Chart a Course for Success: Top 5 Effective Video Marketing Strategies on YouTube

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

Unlock the Secret to Massive Engagement: 3 Top Tips for Making Powerful Two-POV Reaction Videos on YouTube

How to Make a YouTube Reaction Video?

Richard Bennett

Mar 27, 2024• Proven solutions

Sharing ideas and opinions on virtually any topic you can think of with millions of people around the world is arguably one of the greatest benefits YouTube gives to content creators. Even so, building your channel exclusively around reaction videos may prove to be difficult, but this doesn’t mean that you can’t use this type of video to comment on what other YouTubers are saying.

The process of making a YouTube reaction video is not overly technical, although you will have to decide which video editing technique you are going to use to make a reaction video. That is why in this article we are going to take a look at different ways to make a YouTube reaction video.

• Method 1: Making Reaction Videos with PIP feature in Filmora
• Method 2: Create YouTube Reaction Video with Split Screen Templates
• Method 3: Make A Reaction Video for YouTube with AI Portrait

How to Make a Reaction Video for Your YouTube Channel? [3 Ways]

Using the footage without the consent of the copyright owner is punishable by the law, which means that you can only include the footage in a reaction video if you have the owner’s consent. Consequently, the selection of videos you can comment on is going to be limited, since it is entirely up to the creator of the video if they are going to give you permission to use their footage in your reaction video.

You can use the following video editing techniques, once you have access to the video you would like to comment on.

Method 1: Making a reaction video with the Picture-in-Picture feature in Filmora

Video editing software, like Filmora , can also be used to create YouTube reaction videos, but you must have all the footage you would like to include in that video before you can start putting it together.

The first step is to create a new project in Filmora and then import the media assets into the editor. Besides video clips, you can also add music, pictures, or create opening titles and end credits for your reaction video.

Place the video you’re reacting to on a video track on the timeline and then add the video of your reaction to the timeline that is directly above the one to which you added the first video clip. Click on the top video in the preview window and use the handles that are positioned around the edges of the video to adjust its size.

If you would like to change the on-screen position of the overlay clip, you should simply click on it and drag it to the new location within the preview window.

Filmora offers more than sixty motion effects, hundreds of transitions, and visual effects that can make your reaction video more visually appealing to the audience.

Moreover, Filmora video editing software offers a variety of blending modes, and it lets you control the opacity of the overlay video so that you can make it more transparent. Whether or not you are going to use these options depends on the footage you’re working with and the demands of a particular project.

Pros of using the Picture in Picture feature to make reaction videos in Filmora: You can place and adjust the videos with more customizable options. Get more tips about Making a PIP video in Filmora .

Method 2: Create several reaction windows with the Split Screen feature

Besides the Picture-in-Picture option, Filmora also enables you to play two or more videos simultaneously with Split Screen templates. Drag and drop the template you want to use in your reaction video to the timeline and click on the Enable Split Screen Animation tick box if you want to use the template without animations.

Afterward, you should drag the video clips from the Media tab and drop them onto the section of the preview window where you want them to be located. Keep in mind that you cannot add more than six videos to a split-screen template.

All videos you add to a split-screen template can be edited, and you just have to click on them if you want to adjust their sizes, enhance colors, mute their audio tracks or add a new audio file to the template.

Check the details about How to make a split-screen video step by step.

Pros of using Split-screen template to make reaction video in Filmora: various templates for creating stylish video side by side easily.

Method 3: Create A YouTube Reaction Video with AI Portrait

With the human segmentation effect in AI Portrait, you can now blend the reaction video in a more natural way. The human segmentation effect will isolate people from the background, you can use any background in the video.

Note: You can use this feature after version after V 10.5 for Windows, and V 10.4 for Mac. Click the button below to get the latest version of Filmora on your desktop.

Step 1: Import the videos to the media library, and then drag the background video to the first video track, and the reaction video to the track above.

Step 2: Go to the Effects tab at the top, and click the AI Portrait category, and then you will see many effects such as Human Segmentation, Human Pixelate, Human Noise, and lighting flash. Here, drag and drop the Human segmentation effect to the reaction video.

Step 3: Select the reaction video in the timeline, and then adjust its size and position by dragging it on the preview window. See, the reaction video is fine blended with the background video.

Step 4: That’s the basic editing of making a reaction video. You can also add the neon or flashing effect to the video. If everything goes well, click Export and save the video.

