Mastering Video SEO: 5 Steps to Surge in YouTube Popularity

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Elite 5: YouTube Channel Power Players

YouTube Subscriber Chart - 5 Most Subscribed YouTuber

Richard Bennett

Oct 26, 2023• Proven solutions

0

Here is a YouTube subscriber chart of the YouTubers with the most subscribers. Click on their names to learn more!

Rank	Name	Subs	Views	Uploads
1	PewDiePie	56,207,871	15,706,566,516	3,244
2	HolaSoyGerman	32,010,075	3,154,457,257	137
3	elrubiusOMG	24,940,756	5,533,257,950	717
4	Smosh	22,724,493	6,572,439,051	893
5	Fernanfloo	22,588,309	5,226,122,876	549

As of November 2017

YouTube is changing the world as we know it because now the only thing you need to start sharing things you care about with a huge audience is a YouTube channel. One-third of all internet usage is on YouTube, which means that your videos can get more viewers than the content broadcasted on some television networks.

Aside from the official channels of pop stars such as Justin Bieber or Katy Perry, the most subscribed channels on YouTube feature comedy and gaming videos (want to be a YouTube gamer?). There is an audience for every type of video on YouTube and there are channels on everything from cooking to music doing extremely well, but comedy and gaming are the larges genres.

In this article, we will take you through the 5 most popular creator channels on YouTube today, and show you what they have in common.

• PewDiePie
• HolaSoyGerman
• ElrubiusOMG
• Smosh
• Fernanfloo

1. PewDiePie

YouTube’s most well-known superstar Felix Arvid Ulf Kjellberg was born 1989 in Gothenburg. PewDiePie’s channel has made this Swedish comedian, Vlogger, and gamer based in Brighton, England, a global celebrity whose videos have reached record audiences. Felix created his YouTube channel in 2010 and in only six short years the PewDiePie YouTube channel received over 16 billion views and it is currently among the most viewed channels ever.

The most common videos on Felix’s channel are gaming videos in which he comments and reacts to the game as he plays through it. PewDiePie’s videos are full of goofy and genuine content that amuses its spectators. Felix’s YouTube channel remains by far the most subscribed channel with more than 57 million subscribers, more than 25 million more than the channel in second. He frequently appears in marketing campaigns and other social media events and is widely considered as the most influential gaming commentator of our time.

2. HolaSoyGerman

At the age of 27, Germán Alejandro Garmendia Aranis is the owner of the second most subscribed channel on YouTube with more than 32 million subscribers. Furthermore, HolaSoyGerman’s channel is the most subscribed Spanish-speaking channel today. Germán’s second YouTube channel JuegaGerman has made him the only YouTuber ever to receive two diamond play buttons for having over 40 million subscribers on his two channels.

The Chilean YouTube superstar uploaded his first YouTube video in 2011 and by October 2012 his channel has reached 1 million subscribers. Recently, German has lent his voice to a character in the Spanish version of Ice Age: Collision Course. He finds inspiration for his comic YouTube videos in everyday life and topics like ex-girlfriends, school, and phobias are frequently covered in videos published on the HolaSoyGerman channel. In 2014 and 2015 German won the ‘Icon of the Year’ prize from MTV Millennial Awards.

3. ElrubiusOMG

More than 25 million subscribers who follow this gaming commentator. The El Rubius OMG channel was created by Rubén Doblas Gundersen in December 2011 and by February 2013 it reached 1 million subscribers. However, Rubén has been producing videos for his Elrubius channel since 2006. He simply became more dedicated to the frequent production of YouTube videos in 2011. Even though the videos featured on the El Rubius OMG channel mostly cover video games, Rubén also produces comedy videos, vlogs, and other interesting and amusing content.

Based in Madrid, El Rubius OMG first became popular in Spanish-speaking countries, and as his fame increased he gained recognition throughout the world. During 2012 his channel became the most subscribed Spanish speaking channel, and on April 21, 2016, El Rubius received the ‘YouTuber of the Year’ award during the 1st Play Awards celebration in Palma De Mallorca. In addition to being one of the most popular YouTubers of all time, Rubén is also a published author whose first book ‘The Troll Book’ was the bestselling book in Spain for 8 weeks.

4. Smosh

Originally, Smosh was a channel run by sketch comedy duo Ian Andrew Hecox and Anthony Padilla. They started the Smosh YouTube channel in 2005 and since then they have grown their team to include more creators, and their content to include animation and gaming. Smosh has become much more than two funny guys on YouTube – it is a wildly successful content company.

Most channels that have one viral video do not go on to have sustained success on YouTube, but Smosh is an exception to this rule. Their ‘Pokemon Theme Music Video’, released in 2005, became the most viewed video of all time (as of that year). This video kick-started the growth of their channel.

In 2017, Anthony Padilla chose to leave Smosh to focus on his own solo YouTube channel.

5. Fernanfloo

Yet another enormously popular YouTuber that comes from a Spanish speaking country whose channel attracted millions of subscribers. A 24-year-old Salvadoran named Luis Fernando Flores Alvarado is the man behind one of the most subscribed YouTube channels of all time. The Fernanfloo channel was created in 2011, and in February 2014 it had only 100,000 subscribers. By August 2014, Alvarado’s channel reached 1 million subscribers, making him one of YouTube’s biggest success stories. The videos featured on Feranfloo channel mostly cover gaming topics, but with a touch of comedy which makes Alvarado’s videos unique.

At the end of 2015, Alvarado launched the Fenanfloo mobile app that had 2.3 million downloads in the first week. His videos are mostly in Spanish which somewhat limits his audience, but it is safe to say the Fernanfloo channel is among the most popular channels in the Latin American countries since most of his audience comes from Bolivia, Peru, and Ecuador.

For tips on becoming YouTube famous like the creators above, click here .

Looking for a live YouTube subscriber chart ?

Edit YouTube Videos with Full-Featured Video Editing Software

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Here is a YouTube subscriber chart of the YouTubers with the most subscribers. Click on their names to learn more!

Rank	Name	Subs	Views	Uploads
1	PewDiePie	56,207,871	15,706,566,516	3,244
2	HolaSoyGerman	32,010,075	3,154,457,257	137
3	elrubiusOMG	24,940,756	5,533,257,950	717
4	Smosh	22,724,493	6,572,439,051	893
5	Fernanfloo	22,588,309	5,226,122,876	549

As of November 2017

YouTube is changing the world as we know it because now the only thing you need to start sharing things you care about with a huge audience is a YouTube channel. One-third of all internet usage is on YouTube, which means that your videos can get more viewers than the content broadcasted on some television networks.

Aside from the official channels of pop stars such as Justin Bieber or Katy Perry, the most subscribed channels on YouTube feature comedy and gaming videos (want to be a YouTube gamer?). There is an audience for every type of video on YouTube and there are channels on everything from cooking to music doing extremely well, but comedy and gaming are the larges genres.

In this article, we will take you through the 5 most popular creator channels on YouTube today, and show you what they have in common.

• PewDiePie
• HolaSoyGerman
• ElrubiusOMG
• Smosh
• Fernanfloo

1. PewDiePie

YouTube’s most well-known superstar Felix Arvid Ulf Kjellberg was born 1989 in Gothenburg. PewDiePie’s channel has made this Swedish comedian, Vlogger, and gamer based in Brighton, England, a global celebrity whose videos have reached record audiences. Felix created his YouTube channel in 2010 and in only six short years the PewDiePie YouTube channel received over 16 billion views and it is currently among the most viewed channels ever.

The most common videos on Felix’s channel are gaming videos in which he comments and reacts to the game as he plays through it. PewDiePie’s videos are full of goofy and genuine content that amuses its spectators. Felix’s YouTube channel remains by far the most subscribed channel with more than 57 million subscribers, more than 25 million more than the channel in second. He frequently appears in marketing campaigns and other social media events and is widely considered as the most influential gaming commentator of our time.

2. HolaSoyGerman

At the age of 27, Germán Alejandro Garmendia Aranis is the owner of the second most subscribed channel on YouTube with more than 32 million subscribers. Furthermore, HolaSoyGerman’s channel is the most subscribed Spanish-speaking channel today. Germán’s second YouTube channel JuegaGerman has made him the only YouTuber ever to receive two diamond play buttons for having over 40 million subscribers on his two channels.

The Chilean YouTube superstar uploaded his first YouTube video in 2011 and by October 2012 his channel has reached 1 million subscribers. Recently, German has lent his voice to a character in the Spanish version of Ice Age: Collision Course. He finds inspiration for his comic YouTube videos in everyday life and topics like ex-girlfriends, school, and phobias are frequently covered in videos published on the HolaSoyGerman channel. In 2014 and 2015 German won the ‘Icon of the Year’ prize from MTV Millennial Awards.

