Innovative Strategies for Amplifying Subscriber Numbers via Channel Branding
Innovative Strategies for Amplifying Subscriber Numbers via Channel Branding
How to Brand Your YouTube Channel to Get More Subscribers 
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate. 
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
20 YouTube Time Savers That Will Skyrocket Engagement Rates
YouTube Shortcuts You Should Know in 2024
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube, as one of the most popular free streaming video portals, the majority of people use it, probably several times a day. However, how many of you know that there are more than 20 shortcuts that help you use the website comparatively more conveniently?
With that said, the following two-columned tables give you detailed information on the shortcut keys and their respective functions, so you don’t have to grab the mouse every time you want to navigate through the YouTube videos, or do any such similar tasks.
Amazing YouTube Keyboard Shortcuts You May Not Know
To make things convenient for you, the shortcut keys are placed under their corresponding categories, where each category is in the form of a two-columned table.
Category 1: YouTube Playback Hotkeys
While watching a YouTube video, there might be instances when you want to pause and resume the playback. This category teaches how this can be done using the keyboard:
| Keyboard Shortcut | Function |
|---|---|
| ‘K’ | Play and Pause (Works as a toggle key) |
| ‘Spacebar’ | Play and Pause (Works as a toggle key) |
Category 2: Scrolling YouTube Videos Back and Forth
This section talks about the shortcut keys to skim the video forward and backward during playback:
| Keyboard Shortcut | Function |
|---|---|
| ‘L’ | Skip the video 10 seconds forward |
| ‘J’ | Skip the video 10 seconds backward |
| ‘→’ (Right Arrow) | Skip the video 5 seconds forward |
| ‘←’ (Left Arrow) | Skip the video 5 seconds backward |
| ‘SHIFT’ + ‘N’ | Skip to the next video in the playlist or to the next suggested video |
| ‘K’ or ‘Spacebar’; then ‘.’ (Period) | Pressing ‘K’ or ‘Spacebar’ pauses the video; pressing the ‘.’ (Period) key repeatedly moves the video forward one frame at a time (Period key on the Numpad isn’t supported) |
| ‘K’ or ‘Spacebar’; then ‘,’ (Comma) | Pressing ‘K’ or ‘Spacebar’ pauses the video; pressing the ‘,’ (Comma) key repeatedly moves the video backward one frame at a time (Period key on the Numpad isn’t supported) |
| ‘0’ (Zero) | Takes the video to the beginning |
If you’re watching videos on YouTube mobile app, you can use double-tap on the right side of the video player to skip 10 seconds forward, and double-tap on the left side of the video player to skip the video 10 seconds backward. Every double-tap forwards/rewinds the video in 10-seconds increments. E.g., Tapping 6 times on the right skips the video 30 seconds forward. Tapping 6 times on the left skips the video 30 seconds backward.
Long press the Video Player and swipe right will navigate the video forward; and long press the video player and wwipe left will navigate the video backward.
Category 3: Manage Playback Speed
This category contains information on increasing or decreasing the playback speed of a YouTube video:
| Keyboard Shortcut | Function |
|---|---|
| ‘SHIFT’ + ‘.’ (Period) | Increase playback speed |
| ‘SHIFT’ + ‘,’ (Comma) | Decrease playback speed |
Category 4: Managing the Captions
This category talks about managing the video captions using the shortcut keys:
| Keyboard Shortcut | Function |
|---|---|
| ‘C’ | Enable or disable captions (Works as a toggle key) |
| ‘O’ (The letter O) | Increase or decrease the brightness level of the captions (Works as a toggle key) |
| ‘W’ | Enable, increase, and disable the background transparency of the captions (Press multiple times to manage intensity) |
| ‘-‘ (Minus Key) | Reduce the font size of the captions (Minus key on the Numpad isn’t supported) |
| ‘+’ (Plus Key) | Increase the font size of the captions (Plus key on the Numpad isn’t supported) |
Category 5: Managing the Audio Video
This category shows the shortcut keys to manage audio for a YouTube video:
| Keyboard Shortcut | Function |
|---|---|
| ‘M’ | Mute YouTube video |
| ‘↑’ | Increase volume by 5% |
| ‘↓’ | Decrease volume by 5% |
Category 6: Switching Between Screen Modes
The shortcut keys given in this table enable you to switch between different screen modes:
| Keyboard Shortcut | Function |
|---|---|
| ‘F’ | Switch between the full-screen and normal mode (Works as a toggle key) |
| ‘T’ | Switch between the theater and normal mode (Works as a toggle key) |
| ‘I’ | Switch between the independent player and normal mode (Works as a toggle key) |
Double press F/T/I on the keyboard will exit the full-screen/theater model/independent mode accordingly.
If you are watching video on YouTube mobile app, you can swipe up the video slightly to enter the full screen mode, and swipe down the video slightly to exit the full screen.
Category 7: Viewing 360o/VR Videos
In this category, the navigation and management of shortcut keys for 360o and Virtual Reality (VR) view are discussed:
| Keyboard Shortcut | Function |
|---|---|
| ‘W’, ‘A’, ‘S’, ‘D’ | Up, left, down, and right camera panning respectively |
| ‘+’ (Plus Key on Numpad) | Zoom in |
| ‘-‘ (Minus Key on Numpad) | Zoom out |
| ‘-‘ (Minus Key on Keyboard) | Decrease font size |
| ‘+’ (Plus Key on Keyboard) | Increase font size |
Bonus: How to Get the YouTube Shortcut List with One-Click
In this section, you will learn how to pull up the list of important YouTube shortcuts by pressing merely one key:
| Keyboard Shortcut | Function |
|---|---|
| ‘SHIFT’ + ‘?’ | Show the important keyboard shortcuts assigned for YouTube |
So, when you press the Shift+? on YouTube, you will see a full list of shortcuts.
Conclusion
Watching videos on YouTube is fun, and you can enjoy the clips, movies, tutorials, etc. more if you are well-aware of the important shortcut keys. This not only helps you navigate through the videos faster but also gives you relief from the additional efforts that you would otherwise have to make while grabbing the mouse, and then looking for and using the correct option.
As one of the most popular video editing software among YouTubers, Filmora provides lots of effects, title templates, transitions, and elements as well as powerful video editing tools such as instant cutter tool, scene detection , beat detection , motion tracking , animation keyframe, and much more. All these editing features and effects makes Filmora as one of the best video editing software for all creators.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube, as one of the most popular free streaming video portals, the majority of people use it, probably several times a day. However, how many of you know that there are more than 20 shortcuts that help you use the website comparatively more conveniently?
With that said, the following two-columned tables give you detailed information on the shortcut keys and their respective functions, so you don’t have to grab the mouse every time you want to navigate through the YouTube videos, or do any such similar tasks.
Amazing YouTube Keyboard Shortcuts You May Not Know
To make things convenient for you, the shortcut keys are placed under their corresponding categories, where each category is in the form of a two-columned table.
Category 1: YouTube Playback Hotkeys
While watching a YouTube video, there might be instances when you want to pause and resume the playback. This category teaches how this can be done using the keyboard:
| Keyboard Shortcut | Function |
|---|---|
| ‘K’ | Play and Pause (Works as a toggle key) |
| ‘Spacebar’ | Play and Pause (Works as a toggle key) |
Category 2: Scrolling YouTube Videos Back and Forth
This section talks about the shortcut keys to skim the video forward and backward during playback:
| Keyboard Shortcut | Function |
|---|---|
| ‘L’ | Skip the video 10 seconds forward |
| ‘J’ | Skip the video 10 seconds backward |
| ‘→’ (Right Arrow) | Skip the video 5 seconds forward |
| ‘←’ (Left Arrow) | Skip the video 5 seconds backward |
| ‘SHIFT’ + ‘N’ | Skip to the next video in the playlist or to the next suggested video |
| ‘K’ or ‘Spacebar’; then ‘.’ (Period) | Pressing ‘K’ or ‘Spacebar’ pauses the video; pressing the ‘.’ (Period) key repeatedly moves the video forward one frame at a time (Period key on the Numpad isn’t supported) |
| ‘K’ or ‘Spacebar’; then ‘,’ (Comma) | Pressing ‘K’ or ‘Spacebar’ pauses the video; pressing the ‘,’ (Comma) key repeatedly moves the video backward one frame at a time (Period key on the Numpad isn’t supported) |
| ‘0’ (Zero) | Takes the video to the beginning |
If you’re watching videos on YouTube mobile app, you can use double-tap on the right side of the video player to skip 10 seconds forward, and double-tap on the left side of the video player to skip the video 10 seconds backward. Every double-tap forwards/rewinds the video in 10-seconds increments. E.g., Tapping 6 times on the right skips the video 30 seconds forward. Tapping 6 times on the left skips the video 30 seconds backward.
Long press the Video Player and swipe right will navigate the video forward; and long press the video player and wwipe left will navigate the video backward.
Category 3: Manage Playback Speed
This category contains information on increasing or decreasing the playback speed of a YouTube video:
| Keyboard Shortcut | Function |
|---|---|
| ‘SHIFT’ + ‘.’ (Period) | Increase playback speed |
| ‘SHIFT’ + ‘,’ (Comma) | Decrease playback speed |
Category 4: Managing the Captions
This category talks about managing the video captions using the shortcut keys:
| Keyboard Shortcut | Function |
|---|---|
| ‘C’ | Enable or disable captions (Works as a toggle key) |
| ‘O’ (The letter O) | Increase or decrease the brightness level of the captions (Works as a toggle key) |
| ‘W’ | Enable, increase, and disable the background transparency of the captions (Press multiple times to manage intensity) |
| ‘-‘ (Minus Key) | Reduce the font size of the captions (Minus key on the Numpad isn’t supported) |
| ‘+’ (Plus Key) | Increase the font size of the captions (Plus key on the Numpad isn’t supported) |
Category 5: Managing the Audio Video
This category shows the shortcut keys to manage audio for a YouTube video:
| Keyboard Shortcut | Function |
|---|---|
| ‘M’ | Mute YouTube video |
| ‘↑’ | Increase volume by 5% |
| ‘↓’ | Decrease volume by 5% |
Category 6: Switching Between Screen Modes
The shortcut keys given in this table enable you to switch between different screen modes:
| Keyboard Shortcut | Function |
|---|---|
| ‘F’ | Switch between the full-screen and normal mode (Works as a toggle key) |
| ‘T’ | Switch between the theater and normal mode (Works as a toggle key) |
| ‘I’ | Switch between the independent player and normal mode (Works as a toggle key) |
Double press F/T/I on the keyboard will exit the full-screen/theater model/independent mode accordingly.
If you are watching video on YouTube mobile app, you can swipe up the video slightly to enter the full screen mode, and swipe down the video slightly to exit the full screen.
Category 7: Viewing 360o/VR Videos
In this category, the navigation and management of shortcut keys for 360o and Virtual Reality (VR) view are discussed:
| Keyboard Shortcut | Function |
|---|---|
| ‘W’, ‘A’, ‘S’, ‘D’ | Up, left, down, and right camera panning respectively |
| ‘+’ (Plus Key on Numpad) | Zoom in |
| ‘-‘ (Minus Key on Numpad) | Zoom out |
| ‘-‘ (Minus Key on Keyboard) | Decrease font size |
| ‘+’ (Plus Key on Keyboard) | Increase font size |
Bonus: How to Get the YouTube Shortcut List with One-Click
In this section, you will learn how to pull up the list of important YouTube shortcuts by pressing merely one key:
| Keyboard Shortcut | Function |
|---|---|
| ‘SHIFT’ + ‘?’ | Show the important keyboard shortcuts assigned for YouTube |
So, when you press the Shift+? on YouTube, you will see a full list of shortcuts.
Conclusion
Watching videos on YouTube is fun, and you can enjoy the clips, movies, tutorials, etc. more if you are well-aware of the important shortcut keys. This not only helps you navigate through the videos faster but also gives you relief from the additional efforts that you would otherwise have to make while grabbing the mouse, and then looking for and using the correct option.
As one of the most popular video editing software among YouTubers, Filmora provides lots of effects, title templates, transitions, and elements as well as powerful video editing tools such as instant cutter tool, scene detection , beat detection , motion tracking , animation keyframe, and much more. All these editing features and effects makes Filmora as one of the best video editing software for all creators.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube, as one of the most popular free streaming video portals, the majority of people use it, probably several times a day. However, how many of you know that there are more than 20 shortcuts that help you use the website comparatively more conveniently?
With that said, the following two-columned tables give you detailed information on the shortcut keys and their respective functions, so you don’t have to grab the mouse every time you want to navigate through the YouTube videos, or do any such similar tasks.
Amazing YouTube Keyboard Shortcuts You May Not Know
To make things convenient for you, the shortcut keys are placed under their corresponding categories, where each category is in the form of a two-columned table.
Category 1: YouTube Playback Hotkeys
While watching a YouTube video, there might be instances when you want to pause and resume the playback. This category teaches how this can be done using the keyboard:
| Keyboard Shortcut | Function |
|---|---|
| ‘K’ | Play and Pause (Works as a toggle key) |
| ‘Spacebar’ | Play and Pause (Works as a toggle key) |
Category 2: Scrolling YouTube Videos Back and Forth
This section talks about the shortcut keys to skim the video forward and backward during playback:
| Keyboard Shortcut | Function |
|---|---|
| ‘L’ | Skip the video 10 seconds forward |
| ‘J’ | Skip the video 10 seconds backward |
| ‘→’ (Right Arrow) | Skip the video 5 seconds forward |
| ‘←’ (Left Arrow) | Skip the video 5 seconds backward |
| ‘SHIFT’ + ‘N’ | Skip to the next video in the playlist or to the next suggested video |
| ‘K’ or ‘Spacebar’; then ‘.’ (Period) | Pressing ‘K’ or ‘Spacebar’ pauses the video; pressing the ‘.’ (Period) key repeatedly moves the video forward one frame at a time (Period key on the Numpad isn’t supported) |
| ‘K’ or ‘Spacebar’; then ‘,’ (Comma) | Pressing ‘K’ or ‘Spacebar’ pauses the video; pressing the ‘,’ (Comma) key repeatedly moves the video backward one frame at a time (Period key on the Numpad isn’t supported) |
| ‘0’ (Zero) | Takes the video to the beginning |
If you’re watching videos on YouTube mobile app, you can use double-tap on the right side of the video player to skip 10 seconds forward, and double-tap on the left side of the video player to skip the video 10 seconds backward. Every double-tap forwards/rewinds the video in 10-seconds increments. E.g., Tapping 6 times on the right skips the video 30 seconds forward. Tapping 6 times on the left skips the video 30 seconds backward.
Long press the Video Player and swipe right will navigate the video forward; and long press the video player and wwipe left will navigate the video backward.
Category 3: Manage Playback Speed
This category contains information on increasing or decreasing the playback speed of a YouTube video:
| Keyboard Shortcut | Function |
|---|---|
| ‘SHIFT’ + ‘.’ (Period) | Increase playback speed |
| ‘SHIFT’ + ‘,’ (Comma) | Decrease playback speed |
Category 4: Managing the Captions
This category talks about managing the video captions using the shortcut keys:
| Keyboard Shortcut | Function |
|---|---|
| ‘C’ | Enable or disable captions (Works as a toggle key) |
| ‘O’ (The letter O) | Increase or decrease the brightness level of the captions (Works as a toggle key) |
| ‘W’ | Enable, increase, and disable the background transparency of the captions (Press multiple times to manage intensity) |
| ‘-‘ (Minus Key) | Reduce the font size of the captions (Minus key on the Numpad isn’t supported) |
| ‘+’ (Plus Key) | Increase the font size of the captions (Plus key on the Numpad isn’t supported) |
Category 5: Managing the Audio Video
This category shows the shortcut keys to manage audio for a YouTube video:
| Keyboard Shortcut | Function |
|---|---|
| ‘M’ | Mute YouTube video |
| ‘↑’ | Increase volume by 5% |
| ‘↓’ | Decrease volume by 5% |
Category 6: Switching Between Screen Modes
The shortcut keys given in this table enable you to switch between different screen modes:
| Keyboard Shortcut | Function |
|---|---|
| ‘F’ | Switch between the full-screen and normal mode (Works as a toggle key) |
| ‘T’ | Switch between the theater and normal mode (Works as a toggle key) |
| ‘I’ | Switch between the independent player and normal mode (Works as a toggle key) |
Double press F/T/I on the keyboard will exit the full-screen/theater model/independent mode accordingly.