You can find out more details about using the AI Portrait effect to make a reaction video .

How to Avoid Copyright Infringements While Making a YouTube Reaction Video

All videos you can find on YouTube are protected by intellectual property regulations, and you can’t use them without the copyright owner’s permission. The only way to avoid being absolutely sure that your reaction video isn’t violating the law is to contact the video creator and ask for permission to use their intellectual property. However, most YouTubers are reluctant to let others download and edit their videos unless they already have a large fan base.

In case you’re granted permission to comment on a video, you have nothing to worry about. However, if you don’t get the permission you’re all the money the reaction video generates will go to the copyright owner or you will be forced to delete the video from your channel. There are still a few things you can do, even if you don’t get permission to use the video you would like to comment on.

Muting the video’s audio or altering its pitch will make it more difficult for YouTube’s bots to detect copyright infringement, although this method may not always work. In addition, you can play a video for up to thirty seconds, then comment on that segment, and then play another segment of that video.

There is no way of saying whether any of these editing tricks are going to help you avoid a copyright claim, and you should only use them if you have no other option.

Conclusion

Anyone can master the technical aspects of making a reaction video, but the topics you react to need to be related to the general topic your channel covers. What’s more, the idea of your reaction video has to be relevant for your audience if you want to attract their attention. Which video editing techniques are you using to make a YouTube reaction video?

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sharing ideas and opinions on virtually any topic you can think of with millions of people around the world is arguably one of the greatest benefits YouTube gives to content creators. Even so, building your channel exclusively around reaction videos may prove to be difficult, but this doesn’t mean that you can’t use this type of video to comment on what other YouTubers are saying.

The process of making a YouTube reaction video is not overly technical, although you will have to decide which video editing technique you are going to use to make a reaction video. That is why in this article we are going to take a look at different ways to make a YouTube reaction video.

• Method 1: Making Reaction Videos with PIP feature in Filmora
• Method 2: Create YouTube Reaction Video with Split Screen Templates
• Method 3: Make A Reaction Video for YouTube with AI Portrait

How to Make a Reaction Video for Your YouTube Channel? [3 Ways]

Using the footage without the consent of the copyright owner is punishable by the law, which means that you can only include the footage in a reaction video if you have the owner’s consent. Consequently, the selection of videos you can comment on is going to be limited, since it is entirely up to the creator of the video if they are going to give you permission to use their footage in your reaction video.

You can use the following video editing techniques, once you have access to the video you would like to comment on.

Method 1: Making a reaction video with the Picture-in-Picture feature in Filmora

Video editing software, like Filmora , can also be used to create YouTube reaction videos, but you must have all the footage you would like to include in that video before you can start putting it together.

The first step is to create a new project in Filmora and then import the media assets into the editor. Besides video clips, you can also add music, pictures, or create opening titles and end credits for your reaction video.

Place the video you’re reacting to on a video track on the timeline and then add the video of your reaction to the timeline that is directly above the one to which you added the first video clip. Click on the top video in the preview window and use the handles that are positioned around the edges of the video to adjust its size.

If you would like to change the on-screen position of the overlay clip, you should simply click on it and drag it to the new location within the preview window.

Filmora offers more than sixty motion effects, hundreds of transitions, and visual effects that can make your reaction video more visually appealing to the audience.

Moreover, Filmora video editing software offers a variety of blending modes, and it lets you control the opacity of the overlay video so that you can make it more transparent. Whether or not you are going to use these options depends on the footage you’re working with and the demands of a particular project.

Pros of using the Picture in Picture feature to make reaction videos in Filmora: You can place and adjust the videos with more customizable options. Get more tips about Making a PIP video in Filmora .

Method 2: Create several reaction windows with the Split Screen feature

Besides the Picture-in-Picture option, Filmora also enables you to play two or more videos simultaneously with Split Screen templates. Drag and drop the template you want to use in your reaction video to the timeline and click on the Enable Split Screen Animation tick box if you want to use the template without animations.

Afterward, you should drag the video clips from the Media tab and drop them onto the section of the preview window where you want them to be located. Keep in mind that you cannot add more than six videos to a split-screen template.

All videos you add to a split-screen template can be edited, and you just have to click on them if you want to adjust their sizes, enhance colors, mute their audio tracks or add a new audio file to the template.

Check the details about How to make a split-screen video step by step.

Pros of using Split-screen template to make reaction video in Filmora: various templates for creating stylish video side by side easily.

Method 3: Create A YouTube Reaction Video with AI Portrait

With the human segmentation effect in AI Portrait, you can now blend the reaction video in a more natural way. The human segmentation effect will isolate people from the background, you can use any background in the video.

Note: You can use this feature after version after V 10.5 for Windows, and V 10.4 for Mac. Click the button below to get the latest version of Filmora on your desktop.

Step 1: Import the videos to the media library, and then drag the background video to the first video track, and the reaction video to the track above.

Step 2: Go to the Effects tab at the top, and click the AI Portrait category, and then you will see many effects such as Human Segmentation, Human Pixelate, Human Noise, and lighting flash. Here, drag and drop the Human segmentation effect to the reaction video.

Step 3: Select the reaction video in the timeline, and then adjust its size and position by dragging it on the preview window. See, the reaction video is fine blended with the background video.

Step 4: That’s the basic editing of making a reaction video. You can also add the neon or flashing effect to the video. If everything goes well, click Export and save the video.

You can find out more details about using the AI Portrait effect to make a reaction video .

How to Avoid Copyright Infringements While Making a YouTube Reaction Video

All videos you can find on YouTube are protected by intellectual property regulations, and you can’t use them without the copyright owner’s permission. The only way to avoid being absolutely sure that your reaction video isn’t violating the law is to contact the video creator and ask for permission to use their intellectual property. However, most YouTubers are reluctant to let others download and edit their videos unless they already have a large fan base.

In case you’re granted permission to comment on a video, you have nothing to worry about. However, if you don’t get the permission you’re all the money the reaction video generates will go to the copyright owner or you will be forced to delete the video from your channel. There are still a few things you can do, even if you don’t get permission to use the video you would like to comment on.

Muting the video’s audio or altering its pitch will make it more difficult for YouTube’s bots to detect copyright infringement, although this method may not always work. In addition, you can play a video for up to thirty seconds, then comment on that segment, and then play another segment of that video.

There is no way of saying whether any of these editing tricks are going to help you avoid a copyright claim, and you should only use them if you have no other option.

Conclusion

Anyone can master the technical aspects of making a reaction video, but the topics you react to need to be related to the general topic your channel covers. What’s more, the idea of your reaction video has to be relevant for your audience if you want to attract their attention. Which video editing techniques are you using to make a YouTube reaction video?

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sharing ideas and opinions on virtually any topic you can think of with millions of people around the world is arguably one of the greatest benefits YouTube gives to content creators. Even so, building your channel exclusively around reaction videos may prove to be difficult, but this doesn’t mean that you can’t use this type of video to comment on what other YouTubers are saying.

The process of making a YouTube reaction video is not overly technical, although you will have to decide which video editing technique you are going to use to make a reaction video. That is why in this article we are going to take a look at different ways to make a YouTube reaction video.

• Method 1: Making Reaction Videos with PIP feature in Filmora
• Method 2: Create YouTube Reaction Video with Split Screen Templates
• Method 3: Make A Reaction Video for YouTube with AI Portrait

How to Make a Reaction Video for Your YouTube Channel? [3 Ways]

Using the footage without the consent of the copyright owner is punishable by the law, which means that you can only include the footage in a reaction video if you have the owner’s consent. Consequently, the selection of videos you can comment on is going to be limited, since it is entirely up to the creator of the video if they are going to give you permission to use their footage in your reaction video.

You can use the following video editing techniques, once you have access to the video you would like to comment on.

Method 1: Making a reaction video with the Picture-in-Picture feature in Filmora

Video editing software, like Filmora , can also be used to create YouTube reaction videos, but you must have all the footage you would like to include in that video before you can start putting it together.

The first step is to create a new project in Filmora and then import the media assets into the editor. Besides video clips, you can also add music, pictures, or create opening titles and end credits for your reaction video.

Place the video you’re reacting to on a video track on the timeline and then add the video of your reaction to the timeline that is directly above the one to which you added the first video clip. Click on the top video in the preview window and use the handles that are positioned around the edges of the video to adjust its size.

If you would like to change the on-screen position of the overlay clip, you should simply click on it and drag it to the new location within the preview window.

Filmora offers more than sixty motion effects, hundreds of transitions, and visual effects that can make your reaction video more visually appealing to the audience.

Moreover, Filmora video editing software offers a variety of blending modes, and it lets you control the opacity of the overlay video so that you can make it more transparent. Whether or not you are going to use these options depends on the footage you’re working with and the demands of a particular project.

Pros of using the Picture in Picture feature to make reaction videos in Filmora: You can place and adjust the videos with more customizable options. Get more tips about Making a PIP video in Filmora .

Method 2: Create several reaction windows with the Split Screen feature

Besides the Picture-in-Picture option, Filmora also enables you to play two or more videos simultaneously with Split Screen templates. Drag and drop the template you want to use in your reaction video to the timeline and click on the Enable Split Screen Animation tick box if you want to use the template without animations.

Afterward, you should drag the video clips from the Media tab and drop them onto the section of the preview window where you want them to be located. Keep in mind that you cannot add more than six videos to a split-screen template.

All videos you add to a split-screen template can be edited, and you just have to click on them if you want to adjust their sizes, enhance colors, mute their audio tracks or add a new audio file to the template.

Check the details about How to make a split-screen video step by step.

Pros of using Split-screen template to make reaction video in Filmora: various templates for creating stylish video side by side easily.

Method 3: Create A YouTube Reaction Video with AI Portrait

With the human segmentation effect in AI Portrait, you can now blend the reaction video in a more natural way. The human segmentation effect will isolate people from the background, you can use any background in the video.

Note: You can use this feature after version after V 10.5 for Windows, and V 10.4 for Mac. Click the button below to get the latest version of Filmora on your desktop.

Step 1: Import the videos to the media library, and then drag the background video to the first video track, and the reaction video to the track above.

Step 2: Go to the Effects tab at the top, and click the AI Portrait category, and then you will see many effects such as Human Segmentation, Human Pixelate, Human Noise, and lighting flash. Here, drag and drop the Human segmentation effect to the reaction video.

Step 3: Select the reaction video in the timeline, and then adjust its size and position by dragging it on the preview window. See, the reaction video is fine blended with the background video.

Step 4: That’s the basic editing of making a reaction video. You can also add the neon or flashing effect to the video. If everything goes well, click Export and save the video.

You can find out more details about using the AI Portrait effect to make a reaction video .

How to Avoid Copyright Infringements While Making a YouTube Reaction Video

All videos you can find on YouTube are protected by intellectual property regulations, and you can’t use them without the copyright owner’s permission. The only way to avoid being absolutely sure that your reaction video isn’t violating the law is to contact the video creator and ask for permission to use their intellectual property. However, most YouTubers are reluctant to let others download and edit their videos unless they already have a large fan base.

In case you’re granted permission to comment on a video, you have nothing to worry about. However, if you don’t get the permission you’re all the money the reaction video generates will go to the copyright owner or you will be forced to delete the video from your channel. There are still a few things you can do, even if you don’t get permission to use the video you would like to comment on.

Muting the video’s audio or altering its pitch will make it more difficult for YouTube’s bots to detect copyright infringement, although this method may not always work. In addition, you can play a video for up to thirty seconds, then comment on that segment, and then play another segment of that video.

There is no way of saying whether any of these editing tricks are going to help you avoid a copyright claim, and you should only use them if you have no other option.

Conclusion

Anyone can master the technical aspects of making a reaction video, but the topics you react to need to be related to the general topic your channel covers. What’s more, the idea of your reaction video has to be relevant for your audience if you want to attract their attention. Which video editing techniques are you using to make a YouTube reaction video?

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sharing ideas and opinions on virtually any topic you can think of with millions of people around the world is arguably one of the greatest benefits YouTube gives to content creators. Even so, building your channel exclusively around reaction videos may prove to be difficult, but this doesn’t mean that you can’t use this type of video to comment on what other YouTubers are saying.

The process of making a YouTube reaction video is not overly technical, although you will have to decide which video editing technique you are going to use to make a reaction video. That is why in this article we are going to take a look at different ways to make a YouTube reaction video.

• Method 1: Making Reaction Videos with PIP feature in Filmora
• Method 2: Create YouTube Reaction Video with Split Screen Templates
• Method 3: Make A Reaction Video for YouTube with AI Portrait

How to Make a Reaction Video for Your YouTube Channel? [3 Ways]

Using the footage without the consent of the copyright owner is punishable by the law, which means that you can only include the footage in a reaction video if you have the owner’s consent. Consequently, the selection of videos you can comment on is going to be limited, since it is entirely up to the creator of the video if they are going to give you permission to use their footage in your reaction video.

