step 2: Once it’s fully installed, double-click on the Filmora icon on your desktop to open a welcome screen for you to start a new project. Adjust the project aspect ratio to 16:9.
Step 3: Click the new project and wait for the software full interface to open. On the Filmora Filmstock page, search and select a YouTube outro template of your choice, download and save to your media.
Before importing the template, click “Sample Colours” to choose a color that rhymes with your video and set it as the background.
Click “Media” on the top menu and import your outro template to the timeline.
Step 4: Use the screen blind mode to edit the YouTube outro elements at the preview window. Also, you can select audio and add it as outro music for YouTube. Click “Title” to select your preferred font editor. Once you are done, export the outro to the media file.
Check this video tutorial. It’s very easy and simple to make a YouTube outro. Free to download the video maker and have a try now!
Part 4: How To Add An Outro To A Youtube Video
To understand the whole end screen process we will continue with the Filmora video editing procedure.
Step 1: Upload your video to the timeline and create a space for the video outro.
Step 2: Import the YouTube outro created earlier and drag it down to the timeline. Now that you have two imports on your timeline, drag the outro to the videos end section.
Step 3: Click “Export” to save or upload the video on YouTube. You now have your video with an end screen.
Part 5: Frequently Asked Questions about YouTube Outro
Best Websites for YouTube Outro Template Download
YouTube Outro templates are helping websites grow their revenue by setting pricing plans. Nevertheless, there are some websites with even better free outro templates for download. Here is a combination of both paid and free websites to download YouTube outros:
Best Websites to Find YouTube Outro Songs
Finding outro songs for YouTube is a bit challenging partly because not many YouTube outro makers have also songs on the website. Video creators also tend to use video audio in their end screens thereby reducing the demand for outro songs.
Despite their low demand, few websites continue to create YouTube outro songs like:
You may also like: 10 Best Sources to Download Free Outro Music [No Copyright] >>
Conclusion
We all wish to create YouTube videos that attract many viewers and eventually subscribers! To grow your YouTube channel, start adding outros to your videos before uploading them to YouTube. YouTube outro engages viewers for longer by clicking the suggested videos or helps grow the channel.
It’s not a surprise to find some of your videos with no outros despite the high number of free intro and outro YouTube makers. Use the above list to make a stunning outro for YouTube.
Was this guide helpful to you? Kindly share your comments or thoughts on the social media platforms on this site.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The key reason your YouTube videos have a hundred views a year after publication is because they lack good YouTube intro and outro.
How interactive is your YouTube channel? Or, what’s the bounce rate of your YouTube videos? As you answer this, you’ll realize how important YouTube outro is. Very few people know to add outro to YouTube videos is the best YouTube SEO technique.
In this guide, I’ll demystify what YouTube outro is and how to make outro and add it to a YouTube video. If you are not a tech expert, use intro and outro makers highlighted herein to make your videos as interactive pas possible.
To get a sneak preview of what is entailed here; this guide has been subdivided into five parts:
- Part 1: YouTube Outro Prerequisites
- Part 2: Best 8 Intro And Outro Makers For YouTube
- Part 3: How To Make And Add Outro To YouTube Video
- Part 4: How To Add An Outro To A Youtube Video
- Part 5: Frequently Asked Questions about YouTube Outro
Part 1: YouTube Outro Prerequisites
In this part, we will learn what outros for YouTube are, the importance of land that distinguishes them from the intro. Also included are expert tips on how to make YouTube outro that attracts a hundred thousand subscribers in seven days included.
To understand what YouTube outro is and why you should add it to your videos, here is a detailed explanation.
Section 1: What is a Youtube Outro?
YouTube outro aka end screen is the last part of a video with a call to action statement, button or video suggestion to view other YouTube videos. In other words, it’s the last part of a video with calls to action links.
One of the most effective technical methods of optimizing YouTube videos is by adding an outro. This helps attract huge traffic, increase conversion and engage viewers.
Why spend your time adding outro? You can add Outro to YouTube videos to direct viewers to your website, other selected videos, engage viewers for longer and to persuade them to subscribe to the channel. In short, most end screens have four elements incorporated into an outro: Channel, subscribe, Video playlist and a website link.
Section 2: Difference Between Outro and Intro
Most YouTube videos have an intro and an outro. In this case, an intro is a short clip at the beginning of a YouTube video that introduces you to the viewers and your brand.
Even though video creators attach more emphasis on intros, both are both very critical. For your videos to achieve meaningful results, it’s important to view each as distinct from the other. Equally important to know, both intros and outros have different purposes.
| Differences Between YouTube Intro And Outro | |
|---|---|
| Intro | Outro |
| Inserted at the begging of a video | Inserted at the end of a video |
| Used to capture audience attention | Directs the audience to the next step |
| Introduces the topic | Suggests new topics to viewers |
| Attract viewers to the video | Contains a call-action button |
| Showcases a brand, logo, business slogan or a statement mission |
Section 3: YouTube Outro Requirements
Just as their requirements for any video uploaded on YouTube, outros are no exception. For your outro to be interactive, observe the following requirements:
1. Outro Resolution
Outros for YouTube should have an aspect ratio of 16:9 and a resolution of 1920px X 1080px.
