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[New] Charting Innovative Territory with Youtubers’ Best Ad Work
Charting Innovative Territory with Youtubers’ Best Ad Work
While there are a lot of ways you could advertise your business online, YouTube video ads are quickly becoming the most popular advertising solution. This is because more and more people choose to watch videos than any other form of video.
But to make sure that you are putting your best foot forward when it comes to video ads, you need to invest in a YouTube ad creator that is easy to use and effective. Here, we will be looking at the best YouTube video creators that you can use.
Why Use YouTube Video Ads
Before we look at some of the tools you can use to create YouTube video ads, it is important to mention some of the reasons why you may want to choose YouTube ads over other solutions. YouTube ads when compared to PPC are relatively cheaper and you also choose how much you are willing to pay when a user clicks on the ads. This makes it unlikely that you could spend more than you intended to.
YouTube ads are also more targeted than any other form of advertising. You have a lot of options when choosing who you want to target including metrics such as demographics, topics, similar audiences, customer matches, life events, and more.
Since the ad is a video, it generates far more engagement than a text ad on any other platform. Even though it is an ad, the video is still a great way for your brand to connect with potential audiences.
Types of Video Ads for YouTube
The following are the different types of YouTube ads that you can create;
**Video Discovery
Video discover ads appear on the search page results and are usually composed of a thumbnail image and a few lines of text. They also have a very recognizable “Ad” in the box to let all users know that this is sponsored content.
**In-Stream Ads
In-stream video ads can be skippable or non-skippable. Skippable in-stream video ads will often play for a minimum of 5 seconds before allowing the user to skip to the video content. Non-skippable in-stream video ads do not have the “skip” button and the user has to watch the video to the end.
**Pre-roll Ads
A pre-roll ad is just an in-stream ad that is not skippable. It doesn’t give the user the option of skipping the app and they have to watch the entire ad before they can watch the video. The pre-roll video ad is usually 15 to 60 seconds long.
**Bumper Ads
Bumper ads are tiny non-skippable 6-second ads that will play right before the video content loads. They can be an ideal way to promote an event or a new brand. Since they are only 6 seconds long, they can be very easy to make.
Best YouTube Ad Creators
The following are the best YouTube ad creators that you can use to make your YouTube video ad;
Filmora
Best For: All Types of YouTube Video ads
Price: Free Trial Available with plans starting from $54.99 a year.
Rating: 4.8/5
Wondershare Filmora is one of the best video creation software in the market and therefore can be very useful when creating YouTube video ads of any kind. It has powerful features that can benefit both beginner and professional users, allowing users to create stunning videos of any length.
For Win 7 or later (64-bit)
For macOS 10.12 or later
It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.
Animoto
Best For: All Types of YouTube Video Ads
Price: A free plan is available with paid plans starting from $15 a month
User Rating: 4.3/5
Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.
It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.
Promo.com
Best For: All Types of YouTube Video Ads
Price: Free plan is available with paid plans starting at $39 a month
User Rating: 4.4/5
Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.
It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.
Biteable
Best For: All Types of YouTube Ads
Price: Free Plan is available with paid plans starting at $19 a month
User Rating: 4.3/5
Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.
The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.
InVideo
Best For: All Types of YouTube Ads
Price: Free plan is available with paid plans from $10 a month
User Rating: 4.7/5
This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.
InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.
Adobe Spark
Best For: All Types of YouTube Ad Videos
Price: Free Plan available with paid plans starting at $9.99 a month
User Rating: 4.5/5
If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.
You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.
Animaker
Best For: All Types of YouTube Ad videos
Price: It doesn’t offer a free plan. Paid plans start at $10 per month.
User Rating: 4.6/5
Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.
It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.
Powtoon
Best For: Animated YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $20 a month
User Rating: 4/5
Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.
It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.
Magisto
Best For: All Types of YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month
User Rating: 4.4/5
Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.
If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.
Creatopy
Best For: All Types of YouTube Ads
Price: A free plan is available. Paid plans start at $17 a month
User Rating: 4.3/5
Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.
You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.
Tips for Creating YouTube Ads
The following are just some tips to help you create effective and profitable YouTube Video ads;
- Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
- Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
- You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
- When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
- You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.
Related FAQs About YouTube Ads
**How do you create a YouTube Ad?
You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.
**Is it Free to Make YouTube Ads?
It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.
**What is a YouTube Ad Specialist?
A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.
**Can I Put My Ads on YouTube?
Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.
YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.
For macOS 10.12 or later
It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.
Animoto
Best For: All Types of YouTube Video Ads
Price: A free plan is available with paid plans starting from $15 a month
User Rating: 4.3/5
Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.
It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.
Promo.com
Best For: All Types of YouTube Video Ads
Price: Free plan is available with paid plans starting at $39 a month
User Rating: 4.4/5
Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.
It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.
Biteable
Best For: All Types of YouTube Ads
Price: Free Plan is available with paid plans starting at $19 a month
User Rating: 4.3/5
Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.
The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.
InVideo
Best For: All Types of YouTube Ads
Price: Free plan is available with paid plans from $10 a month
User Rating: 4.7/5
This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.
InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.
Adobe Spark
Best For: All Types of YouTube Ad Videos
Price: Free Plan available with paid plans starting at $9.99 a month
User Rating: 4.5/5
If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.
You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.
Animaker
Best For: All Types of YouTube Ad videos
Price: It doesn’t offer a free plan. Paid plans start at $10 per month.
User Rating: 4.6/5
Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.
It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.
Powtoon
Best For: Animated YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $20 a month
User Rating: 4/5
Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.
It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.
Magisto
Best For: All Types of YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month
User Rating: 4.4/5
Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.
If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.
Creatopy
Best For: All Types of YouTube Ads
Price: A free plan is available. Paid plans start at $17 a month
User Rating: 4.3/5
Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.
You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.
Tips for Creating YouTube Ads
The following are just some tips to help you create effective and profitable YouTube Video ads;
- Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
- Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
- You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
- When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
- You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.
Related FAQs About YouTube Ads
**How do you create a YouTube Ad?
You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.
**Is it Free to Make YouTube Ads?
It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.
**What is a YouTube Ad Specialist?
A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.
**Can I Put My Ads on YouTube?
Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.
YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.
For macOS 10.12 or later
It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.
Animoto
Best For: All Types of YouTube Video Ads
Price: A free plan is available with paid plans starting from $15 a month
User Rating: 4.3/5
Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.
It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.
Promo.com
Best For: All Types of YouTube Video Ads
Price: Free plan is available with paid plans starting at $39 a month
User Rating: 4.4/5
Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.
It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.
Biteable
Best For: All Types of YouTube Ads
Price: Free Plan is available with paid plans starting at $19 a month
User Rating: 4.3/5
Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.
The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.
InVideo
Best For: All Types of YouTube Ads
Price: Free plan is available with paid plans from $10 a month
User Rating: 4.7/5
This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.
InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.
Adobe Spark
Best For: All Types of YouTube Ad Videos
Price: Free Plan available with paid plans starting at $9.99 a month
User Rating: 4.5/5
If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.
You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.
Animaker
Best For: All Types of YouTube Ad videos
Price: It doesn’t offer a free plan. Paid plans start at $10 per month.
User Rating: 4.6/5
Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.
It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.
Powtoon
Best For: Animated YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $20 a month
User Rating: 4/5
Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.
It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.
Magisto
Best For: All Types of YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month
User Rating: 4.4/5
Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.
If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.
Creatopy
Best For: All Types of YouTube Ads
Price: A free plan is available. Paid plans start at $17 a month
User Rating: 4.3/5
Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.
You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.
Tips for Creating YouTube Ads
The following are just some tips to help you create effective and profitable YouTube Video ads;
- Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
- Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
- You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
- When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
- You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.
Related FAQs About YouTube Ads
**How do you create a YouTube Ad?
You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.
**Is it Free to Make YouTube Ads?
It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.
**What is a YouTube Ad Specialist?
A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.
**Can I Put My Ads on YouTube?
Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.
YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.
For macOS 10.12 or later
It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.
Animoto
Best For: All Types of YouTube Video Ads
Price: A free plan is available with paid plans starting from $15 a month
User Rating: 4.3/5
Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.
It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.
Promo.com
Best For: All Types of YouTube Video Ads
Price: Free plan is available with paid plans starting at $39 a month
User Rating: 4.4/5
Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.
It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.
Biteable
Best For: All Types of YouTube Ads
Price: Free Plan is available with paid plans starting at $19 a month
User Rating: 4.3/5
Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.
The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.
InVideo
Best For: All Types of YouTube Ads
Price: Free plan is available with paid plans from $10 a month
User Rating: 4.7/5
This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.
InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.
Adobe Spark
Best For: All Types of YouTube Ad Videos
Price: Free Plan available with paid plans starting at $9.99 a month
User Rating: 4.5/5
If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.
You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.
Animaker
Best For: All Types of YouTube Ad videos
Price: It doesn’t offer a free plan. Paid plans start at $10 per month.
User Rating: 4.6/5
Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.
It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.
Powtoon
Best For: Animated YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $20 a month
User Rating: 4/5
Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.
It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.
Magisto
Best For: All Types of YouTube Ads
Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month
User Rating: 4.4/5
Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.
If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.
Creatopy
Best For: All Types of YouTube Ads
Price: A free plan is available. Paid plans start at $17 a month
User Rating: 4.3/5
Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.
You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.
Tips for Creating YouTube Ads
The following are just some tips to help you create effective and profitable YouTube Video ads;
- Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
- Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
- You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
- When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
- You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.
Related FAQs About YouTube Ads
**How do you create a YouTube Ad?
You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.
**Is it Free to Make YouTube Ads?
It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.
**What is a YouTube Ad Specialist?
A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.
**Can I Put My Ads on YouTube?
Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.
YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.
Mastering YouTube Clips: Beginnings & Conclusions on a Budget
How to Create YouTube Intros & End Cards - Free and Easy
Shanoon Cox
Oct 26, 2023• Proven solutions
Part1: Intros
Elements of an Intro
Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.
When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.
Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.
Top Intro Sites
There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:
FlixPress.com
This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.
IntroMaker.net
This is another site with really professional looking intros for $5. They only have two free options, though.
Creating an Intro in Filmora
You can create a simple intro card in Filmora.
- Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
- Drag your clip or background into the video track of your timeline and trim it down to five seconds.
- If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
- With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
- Click on the editing icon with your logo selected and choose an animation.
- Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
- The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
- Export your video and save it for use in all of your other videos.
Part 2: End Cards
When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.
To keep viewers on your channel, you can create your End Card which recommends other content you have created.
Elements of an End Card
An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.
It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.
You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.
Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.
How To Make an End Card
- Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
- Drag your background into your timeline at the end of your video.
- Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
- Trim the clips in your picture in picture track down to the same length as your end card.
- Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
- Position your clips so they are spaced evenly by dragging them in the preview screen.
- Mute your clips.
- If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
- Export your video from Filmora and upload it to YouTube.
- Go to your Video Manager and select Annotations in the drop-down menu next to your video.
- Go to your end card in the previewer, as that is where you want to add your annotations.
- Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
- Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
- Click Apply Changes.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Part1: Intros
Elements of an Intro
Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.
When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.
Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.
Top Intro Sites
There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:
FlixPress.com
This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.
IntroMaker.net
This is another site with really professional looking intros for $5. They only have two free options, though.
Creating an Intro in Filmora
You can create a simple intro card in Filmora.
- Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
- Drag your clip or background into the video track of your timeline and trim it down to five seconds.
- If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
- With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
- Click on the editing icon with your logo selected and choose an animation.
- Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
- The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
- Export your video and save it for use in all of your other videos.
Part 2: End Cards
When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.
To keep viewers on your channel, you can create your End Card which recommends other content you have created.
Elements of an End Card
An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.
It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.
You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.
Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.
How To Make an End Card
- Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
- Drag your background into your timeline at the end of your video.
- Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
- Trim the clips in your picture in picture track down to the same length as your end card.
- Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
- Position your clips so they are spaced evenly by dragging them in the preview screen.
- Mute your clips.
- If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
- Export your video from Filmora and upload it to YouTube.
- Go to your Video Manager and select Annotations in the drop-down menu next to your video.
- Go to your end card in the previewer, as that is where you want to add your annotations.
- Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
- Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
- Click Apply Changes.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Part1: Intros
Elements of an Intro
Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.
When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.
Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.
Top Intro Sites
There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:
FlixPress.com
This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.
IntroMaker.net
This is another site with really professional looking intros for $5. They only have two free options, though.
Creating an Intro in Filmora
You can create a simple intro card in Filmora.
- Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
- Drag your clip or background into the video track of your timeline and trim it down to five seconds.
- If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
- With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
- Click on the editing icon with your logo selected and choose an animation.
- Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
- The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
- Export your video and save it for use in all of your other videos.
Part 2: End Cards
When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.
To keep viewers on your channel, you can create your End Card which recommends other content you have created.
Elements of an End Card
An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.
It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.
You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.
Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.
How To Make an End Card
- Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
- Drag your background into your timeline at the end of your video.
- Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
- Trim the clips in your picture in picture track down to the same length as your end card.
- Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
- Position your clips so they are spaced evenly by dragging them in the preview screen.
- Mute your clips.
- If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
- Export your video from Filmora and upload it to YouTube.
- Go to your Video Manager and select Annotations in the drop-down menu next to your video.
- Go to your end card in the previewer, as that is where you want to add your annotations.
- Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
- Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
- Click Apply Changes.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Part1: Intros
Elements of an Intro
Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.
When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.
Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.
Top Intro Sites
There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:
FlixPress.com
This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.
IntroMaker.net
This is another site with really professional looking intros for $5. They only have two free options, though.
Creating an Intro in Filmora
You can create a simple intro card in Filmora.
- Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
- Drag your clip or background into the video track of your timeline and trim it down to five seconds.
- If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
- With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
- Click on the editing icon with your logo selected and choose an animation.
- Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
- The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
- Export your video and save it for use in all of your other videos.
Part 2: End Cards
When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.
To keep viewers on your channel, you can create your End Card which recommends other content you have created.
Elements of an End Card
An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.
It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.
You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.
Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.
How To Make an End Card
- Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
- Drag your background into your timeline at the end of your video.
- Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
- Trim the clips in your picture in picture track down to the same length as your end card.
- Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
- Position your clips so they are spaced evenly by dragging them in the preview screen.
- Mute your clips.
- If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
- Export your video from Filmora and upload it to YouTube.
- Go to your Video Manager and select Annotations in the drop-down menu next to your video.
- Go to your end card in the previewer, as that is where you want to add your annotations.
- Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
- Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
- Click Apply Changes.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: [New] Charting Innovative Territory with Youtubers’ Best Ad Work
- Author: Brian
- Created at : 2024-05-25 12:31:51
- Updated at : 2024-05-26 12:31:51
- Link: https://youtube-video-recordings.techidaily.com/new-charting-innovative-territory-with-youtubers-best-ad-work/
- License: This work is licensed under CC BY-NC-SA 4.0.