3. ElrubiusOMG

More than 25 million subscribers who follow this gaming commentator. The El Rubius OMG channel was created by Rubén Doblas Gundersen in December 2011 and by February 2013 it reached 1 million subscribers. However, Rubén has been producing videos for his Elrubius channel since 2006. He simply became more dedicated to the frequent production of YouTube videos in 2011. Even though the videos featured on the El Rubius OMG channel mostly cover video games, Rubén also produces comedy videos, vlogs, and other interesting and amusing content.

Based in Madrid, El Rubius OMG first became popular in Spanish-speaking countries, and as his fame increased he gained recognition throughout the world. During 2012 his channel became the most subscribed Spanish speaking channel, and on April 21, 2016, El Rubius received the ‘YouTuber of the Year’ award during the 1st Play Awards celebration in Palma De Mallorca. In addition to being one of the most popular YouTubers of all time, Rubén is also a published author whose first book ‘The Troll Book’ was the bestselling book in Spain for 8 weeks.

4. Smosh

Originally, Smosh was a channel run by sketch comedy duo Ian Andrew Hecox and Anthony Padilla. They started the Smosh YouTube channel in 2005 and since then they have grown their team to include more creators, and their content to include animation and gaming. Smosh has become much more than two funny guys on YouTube – it is a wildly successful content company.

Most channels that have one viral video do not go on to have sustained success on YouTube, but Smosh is an exception to this rule. Their ‘Pokemon Theme Music Video’, released in 2005, became the most viewed video of all time (as of that year). This video kick-started the growth of their channel.

In 2017, Anthony Padilla chose to leave Smosh to focus on his own solo YouTube channel.

5. Fernanfloo

Yet another enormously popular YouTuber that comes from a Spanish speaking country whose channel attracted millions of subscribers. A 24-year-old Salvadoran named Luis Fernando Flores Alvarado is the man behind one of the most subscribed YouTube channels of all time. The Fernanfloo channel was created in 2011, and in February 2014 it had only 100,000 subscribers. By August 2014, Alvarado’s channel reached 1 million subscribers, making him one of YouTube’s biggest success stories. The videos featured on Feranfloo channel mostly cover gaming topics, but with a touch of comedy which makes Alvarado’s videos unique.

At the end of 2015, Alvarado launched the Fenanfloo mobile app that had 2.3 million downloads in the first week. His videos are mostly in Spanish which somewhat limits his audience, but it is safe to say the Fernanfloo channel is among the most popular channels in the Latin American countries since most of his audience comes from Bolivia, Peru, and Ecuador.

For tips on becoming YouTube famous like the creators above, click here .

Looking for a live YouTube subscriber chart ?

Edit YouTube Videos with Full-Featured Video Editing Software

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Here is a YouTube subscriber chart of the YouTubers with the most subscribers. Click on their names to learn more!

Rank	Name	Subs	Views	Uploads
1	PewDiePie	56,207,871	15,706,566,516	3,244
2	HolaSoyGerman	32,010,075	3,154,457,257	137
3	elrubiusOMG	24,940,756	5,533,257,950	717
4	Smosh	22,724,493	6,572,439,051	893
5	Fernanfloo	22,588,309	5,226,122,876	549

As of November 2017

YouTube is changing the world as we know it because now the only thing you need to start sharing things you care about with a huge audience is a YouTube channel. One-third of all internet usage is on YouTube, which means that your videos can get more viewers than the content broadcasted on some television networks.

Aside from the official channels of pop stars such as Justin Bieber or Katy Perry, the most subscribed channels on YouTube feature comedy and gaming videos (want to be a YouTube gamer?). There is an audience for every type of video on YouTube and there are channels on everything from cooking to music doing extremely well, but comedy and gaming are the larges genres.

In this article, we will take you through the 5 most popular creator channels on YouTube today, and show you what they have in common.

• PewDiePie
• HolaSoyGerman
• ElrubiusOMG
• Smosh
• Fernanfloo

1. PewDiePie

YouTube’s most well-known superstar Felix Arvid Ulf Kjellberg was born 1989 in Gothenburg. PewDiePie’s channel has made this Swedish comedian, Vlogger, and gamer based in Brighton, England, a global celebrity whose videos have reached record audiences. Felix created his YouTube channel in 2010 and in only six short years the PewDiePie YouTube channel received over 16 billion views and it is currently among the most viewed channels ever.

The most common videos on Felix’s channel are gaming videos in which he comments and reacts to the game as he plays through it. PewDiePie’s videos are full of goofy and genuine content that amuses its spectators. Felix’s YouTube channel remains by far the most subscribed channel with more than 57 million subscribers, more than 25 million more than the channel in second. He frequently appears in marketing campaigns and other social media events and is widely considered as the most influential gaming commentator of our time.