2. Outro Element Sizes and Dimensions
End screen templates comprise elements that are in different shapes and sizes. When using a YouTube outro size of 1920px X 1080px, here are the element dimensions to use:
- Subscribe – 294px X 294px
- Channel – 294px X 294px
- Website link - 294px X 294px
- Video playlist – 615px X 345px
3. Outro Length
If you want to make your outro boring, make it long. So, how long should YouTube outro be? For your outros to have a high conversation rate, they should be approximately 10-20 seconds long. However, the length of your video should be the determining factor. A one-hour YouTube video can have a longer outro.
Don’t be challenged by setting the above sizes because nearly all intro and outro makers have already set dimensions for the elements. The major requirements are done for you
Section 4: Best Practices When Making A YouTube Outro
Imagine given 10 seconds to showcase your YouTube channel and direct viewers on the next move without breaking the engagement! Different YouTube outros come in different styles; certainly a show of one’s degree of creativity.
At this point, you should be already be having the best outro maker in mind - Filmora. The below YouTube outro tips should coincide with the features of your selected outro maker.
- Be relevant
The featured elements should be related to the video. Adding irrelevant elements your outro will most likely make the viewer click away.
- Keep to your goals
The big question is; what do you want to achieve from the YouTube end screen? Draw your attention to the subject matter of that particular video, your channel or the product highlighted in the video. Try to align your thoughts with those of the viewer.
Every video creator wishes for the following goals, increasing your channel subscribers, sending traffic to another site, viewing more videos and sharing to social media. Each YouTube outro element should have its own goal.
- Simple, clear and easy to interpret
Your outro will be meaningless if the audience cannot take action due to the complexity of either the language used or the ambiguity of words used. Use colors that pop out the elements making them the center of focus. Make them clear and avoid anything distractive.
- Use similar outro templates
Apart from being a good method of branding your channel, using similar outro on your videos adds credibility. It is, therefore, a good practice to have the consistency of colors, elements, images, and logos.
It’s absolutely important to understand all the prerequisites related to YouTube outros. Make use of the tips and requirements explained above when making and adding YouTube end screens to achieve the best results.
Part 2: Best 8 Intro And Outro Makers For YouTube
If you are wondering how to make the best magnetic intro and converting outro for your YouTube videos, this is your best article for you. Whether it’s the free online intro maker or the YouTube outro maker free no watermark, just select one that suits you most from the below list.
1. Wondershare Filmora
Quick fact – Using Filmora as an outro maker, allows you to select your admired background and outro template.
Do you want to make HD YouTube intros and outros that will grow your channel? I recommend Wondershare Filmora.
This software has the simplest friendly interface that any new and expert video editor would understand easily. This is very important for you; to use the best intro or outro for your YouTube videos, download Filmora video editor to get access to Filmstock. There are plenty of free and editable YouTube intro and outro templates ready for download.
Filmora is an all in one YouTube outro maker: you can download intro and outro templates, edit, add to your YouTube video and publish to your channel. There are innumerable backgrounds, transitions and effects to make an outro that matches the video colors, speed, and theme.
2. Outromaker
Quick fact – Outromaker is highly preferred for adding YouTube end screens with animated backgrounds that are mobile-friendly.
In spite of its pricey plans, Outro Maker continues to be more and more users due to its high genre of outro templates. Among the features included in this app are outro templates, YouTube mobile cards, and YouTube graphics.
To insert a Pokémon Go or animated cartoon background that rhymes with your videos, you have to register an account. Secondly, you must have a registered YouTube channel with videos. Lastly, subscribe to a paid plan.
3. MotionDen
Quick fact – MotionDen is an online into and outro maker. To create YouTube intro and outro without watermark, you have to first pay.
There are plenty of YouTube intro and outro templates for your marketing videos, showdown movies or hard sports videos. Only two pricing plans are available, namely $9.0/Video and $39/ month. Both plans produce HD intros and outros for YouTube and give access to directly publish to YouTube.
To start creating end screens, creating an account is a requirement. MotionDen has rich text editing features and direct typography to edit your logo.
4. Snappa
Quick fact- With Snappa as your YouTube outro maker, only 60 seconds are enough to create a professional high-quality outro.
This is the perfect YouTube outro maker online free with over a 5000+ outro template and million-plus royalty-free HD photos and graphics. Among the features it’s renowned for include, thousands of templates in different sizes, resizable graphics, a huge library of HD intros and outros and seamless integration with uploaded logos and custom fonts.
Most of the YouTube outro requirements like dimensions have been done for you. To access more features, subscribe to either the Pro plan for $10/month or the Team plan for $20/month.
5. Biteable
Quick fact- Biteable is a free online YouTube outro creator. It’s compatible with mobile phones and computers and is highly used by content marketing experts.
