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[New] 10 Iconic Beauty Personalities to Follow on YouTube
10 Iconic Beauty Personalities to Follow on YouTube
10 Most Popular Beauty Gurus on YouTube in 2024
Richard Bennett
Mar 27, 2024• Proven solutions
Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.
Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.
Let’s have a look at some of YouTube’s most influential beauty gurus.
Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.
Top 10 Beauty Gurus on YouTube You Should Know in 2024
- Bethany Mota
- Zoe Elizabeth Sugg
- Rachel Levin
- Nikkie De Jager
- Eva Gutowski
- Marzia Bisognin
- Jeffree Star
- Carli Bybel
- Mindy McKnight
- Promise Phan
1. Bethany Mota
The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.
Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.
2.Zoe Elizabeth Sugg
Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.
Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.
3. Rachel Levin
Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.
Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.
4. Nikkie De Jager
A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.
Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.
5. Eva Gutowski
The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.
The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.
6. Marzia Bisognin
Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.
Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.
7. Jeffree Star
Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.
His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.
8. Carli Bybel
Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.
Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.
9. Mindy McKnight
A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.
Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.
10. Promise Phan
Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.
She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Conclusion
Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.
If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.
Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.
Let’s have a look at some of YouTube’s most influential beauty gurus.
Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.
Top 10 Beauty Gurus on YouTube You Should Know in 2024
- Bethany Mota
- Zoe Elizabeth Sugg
- Rachel Levin
- Nikkie De Jager
- Eva Gutowski
- Marzia Bisognin
- Jeffree Star
- Carli Bybel
- Mindy McKnight
- Promise Phan
1. Bethany Mota
The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.
Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.
2.Zoe Elizabeth Sugg
Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.
Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.
3. Rachel Levin
Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.
Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.
4. Nikkie De Jager
A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.
Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.
5. Eva Gutowski
The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.
The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.
6. Marzia Bisognin
Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.
Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.
7. Jeffree Star
Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.
His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.
8. Carli Bybel
Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.
Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.
9. Mindy McKnight
A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.
Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.
10. Promise Phan
Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.
She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Conclusion
Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.
If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.
Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.
Let’s have a look at some of YouTube’s most influential beauty gurus.
Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.
Top 10 Beauty Gurus on YouTube You Should Know in 2024
- Bethany Mota
- Zoe Elizabeth Sugg
- Rachel Levin
- Nikkie De Jager
- Eva Gutowski
- Marzia Bisognin
- Jeffree Star
- Carli Bybel
- Mindy McKnight
- Promise Phan
1. Bethany Mota
The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.
Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.
2.Zoe Elizabeth Sugg
Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.
Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.
3. Rachel Levin
Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.
Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.
4. Nikkie De Jager
A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.
Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.
5. Eva Gutowski
The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.
The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.
6. Marzia Bisognin
Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.
Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.
7. Jeffree Star
Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.
His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.
8. Carli Bybel
Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.
Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.
9. Mindy McKnight
A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.
Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.
10. Promise Phan
Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.
She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Conclusion
Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.
If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.
Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.
Let’s have a look at some of YouTube’s most influential beauty gurus.
Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.
Top 10 Beauty Gurus on YouTube You Should Know in 2024
- Bethany Mota
- Zoe Elizabeth Sugg
- Rachel Levin
- Nikkie De Jager
- Eva Gutowski
- Marzia Bisognin
- Jeffree Star
- Carli Bybel
- Mindy McKnight
- Promise Phan
1. Bethany Mota
The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.
Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.
2.Zoe Elizabeth Sugg
Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.
Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.
3. Rachel Levin
Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.
Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.
4. Nikkie De Jager
A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.
Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.
5. Eva Gutowski
The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.
The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.
6. Marzia Bisognin
Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.
Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.
7. Jeffree Star
Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.
His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.
8. Carli Bybel
Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.
Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.
9. Mindy McKnight
A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.
Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.
10. Promise Phan
Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.
She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Conclusion
Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.
If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Top Earnings Achiever in the Streaming World
The amount of money that the highest-paid YouTubers make in a year is mind-blowing. They are the prime example of what Millionaires are.
If you tally up the estimated net worth of the top 10 richest YouTubers, then you get a whooping 300+ Million dollars.
I repeat!!!
That’s more than 300 million dollars. So Who are these richest YouTubers? What is the thing that people like so much about them?
That’s what this guide is all about. Let’s look at these richest YouTubers.
