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"[New] Climbing the YouTube Search Rankings Key SEO Strategies Unveiled"
Climbing the YouTube Search Rankings: Key SEO Strategies Unveiled
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Dynamic Slideshows: Embedding YouTube Content
Create High-Quality Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
Google Slide presentation is a powerful tool for creators to keep their audience engaged. This online platform lets you create and demonstrate your ideas. It will capture your viewers’ attention from the very beginning. It also doesn’t matter whatever learning style you engage. Adding YouTube videos to Google Slide will appeal to all levels of individuals.
More so, it is the best way to provide a break for both the audience and the creator. You can break Google Slide presentations with videos to offer some break. Viewers and the presenter get a breather in the process. The presenter can take a short break from speaking while the video plays. Let’s now dive into how to embed a YouTube video in Google Slides.
In this article
01 Why should we add a video to Google Slides?
02 How to add a YouTube video to Google Slide
03 How to choose the right video for your Slides?
Why should we add a video to Google Slides?
There is a great impact of adding video to Google Slides.
For attention
Videos will automatically awaken you, especially if your thoughts have started to sway during a presentation. A video has a direct way of showing creativity. The audience automatically connects the dots between the video and the presentation lines alike.
To stimulate discussion
A picture is worth a thousand words. There is a way that an added video will help the audience connect to the day’s topic. It will bring up several ideas and stir up discussion with the presenter.
Easy following
With videos embedded in Google Slide, viewers will find it easy to understand and digest. Videos automatically eliminate boredom and make any topic interesting.
How to add a YouTube video to Google Slide
Use these two methods to add a YouTube video to Google Slides. Via the Search and Direct link.
Method 1. Embed YouTube video to Google Slide by search and selection
Google has owned YouTube since the year 2006. You can, therefore, integrate Google’s products with YouTube easily.
Step 1. First, go to the slide where you want to embed your video.
Step 2. Then choose the “Insert” option from the menu bar and hit the “Video” option.
Step 3. It would be best if you now viewed the “YouTube” search bar to type in the video you want to embed. You can use keywords to search for the video in question and view instant search results.
Step 4. Then select the video you want to embed, and you’ll see it appear on the “Slide.”
Step 5. Format your video. Remember that the entire video will be embedded. You don’t necessarily need the whole video. It is time to select just a brief but relevant clip from the video to use. Then position your video to the right point using the axes from the exact starting point to the finished part you want the video to appear in.
Method 2. Embed YouTube video to Google Slide by direct link
You can engage this method if you want to include the entire video.
Step 1. Get the URL of the specific YouTube video that you want to use.
Step 2. Then go to your browser’s “Address bar” to copy the YouTube link.
Step 3. Next, open the “Presentation” slide to put your video to.
Step 4. Choose the “Insert” tab from the menu bar.
Step 5. Then hit on the “Video” option from the drop-down menu that appears.
Step 6. A new window will open automatically. Choose the “By URL” tab.
Step 7. Then paste the YouTube video URL in the “Paste YouTube URL Here” bar section.
Step 8. Wait for the video file to load and press the “Select” option. The video will immediately appear in the presentation slide. Just drag and drop the video in your preferred position.
Note: You can do a few edits inside the application. Set the timer when your video should start and when to stop. You can also adjust the video player size.
How to choose the right video for your Slides?
Not all videos will make an impact on your Google Slide. You need to use the best shot that adds value to your presentation. These guidelines will help you to settle on the best video.
Be Professional – choose the best video for your presentation. Remember that the video is part of the presentation and carries more weight. Settling for quality video will bring out the professionalism in you.
Relevant – how do you know that what you are showing your audience corresponds to the presentation piece? Ensure that the video you add has something to do with the Google Slide presentation topic. The two should naturally flow to make it easy to understand the whole concept.
Precise – your presentation is not about the video. The ideal length should not exceed 60 seconds. The longer the video, the greater the chance for your audience to lose track along the way.
Know every footage you are working with – this will help you pick the best shots for your presentation. So, learn every aspect of the video before settling down to use it.
Add new content – even though one content may suit several presentations, don’t rely on the same piece each time. Your audience will want to feel something fresh each time you are presenting. So, compose different videos for different scenarios to make that big impact.
Create an eye-catching video for your Slides with Filmora
The video quality matters when it comes to creating your Slides. The best video creator – Filmora – works in simple steps to give you an eye-catching video. It will create videos for all scenarios like marketing, tutorial, gaming, etc.