The clarity of the interface is enough to prove its simplicity and user-friendliness. The only requirement to use this app is registration. However, the free plan is limited to 10 projects per month, the basic content and 24/7 customer support. Its main limitation is any project under the free plan bears the Biteable watermark.
Biteable Youtube outro template download feature contains 85,000 Shutterstock clips. There are four optional pricing plans. The free plan with limited features, Starter Plan for $29/mo, Pro Plan for $29/mo and Unlimited Plan for $49/mo. You can also subscribe annually.
6. Tube Arsenal
Quick fact – Tube Arsenal is among the best HD intro and outro maker for YouTube. No monthly/annual subscription plans. Each outro template can be customized online.
Despite its high quality and professional templates, Tube Arsenal is suitable for both beginners and experts. Would you like to add the best YouTube outro songs to your videos? Select any intro or outro and on the customizing chart to the left, scroll to the bottom and click “Music”.
Some of the features include unlimited downloads, free downloads, online template customization and curated collection of intros and outros. Each outros’ price is determined by its resolution (720px for $9 and 180px for $11).
7. Animaker
Quick fact – Animaker takes cognizance of human creative ability. You can, therefore, create your own intro from scratch or edit the provided templates.
Animaker is among the world’s most used YouTube intro maker. It’s trusted by over 1000 big brands like Adidas, Google, UNICEF, and Uber. You can start with the free plan if it’s your first time then upgrade to the complex paid plans. The paid plans are Personal for $19/mo, Startup for $35/mo and Business for $59/mo.
There are many features to look out for in Animaker. Some include 50+ backgrounds YouTube intro music, over 175 sound effects, custom font support and pre-designed templates.
8. Video Jaguar
Quick fact – Video Jaguar is a cloud-based software used creating YouTube intros and outros. You can, therefore, use it from any location without downloading it.
This app’s outro maker interface comes equipped with easy to use features like full HD intro and outro templates, licensed music and text editor. There are also plenty of royalty-free photos.
Video Jaguar is majorly designed for marketers who specialize in video ads to grow their brand awareness.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Part 3: How To Make And Add Outro To YouTube Video
How to make a YouTube outro was comprehensively answered by the launch Filmora video editor. Why say Filmora? We all know how the best professional YouTube outros should look like, right? Go to the Filmora products page then click download. Among the features, you’ll find include transitions, backgrounds, effects, rich text editor and free audio and voiceover recorder among others.
Step 1: Start by downloading and installing Filmora on your Windows or Mac by clicking any of the below icons.
Step 2: Once it’s fully installed, double-click on the Filmora icon on your desktop to open a welcome screen for you to start a new project. Adjust the project aspect ratio to 16:9.
Step 3: Click the new project and wait for the software full interface to open. On the Filmora Filmstock page, search and select a YouTube outro template of your choice, download and save to your media.
Before importing the template, click “Sample Colours” to choose a color that rhymes with your video and set it as the background.
Click “Media” on the top menu and import your outro template to the timeline.
Step 4: Use the screen blind mode to edit the YouTube outro elements at the preview window. Also, you can select audio and add it as outro music for YouTube. Click “Title” to select your preferred font editor. Once you are done, export the outro to the media file.
Check this video tutorial. It’s very easy and simple to make a YouTube outro. Free to download the video maker and have a try now!
Part 4: How To Add An Outro To A Youtube Video
To understand the whole end screen process we will continue with the Filmora video editing procedure.
Step 1: Upload your video to the timeline and create a space for the video outro.
Step 2: Import the YouTube outro created earlier and drag it down to the timeline. Now that you have two imports on your timeline, drag the outro to the videos end section.
Step 3: Click “Export” to save or upload the video on YouTube. You now have your video with an end screen.
Part 5: Frequently Asked Questions about YouTube Outro
Best Websites for YouTube Outro Template Download
YouTube Outro templates are helping websites grow their revenue by setting pricing plans. Nevertheless, there are some websites with even better free outro templates for download. Here is a combination of both paid and free websites to download YouTube outros:
Best Websites to Find YouTube Outro Songs
Finding outro songs for YouTube is a bit challenging partly because not many YouTube outro makers have also songs on the website. Video creators also tend to use video audio in their end screens thereby reducing the demand for outro songs.
Despite their low demand, few websites continue to create YouTube outro songs like:
You may also like: 10 Best Sources to Download Free Outro Music [No Copyright] >>
Conclusion
We all wish to create YouTube videos that attract many viewers and eventually subscribers! To grow your YouTube channel, start adding outros to your videos before uploading them to YouTube. YouTube outro engages viewers for longer by clicking the suggested videos or helps grow the channel.
It’s not a surprise to find some of your videos with no outros despite the high number of free intro and outro YouTube makers. Use the above list to make a stunning outro for YouTube.
Was this guide helpful to you? Kindly share your comments or thoughts on the social media platforms on this site.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The key reason your YouTube videos have a hundred views a year after publication is because they lack good YouTube intro and outro.
