Boosting Your Channels’ Viewer Loyalty: Essential Tactics Unveiled

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

A Step-by-Step Guide for Earning with YouTube Shorts

YouTube Shorts Monetization: How to Make Money on YouTube Shorts?

Richard Bennett

Mar 27, 2024• Proven solutions

If you have access to YouTube, and you are able to sign in to the platform with your Google account, you can easily make a decent amount of money online. However, there are certain regulations and norms by the tech giant - Google that you need to comply with in order to get your wallet stuffed.

With that said, the following sections explain some of the practical methods to earn money from Google and YouTube and how YouTube Shorts contributes to the process.

How to Make Money on YouTube Shorts? (Practical Way)

The good news is, you are not solely dependent on YouTube Shorts to generate funds from the Internet. In fact, there are several other means that can help you with that. Some of the practical ways that YouTube and Google allow you to earn through include:

• YouTube Shorts Fund

YouTube Shorts Fund is a $100 million fund that is to be distributed from 2021 to 2022. It was introduced in May 2021 as the first step for YouTube Shorts monetization. YouTube Shorts creators that meet the requirements of the fund will receive the bonus.

To be eligible for the YouTube Shorts Fund bouns, you will need to meet the below requirements.

• Publish one eligible Short in the last 180 days.
• Your channel does not conflict with the YouTube Community Guidelines, copyright rules, or monetization policies.
• Content needs to be original and unique on the YouTube Shorts platform. Uploading movie clips or re-uploading videos from other video platforms are not allowed.
• The creator must be 13 or older.
• Revenue by Advertisement

With this method, you can have advertisements displayed on your regular YouTube videos. These advertisements help the streaming media generate funds, some part of which is then shared with you. In a broader spectrum, the more videos your YouTube channel has the more money you make.

• Channel Membership

If you prepare engaging videos that are liked by the majority of users, you can set up your channel for paid members who may get attractive perks in return.

• Merch Shelf

In this method, you can sell your (or others) branded products to potential customers for monetary gains.

• Influencer

If you are good at speaking and can motivate people, becoming an influencer is another method you can make a decent amount of money from YouTube with. When you become an influencer, you can get associated with multiple organizations and companies to promote their products and services and get paid.

• Super Chat and Super Stickers

If you have a good fan base, you can highlight their messages and chat and can charge them for this.

• YouTube Premium

You can prepare some engaging and informative videos that are exclusively available for the YouTube Premium members. Because these subscribers have purchased YouTube Premium membership, the streaming platform shares the profit it gets from such users with you.

The approaches discussed above can help you earn money with YouTube. Now that YouTube has rolled out the plan for YouTube Shorts monetization, we can anticipate more YouTube Shorts monetization in the future. You can also publish your YouTube Shorts video on your channel and the Shorts Shelf. YouTube then suggests these clips to others with similar interests (depending on the keywords that you have added in the description). When such users watch your short videos, the chances are that they would subscribe to your YouTube channel and watch the regular videos that you have already posted, thus helping you make money using any of the methods listed above.

Another positive aspect of this approach is, the number of views your short videos affects the overall analytics of your YouTube channel (in terms of view count and playback duration), and therefore play a vital role in meeting the minimum requirements as per YouTube policies to get your other, regular YouTube clips monetized.

Why did People See Less Revenue Than Regular YouTube Video?

When you start publishing short videos on your YouTube channel, the views that those clips get also affect the total view count and the playback duration of your channel. Although this helps you reach the minimum threshold for the monetization services that the platform offers, because the short videos cannot be monetized, you may see some depreciation in the revenue generation over time.

Conclusion

Because YouTube Shorts is still in the Beta phase at the time of this writing, the short videos don’t directly contribute to the monetization process. Nevertheless, as mentioned earlier, every time your short clips are viewed, your channel’s analytics are affected as per the view count and the playback time.

Furthermore, with interesting short videos, your channel is likely to get more subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.

Regardless of the fact that the revenue may seem deteriorated in contrast with the number of views and play time of the videos, the increment in the number of subscribers and paid members (if your channel allows them) would significantly appreciate your income.

And the most optimistic part is, Google is still working on and exploring YouTube Shorts. With that, the chances are, even the short videos could be monetized in the future.

The bottom line is, no matter what the current scenario of YouTube Shorts is, you must ensure to create engaging videos for YouTube Shorts using any of the tools like Wondershare Filmora in order to attract more subscribers to increase your earnings.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have access to YouTube, and you are able to sign in to the platform with your Google account, you can easily make a decent amount of money online. However, there are certain regulations and norms by the tech giant - Google that you need to comply with in order to get your wallet stuffed.

With that said, the following sections explain some of the practical methods to earn money from Google and YouTube and how YouTube Shorts contributes to the process.

How to Make Money on YouTube Shorts? (Practical Way)

The good news is, you are not solely dependent on YouTube Shorts to generate funds from the Internet. In fact, there are several other means that can help you with that. Some of the practical ways that YouTube and Google allow you to earn through include:

• YouTube Shorts Fund

YouTube Shorts Fund is a $100 million fund that is to be distributed from 2021 to 2022. It was introduced in May 2021 as the first step for YouTube Shorts monetization. YouTube Shorts creators that meet the requirements of the fund will receive the bonus.

To be eligible for the YouTube Shorts Fund bouns, you will need to meet the below requirements.

• Publish one eligible Short in the last 180 days.
• Your channel does not conflict with the YouTube Community Guidelines, copyright rules, or monetization policies.
• Content needs to be original and unique on the YouTube Shorts platform. Uploading movie clips or re-uploading videos from other video platforms are not allowed.
• The creator must be 13 or older.
• Revenue by Advertisement

With this method, you can have advertisements displayed on your regular YouTube videos. These advertisements help the streaming media generate funds, some part of which is then shared with you. In a broader spectrum, the more videos your YouTube channel has the more money you make.

• Channel Membership

If you prepare engaging videos that are liked by the majority of users, you can set up your channel for paid members who may get attractive perks in return.

• Merch Shelf

In this method, you can sell your (or others) branded products to potential customers for monetary gains.

• Influencer

If you are good at speaking and can motivate people, becoming an influencer is another method you can make a decent amount of money from YouTube with. When you become an influencer, you can get associated with multiple organizations and companies to promote their products and services and get paid.

• Super Chat and Super Stickers

If you have a good fan base, you can highlight their messages and chat and can charge them for this.

• YouTube Premium

You can prepare some engaging and informative videos that are exclusively available for the YouTube Premium members. Because these subscribers have purchased YouTube Premium membership, the streaming platform shares the profit it gets from such users with you.

The approaches discussed above can help you earn money with YouTube. Now that YouTube has rolled out the plan for YouTube Shorts monetization, we can anticipate more YouTube Shorts monetization in the future. You can also publish your YouTube Shorts video on your channel and the Shorts Shelf. YouTube then suggests these clips to others with similar interests (depending on the keywords that you have added in the description). When such users watch your short videos, the chances are that they would subscribe to your YouTube channel and watch the regular videos that you have already posted, thus helping you make money using any of the methods listed above.

Another positive aspect of this approach is, the number of views your short videos affects the overall analytics of your YouTube channel (in terms of view count and playback duration), and therefore play a vital role in meeting the minimum requirements as per YouTube policies to get your other, regular YouTube clips monetized.

Why did People See Less Revenue Than Regular YouTube Video?

When you start publishing short videos on your YouTube channel, the views that those clips get also affect the total view count and the playback duration of your channel. Although this helps you reach the minimum threshold for the monetization services that the platform offers, because the short videos cannot be monetized, you may see some depreciation in the revenue generation over time.

Conclusion

Because YouTube Shorts is still in the Beta phase at the time of this writing, the short videos don’t directly contribute to the monetization process. Nevertheless, as mentioned earlier, every time your short clips are viewed, your channel’s analytics are affected as per the view count and the playback time.

Furthermore, with interesting short videos, your channel is likely to get more subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.

Regardless of the fact that the revenue may seem deteriorated in contrast with the number of views and play time of the videos, the increment in the number of subscribers and paid members (if your channel allows them) would significantly appreciate your income.

And the most optimistic part is, Google is still working on and exploring YouTube Shorts. With that, the chances are, even the short videos could be monetized in the future.

