Influencing Audiences with Short-Form Videos

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

Click here

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Fast-Track Video Scaling for Perfect Mac Display

Quick Resize YouTube Videos to Right Aspect Ratio on Mac

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Click here

Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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