2. HolaSoyGerman

At the age of 27, Germán Alejandro Garmendia Aranis is the owner of the second most subscribed channel on YouTube with more than 32 million subscribers. Furthermore, HolaSoyGerman’s channel is the most subscribed Spanish-speaking channel today. Germán’s second YouTube channel JuegaGerman has made him the only YouTuber ever to receive two diamond play buttons for having over 40 million subscribers on his two channels.

The Chilean YouTube superstar uploaded his first YouTube video in 2011 and by October 2012 his channel has reached 1 million subscribers. Recently, German has lent his voice to a character in the Spanish version of Ice Age: Collision Course. He finds inspiration for his comic YouTube videos in everyday life and topics like ex-girlfriends, school, and phobias are frequently covered in videos published on the HolaSoyGerman channel. In 2014 and 2015 German won the ‘Icon of the Year’ prize from MTV Millennial Awards.

3. ElrubiusOMG

More than 25 million subscribers who follow this gaming commentator. The El Rubius OMG channel was created by Rubén Doblas Gundersen in December 2011 and by February 2013 it reached 1 million subscribers. However, Rubén has been producing videos for his Elrubius channel since 2006. He simply became more dedicated to the frequent production of YouTube videos in 2011. Even though the videos featured on the El Rubius OMG channel mostly cover video games, Rubén also produces comedy videos, vlogs, and other interesting and amusing content.

Based in Madrid, El Rubius OMG first became popular in Spanish-speaking countries, and as his fame increased he gained recognition throughout the world. During 2012 his channel became the most subscribed Spanish speaking channel, and on April 21, 2016, El Rubius received the ‘YouTuber of the Year’ award during the 1st Play Awards celebration in Palma De Mallorca. In addition to being one of the most popular YouTubers of all time, Rubén is also a published author whose first book ‘The Troll Book’ was the bestselling book in Spain for 8 weeks.

4. Smosh

Originally, Smosh was a channel run by sketch comedy duo Ian Andrew Hecox and Anthony Padilla. They started the Smosh YouTube channel in 2005 and since then they have grown their team to include more creators, and their content to include animation and gaming. Smosh has become much more than two funny guys on YouTube – it is a wildly successful content company.

Most channels that have one viral video do not go on to have sustained success on YouTube, but Smosh is an exception to this rule. Their ‘Pokemon Theme Music Video’, released in 2005, became the most viewed video of all time (as of that year). This video kick-started the growth of their channel.

In 2017, Anthony Padilla chose to leave Smosh to focus on his own solo YouTube channel.

5. Fernanfloo

Yet another enormously popular YouTuber that comes from a Spanish speaking country whose channel attracted millions of subscribers. A 24-year-old Salvadoran named Luis Fernando Flores Alvarado is the man behind one of the most subscribed YouTube channels of all time. The Fernanfloo channel was created in 2011, and in February 2014 it had only 100,000 subscribers. By August 2014, Alvarado’s channel reached 1 million subscribers, making him one of YouTube’s biggest success stories. The videos featured on Feranfloo channel mostly cover gaming topics, but with a touch of comedy which makes Alvarado’s videos unique.

At the end of 2015, Alvarado launched the Fenanfloo mobile app that had 2.3 million downloads in the first week. His videos are mostly in Spanish which somewhat limits his audience, but it is safe to say the Fernanfloo channel is among the most popular channels in the Latin American countries since most of his audience comes from Bolivia, Peru, and Ecuador.

For tips on becoming YouTube famous like the creators above, click here .

Looking for a live YouTube subscriber chart ?

Edit YouTube Videos with Full-Featured Video Editing Software

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Here is a YouTube subscriber chart of the YouTubers with the most subscribers. Click on their names to learn more!

Rank	Name	Subs	Views	Uploads
1	PewDiePie	56,207,871	15,706,566,516	3,244
2	HolaSoyGerman	32,010,075	3,154,457,257	137
3	elrubiusOMG	24,940,756	5,533,257,950	717
4	Smosh	22,724,493	6,572,439,051	893
5	Fernanfloo	22,588,309	5,226,122,876	549

As of November 2017

YouTube is changing the world as we know it because now the only thing you need to start sharing things you care about with a huge audience is a YouTube channel. One-third of all internet usage is on YouTube, which means that your videos can get more viewers than the content broadcasted on some television networks.

Aside from the official channels of pop stars such as Justin Bieber or Katy Perry, the most subscribed channels on YouTube feature comedy and gaming videos (want to be a YouTube gamer?). There is an audience for every type of video on YouTube and there are channels on everything from cooking to music doing extremely well, but comedy and gaming are the larges genres.