How interactive is your YouTube channel? Or, what’s the bounce rate of your YouTube videos? As you answer this, you’ll realize how important YouTube outro is. Very few people know to add outro to YouTube videos is the best YouTube SEO technique.
In this guide, I’ll demystify what YouTube outro is and how to make outro and add it to a YouTube video. If you are not a tech expert, use intro and outro makers highlighted herein to make your videos as interactive pas possible.
To get a sneak preview of what is entailed here; this guide has been subdivided into five parts:
- Part 1: YouTube Outro Prerequisites
- Part 2: Best 8 Intro And Outro Makers For YouTube
- Part 3: How To Make And Add Outro To YouTube Video
- Part 4: How To Add An Outro To A Youtube Video
- Part 5: Frequently Asked Questions about YouTube Outro
Part 1: YouTube Outro Prerequisites
In this part, we will learn what outros for YouTube are, the importance of land that distinguishes them from the intro. Also included are expert tips on how to make YouTube outro that attracts a hundred thousand subscribers in seven days included.
To understand what YouTube outro is and why you should add it to your videos, here is a detailed explanation.
Section 1: What is a Youtube Outro?
YouTube outro aka end screen is the last part of a video with a call to action statement, button or video suggestion to view other YouTube videos. In other words, it’s the last part of a video with calls to action links.
One of the most effective technical methods of optimizing YouTube videos is by adding an outro. This helps attract huge traffic, increase conversion and engage viewers.
Why spend your time adding outro? You can add Outro to YouTube videos to direct viewers to your website, other selected videos, engage viewers for longer and to persuade them to subscribe to the channel. In short, most end screens have four elements incorporated into an outro: Channel, subscribe, Video playlist and a website link.
Section 2: Difference Between Outro and Intro
Most YouTube videos have an intro and an outro. In this case, an intro is a short clip at the beginning of a YouTube video that introduces you to the viewers and your brand.
Even though video creators attach more emphasis on intros, both are both very critical. For your videos to achieve meaningful results, it’s important to view each as distinct from the other. Equally important to know, both intros and outros have different purposes.
| Differences Between YouTube Intro And Outro | |
|---|---|
| Intro | Outro |
| Inserted at the begging of a video | Inserted at the end of a video |
| Used to capture audience attention | Directs the audience to the next step |
| Introduces the topic | Suggests new topics to viewers |
| Attract viewers to the video | Contains a call-action button |
| Showcases a brand, logo, business slogan or a statement mission |
Section 3: YouTube Outro Requirements
Just as their requirements for any video uploaded on YouTube, outros are no exception. For your outro to be interactive, observe the following requirements:
1. Outro Resolution
Outros for YouTube should have an aspect ratio of 16:9 and a resolution of 1920px X 1080px.
2. Outro Element Sizes and Dimensions
End screen templates comprise elements that are in different shapes and sizes. When using a YouTube outro size of 1920px X 1080px, here are the element dimensions to use:
- Subscribe – 294px X 294px
- Channel – 294px X 294px
- Website link - 294px X 294px
- Video playlist – 615px X 345px
3. Outro Length
If you want to make your outro boring, make it long. So, how long should YouTube outro be? For your outros to have a high conversation rate, they should be approximately 10-20 seconds long. However, the length of your video should be the determining factor. A one-hour YouTube video can have a longer outro.
Don’t be challenged by setting the above sizes because nearly all intro and outro makers have already set dimensions for the elements. The major requirements are done for you
Section 4: Best Practices When Making A YouTube Outro
Imagine given 10 seconds to showcase your YouTube channel and direct viewers on the next move without breaking the engagement! Different YouTube outros come in different styles; certainly a show of one’s degree of creativity.
At this point, you should be already be having the best outro maker in mind - Filmora. The below YouTube outro tips should coincide with the features of your selected outro maker.
- Be relevant
The featured elements should be related to the video. Adding irrelevant elements your outro will most likely make the viewer click away.
- Keep to your goals
The big question is; what do you want to achieve from the YouTube end screen? Draw your attention to the subject matter of that particular video, your channel or the product highlighted in the video. Try to align your thoughts with those of the viewer.
Every video creator wishes for the following goals, increasing your channel subscribers, sending traffic to another site, viewing more videos and sharing to social media. Each YouTube outro element should have its own goal.
- Simple, clear and easy to interpret
Your outro will be meaningless if the audience cannot take action due to the complexity of either the language used or the ambiguity of words used. Use colors that pop out the elements making them the center of focus. Make them clear and avoid anything distractive.
- Use similar outro templates
Apart from being a good method of branding your channel, using similar outro on your videos adds credibility. It is, therefore, a good practice to have the consistency of colors, elements, images, and logos.
It’s absolutely important to understand all the prerequisites related to YouTube outros. Make use of the tips and requirements explained above when making and adding YouTube end screens to achieve the best results.
Part 2: Best 8 Intro And Outro Makers For YouTube
If you are wondering how to make the best magnetic intro and converting outro for your YouTube videos, this is your best article for you. Whether it’s the free online intro maker or the YouTube outro maker free no watermark, just select one that suits you most from the below list.
1. Wondershare Filmora
Quick fact – Using Filmora as an outro maker, allows you to select your admired background and outro template.
Do you want to make HD YouTube intros and outros that will grow your channel? I recommend Wondershare Filmora.
This software has the simplest friendly interface that any new and expert video editor would understand easily. This is very important for you; to use the best intro or outro for your YouTube videos, download Filmora video editor to get access to Filmstock. There are plenty of free and editable YouTube intro and outro templates ready for download.
Filmora is an all in one YouTube outro maker: you can download intro and outro templates, edit, add to your YouTube video and publish to your channel. There are innumerable backgrounds, transitions and effects to make an outro that matches the video colors, speed, and theme.
2. Outromaker
Quick fact – Outromaker is highly preferred for adding YouTube end screens with animated backgrounds that are mobile-friendly.
In spite of its pricey plans, Outro Maker continues to be more and more users due to its high genre of outro templates. Among the features included in this app are outro templates, YouTube mobile cards, and YouTube graphics.
To insert a Pokémon Go or animated cartoon background that rhymes with your videos, you have to register an account. Secondly, you must have a registered YouTube channel with videos. Lastly, subscribe to a paid plan.
3. MotionDen
Quick fact – MotionDen is an online into and outro maker. To create YouTube intro and outro without watermark, you have to first pay.
There are plenty of YouTube intro and outro templates for your marketing videos, showdown movies or hard sports videos. Only two pricing plans are available, namely $9.0/Video and $39/ month. Both plans produce HD intros and outros for YouTube and give access to directly publish to YouTube.
To start creating end screens, creating an account is a requirement. MotionDen has rich text editing features and direct typography to edit your logo.
4. Snappa
Quick fact- With Snappa as your YouTube outro maker, only 60 seconds are enough to create a professional high-quality outro.
This is the perfect YouTube outro maker online free with over a 5000+ outro template and million-plus royalty-free HD photos and graphics. Among the features it’s renowned for include, thousands of templates in different sizes, resizable graphics, a huge library of HD intros and outros and seamless integration with uploaded logos and custom fonts.
Most of the YouTube outro requirements like dimensions have been done for you. To access more features, subscribe to either the Pro plan for $10/month or the Team plan for $20/month.
5. Biteable
Quick fact- Biteable is a free online YouTube outro creator. It’s compatible with mobile phones and computers and is highly used by content marketing experts.
The clarity of the interface is enough to prove its simplicity and user-friendliness. The only requirement to use this app is registration. However, the free plan is limited to 10 projects per month, the basic content and 24/7 customer support. Its main limitation is any project under the free plan bears the Biteable watermark.
Biteable Youtube outro template download feature contains 85,000 Shutterstock clips. There are four optional pricing plans. The free plan with limited features, Starter Plan for $29/mo, Pro Plan for $29/mo and Unlimited Plan for $49/mo. You can also subscribe annually.
6. Tube Arsenal
Quick fact – Tube Arsenal is among the best HD intro and outro maker for YouTube. No monthly/annual subscription plans. Each outro template can be customized online.
Despite its high quality and professional templates, Tube Arsenal is suitable for both beginners and experts. Would you like to add the best YouTube outro songs to your videos? Select any intro or outro and on the customizing chart to the left, scroll to the bottom and click “Music”.
Some of the features include unlimited downloads, free downloads, online template customization and curated collection of intros and outros. Each outros’ price is determined by its resolution (720px for $9 and 180px for $11).
7. Animaker
Quick fact – Animaker takes cognizance of human creative ability. You can, therefore, create your own intro from scratch or edit the provided templates.
Animaker is among the world’s most used YouTube intro maker. It’s trusted by over 1000 big brands like Adidas, Google, UNICEF, and Uber. You can start with the free plan if it’s your first time then upgrade to the complex paid plans. The paid plans are Personal for $19/mo, Startup for $35/mo and Business for $59/mo.
There are many features to look out for in Animaker. Some include 50+ backgrounds YouTube intro music, over 175 sound effects, custom font support and pre-designed templates.
8. Video Jaguar
Quick fact – Video Jaguar is a cloud-based software used creating YouTube intros and outros. You can, therefore, use it from any location without downloading it.
This app’s outro maker interface comes equipped with easy to use features like full HD intro and outro templates, licensed music and text editor. There are also plenty of royalty-free photos.
Video Jaguar is majorly designed for marketers who specialize in video ads to grow their brand awareness.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Part 3: How To Make And Add Outro To YouTube Video
How to make a YouTube outro was comprehensively answered by the launch Filmora video editor. Why say Filmora? We all know how the best professional YouTube outros should look like, right? Go to the Filmora products page then click download. Among the features, you’ll find include transitions, backgrounds, effects, rich text editor and free audio and voiceover recorder among others.
Step 1: Start by downloading and installing Filmora on your Windows or Mac by clicking any of the below icons.
Step 2: Once it’s fully installed, double-click on the Filmora icon on your desktop to open a welcome screen for you to start a new project. Adjust the project aspect ratio to 16:9.