The bottom line is, no matter what the current scenario of YouTube Shorts is, you must ensure to create engaging videos for YouTube Shorts using any of the tools like Wondershare Filmora in order to attract more subscribers to increase your earnings.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have access to YouTube, and you are able to sign in to the platform with your Google account, you can easily make a decent amount of money online. However, there are certain regulations and norms by the tech giant - Google that you need to comply with in order to get your wallet stuffed.

With that said, the following sections explain some of the practical methods to earn money from Google and YouTube and how YouTube Shorts contributes to the process.

How to Make Money on YouTube Shorts? (Practical Way)

The good news is, you are not solely dependent on YouTube Shorts to generate funds from the Internet. In fact, there are several other means that can help you with that. Some of the practical ways that YouTube and Google allow you to earn through include:

• YouTube Shorts Fund

YouTube Shorts Fund is a $100 million fund that is to be distributed from 2021 to 2022. It was introduced in May 2021 as the first step for YouTube Shorts monetization. YouTube Shorts creators that meet the requirements of the fund will receive the bonus.

To be eligible for the YouTube Shorts Fund bouns, you will need to meet the below requirements.

• Publish one eligible Short in the last 180 days.
• Your channel does not conflict with the YouTube Community Guidelines, copyright rules, or monetization policies.
• Content needs to be original and unique on the YouTube Shorts platform. Uploading movie clips or re-uploading videos from other video platforms are not allowed.
• The creator must be 13 or older.
• Revenue by Advertisement

With this method, you can have advertisements displayed on your regular YouTube videos. These advertisements help the streaming media generate funds, some part of which is then shared with you. In a broader spectrum, the more videos your YouTube channel has the more money you make.

• Channel Membership

If you prepare engaging videos that are liked by the majority of users, you can set up your channel for paid members who may get attractive perks in return.

• Merch Shelf

In this method, you can sell your (or others) branded products to potential customers for monetary gains.

• Influencer

If you are good at speaking and can motivate people, becoming an influencer is another method you can make a decent amount of money from YouTube with. When you become an influencer, you can get associated with multiple organizations and companies to promote their products and services and get paid.

• Super Chat and Super Stickers

If you have a good fan base, you can highlight their messages and chat and can charge them for this.

• YouTube Premium

You can prepare some engaging and informative videos that are exclusively available for the YouTube Premium members. Because these subscribers have purchased YouTube Premium membership, the streaming platform shares the profit it gets from such users with you.

The approaches discussed above can help you earn money with YouTube. Now that YouTube has rolled out the plan for YouTube Shorts monetization, we can anticipate more YouTube Shorts monetization in the future. You can also publish your YouTube Shorts video on your channel and the Shorts Shelf. YouTube then suggests these clips to others with similar interests (depending on the keywords that you have added in the description). When such users watch your short videos, the chances are that they would subscribe to your YouTube channel and watch the regular videos that you have already posted, thus helping you make money using any of the methods listed above.

Another positive aspect of this approach is, the number of views your short videos affects the overall analytics of your YouTube channel (in terms of view count and playback duration), and therefore play a vital role in meeting the minimum requirements as per YouTube policies to get your other, regular YouTube clips monetized.

Why did People See Less Revenue Than Regular YouTube Video?

When you start publishing short videos on your YouTube channel, the views that those clips get also affect the total view count and the playback duration of your channel. Although this helps you reach the minimum threshold for the monetization services that the platform offers, because the short videos cannot be monetized, you may see some depreciation in the revenue generation over time.

Conclusion

Because YouTube Shorts is still in the Beta phase at the time of this writing, the short videos don’t directly contribute to the monetization process. Nevertheless, as mentioned earlier, every time your short clips are viewed, your channel’s analytics are affected as per the view count and the playback time.

Furthermore, with interesting short videos, your channel is likely to get more subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.

Regardless of the fact that the revenue may seem deteriorated in contrast with the number of views and play time of the videos, the increment in the number of subscribers and paid members (if your channel allows them) would significantly appreciate your income.

And the most optimistic part is, Google is still working on and exploring YouTube Shorts. With that, the chances are, even the short videos could be monetized in the future.