In this article, we will take you through the 5 most popular creator channels on YouTube today, and show you what they have in common.

• PewDiePie
• HolaSoyGerman
• ElrubiusOMG
• Smosh
• Fernanfloo

1. PewDiePie

YouTube’s most well-known superstar Felix Arvid Ulf Kjellberg was born 1989 in Gothenburg. PewDiePie’s channel has made this Swedish comedian, Vlogger, and gamer based in Brighton, England, a global celebrity whose videos have reached record audiences. Felix created his YouTube channel in 2010 and in only six short years the PewDiePie YouTube channel received over 16 billion views and it is currently among the most viewed channels ever.

The most common videos on Felix’s channel are gaming videos in which he comments and reacts to the game as he plays through it. PewDiePie’s videos are full of goofy and genuine content that amuses its spectators. Felix’s YouTube channel remains by far the most subscribed channel with more than 57 million subscribers, more than 25 million more than the channel in second. He frequently appears in marketing campaigns and other social media events and is widely considered as the most influential gaming commentator of our time.

2. HolaSoyGerman

At the age of 27, Germán Alejandro Garmendia Aranis is the owner of the second most subscribed channel on YouTube with more than 32 million subscribers. Furthermore, HolaSoyGerman’s channel is the most subscribed Spanish-speaking channel today. Germán’s second YouTube channel JuegaGerman has made him the only YouTuber ever to receive two diamond play buttons for having over 40 million subscribers on his two channels.

The Chilean YouTube superstar uploaded his first YouTube video in 2011 and by October 2012 his channel has reached 1 million subscribers. Recently, German has lent his voice to a character in the Spanish version of Ice Age: Collision Course. He finds inspiration for his comic YouTube videos in everyday life and topics like ex-girlfriends, school, and phobias are frequently covered in videos published on the HolaSoyGerman channel. In 2014 and 2015 German won the ‘Icon of the Year’ prize from MTV Millennial Awards.

3. ElrubiusOMG

More than 25 million subscribers who follow this gaming commentator. The El Rubius OMG channel was created by Rubén Doblas Gundersen in December 2011 and by February 2013 it reached 1 million subscribers. However, Rubén has been producing videos for his Elrubius channel since 2006. He simply became more dedicated to the frequent production of YouTube videos in 2011. Even though the videos featured on the El Rubius OMG channel mostly cover video games, Rubén also produces comedy videos, vlogs, and other interesting and amusing content.

Based in Madrid, El Rubius OMG first became popular in Spanish-speaking countries, and as his fame increased he gained recognition throughout the world. During 2012 his channel became the most subscribed Spanish speaking channel, and on April 21, 2016, El Rubius received the ‘YouTuber of the Year’ award during the 1st Play Awards celebration in Palma De Mallorca. In addition to being one of the most popular YouTubers of all time, Rubén is also a published author whose first book ‘The Troll Book’ was the bestselling book in Spain for 8 weeks.

4. Smosh

Originally, Smosh was a channel run by sketch comedy duo Ian Andrew Hecox and Anthony Padilla. They started the Smosh YouTube channel in 2005 and since then they have grown their team to include more creators, and their content to include animation and gaming. Smosh has become much more than two funny guys on YouTube – it is a wildly successful content company.

Most channels that have one viral video do not go on to have sustained success on YouTube, but Smosh is an exception to this rule. Their ‘Pokemon Theme Music Video’, released in 2005, became the most viewed video of all time (as of that year). This video kick-started the growth of their channel.

In 2017, Anthony Padilla chose to leave Smosh to focus on his own solo YouTube channel.

5. Fernanfloo

Yet another enormously popular YouTuber that comes from a Spanish speaking country whose channel attracted millions of subscribers. A 24-year-old Salvadoran named Luis Fernando Flores Alvarado is the man behind one of the most subscribed YouTube channels of all time. The Fernanfloo channel was created in 2011, and in February 2014 it had only 100,000 subscribers. By August 2014, Alvarado’s channel reached 1 million subscribers, making him one of YouTube’s biggest success stories. The videos featured on Feranfloo channel mostly cover gaming topics, but with a touch of comedy which makes Alvarado’s videos unique.

At the end of 2015, Alvarado launched the Fenanfloo mobile app that had 2.3 million downloads in the first week. His videos are mostly in Spanish which somewhat limits his audience, but it is safe to say the Fernanfloo channel is among the most popular channels in the Latin American countries since most of his audience comes from Bolivia, Peru, and Ecuador.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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