Navigating the Short-Form Space: YouTube’s Bite Vs. TikTok’ Written by a Marketing Analyst with Expertise in Social Media Trends and Platforms

YouTube Shorts vs. TikTok: Which One Is Better?

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Ultimate Selection of YouTube’s Finest Cosmetics Vloggers

10 Best YouTube Makeup Artists You Should Follow

Richard Bennett

Oct 26, 2023• Proven solutions

0

While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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