The bottom line is, no matter what the current scenario of YouTube Shorts is, you must ensure to create engaging videos for YouTube Shorts using any of the tools like Wondershare Filmora in order to attract more subscribers to increase your earnings.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have access to YouTube, and you are able to sign in to the platform with your Google account, you can easily make a decent amount of money online. However, there are certain regulations and norms by the tech giant - Google that you need to comply with in order to get your wallet stuffed.

With that said, the following sections explain some of the practical methods to earn money from Google and YouTube and how YouTube Shorts contributes to the process.

How to Make Money on YouTube Shorts? (Practical Way)

The good news is, you are not solely dependent on YouTube Shorts to generate funds from the Internet. In fact, there are several other means that can help you with that. Some of the practical ways that YouTube and Google allow you to earn through include:

• YouTube Shorts Fund

YouTube Shorts Fund is a $100 million fund that is to be distributed from 2021 to 2022. It was introduced in May 2021 as the first step for YouTube Shorts monetization. YouTube Shorts creators that meet the requirements of the fund will receive the bonus.

To be eligible for the YouTube Shorts Fund bouns, you will need to meet the below requirements.

• Publish one eligible Short in the last 180 days.
• Your channel does not conflict with the YouTube Community Guidelines, copyright rules, or monetization policies.
• Content needs to be original and unique on the YouTube Shorts platform. Uploading movie clips or re-uploading videos from other video platforms are not allowed.
• The creator must be 13 or older.
• Revenue by Advertisement

With this method, you can have advertisements displayed on your regular YouTube videos. These advertisements help the streaming media generate funds, some part of which is then shared with you. In a broader spectrum, the more videos your YouTube channel has the more money you make.

• Channel Membership

If you prepare engaging videos that are liked by the majority of users, you can set up your channel for paid members who may get attractive perks in return.

• Merch Shelf

In this method, you can sell your (or others) branded products to potential customers for monetary gains.

• Influencer

If you are good at speaking and can motivate people, becoming an influencer is another method you can make a decent amount of money from YouTube with. When you become an influencer, you can get associated with multiple organizations and companies to promote their products and services and get paid.

• Super Chat and Super Stickers

If you have a good fan base, you can highlight their messages and chat and can charge them for this.

• YouTube Premium

You can prepare some engaging and informative videos that are exclusively available for the YouTube Premium members. Because these subscribers have purchased YouTube Premium membership, the streaming platform shares the profit it gets from such users with you.

The approaches discussed above can help you earn money with YouTube. Now that YouTube has rolled out the plan for YouTube Shorts monetization, we can anticipate more YouTube Shorts monetization in the future. You can also publish your YouTube Shorts video on your channel and the Shorts Shelf. YouTube then suggests these clips to others with similar interests (depending on the keywords that you have added in the description). When such users watch your short videos, the chances are that they would subscribe to your YouTube channel and watch the regular videos that you have already posted, thus helping you make money using any of the methods listed above.

Another positive aspect of this approach is, the number of views your short videos affects the overall analytics of your YouTube channel (in terms of view count and playback duration), and therefore play a vital role in meeting the minimum requirements as per YouTube policies to get your other, regular YouTube clips monetized.

Why did People See Less Revenue Than Regular YouTube Video?

When you start publishing short videos on your YouTube channel, the views that those clips get also affect the total view count and the playback duration of your channel. Although this helps you reach the minimum threshold for the monetization services that the platform offers, because the short videos cannot be monetized, you may see some depreciation in the revenue generation over time.

Conclusion

Because YouTube Shorts is still in the Beta phase at the time of this writing, the short videos don’t directly contribute to the monetization process. Nevertheless, as mentioned earlier, every time your short clips are viewed, your channel’s analytics are affected as per the view count and the playback time.

Furthermore, with interesting short videos, your channel is likely to get more subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.

Regardless of the fact that the revenue may seem deteriorated in contrast with the number of views and play time of the videos, the increment in the number of subscribers and paid members (if your channel allows them) would significantly appreciate your income.

And the most optimistic part is, Google is still working on and exploring YouTube Shorts. With that, the chances are, even the short videos could be monetized in the future.

The bottom line is, no matter what the current scenario of YouTube Shorts is, you must ensure to create engaging videos for YouTube Shorts using any of the tools like Wondershare Filmora in order to attract more subscribers to increase your earnings.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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