If you are watching video on YouTube mobile app, you can swipe up the video slightly to enter the full screen mode, and swipe down the video slightly to exit the full screen.
Category 7: Viewing 360o/VR Videos
In this category, the navigation and management of shortcut keys for 360o and Virtual Reality (VR) view are discussed:
| Keyboard Shortcut | Function |
|---|---|
| ‘W’, ‘A’, ‘S’, ‘D’ | Up, left, down, and right camera panning respectively |
| ‘+’ (Plus Key on Numpad) | Zoom in |
| ‘-‘ (Minus Key on Numpad) | Zoom out |
| ‘-‘ (Minus Key on Keyboard) | Decrease font size |
| ‘+’ (Plus Key on Keyboard) | Increase font size |
Bonus: How to Get the YouTube Shortcut List with One-Click
In this section, you will learn how to pull up the list of important YouTube shortcuts by pressing merely one key:
| Keyboard Shortcut | Function |
|---|---|
| ‘SHIFT’ + ‘?’ | Show the important keyboard shortcuts assigned for YouTube |
So, when you press the Shift+? on YouTube, you will see a full list of shortcuts.
Conclusion
Watching videos on YouTube is fun, and you can enjoy the clips, movies, tutorials, etc. more if you are well-aware of the important shortcut keys. This not only helps you navigate through the videos faster but also gives you relief from the additional efforts that you would otherwise have to make while grabbing the mouse, and then looking for and using the correct option.
As one of the most popular video editing software among YouTubers, Filmora provides lots of effects, title templates, transitions, and elements as well as powerful video editing tools such as instant cutter tool, scene detection , beat detection , motion tracking , animation keyframe, and much more. All these editing features and effects makes Filmora as one of the best video editing software for all creators.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube, as one of the most popular free streaming video portals, the majority of people use it, probably several times a day. However, how many of you know that there are more than 20 shortcuts that help you use the website comparatively more conveniently?
With that said, the following two-columned tables give you detailed information on the shortcut keys and their respective functions, so you don’t have to grab the mouse every time you want to navigate through the YouTube videos, or do any such similar tasks.
Amazing YouTube Keyboard Shortcuts You May Not Know
To make things convenient for you, the shortcut keys are placed under their corresponding categories, where each category is in the form of a two-columned table.
Category 1: YouTube Playback Hotkeys
While watching a YouTube video, there might be instances when you want to pause and resume the playback. This category teaches how this can be done using the keyboard:
| Keyboard Shortcut | Function |
|---|---|
| ‘K’ | Play and Pause (Works as a toggle key) |
| ‘Spacebar’ | Play and Pause (Works as a toggle key) |
Category 2: Scrolling YouTube Videos Back and Forth
This section talks about the shortcut keys to skim the video forward and backward during playback:
| Keyboard Shortcut | Function |
|---|---|
| ‘L’ | Skip the video 10 seconds forward |
| ‘J’ | Skip the video 10 seconds backward |
| ‘→’ (Right Arrow) | Skip the video 5 seconds forward |
| ‘←’ (Left Arrow) | Skip the video 5 seconds backward |
| ‘SHIFT’ + ‘N’ | Skip to the next video in the playlist or to the next suggested video |
| ‘K’ or ‘Spacebar’; then ‘.’ (Period) | Pressing ‘K’ or ‘Spacebar’ pauses the video; pressing the ‘.’ (Period) key repeatedly moves the video forward one frame at a time (Period key on the Numpad isn’t supported) |
| ‘K’ or ‘Spacebar’; then ‘,’ (Comma) | Pressing ‘K’ or ‘Spacebar’ pauses the video; pressing the ‘,’ (Comma) key repeatedly moves the video backward one frame at a time (Period key on the Numpad isn’t supported) |
| ‘0’ (Zero) | Takes the video to the beginning |
If you’re watching videos on YouTube mobile app, you can use double-tap on the right side of the video player to skip 10 seconds forward, and double-tap on the left side of the video player to skip the video 10 seconds backward. Every double-tap forwards/rewinds the video in 10-seconds increments. E.g., Tapping 6 times on the right skips the video 30 seconds forward. Tapping 6 times on the left skips the video 30 seconds backward.