Key features of Filmora
- It offers you advanced video effects like filters, motion elements, etc
- You can multiply your fun with multiple screens with the Split Screen feature
- Easily change backgrounds using the Green Screen feature
- The speed control lets you fast forward or slow down a special moment
- Import your video clips to social media platforms
- You can also adjust the audio of your tracks using the Audio Mixer feature
Follow this guide to create a video for your slide with Filmora
Step 1. Launch Filmora
First, begin by downloading and installing Filmora on your computer device. Once installed, launch it and allow it to run. You can either create a new project or open an existing project to work on.
Step 2. Create a new project
Here, click on the “New Project” tab on the app’s welcome screen. The editor should load immediately. Then proceed to register the product. Just hit on the “Register” tab.
Step 3. Import video
Check the upper left corner of your screen to see the “Import” tab. Click on it and choose the “Import Media Files” option. Next, navigate to the location of your computer’s local list to select the clip or video you want to edit. Then, hit the “Import” button to add the video to the timeline for editing.
Step 4. Edit video
Drag and drop the raw footage to Filmora’s timeline to begin editing. Here, you can trim, add other video clips, merge, and add effects as you wish. Likewise, you can add opening titles, subtitles, and end credits to your video. More so, this tool offers different templates to use. Just drag and drop the templates you wish to use to a specific location on the timeline.
Step 5. Preview your file
Last but not least, you can preview your files. Click on the “Play” tab to start previewing your video clips. The main essence of this part is to allow you to make the necessary changes to your clips if there is a need.
Step 6. Export and Share
With Filmora, you can export your file to various social media platforms. But first, go to the “Output window” and select the video file format to use. This software supports several output formats to apply to any platform and device. Just click on the “Format” tab and choose the file format to use. Then also change the resolution and other parameters like frame rate and channel of your video in the “Settings” section. Finally, share your video to your YouTube channel and get ready to add the video to the Google Slide presentation.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
● You now know how to put a YouTube video in Google Slides the simple way. You can search for your YouTube videos or directly use the URL link. Whatever the case, remember that it’s the quality of your video that carries more weight. Thanks to the availability of third-party apps that you can use to create and improve the quality of your videos.
● Filmora is at your service to create high-resolution videos that you can export in any format to your YouTube channel. The tool is intuitive, and it won’t matter whether you haven’t tried it before. It is a perfect choice for both professionals and first-time users.
Google Slide presentation is a powerful tool for creators to keep their audience engaged. This online platform lets you create and demonstrate your ideas. It will capture your viewers’ attention from the very beginning. It also doesn’t matter whatever learning style you engage. Adding YouTube videos to Google Slide will appeal to all levels of individuals.
More so, it is the best way to provide a break for both the audience and the creator. You can break Google Slide presentations with videos to offer some break. Viewers and the presenter get a breather in the process. The presenter can take a short break from speaking while the video plays. Let’s now dive into how to embed a YouTube video in Google Slides.
In this article
01 Why should we add a video to Google Slides?
02 How to add a YouTube video to Google Slide
03 How to choose the right video for your Slides?
Why should we add a video to Google Slides?
There is a great impact of adding video to Google Slides.
For attention
Videos will automatically awaken you, especially if your thoughts have started to sway during a presentation. A video has a direct way of showing creativity. The audience automatically connects the dots between the video and the presentation lines alike.
To stimulate discussion
A picture is worth a thousand words. There is a way that an added video will help the audience connect to the day’s topic. It will bring up several ideas and stir up discussion with the presenter.
Easy following
With videos embedded in Google Slide, viewers will find it easy to understand and digest. Videos automatically eliminate boredom and make any topic interesting.
How to add a YouTube video to Google Slide
Use these two methods to add a YouTube video to Google Slides. Via the Search and Direct link.
Method 1. Embed YouTube video to Google Slide by search and selection
Google has owned YouTube since the year 2006. You can, therefore, integrate Google’s products with YouTube easily.
Step 1. First, go to the slide where you want to embed your video.
Step 2. Then choose the “Insert” option from the menu bar and hit the “Video” option.
Step 3. It would be best if you now viewed the “YouTube” search bar to type in the video you want to embed. You can use keywords to search for the video in question and view instant search results.
Step 4. Then select the video you want to embed, and you’ll see it appear on the “Slide.”
Step 5. Format your video. Remember that the entire video will be embedded. You don’t necessarily need the whole video. It is time to select just a brief but relevant clip from the video to use. Then position your video to the right point using the axes from the exact starting point to the finished part you want the video to appear in.