You can use the following video editing techniques, once you have access to the video you would like to comment on.

Method 1: Making a reaction video with the Picture-in-Picture feature in Filmora

Video editing software, like Filmora , can also be used to create YouTube reaction videos, but you must have all the footage you would like to include in that video before you can start putting it together.

The first step is to create a new project in Filmora and then import the media assets into the editor. Besides video clips, you can also add music, pictures, or create opening titles and end credits for your reaction video.

Place the video you’re reacting to on a video track on the timeline and then add the video of your reaction to the timeline that is directly above the one to which you added the first video clip. Click on the top video in the preview window and use the handles that are positioned around the edges of the video to adjust its size.

If you would like to change the on-screen position of the overlay clip, you should simply click on it and drag it to the new location within the preview window.

Filmora offers more than sixty motion effects, hundreds of transitions, and visual effects that can make your reaction video more visually appealing to the audience.

Moreover, Filmora video editing software offers a variety of blending modes, and it lets you control the opacity of the overlay video so that you can make it more transparent. Whether or not you are going to use these options depends on the footage you’re working with and the demands of a particular project.

Pros of using the Picture in Picture feature to make reaction videos in Filmora: You can place and adjust the videos with more customizable options. Get more tips about Making a PIP video in Filmora .

Method 2: Create several reaction windows with the Split Screen feature

Besides the Picture-in-Picture option, Filmora also enables you to play two or more videos simultaneously with Split Screen templates. Drag and drop the template you want to use in your reaction video to the timeline and click on the Enable Split Screen Animation tick box if you want to use the template without animations.

Afterward, you should drag the video clips from the Media tab and drop them onto the section of the preview window where you want them to be located. Keep in mind that you cannot add more than six videos to a split-screen template.

All videos you add to a split-screen template can be edited, and you just have to click on them if you want to adjust their sizes, enhance colors, mute their audio tracks or add a new audio file to the template.

Check the details about How to make a split-screen video step by step.

Pros of using Split-screen template to make reaction video in Filmora: various templates for creating stylish video side by side easily.

Method 3: Create A YouTube Reaction Video with AI Portrait

With the human segmentation effect in AI Portrait, you can now blend the reaction video in a more natural way. The human segmentation effect will isolate people from the background, you can use any background in the video.

Note: You can use this feature after version after V 10.5 for Windows, and V 10.4 for Mac. Click the button below to get the latest version of Filmora on your desktop.

Step 1: Import the videos to the media library, and then drag the background video to the first video track, and the reaction video to the track above.

Step 2: Go to the Effects tab at the top, and click the AI Portrait category, and then you will see many effects such as Human Segmentation, Human Pixelate, Human Noise, and lighting flash. Here, drag and drop the Human segmentation effect to the reaction video.

Step 3: Select the reaction video in the timeline, and then adjust its size and position by dragging it on the preview window. See, the reaction video is fine blended with the background video.

Step 4: That’s the basic editing of making a reaction video. You can also add the neon or flashing effect to the video. If everything goes well, click Export and save the video.

You can find out more details about using the AI Portrait effect to make a reaction video .

How to Avoid Copyright Infringements While Making a YouTube Reaction Video

All videos you can find on YouTube are protected by intellectual property regulations, and you can’t use them without the copyright owner’s permission. The only way to avoid being absolutely sure that your reaction video isn’t violating the law is to contact the video creator and ask for permission to use their intellectual property. However, most YouTubers are reluctant to let others download and edit their videos unless they already have a large fan base.

In case you’re granted permission to comment on a video, you have nothing to worry about. However, if you don’t get the permission you’re all the money the reaction video generates will go to the copyright owner or you will be forced to delete the video from your channel. There are still a few things you can do, even if you don’t get permission to use the video you would like to comment on.

Muting the video’s audio or altering its pitch will make it more difficult for YouTube’s bots to detect copyright infringement, although this method may not always work. In addition, you can play a video for up to thirty seconds, then comment on that segment, and then play another segment of that video.

There is no way of saying whether any of these editing tricks are going to help you avoid a copyright claim, and you should only use them if you have no other option.

Conclusion

Anyone can master the technical aspects of making a reaction video, but the topics you react to need to be related to the general topic your channel covers. What’s more, the idea of your reaction video has to be relevant for your audience if you want to attract their attention. Which video editing techniques are you using to make a YouTube reaction video?

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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