Step 3: Click the new project and wait for the software full interface to open. On the Filmora Filmstock page, search and select a YouTube outro template of your choice, download and save to your media.
Before importing the template, click “Sample Colours” to choose a color that rhymes with your video and set it as the background.
Click “Media” on the top menu and import your outro template to the timeline.
Step 4: Use the screen blind mode to edit the YouTube outro elements at the preview window. Also, you can select audio and add it as outro music for YouTube. Click “Title” to select your preferred font editor. Once you are done, export the outro to the media file.
Check this video tutorial. It’s very easy and simple to make a YouTube outro. Free to download the video maker and have a try now!
Part 4: How To Add An Outro To A Youtube Video
To understand the whole end screen process we will continue with the Filmora video editing procedure.
Step 1: Upload your video to the timeline and create a space for the video outro.
Step 2: Import the YouTube outro created earlier and drag it down to the timeline. Now that you have two imports on your timeline, drag the outro to the videos end section.
Step 3: Click “Export” to save or upload the video on YouTube. You now have your video with an end screen.
Part 5: Frequently Asked Questions about YouTube Outro
Best Websites for YouTube Outro Template Download
YouTube Outro templates are helping websites grow their revenue by setting pricing plans. Nevertheless, there are some websites with even better free outro templates for download. Here is a combination of both paid and free websites to download YouTube outros:
Best Websites to Find YouTube Outro Songs
Finding outro songs for YouTube is a bit challenging partly because not many YouTube outro makers have also songs on the website. Video creators also tend to use video audio in their end screens thereby reducing the demand for outro songs.
Despite their low demand, few websites continue to create YouTube outro songs like:
You may also like: 10 Best Sources to Download Free Outro Music [No Copyright] >>
Conclusion
We all wish to create YouTube videos that attract many viewers and eventually subscribers! To grow your YouTube channel, start adding outros to your videos before uploading them to YouTube. YouTube outro engages viewers for longer by clicking the suggested videos or helps grow the channel.
It’s not a surprise to find some of your videos with no outros despite the high number of free intro and outro YouTube makers. Use the above list to make a stunning outro for YouTube.
Was this guide helpful to you? Kindly share your comments or thoughts on the social media platforms on this site.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The key reason your YouTube videos have a hundred views a year after publication is because they lack good YouTube intro and outro.
How interactive is your YouTube channel? Or, what’s the bounce rate of your YouTube videos? As you answer this, you’ll realize how important YouTube outro is. Very few people know to add outro to YouTube videos is the best YouTube SEO technique.
In this guide, I’ll demystify what YouTube outro is and how to make outro and add it to a YouTube video. If you are not a tech expert, use intro and outro makers highlighted herein to make your videos as interactive pas possible.
To get a sneak preview of what is entailed here; this guide has been subdivided into five parts:
- Part 1: YouTube Outro Prerequisites
- Part 2: Best 8 Intro And Outro Makers For YouTube
- Part 3: How To Make And Add Outro To YouTube Video
- Part 4: How To Add An Outro To A Youtube Video
- Part 5: Frequently Asked Questions about YouTube Outro
Part 1: YouTube Outro Prerequisites
In this part, we will learn what outros for YouTube are, the importance of land that distinguishes them from the intro. Also included are expert tips on how to make YouTube outro that attracts a hundred thousand subscribers in seven days included.
To understand what YouTube outro is and why you should add it to your videos, here is a detailed explanation.
Section 1: What is a Youtube Outro?
YouTube outro aka end screen is the last part of a video with a call to action statement, button or video suggestion to view other YouTube videos. In other words, it’s the last part of a video with calls to action links.
One of the most effective technical methods of optimizing YouTube videos is by adding an outro. This helps attract huge traffic, increase conversion and engage viewers.
Why spend your time adding outro? You can add Outro to YouTube videos to direct viewers to your website, other selected videos, engage viewers for longer and to persuade them to subscribe to the channel. In short, most end screens have four elements incorporated into an outro: Channel, subscribe, Video playlist and a website link.
Section 2: Difference Between Outro and Intro
Most YouTube videos have an intro and an outro. In this case, an intro is a short clip at the beginning of a YouTube video that introduces you to the viewers and your brand.
Even though video creators attach more emphasis on intros, both are both very critical. For your videos to achieve meaningful results, it’s important to view each as distinct from the other. Equally important to know, both intros and outros have different purposes.
| Differences Between YouTube Intro And Outro | |
|---|---|
| Intro | Outro |
| Inserted at the begging of a video | Inserted at the end of a video |
| Used to capture audience attention | Directs the audience to the next step |
| Introduces the topic | Suggests new topics to viewers |
| Attract viewers to the video | Contains a call-action button |
| Showcases a brand, logo, business slogan or a statement mission |
Section 3: YouTube Outro Requirements
Just as their requirements for any video uploaded on YouTube, outros are no exception. For your outro to be interactive, observe the following requirements:
1. Outro Resolution
Outros for YouTube should have an aspect ratio of 16:9 and a resolution of 1920px X 1080px.