Method 2. Embed YouTube video to Google Slide by direct link
You can engage this method if you want to include the entire video.
Step 1. Get the URL of the specific YouTube video that you want to use.
Step 2. Then go to your browser’s “Address bar” to copy the YouTube link.
Step 3. Next, open the “Presentation” slide to put your video to.
Step 4. Choose the “Insert” tab from the menu bar.
Step 5. Then hit on the “Video” option from the drop-down menu that appears.
Step 6. A new window will open automatically. Choose the “By URL” tab.
Step 7. Then paste the YouTube video URL in the “Paste YouTube URL Here” bar section.
Step 8. Wait for the video file to load and press the “Select” option. The video will immediately appear in the presentation slide. Just drag and drop the video in your preferred position.
Note: You can do a few edits inside the application. Set the timer when your video should start and when to stop. You can also adjust the video player size.
How to choose the right video for your Slides?
Not all videos will make an impact on your Google Slide. You need to use the best shot that adds value to your presentation. These guidelines will help you to settle on the best video.
Be Professional – choose the best video for your presentation. Remember that the video is part of the presentation and carries more weight. Settling for quality video will bring out the professionalism in you.
Relevant – how do you know that what you are showing your audience corresponds to the presentation piece? Ensure that the video you add has something to do with the Google Slide presentation topic. The two should naturally flow to make it easy to understand the whole concept.
Precise – your presentation is not about the video. The ideal length should not exceed 60 seconds. The longer the video, the greater the chance for your audience to lose track along the way.
Know every footage you are working with – this will help you pick the best shots for your presentation. So, learn every aspect of the video before settling down to use it.
Add new content – even though one content may suit several presentations, don’t rely on the same piece each time. Your audience will want to feel something fresh each time you are presenting. So, compose different videos for different scenarios to make that big impact.
Create an eye-catching video for your Slides with Filmora
The video quality matters when it comes to creating your Slides. The best video creator – Filmora – works in simple steps to give you an eye-catching video. It will create videos for all scenarios like marketing, tutorial, gaming, etc.
Key features of Filmora
- It offers you advanced video effects like filters, motion elements, etc
- You can multiply your fun with multiple screens with the Split Screen feature
- Easily change backgrounds using the Green Screen feature
- The speed control lets you fast forward or slow down a special moment
- Import your video clips to social media platforms
- You can also adjust the audio of your tracks using the Audio Mixer feature
Follow this guide to create a video for your slide with Filmora
Step 1. Launch Filmora
First, begin by downloading and installing Filmora on your computer device. Once installed, launch it and allow it to run. You can either create a new project or open an existing project to work on.
Step 2. Create a new project
Here, click on the “New Project” tab on the app’s welcome screen. The editor should load immediately. Then proceed to register the product. Just hit on the “Register” tab.
Step 3. Import video
Check the upper left corner of your screen to see the “Import” tab. Click on it and choose the “Import Media Files” option. Next, navigate to the location of your computer’s local list to select the clip or video you want to edit. Then, hit the “Import” button to add the video to the timeline for editing.
Step 4. Edit video
Drag and drop the raw footage to Filmora’s timeline to begin editing. Here, you can trim, add other video clips, merge, and add effects as you wish. Likewise, you can add opening titles, subtitles, and end credits to your video. More so, this tool offers different templates to use. Just drag and drop the templates you wish to use to a specific location on the timeline.
Step 5. Preview your file
Last but not least, you can preview your files. Click on the “Play” tab to start previewing your video clips. The main essence of this part is to allow you to make the necessary changes to your clips if there is a need.
Step 6. Export and Share
With Filmora, you can export your file to various social media platforms. But first, go to the “Output window” and select the video file format to use. This software supports several output formats to apply to any platform and device. Just click on the “Format” tab and choose the file format to use. Then also change the resolution and other parameters like frame rate and channel of your video in the “Settings” section. Finally, share your video to your YouTube channel and get ready to add the video to the Google Slide presentation.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
● You now know how to put a YouTube video in Google Slides the simple way. You can search for your YouTube videos or directly use the URL link. Whatever the case, remember that it’s the quality of your video that carries more weight. Thanks to the availability of third-party apps that you can use to create and improve the quality of your videos.
● Filmora is at your service to create high-resolution videos that you can export in any format to your YouTube channel. The tool is intuitive, and it won’t matter whether you haven’t tried it before. It is a perfect choice for both professionals and first-time users.