Long press the Video Player and swipe right will navigate the video forward; and long press the video player and wwipe left will navigate the video backward.
Category 3: Manage Playback Speed
This category contains information on increasing or decreasing the playback speed of a YouTube video:
| Keyboard Shortcut | Function |
|---|---|
| ‘SHIFT’ + ‘.’ (Period) | Increase playback speed |
| ‘SHIFT’ + ‘,’ (Comma) | Decrease playback speed |
Category 4: Managing the Captions
This category talks about managing the video captions using the shortcut keys:
| Keyboard Shortcut | Function |
|---|---|
| ‘C’ | Enable or disable captions (Works as a toggle key) |
| ‘O’ (The letter O) | Increase or decrease the brightness level of the captions (Works as a toggle key) |
| ‘W’ | Enable, increase, and disable the background transparency of the captions (Press multiple times to manage intensity) |
| ‘-‘ (Minus Key) | Reduce the font size of the captions (Minus key on the Numpad isn’t supported) |
| ‘+’ (Plus Key) | Increase the font size of the captions (Plus key on the Numpad isn’t supported) |
Category 5: Managing the Audio Video
This category shows the shortcut keys to manage audio for a YouTube video:
| Keyboard Shortcut | Function |
|---|---|
| ‘M’ | Mute YouTube video |
| ‘↑’ | Increase volume by 5% |
| ‘↓’ | Decrease volume by 5% |
Category 6: Switching Between Screen Modes
The shortcut keys given in this table enable you to switch between different screen modes:
| Keyboard Shortcut | Function |
|---|---|
| ‘F’ | Switch between the full-screen and normal mode (Works as a toggle key) |
| ‘T’ | Switch between the theater and normal mode (Works as a toggle key) |
| ‘I’ | Switch between the independent player and normal mode (Works as a toggle key) |
Double press F/T/I on the keyboard will exit the full-screen/theater model/independent mode accordingly.
If you are watching video on YouTube mobile app, you can swipe up the video slightly to enter the full screen mode, and swipe down the video slightly to exit the full screen.
Category 7: Viewing 360o/VR Videos
In this category, the navigation and management of shortcut keys for 360o and Virtual Reality (VR) view are discussed:
| Keyboard Shortcut | Function |
|---|---|
| ‘W’, ‘A’, ‘S’, ‘D’ | Up, left, down, and right camera panning respectively |
| ‘+’ (Plus Key on Numpad) | Zoom in |
| ‘-‘ (Minus Key on Numpad) | Zoom out |
| ‘-‘ (Minus Key on Keyboard) | Decrease font size |
| ‘+’ (Plus Key on Keyboard) | Increase font size |
Bonus: How to Get the YouTube Shortcut List with One-Click
In this section, you will learn how to pull up the list of important YouTube shortcuts by pressing merely one key:
| Keyboard Shortcut | Function |
|---|---|
| ‘SHIFT’ + ‘?’ | Show the important keyboard shortcuts assigned for YouTube |
So, when you press the Shift+? on YouTube, you will see a full list of shortcuts.
Conclusion
Watching videos on YouTube is fun, and you can enjoy the clips, movies, tutorials, etc. more if you are well-aware of the important shortcut keys. This not only helps you navigate through the videos faster but also gives you relief from the additional efforts that you would otherwise have to make while grabbing the mouse, and then looking for and using the correct option.
As one of the most popular video editing software among YouTubers, Filmora provides lots of effects, title templates, transitions, and elements as well as powerful video editing tools such as instant cutter tool, scene detection , beat detection , motion tracking , animation keyframe, and much more. All these editing features and effects makes Filmora as one of the best video editing software for all creators.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: Innovative Strategies for Amplifying Subscriber Numbers via Channel Branding
- Author: Brian
- Created at : 2024-06-26 00:20:17
- Updated at : 2024-06-27 00:20:17
- Link: https://youtube-video-recordings.techidaily.com/innovative-strategies-for-amplifying-subscriber-numbers-via-channel-branding/
- License: This work is licensed under CC BY-NC-SA 4.0.