- MrBeast $58 Million
- Jake Paul $60 Million
- Markiplier $35 Million
- Rhett and Link
- Unspeakable
- Nastya
- Ryan Kaji - $25 Million
- Dude Perfect
- Logan Paul
- Preston Arsement - $14 million
Part 1: Who are the Richest YouTubers in the World Today?
Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.
| Sr. Number | YouTuber | 2022 Estimated Worth | Subscribers |
|---|---|---|---|
| 1 | MrBeast | $58 Million | 104M+ |
| 2 | Jake Paul | $60 Million | 20M+ |
| 3 | Markiplier | $35 Million | 33M+ |
| 4 | Rhett and link | 17.8M+ | |
| 5 | Unspeakable | 14M+ | |
| 6 | Nastya | 100M+ | |
| 7 | Ryan Kaji | $25 Million | 33M+ |
| 8 | Dude Perfect | 58M+ | |
| 9 | Logan Paul | 23.6M+ | |
| 10 | Preston Arsement | $20 Million | 21M+ |
Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.
Part2. Highest-Paid YouTubers in the World 2022
1. MrBeast $58 Million
The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.
The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.
But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.
Here’s one of his recent popular videos where MrBeast hunted for 100 people.
I Hunted 100 People For $1,000,000 .
Earning in 2021
$54 Million.
2. Jake Paul $60 Million
The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.
The personality of Jake paul is so bright that it continuously keeps him in the headlines.
Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.
But that’s all in the past because Jake is here again and on the second spot, of course.
Let’s look at a video from Jake Paul.
I turned down $40 million for this.
Earning in 2021
$45 Million.
3. Markiplier $35 Million
Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.
But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.
But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.
Let’s have a look at one of his trending videos.
In Space with Markiplier: Part 1
Earning in 2021
$38 Million.
4. Rhett and Link
Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.
Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.
The different guests they invite sometimes come off as a surprise for their loyal subscribers.
Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.
Here is a trending video from Rhett and Link.
International Carnival Food Taste Test.
Earning in 2021
$30 Million.
5. Unspeakable
A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.
Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.
But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.
So what did he get in return? A huge lump sum, of course.
Here’s a video of Unspeakable.
Surviving Overnight in $60 Million Doomsday Bunker.
Earning in 2021
$28.5 Million.
6. Nastya
If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?
This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.
But wait a minute!!!
The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.
Now let’s check one of Nastya’s recent popular videos.
Nastya reads books and uses the Internet to get new information.
Earning in 2021
$28 Million.
7. Ryan Kaji - $25 Million
Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.
Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.
Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.
Here’s an example video of Ryan Kaji for you.
Ryan’s Superhero Family Titan Universe!
Earning in 2021
$27 Million.
8. Dude Perfect
These five stunt masters have shocked the world with their classical and dangerous stunts.
This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.
They make the classical “Don’t try at home” stunts which are dangerous and amusing.
But wait a minute!!
Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.
So now, by following these instructions, you can try it at home if you want.
Here’s a video from Dude Perfect that we recommend watching.
Loser Gets Full Body Casted | OT 35.
Earning in 2021
$20 million.
9. Logan Paul
After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.
These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.
Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.
Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.
Let’s have a look at one of his trending videos.
I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)
Earning in 2021
$18 Million.
10. Preston Arsement - $14 million
The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.
This young lad has increased his popularity with first-class gaming and pranking skills.
Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.
So how much does this young fellow earn? A lot!!!
Here’s a famous video of Preston Arsement.
50 Ways To DESTROY The Warden In Minecraft.
Earning in 2021
$16 Million.
After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.
Here are some reasons that decide the highest-earning Youtubers.
Part3. What Decides the Highest-Earning YouTubers?
Multiple factors influence YouTubers’ earnings.
First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.
That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.
Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.
Lastly, we can’t ignore the quality of videos, can we?
A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.
So how can we make our videos top-notch?
Read on and find the answer in the bonus tip below.
Bonus Tip to Increase YouTube Money
One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.
This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.
Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.
Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.
Are YouTubers Earning More Money than TikTokers?
With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.
In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.
For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.
Are Highest-Paid YouTube Stars Always Trending?
Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.
Sorry to pop your bubble, but they are not.
The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.
The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.
Final Words
The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.
And those who get on the top strike a fortune without a doubt.
The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.
