"Mastering YouTube's Defense Confronting Critics"

Mastering YouTube’s Defense: Confronting Critics

How To Deal with YouTube Trolls and Negative Comments

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have put a lot of work into your YouTube videos then it only makes sense that you have an emotional investment in them. When someone leaves a mean, negative comment on one of your videos it will likely affect you. It may make you angry, hurt your feelings, or just leave you baffled over how someone could come away from your video with out-of-the-blue opinion the hater has posted. ‘Do not feed the trolls’ is a mantra that can be hard to abide by. This article will explain why you should not engage trolls and how to talk to them if you find yourself doing it anyways.

How to Deal with Negative Comments on YouTube

1. Identifying Trolls / When Is A Troll Not a Troll?

The internet is full of trolls and if you continue making YouTube videos – especially videos that get a lot of views – then you are sure to be attacked by a few. Or, alternatively, a troll may attack your other viewers in the comments of your videos. It is extremely easy to be a troll and so there are a lot of them.

Most trolls are easy to spot. They leave comments designed to hurt you or make you angry, often using over-the-top offensive language. Not all trolls are so obvious, though. Some trolls will be nice at first – flatteringly nice, even – and it will take a few comments before they turn on you or your subscribers. They want you to like them so you put more stock in what they are saying later and take longer to start ignoring them. Some trolls will even go back to being nice to reel you back in.

It is important to remember that not everybody who leaves negative comments on YouTube videos is a troll. Step back from your emotional reaction to a comment and make sure there is really nothing constructive in it before you dismiss it. Some people have nasty ways of expressing legitimate opinions, and sometimes even when there is no decipherable meaning behind a rude comment the person is not trying to troll you. Some people just have poor communication skills. For example, if someone leaves a comment on your video that consists of only the word ‘bad’ you cannot know for sure what they meant. It could be that they are agreeing with something you mentioned disliking in the video.

2. Why You Shouldn’t Talk To Trolls

Trolls are bored and looking for attention. When you respond, they win. You may think you are demonstrating to them that they were out of line, or logically proving them wrong, but the troll does not care. Your outraged responses are what trolls want and will only entertain them.

Also, trolls do not care if they are wrong. They almost always seem to think that their opinions are the only ones that count for anything, but quite often their opinions are not even their real opinions. Chances are they do not actually believe anything they are saying to you they just know what to say to make you mad. Remember that you will always be more invested in any interaction you have with a troll than they are. For them it is a game and they cannot lose because they do not really care. If you take the bait it’s fun, and if you do not then they will move on to a target that will. Even if you put hours of effort into chasing off a troll and manage to make them go away they will have enjoyed the whole thing and you will be left exhausted.

3. But If You Do…

While you should avoid talking to trolls, sometimes you cannot. Trolls occasionally start off making kind comments or asking legitimate questions to lure you in. You might be a couple comments into a conversation before a troll reveals their true colors.

There are also times when you respond even though you know you should not because you just cannot let a specific rude comment go unanswered. It is easy to say you should never feed the trolls, but a lot of people cannot help it. If you find yourself engaging a troll there are a few things you can do to try and manage the situation.

First, avoid using any emotional language; they love that. Keep your responses either pleasantly detached or dry and factual. Say what you feel you need to say and ask the troll for more information. If the troll has made a false claim then ask them for evidence as if you are genuinely interested in learning more. It is highly unlikely they will be able to provide any, although they may make something up. If the troll has made a blanket statement about how terrible they think you are then pretend you either value their input or find them funny and ask them to explain. They will either leave or respond with more insults.

You will not get the troll to say they were wrong or apologize so that should never be your goal. What you can do is create a public record of the troll being corrected for others to judge for themselves. If you maintain a calm, unaffected, tone then the troll will find you boring.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Crafting a Narrative Template for Online Educational Videos

How to structure YouTube videos

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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