2. Outro Element Sizes and Dimensions
End screen templates comprise elements that are in different shapes and sizes. When using a YouTube outro size of 1920px X 1080px, here are the element dimensions to use:
- Subscribe – 294px X 294px
- Channel – 294px X 294px
- Website link - 294px X 294px
- Video playlist – 615px X 345px
3. Outro Length
If you want to make your outro boring, make it long. So, how long should YouTube outro be? For your outros to have a high conversation rate, they should be approximately 10-20 seconds long. However, the length of your video should be the determining factor. A one-hour YouTube video can have a longer outro.
Don’t be challenged by setting the above sizes because nearly all intro and outro makers have already set dimensions for the elements. The major requirements are done for you
Section 4: Best Practices When Making A YouTube Outro
Imagine given 10 seconds to showcase your YouTube channel and direct viewers on the next move without breaking the engagement! Different YouTube outros come in different styles; certainly a show of one’s degree of creativity.
At this point, you should be already be having the best outro maker in mind - Filmora. The below YouTube outro tips should coincide with the features of your selected outro maker.
- Be relevant
The featured elements should be related to the video. Adding irrelevant elements your outro will most likely make the viewer click away.
- Keep to your goals
The big question is; what do you want to achieve from the YouTube end screen? Draw your attention to the subject matter of that particular video, your channel or the product highlighted in the video. Try to align your thoughts with those of the viewer.
Every video creator wishes for the following goals, increasing your channel subscribers, sending traffic to another site, viewing more videos and sharing to social media. Each YouTube outro element should have its own goal.
- Simple, clear and easy to interpret
Your outro will be meaningless if the audience cannot take action due to the complexity of either the language used or the ambiguity of words used. Use colors that pop out the elements making them the center of focus. Make them clear and avoid anything distractive.
- Use similar outro templates
Apart from being a good method of branding your channel, using similar outro on your videos adds credibility. It is, therefore, a good practice to have the consistency of colors, elements, images, and logos.
It’s absolutely important to understand all the prerequisites related to YouTube outros. Make use of the tips and requirements explained above when making and adding YouTube end screens to achieve the best results.
Part 2: Best 8 Intro And Outro Makers For YouTube
If you are wondering how to make the best magnetic intro and converting outro for your YouTube videos, this is your best article for you. Whether it’s the free online intro maker or the YouTube outro maker free no watermark, just select one that suits you most from the below list.
1. Wondershare Filmora
Quick fact – Using Filmora as an outro maker, allows you to select your admired background and outro template.
Do you want to make HD YouTube intros and outros that will grow your channel? I recommend Wondershare Filmora.
This software has the simplest friendly interface that any new and expert video editor would understand easily. This is very important for you; to use the best intro or outro for your YouTube videos, download Filmora video editor to get access to Filmstock. There are plenty of free and editable YouTube intro and outro templates ready for download.
Filmora is an all in one YouTube outro maker: you can download intro and outro templates, edit, add to your YouTube video and publish to your channel. There are innumerable backgrounds, transitions and effects to make an outro that matches the video colors, speed, and theme.
2. Outromaker
Quick fact – Outromaker is highly preferred for adding YouTube end screens with animated backgrounds that are mobile-friendly.
In spite of its pricey plans, Outro Maker continues to be more and more users due to its high genre of outro templates. Among the features included in this app are outro templates, YouTube mobile cards, and YouTube graphics.
To insert a Pokémon Go or animated cartoon background that rhymes with your videos, you have to register an account. Secondly, you must have a registered YouTube channel with videos. Lastly, subscribe to a paid plan.
3. MotionDen
Quick fact – MotionDen is an online into and outro maker. To create YouTube intro and outro without watermark, you have to first pay.
There are plenty of YouTube intro and outro templates for your marketing videos, showdown movies or hard sports videos. Only two pricing plans are available, namely $9.0/Video and $39/ month. Both plans produce HD intros and outros for YouTube and give access to directly publish to YouTube.
To start creating end screens, creating an account is a requirement. MotionDen has rich text editing features and direct typography to edit your logo.
4. Snappa
Quick fact- With Snappa as your YouTube outro maker, only 60 seconds are enough to create a professional high-quality outro.
This is the perfect YouTube outro maker online free with over a 5000+ outro template and million-plus royalty-free HD photos and graphics. Among the features it’s renowned for include, thousands of templates in different sizes, resizable graphics, a huge library of HD intros and outros and seamless integration with uploaded logos and custom fonts.
Most of the YouTube outro requirements like dimensions have been done for you. To access more features, subscribe to either the Pro plan for $10/month or the Team plan for $20/month.
5. Biteable
Quick fact- Biteable is a free online YouTube outro creator. It’s compatible with mobile phones and computers and is highly used by content marketing experts.
The clarity of the interface is enough to prove its simplicity and user-friendliness. The only requirement to use this app is registration. However, the free plan is limited to 10 projects per month, the basic content and 24/7 customer support. Its main limitation is any project under the free plan bears the Biteable watermark.
Biteable Youtube outro template download feature contains 85,000 Shutterstock clips. There are four optional pricing plans. The free plan with limited features, Starter Plan for $29/mo, Pro Plan for $29/mo and Unlimited Plan for $49/mo. You can also subscribe annually.
6. Tube Arsenal
Quick fact – Tube Arsenal is among the best HD intro and outro maker for YouTube. No monthly/annual subscription plans. Each outro template can be customized online.
Despite its high quality and professional templates, Tube Arsenal is suitable for both beginners and experts. Would you like to add the best YouTube outro songs to your videos? Select any intro or outro and on the customizing chart to the left, scroll to the bottom and click “Music”.
Some of the features include unlimited downloads, free downloads, online template customization and curated collection of intros and outros. Each outros’ price is determined by its resolution (720px for $9 and 180px for $11).
7. Animaker
Quick fact – Animaker takes cognizance of human creative ability. You can, therefore, create your own intro from scratch or edit the provided templates.
Animaker is among the world’s most used YouTube intro maker. It’s trusted by over 1000 big brands like Adidas, Google, UNICEF, and Uber. You can start with the free plan if it’s your first time then upgrade to the complex paid plans. The paid plans are Personal for $19/mo, Startup for $35/mo and Business for $59/mo.
There are many features to look out for in Animaker. Some include 50+ backgrounds YouTube intro music, over 175 sound effects, custom font support and pre-designed templates.
8. Video Jaguar
Quick fact – Video Jaguar is a cloud-based software used creating YouTube intros and outros. You can, therefore, use it from any location without downloading it.
This app’s outro maker interface comes equipped with easy to use features like full HD intro and outro templates, licensed music and text editor. There are also plenty of royalty-free photos.
Video Jaguar is majorly designed for marketers who specialize in video ads to grow their brand awareness.
You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>
Part 3: How To Make And Add Outro To YouTube Video
How to make a YouTube outro was comprehensively answered by the launch Filmora video editor. Why say Filmora? We all know how the best professional YouTube outros should look like, right? Go to the Filmora products page then click download. Among the features, you’ll find include transitions, backgrounds, effects, rich text editor and free audio and voiceover recorder among others.
Step 1: Start by downloading and installing Filmora on your Windows or Mac by clicking any of the below icons.
Step 2: Once it’s fully installed, double-click on the Filmora icon on your desktop to open a welcome screen for you to start a new project. Adjust the project aspect ratio to 16:9.
Step 3: Click the new project and wait for the software full interface to open. On the Filmora Filmstock page, search and select a YouTube outro template of your choice, download and save to your media.
Before importing the template, click “Sample Colours” to choose a color that rhymes with your video and set it as the background.
Click “Media” on the top menu and import your outro template to the timeline.
Step 4: Use the screen blind mode to edit the YouTube outro elements at the preview window. Also, you can select audio and add it as outro music for YouTube. Click “Title” to select your preferred font editor. Once you are done, export the outro to the media file.
Check this video tutorial. It’s very easy and simple to make a YouTube outro. Free to download the video maker and have a try now!
Part 4: How To Add An Outro To A Youtube Video
To understand the whole end screen process we will continue with the Filmora video editing procedure.
Step 1: Upload your video to the timeline and create a space for the video outro.
Step 2: Import the YouTube outro created earlier and drag it down to the timeline. Now that you have two imports on your timeline, drag the outro to the videos end section.
Step 3: Click “Export” to save or upload the video on YouTube. You now have your video with an end screen.
Part 5: Frequently Asked Questions about YouTube Outro
Best Websites for YouTube Outro Template Download
YouTube Outro templates are helping websites grow their revenue by setting pricing plans. Nevertheless, there are some websites with even better free outro templates for download. Here is a combination of both paid and free websites to download YouTube outros:
Best Websites to Find YouTube Outro Songs
Finding outro songs for YouTube is a bit challenging partly because not many YouTube outro makers have also songs on the website. Video creators also tend to use video audio in their end screens thereby reducing the demand for outro songs.
Despite their low demand, few websites continue to create YouTube outro songs like:
You may also like: 10 Best Sources to Download Free Outro Music [No Copyright] >>
Conclusion
We all wish to create YouTube videos that attract many viewers and eventually subscribers! To grow your YouTube channel, start adding outros to your videos before uploading them to YouTube. YouTube outro engages viewers for longer by clicking the suggested videos or helps grow the channel.
It’s not a surprise to find some of your videos with no outros despite the high number of free intro and outro YouTube makers. Use the above list to make a stunning outro for YouTube.
Was this guide helpful to you? Kindly share your comments or thoughts on the social media platforms on this site.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
From Passive to Profitable: YouTube Revenue Techniques
How To Make Money on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Link: https://youtube-video-recordings.techidaily.com/new-complete-guide-to-crafting-killer-youtube-outros/
- License: This work is licensed under CC BY-NC-SA 4.0.
