Elevating Your Content’s Presence: Perfecting YouTube Thumbnails Size

Best YouTube Thumbnail Size You Should Know[The Ultimate Guide]

Richard Bennett

Mar 27, 2024• Proven solutions

Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.

So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:

• Part 1: The Ultimate Guide of YouTube Thumbnail Size
• Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
• Part 3: Q&A– About Creating YouTube Thumbnails

Part 1: The Ultimate Guide of Youtube Thumbnail Size

Every content creator needs to select the right youtube thumbnail size for any given video.

1. What’s the Best YouTube Thumbnail Size(Dimensions)?

According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.

2. What Are the Compatible Formats for YouTube Thumbnail Image?

The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP

3. What’s the Maximum YouTube Thumbnail Size?

The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.

4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?

Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.

Part 2: Upload and Change a Custom YouTube Thumbnail

With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.

1. For New Video

YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:

• Upload your desired video to YouTube in the Upload section.

• When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.

• You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
• Once done you can see the custom image just uploaded as the thumbnail of your video.

• If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.

2. For Already Uploaded Video

To change the thumbnail on an already uploaded video you need to follow these steps:

• Sign in to YouTube Studio associated with your YouTube channel.
• From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail

• Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
• Select your intended thumbnail file and click Save.

Part 3: Q&A– About YouTube Thumbnail Images

You may want to know:

• Question 1: How do I make my youtube thumbnail less than 2mb?
• Question 2: How can I create an attractive youtube thumbnail?

1. How do I make my youtube thumbnail less than 2mb?

YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:

• 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
• 2. Now go to the File menu and click Save as then select JPEG picture
• 3. Select the location you want the file to be saved to
• 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality

2. How can I create an attractive youtube thumbnail?

Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:

1. Try Wondershare Filmora>>

Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.

Let’s see how you can create your thumbnail using Wondershare Filmora:

2. Try Wondershare PixStudio>>

Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.

3. Try Canva>>

With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.

Note:

To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.

To sum up

YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.

So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:

• Part 1: The Ultimate Guide of YouTube Thumbnail Size
• Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
• Part 3: Q&A– About Creating YouTube Thumbnails

Part 1: The Ultimate Guide of Youtube Thumbnail Size

Every content creator needs to select the right youtube thumbnail size for any given video.

1. What’s the Best YouTube Thumbnail Size(Dimensions)?

According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.

2. What Are the Compatible Formats for YouTube Thumbnail Image?

The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP

3. What’s the Maximum YouTube Thumbnail Size?

The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.

4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?

Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.

Part 2: Upload and Change a Custom YouTube Thumbnail

With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.

1. For New Video

YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:

• Upload your desired video to YouTube in the Upload section.

• When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.

• You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
• Once done you can see the custom image just uploaded as the thumbnail of your video.

• If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.

2. For Already Uploaded Video

To change the thumbnail on an already uploaded video you need to follow these steps:

• Sign in to YouTube Studio associated with your YouTube channel.
• From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail

• Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
• Select your intended thumbnail file and click Save.

Part 3: Q&A– About YouTube Thumbnail Images

You may want to know:

• Question 1: How do I make my youtube thumbnail less than 2mb?
• Question 2: How can I create an attractive youtube thumbnail?

1. How do I make my youtube thumbnail less than 2mb?

YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:

• 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
• 2. Now go to the File menu and click Save as then select JPEG picture
• 3. Select the location you want the file to be saved to
• 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality

2. How can I create an attractive youtube thumbnail?

Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:

1. Try Wondershare Filmora>>

Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.

Let’s see how you can create your thumbnail using Wondershare Filmora:

2. Try Wondershare PixStudio>>

Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.

3. Try Canva>>

With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.

Note:

To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.

To sum up

YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.

So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:

• Part 1: The Ultimate Guide of YouTube Thumbnail Size
• Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
• Part 3: Q&A– About Creating YouTube Thumbnails

Part 1: The Ultimate Guide of Youtube Thumbnail Size

Every content creator needs to select the right youtube thumbnail size for any given video.

1. What’s the Best YouTube Thumbnail Size(Dimensions)?

According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.

2. What Are the Compatible Formats for YouTube Thumbnail Image?

The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP

3. What’s the Maximum YouTube Thumbnail Size?

The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.

4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?

Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.

Part 2: Upload and Change a Custom YouTube Thumbnail

With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.

1. For New Video

YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:

• Upload your desired video to YouTube in the Upload section.

• When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.

• You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
• Once done you can see the custom image just uploaded as the thumbnail of your video.

• If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.

2. For Already Uploaded Video

To change the thumbnail on an already uploaded video you need to follow these steps:

• Sign in to YouTube Studio associated with your YouTube channel.
• From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail

• Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
• Select your intended thumbnail file and click Save.

Part 3: Q&A– About YouTube Thumbnail Images

You may want to know:

• Question 1: How do I make my youtube thumbnail less than 2mb?
• Question 2: How can I create an attractive youtube thumbnail?

1. How do I make my youtube thumbnail less than 2mb?

YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:

• 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
• 2. Now go to the File menu and click Save as then select JPEG picture
• 3. Select the location you want the file to be saved to
• 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality

2. How can I create an attractive youtube thumbnail?

Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:

1. Try Wondershare Filmora>>

Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.

Let’s see how you can create your thumbnail using Wondershare Filmora:

2. Try Wondershare PixStudio>>

Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.

3. Try Canva>>

With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.

Note:

To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.

To sum up

YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.

So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:

• Part 1: The Ultimate Guide of YouTube Thumbnail Size
• Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
• Part 3: Q&A– About Creating YouTube Thumbnails

Part 1: The Ultimate Guide of Youtube Thumbnail Size

Every content creator needs to select the right youtube thumbnail size for any given video.

1. What’s the Best YouTube Thumbnail Size(Dimensions)?

According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.

2. What Are the Compatible Formats for YouTube Thumbnail Image?

The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP

3. What’s the Maximum YouTube Thumbnail Size?

The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.

4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?

Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.

Part 2: Upload and Change a Custom YouTube Thumbnail

With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.

1. For New Video

YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:

• Upload your desired video to YouTube in the Upload section.

• When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.

• You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
• Once done you can see the custom image just uploaded as the thumbnail of your video.

• If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.

2. For Already Uploaded Video

To change the thumbnail on an already uploaded video you need to follow these steps:

• Sign in to YouTube Studio associated with your YouTube channel.
• From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail

• Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
• Select your intended thumbnail file and click Save.

Part 3: Q&A– About YouTube Thumbnail Images

You may want to know:

• Question 1: How do I make my youtube thumbnail less than 2mb?
• Question 2: How can I create an attractive youtube thumbnail?

1. How do I make my youtube thumbnail less than 2mb?

YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:

• 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
• 2. Now go to the File menu and click Save as then select JPEG picture
• 3. Select the location you want the file to be saved to
• 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality

2. How can I create an attractive youtube thumbnail?

Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:

1. Try Wondershare Filmora>>

Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.

Let’s see how you can create your thumbnail using Wondershare Filmora:

2. Try Wondershare PixStudio>>

Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.

3. Try Canva>>

With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.

Note:

To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.

To sum up

YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Chart a Course to Higher Views with Top Optimization Tactics

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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