And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.
Thanks for reading, folks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: Who are the Richest YouTubers in the World Today?
Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.
| Sr. Number | YouTuber | 2022 Estimated Worth | Subscribers |
|---|---|---|---|
| 1 | MrBeast | $58 Million | 104M+ |
| 2 | Jake Paul | $60 Million | 20M+ |
| 3 | Markiplier | $35 Million | 33M+ |
| 4 | Rhett and link | 17.8M+ | |
| 5 | Unspeakable | 14M+ | |
| 6 | Nastya | 100M+ | |
| 7 | Ryan Kaji | $25 Million | 33M+ |
| 8 | Dude Perfect | 58M+ | |
| 9 | Logan Paul | 23.6M+ | |
| 10 | Preston Arsement | $20 Million | 21M+ |
Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.
Part2. Highest-Paid YouTubers in the World 2022
1. MrBeast $58 Million
The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.
The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.
But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.
Here’s one of his recent popular videos where MrBeast hunted for 100 people.
I Hunted 100 People For $1,000,000 .
Earning in 2021
$54 Million.
2. Jake Paul $60 Million
The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.
The personality of Jake paul is so bright that it continuously keeps him in the headlines.
Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.
But that’s all in the past because Jake is here again and on the second spot, of course.
Let’s look at a video from Jake Paul.
I turned down $40 million for this.
Earning in 2021
$45 Million.
3. Markiplier $35 Million
Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.
But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.
But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.
Let’s have a look at one of his trending videos.
In Space with Markiplier: Part 1
Earning in 2021
$38 Million.
4. Rhett and Link
Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.
Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.
The different guests they invite sometimes come off as a surprise for their loyal subscribers.
Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.
Here is a trending video from Rhett and Link.
International Carnival Food Taste Test.
Earning in 2021
$30 Million.
5. Unspeakable
A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.
Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.
But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.
So what did he get in return? A huge lump sum, of course.
Here’s a video of Unspeakable.
Surviving Overnight in $60 Million Doomsday Bunker.
Earning in 2021
$28.5 Million.
6. Nastya
If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?
This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.
But wait a minute!!!
The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.
Now let’s check one of Nastya’s recent popular videos.
Nastya reads books and uses the Internet to get new information.
Earning in 2021
$28 Million.
7. Ryan Kaji - $25 Million
Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.
Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.
Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.
Here’s an example video of Ryan Kaji for you.
Ryan’s Superhero Family Titan Universe!
Earning in 2021
$27 Million.
8. Dude Perfect
These five stunt masters have shocked the world with their classical and dangerous stunts.
This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.
They make the classical “Don’t try at home” stunts which are dangerous and amusing.
But wait a minute!!
Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.
So now, by following these instructions, you can try it at home if you want.
Here’s a video from Dude Perfect that we recommend watching.
Loser Gets Full Body Casted | OT 35.
Earning in 2021
$20 million.
9. Logan Paul
After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.
These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.
Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.
Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.
Let’s have a look at one of his trending videos.
I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)
Earning in 2021
$18 Million.
10. Preston Arsement - $14 million
The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.
This young lad has increased his popularity with first-class gaming and pranking skills.
Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.
So how much does this young fellow earn? A lot!!!
Here’s a famous video of Preston Arsement.
50 Ways To DESTROY The Warden In Minecraft.
Earning in 2021
$16 Million.
After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.
Here are some reasons that decide the highest-earning Youtubers.
Part3. What Decides the Highest-Earning YouTubers?
Multiple factors influence YouTubers’ earnings.
First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.
That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.
Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.
Lastly, we can’t ignore the quality of videos, can we?
A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.
So how can we make our videos top-notch?
Read on and find the answer in the bonus tip below.
Bonus Tip to Increase YouTube Money
One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.
This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.
Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.
Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.
Are YouTubers Earning More Money than TikTokers?
With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.
In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.
For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.
Are Highest-Paid YouTube Stars Always Trending?
Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.
Sorry to pop your bubble, but they are not.
The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.
The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.
Final Words
The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.
And those who get on the top strike a fortune without a doubt.
The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.
And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.
Thanks for reading, folks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
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- Link: https://youtube-video-recordings.techidaily.com/new-10-iconic-beauty-personalities-to-follow-on-youtube/
- License: This work is licensed under CC BY-NC-SA 4.0.