Google Slide presentation is a powerful tool for creators to keep their audience engaged. This online platform lets you create and demonstrate your ideas. It will capture your viewers’ attention from the very beginning. It also doesn’t matter whatever learning style you engage. Adding YouTube videos to Google Slide will appeal to all levels of individuals.
More so, it is the best way to provide a break for both the audience and the creator. You can break Google Slide presentations with videos to offer some break. Viewers and the presenter get a breather in the process. The presenter can take a short break from speaking while the video plays. Let’s now dive into how to embed a YouTube video in Google Slides.
In this article
01 Why should we add a video to Google Slides?
02 How to add a YouTube video to Google Slide
03 How to choose the right video for your Slides?
Why should we add a video to Google Slides?
There is a great impact of adding video to Google Slides.
For attention
Videos will automatically awaken you, especially if your thoughts have started to sway during a presentation. A video has a direct way of showing creativity. The audience automatically connects the dots between the video and the presentation lines alike.
To stimulate discussion
A picture is worth a thousand words. There is a way that an added video will help the audience connect to the day’s topic. It will bring up several ideas and stir up discussion with the presenter.
Easy following
With videos embedded in Google Slide, viewers will find it easy to understand and digest. Videos automatically eliminate boredom and make any topic interesting.
How to add a YouTube video to Google Slide
Use these two methods to add a YouTube video to Google Slides. Via the Search and Direct link.
Method 1. Embed YouTube video to Google Slide by search and selection
Google has owned YouTube since the year 2006. You can, therefore, integrate Google’s products with YouTube easily.
Step 1. First, go to the slide where you want to embed your video.
Step 2. Then choose the “Insert” option from the menu bar and hit the “Video” option.
Step 3. It would be best if you now viewed the “YouTube” search bar to type in the video you want to embed. You can use keywords to search for the video in question and view instant search results.
Step 4. Then select the video you want to embed, and you’ll see it appear on the “Slide.”
Step 5. Format your video. Remember that the entire video will be embedded. You don’t necessarily need the whole video. It is time to select just a brief but relevant clip from the video to use. Then position your video to the right point using the axes from the exact starting point to the finished part you want the video to appear in.
Method 2. Embed YouTube video to Google Slide by direct link
You can engage this method if you want to include the entire video.
Step 1. Get the URL of the specific YouTube video that you want to use.
Step 2. Then go to your browser’s “Address bar” to copy the YouTube link.
Step 3. Next, open the “Presentation” slide to put your video to.
Step 4. Choose the “Insert” tab from the menu bar.
Step 5. Then hit on the “Video” option from the drop-down menu that appears.
Step 6. A new window will open automatically. Choose the “By URL” tab.
Step 7. Then paste the YouTube video URL in the “Paste YouTube URL Here” bar section.
Step 8. Wait for the video file to load and press the “Select” option. The video will immediately appear in the presentation slide. Just drag and drop the video in your preferred position.
Note: You can do a few edits inside the application. Set the timer when your video should start and when to stop. You can also adjust the video player size.
How to choose the right video for your Slides?
Not all videos will make an impact on your Google Slide. You need to use the best shot that adds value to your presentation. These guidelines will help you to settle on the best video.
Be Professional – choose the best video for your presentation. Remember that the video is part of the presentation and carries more weight. Settling for quality video will bring out the professionalism in you.
Relevant – how do you know that what you are showing your audience corresponds to the presentation piece? Ensure that the video you add has something to do with the Google Slide presentation topic. The two should naturally flow to make it easy to understand the whole concept.
Precise – your presentation is not about the video. The ideal length should not exceed 60 seconds. The longer the video, the greater the chance for your audience to lose track along the way.
Know every footage you are working with – this will help you pick the best shots for your presentation. So, learn every aspect of the video before settling down to use it.
Add new content – even though one content may suit several presentations, don’t rely on the same piece each time. Your audience will want to feel something fresh each time you are presenting. So, compose different videos for different scenarios to make that big impact.
Create an eye-catching video for your Slides with Filmora
The video quality matters when it comes to creating your Slides. The best video creator – Filmora – works in simple steps to give you an eye-catching video. It will create videos for all scenarios like marketing, tutorial, gaming, etc.
Key features of Filmora
- It offers you advanced video effects like filters, motion elements, etc
- You can multiply your fun with multiple screens with the Split Screen feature
- Easily change backgrounds using the Green Screen feature
- The speed control lets you fast forward or slow down a special moment
- Import your video clips to social media platforms
- You can also adjust the audio of your tracks using the Audio Mixer feature
Follow this guide to create a video for your slide with Filmora
Step 1. Launch Filmora
First, begin by downloading and installing Filmora on your computer device. Once installed, launch it and allow it to run. You can either create a new project or open an existing project to work on.
Step 2. Create a new project
Here, click on the “New Project” tab on the app’s welcome screen. The editor should load immediately. Then proceed to register the product. Just hit on the “Register” tab.
Step 3. Import video
Check the upper left corner of your screen to see the “Import” tab. Click on it and choose the “Import Media Files” option. Next, navigate to the location of your computer’s local list to select the clip or video you want to edit. Then, hit the “Import” button to add the video to the timeline for editing.
Step 4. Edit video
Drag and drop the raw footage to Filmora’s timeline to begin editing. Here, you can trim, add other video clips, merge, and add effects as you wish. Likewise, you can add opening titles, subtitles, and end credits to your video. More so, this tool offers different templates to use. Just drag and drop the templates you wish to use to a specific location on the timeline.
Step 5. Preview your file
Last but not least, you can preview your files. Click on the “Play” tab to start previewing your video clips. The main essence of this part is to allow you to make the necessary changes to your clips if there is a need.
Step 6. Export and Share
With Filmora, you can export your file to various social media platforms. But first, go to the “Output window” and select the video file format to use. This software supports several output formats to apply to any platform and device. Just click on the “Format” tab and choose the file format to use. Then also change the resolution and other parameters like frame rate and channel of your video in the “Settings” section. Finally, share your video to your YouTube channel and get ready to add the video to the Google Slide presentation.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
● You now know how to put a YouTube video in Google Slides the simple way. You can search for your YouTube videos or directly use the URL link. Whatever the case, remember that it’s the quality of your video that carries more weight. Thanks to the availability of third-party apps that you can use to create and improve the quality of your videos.
● Filmora is at your service to create high-resolution videos that you can export in any format to your YouTube channel. The tool is intuitive, and it won’t matter whether you haven’t tried it before. It is a perfect choice for both professionals and first-time users.
Google Slide presentation is a powerful tool for creators to keep their audience engaged. This online platform lets you create and demonstrate your ideas. It will capture your viewers’ attention from the very beginning. It also doesn’t matter whatever learning style you engage. Adding YouTube videos to Google Slide will appeal to all levels of individuals.
More so, it is the best way to provide a break for both the audience and the creator. You can break Google Slide presentations with videos to offer some break. Viewers and the presenter get a breather in the process. The presenter can take a short break from speaking while the video plays. Let’s now dive into how to embed a YouTube video in Google Slides.
In this article
01 Why should we add a video to Google Slides?
02 How to add a YouTube video to Google Slide
03 How to choose the right video for your Slides?
Why should we add a video to Google Slides?
There is a great impact of adding video to Google Slides.
For attention
Videos will automatically awaken you, especially if your thoughts have started to sway during a presentation. A video has a direct way of showing creativity. The audience automatically connects the dots between the video and the presentation lines alike.
To stimulate discussion
A picture is worth a thousand words. There is a way that an added video will help the audience connect to the day’s topic. It will bring up several ideas and stir up discussion with the presenter.
Easy following
With videos embedded in Google Slide, viewers will find it easy to understand and digest. Videos automatically eliminate boredom and make any topic interesting.
How to add a YouTube video to Google Slide
Use these two methods to add a YouTube video to Google Slides. Via the Search and Direct link.
Method 1. Embed YouTube video to Google Slide by search and selection
Google has owned YouTube since the year 2006. You can, therefore, integrate Google’s products with YouTube easily.
Step 1. First, go to the slide where you want to embed your video.
Step 2. Then choose the “Insert” option from the menu bar and hit the “Video” option.
Step 3. It would be best if you now viewed the “YouTube” search bar to type in the video you want to embed. You can use keywords to search for the video in question and view instant search results.
Step 4. Then select the video you want to embed, and you’ll see it appear on the “Slide.”
Step 5. Format your video. Remember that the entire video will be embedded. You don’t necessarily need the whole video. It is time to select just a brief but relevant clip from the video to use. Then position your video to the right point using the axes from the exact starting point to the finished part you want the video to appear in.
Method 2. Embed YouTube video to Google Slide by direct link
You can engage this method if you want to include the entire video.
Step 1. Get the URL of the specific YouTube video that you want to use.
Step 2. Then go to your browser’s “Address bar” to copy the YouTube link.
Step 3. Next, open the “Presentation” slide to put your video to.
Step 4. Choose the “Insert” tab from the menu bar.
Step 5. Then hit on the “Video” option from the drop-down menu that appears.
Step 6. A new window will open automatically. Choose the “By URL” tab.
Step 7. Then paste the YouTube video URL in the “Paste YouTube URL Here” bar section.
Step 8. Wait for the video file to load and press the “Select” option. The video will immediately appear in the presentation slide. Just drag and drop the video in your preferred position.
Note: You can do a few edits inside the application. Set the timer when your video should start and when to stop. You can also adjust the video player size.
How to choose the right video for your Slides?
Not all videos will make an impact on your Google Slide. You need to use the best shot that adds value to your presentation. These guidelines will help you to settle on the best video.
Be Professional – choose the best video for your presentation. Remember that the video is part of the presentation and carries more weight. Settling for quality video will bring out the professionalism in you.
Relevant – how do you know that what you are showing your audience corresponds to the presentation piece? Ensure that the video you add has something to do with the Google Slide presentation topic. The two should naturally flow to make it easy to understand the whole concept.
Precise – your presentation is not about the video. The ideal length should not exceed 60 seconds. The longer the video, the greater the chance for your audience to lose track along the way.
Know every footage you are working with – this will help you pick the best shots for your presentation. So, learn every aspect of the video before settling down to use it.
Add new content – even though one content may suit several presentations, don’t rely on the same piece each time. Your audience will want to feel something fresh each time you are presenting. So, compose different videos for different scenarios to make that big impact.
Create an eye-catching video for your Slides with Filmora
The video quality matters when it comes to creating your Slides. The best video creator – Filmora – works in simple steps to give you an eye-catching video. It will create videos for all scenarios like marketing, tutorial, gaming, etc.
Key features of Filmora
- It offers you advanced video effects like filters, motion elements, etc
- You can multiply your fun with multiple screens with the Split Screen feature
- Easily change backgrounds using the Green Screen feature
- The speed control lets you fast forward or slow down a special moment
- Import your video clips to social media platforms
- You can also adjust the audio of your tracks using the Audio Mixer feature
Follow this guide to create a video for your slide with Filmora
Step 1. Launch Filmora
First, begin by downloading and installing Filmora on your computer device. Once installed, launch it and allow it to run. You can either create a new project or open an existing project to work on.
Step 2. Create a new project
Here, click on the “New Project” tab on the app’s welcome screen. The editor should load immediately. Then proceed to register the product. Just hit on the “Register” tab.
Step 3. Import video
Check the upper left corner of your screen to see the “Import” tab. Click on it and choose the “Import Media Files” option. Next, navigate to the location of your computer’s local list to select the clip or video you want to edit. Then, hit the “Import” button to add the video to the timeline for editing.
Step 4. Edit video
Drag and drop the raw footage to Filmora’s timeline to begin editing. Here, you can trim, add other video clips, merge, and add effects as you wish. Likewise, you can add opening titles, subtitles, and end credits to your video. More so, this tool offers different templates to use. Just drag and drop the templates you wish to use to a specific location on the timeline.
Step 5. Preview your file
Last but not least, you can preview your files. Click on the “Play” tab to start previewing your video clips. The main essence of this part is to allow you to make the necessary changes to your clips if there is a need.
Step 6. Export and Share
With Filmora, you can export your file to various social media platforms. But first, go to the “Output window” and select the video file format to use. This software supports several output formats to apply to any platform and device. Just click on the “Format” tab and choose the file format to use. Then also change the resolution and other parameters like frame rate and channel of your video in the “Settings” section. Finally, share your video to your YouTube channel and get ready to add the video to the Google Slide presentation.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
● You now know how to put a YouTube video in Google Slides the simple way. You can search for your YouTube videos or directly use the URL link. Whatever the case, remember that it’s the quality of your video that carries more weight. Thanks to the availability of third-party apps that you can use to create and improve the quality of your videos.
● Filmora is at your service to create high-resolution videos that you can export in any format to your YouTube channel. The tool is intuitive, and it won’t matter whether you haven’t tried it before. It is a perfect choice for both professionals and first-time users.
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- Author: Brian
- Created at : 2024-05-25 12:32:14
- Updated at : 2024-05-26 12:32:14
- Link: https://youtube-video-recordings.techidaily.com/new-climbing-the-youtube-search-rankings-key-seo-strategies-unveiled/
- License: This work is licensed under CC BY-NC-SA 4.0.
