Navigating YouTube’s SEO Landscape: Key Techniques

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Decoding the Jargon: What MCNs Mean for You

Join YouTube MCN or Not: ULTIMATE Guide

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: